5 Exhibitors to Visit at World Travel Market London 2026

Turkish Airlines, headquartered in Istanbul and founded in 1933, is the national flag carrier of Türkiye. Its passenger network spans 352 destinations across 131 countries, a figure recognised by Guinness World Records as the most countries served by any airline. The carrier operates a fleet of 492 aircraft, with 342 additional aircraft on order, and carried 83.4 million passengers in 2024. Turkish Cargo extends the group's reach into air freight, moving approximately 2 million tons of cargo and mail annually across the same global footprint.

As a Star Alliance member, Turkish Airlines connects Europe, Asia, Africa, and the Americas through its Istanbul hub. It holds a notable distinction as the only European carrier operating nonstop services to both Melbourne and Sydney. For travel buyers, the Miles&Smiles corporate programme and a broad codeshare network make the carrier a practical option for companies managing multinational travel programmes, while tour operators and destination management companies can access group fares and charter arrangements across the network.

Japan National Tourism Organization (JNTO) is Japan's government-designated body for inbound tourism promotion, headquartered in Yotsuya, Shinjuku-ku, Tokyo, and established in 1964. Operating through a network of 26 overseas offices worldwide, including a UK presence, JNTO covers leisure destination marketing, travel trade partner development, MICE and convention support, and the publication of official inbound visitor statistics.

Japan recorded 36,869,900 foreign visitor arrivals in 2024, up 47.1% year-over-year and 15.6% above 2019 levels, a new annual record according to JNTO's own data. For trade buyers, JNTO provides product development assistance, educational seminars, agent familiarization trips, and bid support for international conventions, making it a direct working partner rather than a passive information source.

The Dubai Department of Economy and Tourism is the government body responsible for positioning Dubai as a destination for leisure travel, business tourism, and economic investment. Operating under the Government of Dubai, it oversees destination marketing internationally, supports the hospitality and retail sectors, and works with trade partners including tour operators, travel agents, and airlines to grow inbound visitor numbers.

Dubai consistently ranks among the most visited cities globally, drawing buyers who need to place high volumes of leisure and MICE business into a destination with significant airlift, a broad accommodation inventory across all categories, and a year-round events calendar. The department works directly with the trade to provide product training, co-operative marketing support, and access to the Dubai Tourism Ambassador programme, which gives agents a structured path to destination accreditation.

Courtyard by Marriott Jacksonville Airport is a property within Marriott International's Courtyard brand, located near Jacksonville International Airport in Jacksonville, Florida. The Courtyard brand is designed primarily for business and transit travelers, offering consistent room standards, on-site dining, and connectivity amenities across its global portfolio.

As an airport-proximate property, this location serves travel buyers sourcing accommodation contracts for corporate clients, group movements, and airline crew layovers in the Jacksonville market. Jacksonville serves as a regional hub for northeast Florida, with the airport connecting domestic routes and a growing number of international services.

Turespaña, the Spanish Tourist Board, is the Spanish government body responsible for promoting Spain as a travel destination in international markets. Operating under the Ministry of Industry, Trade and Tourism, it manages the spain.info platform and coordinates with regional tourism authorities, airlines, and trade partners to position Spain across leisure, cultural, and business travel segments.

Spain consistently ranks among the most visited countries in the world, drawing buyers across sun-and-beach, city breaks, gastronomy, heritage, and active tourism. Turespaña works directly with tour operators, travel agents, and travel media to develop co-marketing programmes, product training, and destination content, making it a primary contact point for trade partners building or expanding Spain itineraries.