October Special — 50% off Spotlights and exhibitor listsSee prices

    Dates

    3–5 Nov 2026

    City / country

    London, United Kingdom

    Venue

    ExCeL London

    Time

    9:30 AM – 6:00 PM

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    Matched booths for World Travel Market London 2026

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    Event overview

    Overview

    World Travel Market (WTM) London 2026 is the world's most influential travel and tourism event, taking place at ExCeL London from 3 to 5 November 2026. Organised by RX Global, it brings together the global travel community — destinations, tourism boards, airlines, hospitality brands, travel technology providers, buyers and media — for three days of business meetings, destination showcases, conference sessions and networking.

    The 2026 edition builds on a record-breaking 2025 show that welcomed 46,500 attendees from 182 countries, 5,500 buyers and over 4,000 exhibitors, generating more than £2. 2 billion in business deals.

    TL;DR

    1. 1WTM London 2026 runs 3–5 November 2026 at ExCeL London, with opening hours 9:30am–6pm on 3–4 November and 9:30am–5pm on 5 November.
    2. 2The event expects 4,000+ exhibitors, 5,500 buyers and 46,500+ attendees from over 180 countries.
    3. 3New for 2026: WTM Travel Tech, a co-located event in a dedicated hall focused on AI, big data, IoT and digital transformation in travel.
    4. 4Visitor registration starts at £79 plus VAT, with early-bird discounts available until 30 September 2026.
    5. 5The 2026 conference theme is 'Resilience, rebound & reinvention: The next era of global travel,' featuring six tracks covering access, growth, destinations, innovation, trust and resilience.

    Why visit

    WTM London 2026 is the most efficient way for travel professionals to network, source products and gain industry insight — saving time and money compared to travelling between multiple markets. Visitors can meet representatives from over 4,000 exhibiting companies across 180+ countries, attend expert-led conference sessions across four stages, explore new features including WTM Travel Tech and WTM TrendFest, and use the WTM ConnectMe platform to pre-schedule meetings. The event offers access to the full WTM Global Travel Report, ministerial programme with 70+ tourism ministers and dedicated buyer and networking receptions.

    Why exhibit

    Exhibiting at WTM London 2026 gives your brand direct access to over 5,500 strictly vetted senior buyers with purchasing responsibility, 3,000 international media professionals and 46,500 attendees from 180+ countries — all in one place over three days. Exhibitors can conduct a year's worth of business in a few days, with 50% of buyers' contracts signed onsite. The event provides a global platform to launch destinations, products and services, build distribution partnerships and gain visibility through WTM TV (reaching 1.7 million viewers), sponsorship opportunities and the International Media Centre.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Travel agents, tour operators and wholesale buyers
    Corporate travel managers and TMC professionals
    Online travel agency (OTA) executives and digital distribution leads
    Destination marketing managers and tourism board representatives
    Hotel chain executives and hospitality procurement teams
    Travel technology decision-makers and innovators
    Travel media, journalists and content creators
    Tourism ministers and government officials

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    National and regional tourism boards and destination marketing organisations
    Airlines and airport service companies
    Hotel groups, resorts and accommodation providers
    Destination management companies (DMCs) and tour operators
    Travel technology companies including booking platforms, AI and data providers
    Cruise lines and transportation providers
    Tourism associations, media and consultancy services
    Experience providers in adventure, wellness, food and cultural tourism

    Product categories

    Key solution areas showcased across the event.

    Accommodation and hospitality (resorts, hotels, camping and alternative lodging)
    Adventure and outdoor travel services
    Aviation and airport services
    Business and corporate travel management
    Destination management and inbound tour operations
    Travel technology, booking platforms and digital solutions
    Cultural, heritage and experiential tourism
    Transportation, cruise and rail services
    Travel media, publishing and marketing services
    Tourism investment, consulting and industry services

    Location & Facilities

    Venue

    ExCeL London

    One Western Gateway, E16 1XL London, United Kingdom

    Entrances & gates

    East Entrance

    Served by Prince Regent DLR station. Follow signs from the station to the venue.

    West Entrance

    Served by Custom House station (Elizabeth line and DLR). Taxi drop-off and pick-up point is located at the west end of the venue.

    Facilities

    Parking

    ExCeL London has a 1,800-space car park. During WTM London, parking is available for pre-booked customers only. The pre-booked rate is £27.50 per calendar day (00:00–23:59); on-the-day payment is £30. There is no hourly rate. The car park has a height limit of 1.9 metres; taller vehicles must use a separate car park. Access to the venue car park is via Royal Victoria Dock Road or the A112, as Sandstone Lane and Seagull Lane are closed. Blue Badge holders can park for £25 per day and must pre-book. The venue has a total of 3,000+ parking spaces across its car parks.

    1,800 spaces · £27.50/day

    Accessibility

    ExCeL London is fully wheelchair accessible. All public entrances have low-gradient ramps and automatic doors. Most floors inside are level with unobstructed access. There are 80+ accessible parking bays in the Orange car park (bays are 5.9m x 3.6m), plus additional Blue Badge bays across other car parks (134 total as of 2026). There are 40 accessible toilets throughout the building. A Changing Places facility with toilet, sink and hoist is located at the east of the venue on Level 1 and requires a RADAR key. Wheelchair hire and mobility scooter hire are available free of charge (subject to availability). Hearing loops are installed. Non-visual indicators and tactile flooring are present. The venue recognises the Hidden Disabilities Sunflower Scheme. Both Custom House and Prince Regent stations have step-free access.

    Prayer rooms

    A multi-faith prayer room is available and can be accessed through the grey door next to the S9 entrance on the boulevard. Additional male and female prayer spaces are available in the Reset Rooms, which also serve as quiet, calming spaces at S3 and N7 on both upper and lower levels, accessible via the boulevard or exhibition halls. A Quiet Room is located in S10 on the lower level for attendees to recharge mentally and emotionally.

    Cloakroom

    Venue cloakrooms are available on Level 0 (down the stairs, between hall entrances N4 and S4) and at the east end of the venue on Level 0. Cloakrooms open during event hours (typically 30 minutes before the event opens). A fee of £1 per item applies for coats and luggage. The cloakroom cannot store cameras, laptop equipment or any other electronic devices. Items cannot be stored overnight. Note: some events offer complimentary cloakroom service at the organiser's discretion — check with WTM London for the 2026 policy.

    Luggage storage

    ExCeL London does not operate a permanent self-service luggage locker facility. However, the venue cloakrooms accept large suitcases and luggage for £1 per item and are open during event hours. Cloakrooms cannot store cameras, laptops, or electronic devices, and items cannot be left overnight. Third-party luggage storage services such as Stasher and Bounce offer nearby options starting from approximately £1.49–£3.50 per bag per day, with 24/7 availability.

    Charging points

    Power bank rental units are available throughout the ExCeL boulevard, next to Venue Services and at hall entrances N4, N7 and S9. Rental costs £2.00 for the first hour, capped at £4.00 per day. Power banks can be returned to any Joos unit in London. Outright purchase is available for £30.00. Payment is via the Joos app or contactless card terminal. For electric vehicles, ExCeL London does not currently offer onsite EV charging; the nearest public charging is at the DoubleTree by Hilton ExCeL (Pod Point, four devices, approximately 5-minute walk east).

    On-site shuttle

    WTM London operates shuttle buses from the West Entrance of ExCeL London (next to the taxi rank) to Canning Town station during show days. This connects delegates to the Jubilee line for onward travel across London. Regular TfL bus routes 300 and 147 also serve Prince Regent, and routes 241 and 147 serve Custom House from Canning Town. The DLR provides a direct link between Canning Town and Prince Regent/Custom House stations.

    Food options

    Waterfront Street Kitchen & Bar, The Bridge Restaurant, Diner & Bar, The Upper Deck Bar and Restaurant, Pummaro', China Palace, Onsite catering and outlets

    On-site dining

    Parking: The Orange Car Park is available for pre-booked customers only during WTM London. Use postcode E16 1FR for the car park entrance; what3words ///cheer.events.began. Access to the car park is only via the A13.

    Gate: East Entrance is served by Prince Regent DLR station. West Entrance is served by Custom House (Elizabeth line and DLR). Both stations are on the ExCeL campus with covered walkways to the entrances.

    Attend

    Entry & tickets

    Trade-only

    Event days & opening times

    DayOpening hours
    Tuesday 3 November and Wednesday 4 November:9:30 AM – 6:00 PM
    Thursday 5 November:9:30 AM – 5:00 PM
    • Visitor Ticket

      Early bird rate until 30 September; £89 + VAT from 1 October; £99 + VAT onsite.

      £79.00
    • Business Class

      Upgrade with additional benefits.

      £199.00
    • First Class

      From £499 + VAT.

      £499.00
    • Trade Plus

      From £499 + VAT; includes WTM Connect Me access.

      £499.00
    Register

    Ticket info

    Badge collection

    Badges will be sent by email in October. There is no provision for ticket printing onsite; you must print your badge before arriving.

    Ticket notes

    Ticket prices: £79 + VAT until 30 September, £89 + VAT from 1 October, £99 + VAT onsite. Upgrades: Business Class £199 + VAT, First Class/Trade Plus from £499 + VAT. Press, content creators, ministers, and booking agents with a proven budget qualify for free entry.

    Build-up & tear-down

    Setup starts30 Oct 2025
    Setup ends3 Nov 2025
    Teardown starts6 Nov 2025
    Teardown ends9 Nov 2025

    Who runs the show

    Organisers

    RX Global

    Organiser

    WTM London Customer Service Team

    Customer Service

    Chris Carter-Chapman

    Event Director

    Jonathan Hull

    Head of Sales

    What's on

    Programme

    1

    Conference Session

    1

    Keynote

    3

    Event days

    10:00–13:00

    Typical time

    This agenda is still being finalised. Check the official agenda for the latest sessions.

    Speakers

    AF

    Andrew Flintham

    Managing Director @ British Airways Holidays

    WTM Wanderlust Headliner Stage

    GG

    Gloria Guevara

    President & CEO @ World Travel & Tourism Council (WTTC)

    WTM Wanderlust Headliner Stage

    SM

    Sir Michael Palin

    Actor, Writer, Traveller

    WTM Wanderlust Headliner Stage

    PY

    Patricia Yates

    CEO @ VisitBritain/VisitEngland

    WTM Wanderlust Headliner Stage

    RR

    Rob Ransom

    SVP and Chief Strategy Officer @ Booking Holdings

    WTM Wanderlust Headliner Stage

    PD

    Professor Dimitrios Buhalis

    Professor @ Bournemouth University

    Future Stage Advisor

    RV

    Rita Varga

    RaizUp

    Future Stage Advisor

    ST

    Shaon Talukder

    GeoTourist

    Future Stage Advisor

    JT

    Jane Thompson

    ICF

    Future Stage Advisor

    PD

    Paul Davies

    Mintel

    Future Stage Advisor

    CP

    Claudine Pohl

    The Missing Middle of Experiences

    SP

    Sienna Parulis-Cook

    Dragon Trail International

    Social listening to drive product development and marketing

    Tuesday, Nov 3, 2026

    Time TBA

    The Future of Travel and Tourism in Turbulent Times: The View from WTTC

    Keynote
    WTM Wanderlust Headliner Stage
    Time TBA

    The Message and the Moment: Promoting Destinations in an Age of Disruption

    Panel
    WTM Wanderlust Headliner Stage
    Time TBA

    WTM Global Travel Report Launch

    Report Launch
    12:00

    Social listening to drive product development and marketing

    Conference Session
    12:30 – 13:00

    The Missing Middle of Experiences

    Panel
    WTM Experience Hub

    Wednesday, Nov 4, 2026

    Ministers' Summit

    Summit
    George V (Room 1), ICC Maritime Suite

    Thursday, Nov 5, 2026

    Time TBA

    TTG Discovery Sessions

    Seminar
    10:00 – 12:30

    ITT Future You Summit

    Summit
    Maritime Suite, George V Room 1

    Topic tracks

    AccessGrowthDestinationInnovationTrustResilience

    Co-located events

    WTM Travel Tech

    Separate ticket

    Co-located seminars

    TTG Discovery Sessions

    Paid

    ITT Future You Summit

    Paid

    Awards

    WTM London Best Stand Awards

    Annual

    Awards recognising excellence in stand design, business effectiveness and on-stand features at WTM London. All exhibitors are automatically entered and judged by an independent panel of industry experts.

    Best Stand DesignBest Stand for Doing BusinessBest Stand FeatureBest Activation – TrendsFest
    source

    WTM World Responsible Tourism Awards

    Annual

    Awards recognising businesses and destinations that have demonstrated measurable, innovative and responsible tourism practices. Presented at WTM London every year since 2004, with regional Gold winners competing for the Global Responsible Tourism Award announced during WTM London week.

    Best for Biodiversity ConservationBest for Equity, Diversity and InclusionBest for Local Economic BenefitBest for Nature-Positive TourismBest for Tackling Plastic WasteBest for Meaningful Connections
    source

    Sponsors

    Egyptian Tourism Authority

    Wanderlust Magazine

    Just a Drop

    Government supporters

    Egyptian Tourism Authority

    Premier Partner and government tourism authority

    VisitBritain

    National tourism agency for Great Britain

    How the last edition performed

    Previous edition

    Current edition

    2026 · 46,500 visitors · 4,047 exhibitors

    Dates and venue (ExCeL London) confirmed on the official site. No organiser forecast for 2026 exhibitor or visitor counts was found in a direct source. The 46,500 attendance figure in the input hints matches the 2025 actual total, so it is not treated as a 2026 forecast. Organiser reported early 2026 demand: 43 exhibitors joined or returned, including tourism ministries from 8 countries and airlines Malaysia Airlines and AJet.

    Forecast — not final

    Visitors

    46,500

    Exhibitors

    4,000

    Exhibitor countries

    150

    Growth over time

    Edition recap

    WTM London 2025 (4-6 November 2025, ExCeL London) was billed by the organiser as the largest in the show's history. Total attendance reached 46,500, with 5,500 pre-qualified buyers (up 8% from 5,049 in 2024) and 182 countries represented. Exhibitor numbers rose 5% year on year, with Travel Tech exhibitors up 55%+ and experience providers up 31%. Pre-scheduled meetings topped 40,000 (up about 30%), which the organiser linked to GBP 2.2bn in business deals. The venue expanded by 25%, and the new WTM TrendFest experiential zone was a draw. WTM London 2026 is set for 3-5 November 2026.

    New this edition

    • 1

      WTM TrendFest (2025)

      New experiential travel zone in 2025 with culinary and dance acts and innovation showcases; hosted the opening WTM Networking Party.

      Source
    • 2

      Capital Hall and Auditorium expansion (2025)

      ExCeL's added Capital Hall and Auditorium level expanded the venue by 25% for the 2025 edition.

      Source

    Next edition outlook

    2026-11-03 – 2026-11-05
    high

    WTM London 2026 is set to build on the record-breaking 2025 edition, taking place at ExCeL London from 3–5 November 2026. The event will introduce WTM Travel Tech as a major co-located event in a dedicated new hall with its own entrance, alongside the return of WTM TrendFest in a more prominent position at the heart of the show. A refreshed conference programme will adopt the theme 'Resilience, rebound & reinvention: The next era of global travel,' with six conference tracks covering access, growth, destinations, innovation, trust and resilience. Visitor registration opens with early-bird pricing from £79 + VAT. The WTM Global Travel Report 2026 will be released as part of the programme.

    Launch of WTM Travel Tech — a major co-located event in a dedicated new hall with its own entrance, featuring an Innovation Highway showcasing AI, big data, IoT and green tech solutions, and a dedicated Future Stage theatre with C-suite speakers. WTM TrendFest returns in a more prominent position at the heart of the show, expanding its experiential travel offerings across food, wellness, sport and adventure. New conference stage format with the WTM Wanderlust Headliner Stage, hosted and curated by official consumer media partner Wanderlust, bringing an outward-facing perspective to the programme. Refreshed conference programme with six tracks under the theme 'Resilience, rebound & reinvention: The next era of global travel,' covering access, growth, destinations, innovation, trust and resilience. AI-powered real-time translation headsets in partnership with Vox Technologies, and AI-augmented conference sessions. Expanded agent-focused content including new WTM Meet-Up sessions, TTG Discovery Session and dedicated agent networking opportunities. Visitor tickets charged from the commencement of registration, with early-bird pricing of £79 + VAT until 30 September 2026, rising to £89 + VAT in October and £99 + VAT onsite. WTM TV returns bigger and bolder with larger screens and increased visibility across the show floor. Flagship features return: WTM Ministers Summit in association with UN Tourism and WTTC, and the ITT Future You Forum.

    Impact

    A bigger and stronger platform

    WTM London 2025 delivered its biggest and most commercially impactful edition to date, welcoming a record 46,500 attendees and 5,500 pre-qualified buyers — an 8% year-on-year rise in buyer quality. Over 40,000 pre-scheduled business meetings took place, a 30% surge that generated more than £2.2 billion in projected business deals. Exhibitor numbers rose 5% year-on-year, with the Travel Tech sector growing 55% and experience providers up 31%. A total of 182 countries were represented, reinforcing WTM London's role as the single most important global platform for the travel and tourism industry. The 2025 edition also saw the launch of WTM TrendFest and the venue expanded by 25% to accommodate demand.

    Audience quality

    High-value decision-makers

    WTM London 2025 attracted 5,500 high-quality pre-qualified buyers from leading travel organisations worldwide — an 8% year-on-year increase from 5,049 in 2024. All buyers were carefully vetted to ensure purchasing authority and decision-making responsibility. The event also welcomed 46,500 total attendees from 182 countries. Over 40,000 pre-scheduled business meetings took place, surging 30% year-on-year, demonstrating the event's ability to deliver high-value commercial engagement. The presence of 70+ tourism ministers and global CEO leaders further underscores the seniority and influence of the attendee base.

    Exhibitor outcomes

    Real business growth

    WTM London 2025 generated more than £2.2 billion in projected business deals — a direct result of the 40,000+ pre-scheduled meetings facilitated during the show. Exhibitor numbers rose 5% year-on-year, with the Travel Tech region growing 55% and experience providers up 31%, reflecting strong return on investment across sectors. The event's 25% venue expansion enabled more exhibitors to participate. Feedback from exhibitors highlighted WTM London as an invaluable platform for strengthening existing partnerships, establishing new commercial relationships and accessing global markets efficiently. The 2025 edition attracted 182 countries, providing exhibitors with unmatched international reach.

    Intelligence

    Exhibitors

    3,698

    Exhibitors

    14

    Categories

    50

    Countries

    19

    Pavilions

    Top exhibitor countries

    Top 10 by exhibitor count — estimates based on published directory.

    • Italy
      409
    • Spain
      283
    • United Kingdom
      217
    • UAE
      158
    • Portugal
      123
    • Egypt
      122
    • Greece
      102
    • Turkey
      94
    • Sri Lanka
      85
    • Cyprus
      63

    Category breakdown

    1~1,097
    estimate
    2~862
    estimate
    3~410
    estimate
    4~399
    estimate
    5~269
    estimate
    6~149
    estimate
    7~121
    estimate
    8~120
    estimate
    9~93
    estimate
    10~81
    estimate
    11~36
    estimate
    12~32
    estimate
    13~26
    estimate
    14~3
    estimate

    National pavilions

    Italy

    ~409 stands
    estimate

    Spain

    ~283 stands
    estimate

    United Kingdom

    ~217 stands
    estimate

    UAE

    ~158 stands
    estimate

    Portugal

    ~123 stands
    estimate

    Egypt

    ~122 stands
    estimate

    Greece

    ~102 stands
    estimate

    Turkey

    ~94 stands
    estimate

    Sri Lanka

    ~85 stands
    estimate

    Cyprus

    ~63 stands
    estimate

    India

    ~63 stands
    estimate

    Indonesia

    ~63 stands
    estimate

    Ireland

    ~60 stands
    estimate

    Japan

    ~56 stands
    estimate

    Brazil

    ~54 stands
    estimate

    Official pavilions

    China Pavilion

    Officially Confirmed

    Coord. China National Tourist Office (CNTO) London / Ministry of Culture and Tourism of the People's Republic of China

    Egypt Pavilion

    Officially Confirmed

    Coord. Egyptian Tourism Authority

    Pavillon France

    Officially Confirmed

    3 stands · Coord. Atout France

    Visit Japan Pavilion

    Officially Confirmed

    Coord. Japan National Tourism Organization (JNTO)

    Buyer targets

    High priority

    Buyers sourcing

    Travel & Tourism Suppliers (profile Pending)

    Buyers sourcing

    Hotels, Resorts & Hospitality Accommodation Suppliers

    Buyers sourcing

    Other Travel & Tourism Suppliers

    Buyers sourcing

    Tour Operators & Travel Agency Suppliers

    Buyers sourcing

    Destination Management Companies (DMCs) & Incoming Tour Operators

    Medium priority

    Buyers sourcing

    MICE, Corporate Travel & Event Management Suppliers

    Buyers sourcing

    Tourism Boards, Government Ministries & Destination Promotion Organisations

    Buyers sourcing

    Adventure, Eco-Tourism & Safari Tour Operators

    Buyers sourcing

    Airlines, Aviation & Airport Service Suppliers

    Buyers sourcing

    Cruises, Ferry, Yacht & Marine Tourism Suppliers

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Global / Europe

    Why it matters

    WTM London 2026 is the world's leading B2B travel trade event, serving as the definitive annual meeting point for the global travel and tourism industry. For exhibitors, it provides direct access to 5,500+ pre-qualified buyers from 180+ countries, with more than 40,000 confirmed business meetings generating over £2.2 billion in deals. For buyers, it offers the most comprehensive single source of destinations, suppliers, and travel technology innovation. The 2026 edition introduces WTM Travel Tech as a dedicated co-located event, reflecting the industry's accelerating technology transformation, and features a refreshed conference programme built around the theme 'Resilience, rebound & reinvention: the next era of global travel'. The event matters because it sets the commercial agenda for the year ahead, providing the venue where global tourism deals are negotiated, partnerships formed, and industry direction shaped. In a year marked by geopolitical uncertainty, slowing global tourism growth (UN Tourism lowered its 2026 forecast to 1-2%), and rapid AI-driven transformation, WTM London serves as the critical barometer for where the industry is heading and where the next opportunities lie.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    AI-Driven Personalization and Agentic Booking

    Artificial intelligence is moving beyond basic itinerary creation into autonomous, agentic booking. Platforms are shifting from static chat interfaces to connected retailing ecosystems, with AI handling complex queries, rebookings, and predictive budget allocation. Travelers increasingly expect AI-powered inspiration and booking tools, with 36% already using AI to discover new destinations.

    Source
    02

    Sustainability Becomes a Core Booking Criterion

    Over three-quarters of Asian travelers (77%) now prioritize sustainability when planning 2026 trips, up sharply from 68% a year earlier. Eco-certified accommodation and tours are on the rise, and local community impact is an increasingly important consideration. Governments are adopting more strategic, data-driven tourism management approaches supported by digital tools.

    Source
    03

    Geopolitical Disruption Reshaping Travel Flows

    The conflict in the Middle East has disrupted global travel flows, pushed up transport costs, and reshaped safety perceptions. Middle East inbound tourism could fall 11–27% in 2026 against a prior forecast of 13% growth, with projected revenue losses of $34–56 billion. Travel patterns are being reconfigured toward destinations perceived as safer.

    Source
    04

    Experience Economy and Noctourism

    The travel experience is supplanting traditional sightseeing, with cultural exploration, cooking with local families, rewilding projects, and wellness vacations becoming important elements. Noctourism — stargazing, night safaris, after-dark city tours, and museum lates — is booming, with 61% of travelers choosing nighttime activities to avoid daytime heat.

    Source
    05

    Travel Tech Investment Accelerates

    Travel technology exhibitor space at WTM London grew 55% year-on-year in 2025, and WTM Travel Tech launched as a dedicated co-located event for 2026. New exhibitors include GetYourGuide, Nomad eSIM, RateStellar, and AI-driven booking platforms, reflecting the sector's rapid innovation cycle. Airlines in Asia Pacific are scheduled to take delivery of 615 new aircraft in 2026.

    Source

    Market news

    Latest updates from across the market.

    WTM London Chief Promises More Agent-Focused Content and Upgraded WiFi

    Read

    China Commits to Largest-Ever Pavilion at WTM London 2026

    Read

    ATM 2026 Concludes; 2027 Edition Set for May 3–6 in Dubai

    Read

    WTM London 2026 Reports Strong Early Exhibitor Demand

    Read

    Registration Opens for WTM London 2026 Following Record-Breaking 2025 Event

    Read

    Global Travel Trade Show Circuit: WTM London & Comparable Events

    The optimal planning window for the 2026-2027 circuit runs from October 2026 through March 2027, covering early-bird registration deadlines, exhibitor space booking, and travel logistics. Key dates: WTM London 2026 (3–5 Nov 2026) — register by 1 August for 50% savings; FITUR 2027 (20–24 Jan 2027) — exhibitor registration opens Q3 2026; ITB Berlin 2027 (16–18 Mar 2027) — exhibitor registration deadline 1 September 2026, ticket shop opens December 2026; ATM 2027 (3–6 May 2027) — early planning recommended given post-conflict rebound demand; Phocuswright Europe 2027 (24–26 May 2027) — early bird £750; Business Travel Show Europe 2027 (23–24 June 2027).

    WTM London anchors a global circuit of major B2B travel trade events that together cover the full annual calendar of industry meeting points. The circuit begins with FITUR in Madrid each January, covering the Iberian and Latin American markets, followed by ITB Berlin in March, which serves as the European spring benchmark. Arabian Travel Market in Dubai (May) covers the Middle East, Africa, and South Asia growth corridor. WTM London (November) remains the year's largest global gathering, while Phocuswright Europe (May/June) and Business Travel Show Europe (June) serve specialist technology and corporate travel segments. For 2026-2027, the circuit reflects several structural shifts: FITUR 2027 is expanding to eleven halls with Puerto Rico as Partner Country; ITB Berlin 2027 is adapting its hall layout due to long-term modernisation of the Berlin Exhibition Grounds; ATM 2027 is forecast to see a 17% rebound in MENASA travel; and WTM London 2026 has introduced a dedicated travel tech event and expanded its agent-focused programming.

    3–5 Nov 2026

    WTM London 2026

    London, United Kingdom

    At ExCeL London. Introduces WTM Travel Tech as co-located event. Theme: 'Resilience, rebound & reinvention: the next era of global travel'. 4,000+ exhibitors, 5,500+ buyers, 46,000+ attendees from 180+ countries. Egypt as Premier Partner.

    website
    20–24 Jan 2027

    FITUR 2027

    Madrid, Spain

    47th edition. Puerto Rico as Partner Country. Expanding to eleven halls. Professional days 20–22 January; public days 23–24 January. Previous edition attracted 255,000 visitors and 10,000 companies from 161 countries.

    website
    16–18 Mar 2027

    ITB Berlin 2027

    Berlin, Germany

    Theme: 'Travel & Tourism in Motion'. Hall 9 closed for long-term modernisation; CityCube Berlin takes on expanded role. Maldives is Official Host Country. Daily 10:00–18:00.

    website
    3–6 May 2027

    Arabian Travel Market (ATM) 2027

    Dubai, UAE

    At Dubai World Trade Centre. MENASA travel forecast to rebound 17% in 2027, more than twice global growth. Previous edition drew 55,000+ total attendance and 2,800+ exhibitors.

    website
    24–26 May 2027

    Phocuswright Europe 2027

    London, United Kingdom

    Early bird registration £750. Focus on strategic insight, investor networking, and emerging travel technology. Co-located with the wider London travel tech ecosystem.

    website
    23–24 Jun 2027

    Business Travel Show Europe 2027

    London, United Kingdom

    At ExCeL London. Co-located with TravelTech Show and The Meetings Show. Hosted buyer programme available with complimentary travel and accommodation. Focus on corporate travel management, sustainability, and AI in business travel.

    website

    Q4 2026 — Global Circuit Kickoff

    WTM London 2026

    The circuit's anchor event. Registration and ticket sales open mid-2026, with early-bird savings of 50% available until 1 August 2026. This is the primary planning window for the following year's strategy.

    Q1 2027 — Europe & Iberian Focus

    FITUR 2027ITB Berlin 2027

    FITUR opens the year in January, covering Iberian and Latin American markets. ITB Berlin follows in March as the European spring benchmark. Exhibitor registration for ITB closes 1 September 2026; ticket shop opens December 2026.

    Q2 2027 — Middle East & Technology Focus

    Arabian Travel Market (ATM) 2027Phocuswright Europe 2027

    ATM Dubai in May captures the Middle East, Africa, and South Asia growth corridor. Phocuswright Europe in London (24–26 May) serves the travel technology and investor community. ATM 2027 is expected to benefit from a 17% MENASA travel rebound.

    Q2 2027 — Corporate Travel Focus

    Business Travel Show Europe 2027

    Held 23–24 June at ExCeL London. Co-located with TravelTech Show and The Meetings Show. Hosted buyer programme offers complimentary travel and accommodation for qualified corporate travel buyers.

    Event dates and details compiled from official organiser websites: FITUR (IFEMA Madrid), ITB Berlin (Messe Berlin), Arabian Travel Market (WTM/RX Global), Phocuswright Europe, Business Travel Show Europe, and WTM London. All dates confirmed for 2026–2027 editions where available. Where organiser sources were unavailable, trade press reports were used and marked accordingly.

    Plan your trip

    Travel & logistics

    Local currency · GBP

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    LCY

    London City Airport

    Closest airport to ExCeL London, located in the Royal Docks. Flights to and from European and UK domestic destinations. DLR from London City Airport station to Custom House or Prince Regent for direct venue access.

    1.2 km (0.75 miles)

    to venue

    5 minutes by taxi; 12 minutes by DLR

    by car

    LHR

    Heathrow Airport

    The UK's largest international airport. The Elizabeth line provides a direct, step-free connection from Heathrow to Custom House station at ExCeL London. Trains run every 30 minutes and accept Oyster and contactless payment.

    33 km (20.5 miles)

    to venue

    43 minutes via Elizabeth line; approximately 1 hour 20 minutes by car

    by car

    LGW

    Gatwick Airport

    London's second-largest airport. Journey involves Thameslink or Southern rail to London Bridge or Victoria, then onward by Jubilee line and DLR, or Elizabeth line from Farringdon to Custom House.

    40.7 km (25.3 miles)

    to venue

    48 minutes via public transport; approximately 1 hour 15 minutes by car

    by car

    STN

    Stansted Airport

    Serves mainly low-cost European carriers. Stansted Express to Liverpool Street, then Elizabeth line to Custom House. Allow extra time during peak hours.

    45.9 km (28.5 miles)

    to venue

    1 hour 10 minutes via public transport; approximately 1 hour by car

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Canning Town / Royal Docks

    USD 90–150 / night

    3-star hotels such as ibis London Excel-Docklands offer clean, functional rooms within walking distance or a short DLR ride from ExCeL London. Expect rates of approximately £70–£120 (≈$90–$150) per night, though prices rise significantly during WTM week. Early booking is essential as these hotels sell out months in advance.

    Mid-Range
    Royal Victoria Dock / Canary Wharf

    USD 140–240 / night

    4-star properties including Novotel London Excel, Aloft London Excel, and DoubleTree by Hilton London Excel. These hotels are typically within 150–350 metres of the venue, making them the most convenient options for WTM attendees. Rates range from approximately £110–£190 (≈$140–$240) per night depending on availability and booking timing.

    Premium
    Royal Victoria Dock / Canary Wharf

    USD 200–350 / night

    4-star superior and unique properties such as Sunborn London Yacht Hotel (a luxury superyacht hotel permanently moored in Royal Victoria Dock) and Crowne Plaza London Docklands. These hotels offer enhanced amenities and premium locations. Rates range from approximately £160–£280 (≈$200–$350) per night. Rooms sell out earliest among the walkable options.

    Luxury / City Centre
    Mayfair / City of London / Canary Wharf

    USD 300–600 / night

    Ultra-luxury hotels such as The Connaught, Claridge's, and The Ned in Mayfair and the City. These are ideal for delegates who prefer to stay in central London and commute to ExCeL via the Elizabeth line (12–17 minutes from Bond Street or Tottenham Court Road to Custom House). Rates typically start from £250 (≈$300) per night and can exceed £500 (≈$600) for suites. The Elizabeth line makes commuting from central London highly practical.

    Local transport

    Get around the city with these convenient transport options.

    DLR (Docklands Light Railway)

    Estimated cost£3.00 off-peak / £3.60 peak (Oyster or contactless)
    Best forCanning Town to Prince Regent (East Entrance) or Custom House (West Entrance)

    Frequent 2–3 minute service connects Canning Town to three stations on the ExCeL campus. At peak times this service is extremely busy; consider alternatives or allow extra time. Custom House also serves the Elizabeth line.

    Elizabeth line

    Estimated cost£3.00 off-peak / £3.60 peak within London zones; £15.50 from Heathrow to Zone 1
    Best forPaddington / Bond Street / Tottenham Court Road / Liverpool Street / Canary Wharf to Custom House

    London's high-speed rail link connects ExCeL to central London in 12–17 minutes and directly to Heathrow Airport in 43 minutes. Trains run every 2–3 minutes at peak times. Alight at Custom House for the West Entrance. This is the quickest and most comfortable route from central London.

    Jubilee line + DLR

    Estimated cost£3.00–£3.60 (same TfL fare as DLR)
    Best forJubilee line to Canning Town, then transfer to Beckton-bound DLR to Prince Regent

    Recommended as the quickest route from central London for those arriving via the Jubilee line. Transfer at Canning Town is step-free. Frequent DLR services continue to Prince Regent and Custom House.

    TfL Bus

    Estimated cost£1.75 per journey (Hopper fare applies; unlimited bus journeys within one hour)
    Best forRoutes 300 and 147 to Prince Regent; routes 241 and 147 to Custom House

    Buses connect from Canning Town, Ilford, Stratford, East Ham, Beckton and North Woolwich. Slower than rail but useful for local journeys. The Hopper fare allows unlimited bus and tram journeys within an hour for the price of a single fare.

    Taxi / Private Hire

    Estimated cost£70–£132 from airports; approximately £20–£40 from central London; Uber from King's Cross approximately £19–£41
    Best forTaxi ranks at both east and west ends of ExCeL London

    Black cabs and private hire vehicles are available. A dedicated taxi rank and drop-off point is located on Western Gateway at the west end of the venue. For airport transfers, fixed-price services start from £132 from Heathrow, £70 from Canary Wharf, and £65 from London City Airport.

    Emirates Air Line Cable Car

    Estimated costFree for WTM London badge holders during show days
    Best forRoyal Docks to Greenwich Peninsula (North Greenwich for Jubilee line)

    The cable car is a short 5-minute walk from the west entrance and connects to North Greenwich for the Jubilee line. WTM London exhibitors and visitors can travel free on production of their WTM London badge. A scenic and often less crowded alternative.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: check with organiser
    TypeWho needs itFeeProcessing
    Standard Visitor Visa (Business Activities)Nationals of countries on the UK visa national list who are travelling to the UK for business activities including attending conferences, meetings, negotiations, or work-related training.—Typically 3 weeks (15 working days) for applications made outside the UK. Priority service (5 working days) available for an additional £500; Super Priority service (next working day) available for an additional £1,000.
    Electronic Travel Authorisation (ETA)Nationals of visa-exempt countries (e.g., USA, Canada, Australia, Japan, EU/EFTA member states, and most Gulf nations) who are travelling to the UK for business activities such as attending a conference or meeting.—Usually decided quickly, but apply in advance; typically within 3 working days.

    Visa-free entry (via ETA or simply at the border for some) is available to nationals of many countries including the United States, Canada, Australia, New Zealand, Japan, Singapore, South Korea, and most European Union and EFTA member states. A full list of visa-national countries (those requiring a visa) is published in the UK Immigration Rules Appendix Visitor: Visa national list.

    The UK accepts ATA Carnets for the temporary admission of goods for trade fairs, exhibitions, and professional equipment. Digital ATA Carnets (eATA) are fully implemented for the UK, EU, Norway, and Switzerland as of 1 June 2026; only Carnets issued after this date are accepted. The Carnet must be presented at every entry, exit, or transit point. A form C21i (Customs Clearance Request) may be required for freight shipments through inventory-linked ports. Consumable goods, items intended for sale, or processing in the UK are excluded. Apply through your national guaranteeing association (e.g., Chamber of Commerce).

    Official visa page

    Weather

    November in London is cool and often grey, with average temperatures ranging from a low of 4.9°C (40.9°F) to a high of 10.4°C (50.7°F). Rainfall averages around 67mm across approximately 8 wet days, making November one of the wetter months. Humidity is high at around 85%, and sunshine is limited to 3-5 hours per day. Early November is slightly milder than late November. Pack layers, a waterproof coat, and comfortable waterproof footwear for the walk between stations and venue entrances.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    ExCeL London is exceptionally well-connected to London's transport network. The Elizabeth line stops at Custom House station, providing direct access to the West Entrance, with journeys of 3 minutes from Canary Wharf, 12 minutes from central London, 15 minutes from Tottenham Court Road, 17 minutes from Bond Street, and 43 minutes from Heathrow Airport. The DLR serves both Custom House (West Entrance) and Prince Regent (East Entrance) stations, with direct connections to Canning Town for Jubilee line services and Tower Gateway/Bank for onward Tube connections. London City Airport is a 5-minute taxi ride or 12-minute DLR journey from the venue. The Emirates Air Line cable car links the Royal Docks to Greenwich Peninsula, and Uber Boat by Thames Clippers serves the nearby Royal Wharf Pier. Taxi ranks operate at both entrances, and WTM London operates shuttle buses to Canning Town from the West Entrance during show days.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping etiquette

    Tipping is not compulsory in the UK, but it is appreciated for good service. In sit-down restaurants, a 10–15% tip or service charge is standard; check whether a discretionary service charge has already been added to your bill. Tipping is not expected in pubs for drinks ordered at the bar. For taxis, rounding up or adding 10% is common. Hotel porters typically receive £1–2 per bag.

    Queuing and personal space

    Queuing is a deeply ingrained social norm in Britain. Always join the back of a queue and wait your turn — pushing in is considered rude. Personal space is valued; stand an arm's length away from strangers where possible, and avoid physical contact beyond a handshake in business settings.

    Politeness and small talk

    British communication is often indirect and polite. 'Please', 'thank you', 'sorry' and 'excuse me' are used frequently. Small talk about weather, travel or general topics is common before getting down to business. Avoid overly personal questions on first meeting. A firm handshake and direct eye contact are appropriate in professional contexts.

    Business card exchange

    Business cards are typically exchanged at the end of a meeting rather than the beginning. There is no formal ritual — simply offer your card with your right hand. Receiving a card with a brief glance and a nod is sufficient; do not write on the card in front of the person.

    Pub culture

    Pubs are central to British social and business culture. It is common to continue networking over drinks after a trade show. When ordering at the bar, know what everyone in your group wants and order together. The person who invites typically offers to pay for the first round; reciprocate by offering to get the next.

    Dress code

    London business dress is generally smart-casual to formal depending on the context. For trade shows, business attire with comfortable shoes is appropriate given the vast size of ExCeL London. Evening networking events may call for smart-casual or business casual attire. November weather requires a warm coat and layers.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: London City Airport (LCY) is the closest airport to ExCeL London, located just 1.2 km away with a 5-minute taxi ride or 12-minute DLR journey. For long-haul international arrivals, London Heathrow (LHR) offers the most direct connection via the Elizabeth line to Custom House station (43 minutes). Gatwick (LGW) and Stansted (STN) are viable alternatives with public transport connections taking 48 minutes and 70 minutes respectively.

    Book flights early for the best fares, particularly for early November travel. London City Airport is ideal for European arrivals with its proximity to ExCeL. For long-haul, Heathrow offers the most seamless onward connection via the Elizabeth line. Allow at least 2 hours between landing and your first meeting to account for immigration, baggage reclaim and transfer time. Check visa requirements for the UK well in advance — standard visitor visas may be required for some nationalities and should be applied for at least 3 months before travel.

    Visa

    Most international visitors to WTM London 2026 will need either a Standard Visitor Visa (for business activities) or an Electronic Travel Authorisation (ETA), depending on their nationality. The UK does not offer a visa on arrival for business visitors.

    Processing: Standard Visitor Visa: 3 weeks standard, 5 working days priority, next working day super priority. ETA: Usually within 3 working days.

    Attending WTM London for meetings, networking, and conference sessions is permitted under the Standard Visitor route. A formal visa invitation letter can be requested from the organiser (RX) or your exhibiting company. Apply online through GOV.UK. Ensure your passport is valid for the entire duration of your stay.

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    2026-11-02

    Check-out (recommended)

    2026-11-06

    Areas to stay

    Royal Victoria Dock / ExCeL campus (walkable: Novotel, Aloft, DoubleTree, Sunborn, ibis) · Canning Town (1–2 DLR stops; budget-friendly options, 15–20 minute walk) · Canary Wharf (3 minutes by Elizabeth line; wide range of business hotels, restaurants and amenities) · Central London (Mayfair, City, South Bank; 12–17 minutes by Elizabeth line to Custom House; ideal for combining business with leisure)

    Budget

    USD 90–150 per night (≈£70–£120)

    Mid-Range

    USD 140–240 per night (≈£110–£190)

    Premium

    USD 200–350 per night (≈£160–£280)

    Luxury / City Centre

    USD 300–600+ per night (≈£250–£500+)

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: London City Airport (LCY) is 1.2 km from ExCeL — 5 minutes by taxi or 12 minutes by DLR. Heathrow (LHR) to Custom House takes 43 minutes via the Elizabeth line. Gatwick (LGW) takes approximately 48 minutes via public transport (Thameslink to London Bridge, then Jubilee line and DLR). Stansted (STN) takes approximately 1 hour 10 minutes via Stansted Express to Liverpool Street, then Elizabeth line to Custom House.

    Hotel → venue: Downtown Atlanta and convention-center hotels are typically within walking distance or a short ride-hail/MARTA trip to the venue.

    Ride-hail: Uber, Bolt and other ride-hailing apps operate throughout London. UberX fares from King's Cross to ExCeL are approximately £19–£41 depending on demand and time. A dedicated taxi rank and drop-off point is located on Western Gateway at the west end of the venue, next to the west entrance. During peak show hours, demand may surge and wait times can increase — consider pre-booking a private hire vehicle or using the DLR/Elizabeth line instead.

    Public transit: London's public transport network provides excellent access to ExCeL London. The Elizabeth line stops at Custom House (West Entrance) with direct connections to central London in 12–17 minutes and Heathrow in 43 minutes. The DLR serves Custom House and Prince Regent stations, with frequent services from Canning Town (Jubilee line interchange). TfL buses 147, 241, 300, 325 and 473 serve the venue. The Emirates Air Line cable car connects to North Greenwich for the Jubilee line and is free for WTM London badge holders. Pay with Oyster or contactless bank card; a single Zone 1–2 fare is £3.00 off-peak and £3.60 peak (2026 prices).

    Parking: ExCeL London has a 1,800-space car park. During WTM London, parking is available for pre-booked customers only. The pre-booked rate is £27.50 per calendar day (00:00–23:59); on-the-day payment is £30. The car park has a height limit of 1.9 metres. Access via Royal Victoria Dock Road or the A112; Sandstone Lane and Seagull Lane are closed during the event. Blue Badge holders can park for £25 per day and must pre-book. Alternative car parks are available nearby.

    Weather

    Plan and pack for the event climate.

    Month: November

    Temperature: 4.9°C to 10.4°C (40.9°F to 50.7°F)

    Seasonality: November is one of London's wetter months, with an average of 67mm of rainfall spread across approximately 8 rainy days. Humidity is high at around 85%. Sunshine is limited to 3–5 hours per day, and skies are often overcast. Early November is slightly milder than late November, with average highs of around 11.9°C in the first ten days dropping to around 9.2°C by month's end.

    Packing: Pack layers: a warm base layer, a mid-layer fleece or jumper, and a waterproof outer jacket. Bring a compact umbrella and waterproof footwear for walking between stations and venue entrances. Comfortable, broken-in shoes are essential given the size of ExCeL London (600-metre central boulevard). A scarf and gloves are advisable for early mornings and evenings. Business attire with smart-casual options for evening networking events is appropriate.

    Plan your trip

    Planning

    T-60

    Define your goal (sourcing, buyer meetings, market scouting) and shortlist 20 to 30 target exhibitors or destinations — Guidance, not an official deadline. The organiser promotes 4,000+ exhibitors, so a shortlist saves time on the floor.

    T-45

    Register for your visitor badge on the official ticket page and check which badge type fits (trade visitor vs buyer) — Guidance. Official site lists tickets from GBP 79 (checked 2026-10-09). Buyer eligibility rules are on the official site.

    T-40

    Check UK entry requirements for your passport and trip length, and request a visa letter if needed — Guidance. Entry rules depend on nationality and change, so verify on official UK government pages.

    T-35

    Book flights and accommodation, and choose the ExCeL entrance that suits your route — Guidance. Official venue page lists an East entrance (Prince Regent DLR) and a West entrance (Custom House, Elizabeth line and DLR).

    T-30

    Use the official WTM Connect Me platform to search buyers and exhibitors and request meetings before the show — Official tool per exhibitor page. Pre-scheduled meetings exceeded 40,000 in the 2025 edition [2025 edition].

    T-21

    Build a day-by-day plan around conference stages and your priority stands — Guidance. Show hours 2026: 3 Nov and 4 Nov 09:30 to 18:00, 5 Nov 09:30 to 17:00.

    T-14

    Prepare business cards, a digital contact profile and a follow-up email template — Guidance.

    T-7

    Download your badge, check transport to ExCeL and plan for the 5 Nov early close at 17:00 — Guidance.

    T+2

    Send follow-ups within 48 hours and log meeting outcomes — Guidance.

    Sample visitor itinerary

    Route-optimised day
    08:30

    Arrive at ExCeL via East entrance (Prince Regent DLR) or West entrance (Custom House), collect badge

    ExCeL London
    09:30

    Show opens; start with priority stand meetings booked via WTM Connect Me

    ExCeL London exhibition halls
    12:30

    Lunch and quick note-taking on morning meetings

    ExCeL London catering areas
    13:30

    Attend one conference session aligned with your goal

    WTM conference stages, ExCeL London
    15:00

    Walk remaining target exhibitors and travel tech stands

    ExCeL London exhibition halls
    17:00

    Log leads and send priority follow-ups

    ExCeL London
    18:00

    Show closes on 3 and 4 Nov (17:00 on 5 Nov); informal networking dinner

    Royal Docks or Canary Wharf area

    Side trips

    4

    IFS Cloud Cable Car (Royal Victoria to North Greenwich)

    Recommendation: Sightseeing

    Short DLR or walk from the Royal Victoria area; confirm current operating hours

    Thames views across the Docklands skyline for a break between meeting days.

    Greenwich (Cutty Sark, Royal Observatory, Maritime Museum)

    Recommendation: Heritage

    About 30 to 40 minutes by public transport (estimate)

    World Heritage maritime area suited to a half-day trip after the show.

    Thames Barrier and Thames Barrier Park

    Recommendation: Landmark

    About 15 to 25 minutes by public transport (estimate)

    Free riverside landmark and park for a quiet walk.

    Canary Wharf

    Recommendation: Dining and Shopping

    About 15 to 20 minutes by DLR (estimate)

    Wide choice of restaurants and bars for post-show meetings.

    Networking spots

    3

    Royal Victoria Dock waterfront cafes and bars

    recommendation: informal meetings

    Walkable from ExCeL. Independent of the organiser; availability varies.

    Canary Wharf restaurants and bars

    recommendation: dinner and drinks

    Short DLR ride. Independent of the organiser; book ahead for groups.

    ExCeL London catering and rest areas

    venue facilities

    Useful for short meetings between sessions. Not an organiser networking programme.

    Budget

    Costs & budget

    Shell scheme

    GBP 200–500 / m²

    Raw space

    GBP 200–500 / m²

    Standard booth

    —

    WTM London does not publish a unified public price list for stand space or shell scheme packages; stand pricing is quoted individually based on location, size and configuration. The per-square-metre figures reported here derive from 2026 UK exhibition contractor data for ExCeL-hosted shows, where floor space at WTM London is priced at approximately £200–£500 per square metre before stand construction costs. Multiple national tourism boards have published co-exhibitor rates for their country pavilions at WTM London 2026, which provide real-world pricing benchmarks: Bulgaria's Ministry of Tourism offers co-exhibitor participation at €1,471.72 (excl. VAT) per workspace with a representative, or €735.86 for promotional materials without a representative; Croatia's HTZ lists co-exhibiting lease space at £5,311.53 including VAT plus setup at €3,150; Slovenia's STO charges €3,270 (excl. VAT) per counter and €2,750 per table; Spain's Turespaña lists counter modules at €6,840 and work tables at €5,860 (excl. VAT); and Serbia's national stand offers participation from €2,000 plus €300 co-exhibitor fee. Shell scheme packages include walls, lighting, name board, and basic furniture. All exhibitors must also pay compulsory indemnity and registration fees alongside stand package costs. Exhibitors should contact the WTM London sales team for bespoke quotes based on their specific requirements.

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Booth 9 m² × £455.00/m²£4,095.00
    Estimated total£4,095.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · from price

    GBP 79 / per ticket

    officialAs of 2026-10-09

    stand_space_shell_scheme

    exhibitor · indicative ExCeL range (third-party contractor)

    GBP 200–500 / per sqm

    estimateAs of 2026-10-09

    stand_space_only

    exhibitor · indicative ExCeL range (third-party contractor)

    GBP 200–500 / per sqm, floor space before build

    estimateAs of 2026-10-09

    national_pavilion_bulgaria

    exhibitor · co-exhibitor, promo materials only to with representative

    EUR 736–1472 / per workspace, excl. VAT

    officialAs of 2026-10-09

    national_pavilion_croatia

    exhibitor · co-exhibiting space lease

    GBP 5312 / per space, incl. VAT

    officialAs of 2026-10-09

    national_pavilion_slovenia

    exhibitor · table to counter rental

    EUR 2750–3270 / per rental, excl. VAT

    officialAs of 2026-10-09

    national_pavilion_spain

    exhibitor · work table to counter module

    EUR 5860–6840 / per module, excl. VAT

    officialAs of 2026-10-09

    stand_total_2025_press

    exhibitor · [2025 data] basic 9 sqm to premium location

    EUR 5000–20000 / per stand

    estimateAs of 2025-11-06

    buyer_entry_fee_2025_press

    visitor · [2025 data] buyer entry

    EUR 500 / per buyer

    estimateAs of 2025-11-06

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Answer 8 quick questions about your goals, budget and readiness for WTM London (3 to 5 November 2026, ExCeL London). Your recommendation updates live.

    QUESTION 1 OF 8

    Which best describes your business relationship to travel and tourism?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You have a sourcing or partnership goal and a shortlist of targets, and can attend at least one full day.

    Best for

    Buyers, agents, planners and scouts who want to meet suppliers from many countries in three days. Official tickets start from GBP 79, excluding travel and accommodation.

    Min. budget

    $100.00

    Timeline

    4 to 8 weeks to register, book travel and pre-book meetings (guidance).

    Risks

    Three days is short for 4,000+ exhibitors, so unplanned visits lose value

    London accommodation near ExCeL is costly in early November

    Some conference or buyer perks depend on badge type

    exhibit

    Buyers are your core audience, you can staff three days and you have a lead follow-up process. Minimum budget is an estimate: 9 sqm at the low indicative GBP 200 per sqm, space only, converted at an assumed 1.30 USD per GBP.

    Best for

    Destinations, hotel groups, airlines, DMCs and travel tech vendors that want face time with qualified buyers and media. Organiser-reported 2025 figures: 5,500 buyers and 46,500 attendees [2025 edition].

    Min. budget

    $2,400.00

    Timeline

    3 to 6 months for stand, freight, staffing and pre-show meeting booking (guidance).

    Risks

    No public stand price list; quotes vary by size and location

    Build, freight and venue rules are strict, and late work was not permitted in 2025 [2025 edition]

    Total cost exceeds space rental once build, services and travel are added

    skip

    Your audience is not in travel, budget or travel logistics are blocked, or you have no measurable goal.

    Best for

    Businesses with no travel-trade buyers or suppliers to meet, or teams unable to follow up on leads.

    Timeline

    None; revisit before the next edition's registration window.

    Risks

    Missing a concentrated annual buyer gathering

    Competitors may secure buyer relationships there

    Book with

    Partners

    Official Logistics Provider (ILS) [2025 edition]

    Logistics

    [2025 edition] The 2025 exhibitor manual named ILS as the logistics provider for unloading, lifting and storage at ExCeL. Confirm the 2026 provider in the Exhibitor Portal.

    Visit partner Confidence: medium

    Based on the 2025 exhibitor manual event information page; 2026 appointment not verified.

    Recommended providers

    Hotels

    HotelMap

    WTM London's official hotel partner is HotelMap. Secure the best hotel rates in London with HotelMap — stay near the venue or in the city centre. The partnership is listed on the official WTM London travel page. HotelMap provides access to negotiated rates and availability across London hotels during WTM London.

    Freight & shipping

    ILS (International Lifting & Shipping) [2025 edition]

    [2025 edition] named as logistics provider in the exhibitor manual. Verify the 2026 provider in the portal.

    Lead capture

    RX Lead Manager App (formerly Emperia) and Colleqt QR Code

    Official organiser lead tools; details are covered in Stage 1.

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    WTM
    World Travel Market, the global B2B travel and tourism trade event held annually in London.
    2
    B2B
    Business-to-business; WTM London is a trade-only event exclusively for travel industry professionals, not the general public.
    3
    DMC
    Destination Management Company; a professional services company that manages ground logistics and programmes for travel groups in a destination.
    4
    TMC
    Travel Management Company; a travel agency that specialises in managing corporate travel programmes for businesses.
    5
    OTA
    Online Travel Agency; a digital platform that allows consumers to research and book travel products such as flights, hotels and packages.
    6
    Buyer
    A vetted travel industry professional with purchasing responsibility who attends WTM London to source products and negotiate contracts with exhibitors.
    7
    WTM ConnectMe
    WTM London's official meetings platform that allows buyers and Trade Plus visitors to schedule and manage meetings with exhibitors before and during the event.

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card