Impact
A bigger and stronger platform
WTM London 2025 delivered its biggest and most commercially impactful edition to date, welcoming a record 46,500 attendees and 5,500 pre-qualified buyers — an 8% year-on-year rise in buyer quality. Over 40,000 pre-scheduled business meetings took place, a 30% surge that generated more than £2.2 billion in projected business deals. Exhibitor numbers rose 5% year-on-year, with the Travel Tech sector growing 55% and experience providers up 31%. A total of 182 countries were represented, reinforcing WTM London's role as the single most important global platform for the travel and tourism industry. The 2025 edition also saw the launch of WTM TrendFest and the venue expanded by 25% to accommodate demand.





