5 Exhibitors to Visit at SPS Nuremberg 2026

Paid placement disclosure. These exhibitor sections are paid Shared Spotlight placements. Inclusion is not an award, ranking, or TradeShowIntel endorsement, and it does not affect independent Floor Picks.Disclosure version 2026-09

Why plan your SPS Nuremberg 2026 route before you arrive

SPS Nuremberg 2026 runs from 24 to 26 November at NürnbergMesse and consistently draws more than 1,500 exhibitors across multiple halls. The show spans themes from software-defined automation and digital twins to cabinet-free machine design and autonomous production, which means a buyer without a planned route can easily spend an entire day in a single hall and miss the conversations that matter most to their next purchasing decision.

The five companies featured in this Shared Spotlight, Siemens Industry Software, Beckhoff Automation, Festo India, Phoenix Contact, and SICK, together address a continuous chain of buyer jobs: connecting engineering software to production, selecting an open control architecture, specifying motion and actuation, sourcing connection and security infrastructure, and integrating sensing and vision into a single automation framework. Taken as a group, they give a machine builder, system integrator, or automation engineer a productive first-day route without requiring a return visit to the same corner of the floor.

Why these exhibitors

A route built around connected buyer jobs

These five exhibitors were selected because their product portfolios address sequential decisions in an automation project rather than overlapping ones. A buyer evaluating a new machine generation will typically need to resolve software and simulation tooling (Siemens Industry Software), a control architecture (Beckhoff Automation), motion and actuation (Festo India), wiring and connectivity infrastructure (Phoenix Contact), and sensing and safety integration (SICK) before a specification is complete. Visiting all five in a single day creates a comparative picture across those decisions without requiring multiple return trips. This grouping reflects paid placement and does not represent an exhaustive survey of exhibitors relevant to any of these categories at SPS Nuremberg 2026.

How to use this Shared Spotlight

Download the NürnbergMesse floor plan Before arriving, mark Hall 7 (Beckhoff, Booth 406), Hall 7A (SICK, Stand 340), Hall 9 (Festo, Booth 305 and Phoenix Contact, Stand 310), and confirm the current booth number for Siemens Industry Software directly with the exhibitor, as that detail was not confirmed at publication time.
Read each exhibitor card on-site Each card in this guide includes a 'why stop here' note tied to a specific buyer role. Scan it before you enter the stand so you can direct the conversation to the product lines or topics most relevant to your project.
Use the suggested walk order to reduce backtracking The route below groups Hall 9 stops together and sequences the Hall 7 and Hall 7A visits to minimize retracing steps across the NürnbergMesse campus. Adjust based on your own hall entry point.
Block time for follow-up notes between stands Leave five to ten minutes between each stop to log questions that came up in the previous conversation. Trying to recall details across five stands at the end of the day reduces the quality of your post-show comparison.

Floor-planning tip Block a single four-hour morning session on day one for these five stands, starting with the Hall 9 cluster (Festo and Phoenix Contact) before moving to Hall 7 (Beckhoff) and finishing with Hall 7A (SICK), so that foot traffic in the most popular halls is lighter and booth staff are fully available.

TL;DR

5 stops worth planning

Suggested floor route

Hall 9 first, then Hall 7, then Hall 7A

Starting with the Hall 9 cluster (Festo at Booth 305 and Phoenix Contact at Stand 310) before crossing to Hall 7 (Beckhoff at Booth 406) and finishing at Hall 7A (SICK at Stand 340) keeps lateral movement across the NürnbergMesse campus to a minimum and avoids doubling back through the busiest central corridors.

1Siemens Industry Software (INDIA) Pvt. Ltd.Prioritize this stand if you are a manufacturing engineer or PLM architect looking to connect CNC programming, simulation, and shop-floor execution under a single AI-assisted software thread.
2BECKHOFF AUTOMATION PVT. LTD.Prioritize this stand if you are a machine builder or system integrator evaluating a move from proprietary PLC architectures to open, PC-based control, or if cabinet-free machine design is on your roadmap for the next product generation.Hall 7 · Booth 406
3Festo India Pvt LtdPrioritize this stand if you are a machine builder or process automation engineer evaluating a supplier who can cover pneumatic actuation, electric servo motion, and AI-based machine analytics from a single portfolio and support structure.Hall 9 · Booth 305
4PHOENIX CONTACT (INDIA) PVT. LTD.Prioritize this stand if you are a panel builder, machine OEM, or automation engineer sourcing connection components, open control platforms, or cyber security infrastructure with local Indian manufacturing and stocking behind them.Halle 9 · Stand 310
5SICKPrioritize this stand if you are an automation engineer, machine builder, or intralogistics operator evaluating a single supplier capable of covering detection, safety, vision, and IIoT connectivity within one architecture.Hall 7A · 340

Siemens Industry Software (INDIA) Pvt. Ltd.

Design, simulation, and manufacturing software (NX, Teamcenter, Simcenter, Tecnomatix, Opcenter) plus industrial AI copilots that connect engineering to production.

About

Siemens Industry Software (India) Pvt. Ltd. is the Indian legal entity of Siemens Digital Industries Software, headquartered in New Delhi with its global parent based in Plano, Texas. The broader software division employs roughly 19,000 people worldwide and serves more than 170,000 customers across discrete and process manufacturing. Its core portfolio covers CAD and CNC programming via NX, product lifecycle management via Teamcenter, multi-physics simulation via Simcenter, and digital manufacturing planning via Tecnomatix.

The division operates within Siemens Digital Industries, a unit of approximately 70,000 people that combines automation hardware with engineering software across the full production value chain. A defining capability is the Siemens Xcelerator open platform, which ties IoT hardware, industrial software, and digital services into a single business ecosystem. Industrial AI copilots, including NX CAM Copilot, are embedded directly inside engineering tools rather than offered as separate add-ons, and the NX CAM Copilot has been demonstrated reducing CNC programming time by up to 80 percent.

At SPS Nuremberg 2026

At SPS Nuremberg 2026, Siemens occupies all of Hall 11 (Frankenhalle) under the theme 'Let's automate automation.' Visitors can engage with live demonstrations of Industrial Copilots and generative AI built for industrial environments, hands-on sessions at the Industrial AI Hub, and integration scenarios connecting Industrial Operations X with TIA Portal to dissolve IT and OT boundaries. The NX CAM Copilot, which was a focal point at SPS 2025 in the same hall, sits within a broader showcase of software-defined and AI-driven automation across the Siemens Xcelerator platform.

NX CAM Copilot: AI-assisted CNC programming with up to 80 percent reduction in programming time, demonstrated on complex partsIndustrial Copilots and GenAI tools embedded in engineering workflows rather than external overlaysIndustrial Operations X and TIA Portal integration for closed-loop IT/OT data flowSiemens Xcelerator as a Service: SaaS migration path for existing CAD and PLM seat holdersTeamcenter digital thread connecting NX design through to shop-floor MES and ERP executionIndustrial AICNC / CAMDigital TwinPLM / MOM

Why visit

Prioritize this stand if you are a manufacturing engineer or PLM architect looking to connect CNC programming, simulation, and shop-floor execution under a single AI-assisted software thread.

What to ask at the booth

How does NX CAM Copilot handle complex multi-axis or hybrid additive operations, and what is the measured time saving on our specific part types?
Can you show the digital thread from NX design through Teamcenter to shop-floor execution alongside our existing ERP or MES stack?
What is the licensing and SaaS migration path under Xcelerator as a Service for our current Siemens CAD and PLM seats?
How do the industrial AI foundation models and copilots keep proprietary engineering data secure within our environment?
Which automation hardware, including TIA Portal, PLCs, and drives, integrates natively with the software for closed-loop production feedback?

BECKHOFF AUTOMATION PVT. LTD.

PC-based control technology and open automation systems covering industrial PCs, I/O, fieldbus, drive technology, and automation software.

Booth406Hall 7

About

Beckhoff Automation was founded in 1980 and is headquartered in Verl, Germany, with an Indian subsidiary established in 2007 and based in Pune. The company employs 5,450 people worldwide, including 2,000 engineers, and reported global sales of €1.24 billion in 2025. Its product scope spans industrial PCs, EtherCAT I/O terminals, fieldbus components, servo drive technology, the TwinCAT automation software platform, and intelligent transport systems including XTS and XPlanar.

Beckhoff originated EtherCAT, which became a global real-time Ethernet standard in 2003, and developed TwinCAT, a software runtime that turns a standard PC into a real-time controller handling PLC, NC, HMI, and analytics simultaneously. The company invests approximately €80 million annually in R&D and operates as a financially independent, family-owned business. Its MX-System addresses the growing demand for control cabinet-free machine builds by providing a pluggable, IP67-rated alternative to traditional panel wiring, a position that appeals directly to OEMs and panel builders facing space and installation cost pressure.

At SPS Nuremberg 2026

At SPS Nuremberg 2026, Beckhoff is presenting its full PC-based control portfolio across themes that mark 40 years of platform development. The stand will feature live demonstrations of the MX-System for control cabinet-free automation, the TwinCAT PLC++ engineering and runtime platform as a featured product introduction, and physical AI demos that merge AI inference with classic machine control logic. Vision and AI integration will be shown as part of the TwinCAT runtime. Beckhoff is also represented on partner stands in Hall 5, including the EtherCAT Technology Group at Booth 310, PROFIBUS Nutzerorganisation e.V. at Booth 210, and PLCopen at Booth 147.

MX-System: pluggable, IP67-rated control cabinet-free automation modulesTwinCAT PLC++ runtime: new engineering and execution platform debuting at SPS 2026Physical AI: AI inference integrated directly into the TwinCAT machine control runtimeEtherCAT: sub-100-microsecond cycle times for high-speed multi-axis synchronisationXTS and XPlanar: intelligent linear and planar motor transport for flexible product handlingPC-based controlEtherCATCabinet-free automationAI + machine vision

Why visit

Prioritize this stand if you are a machine builder or system integrator evaluating a move from proprietary PLC architectures to open, PC-based control, or if cabinet-free machine design is on your roadmap for the next product generation.

What to ask at the booth

How does the MX-System reduce cabinet footprint and wiring effort compared to a traditional control cabinet build?
What is the real-world EtherCAT cycle time and synchronisation performance for high-speed multi-axis applications?
How does TwinCAT PLC++ differ from the current TwinCAT 3 runtime and what is the migration path?
How does TwinCAT integrate machine learning and vision into a single runtime without a separate AI coprocessor?
What engineering and commissioning support is available from Beckhoff India for retrofit and greenfield projects?

Festo India Pvt Ltd

Integrated pneumatic, electric, and digital automation technology and technical education solutions for factory and process automation.

Booth305Hall 9

About

Festo India Private Limited, headquartered in Bengaluru, Karnataka, is the Indian subsidiary of the Festo Group, a privately held German automation company with over 20,600 employees and €3.33 billion in group revenue for FY2025. The Indian entity, incorporated in 1986, serves more than 25,000 customers, institutions, and industry partners across the country and recorded ₹1,315.55 crore in revenue for FY2025, representing 13 percent year-on-year growth and the strongest regional performance within the Festo Group. Its product scope spans pneumatic cylinders, actuators, and control valves; compact electric drives and servo motion systems; the Festo AX Industrial Intelligence software platform; and Festo Didactic learning systems for technical education.

Festo carries a portfolio of more than 36,000 products and 10,000 customized solutions, supported by an R&D investment above 8 percent of sales and approximately 2,600 patents worldwide. The group ships around 100 new products annually. Its open system architecture and standardized digital twin are designed to integrate with existing customer control environments without requiring proprietary lock-in. Festo Didactic, active since 1965, serves 56,000 education customers globally, making technical workforce training a distinct and sizable part of the business alongside core automation hardware and software.

At SPS Nuremberg 2026

At SPS Nuremberg 2026, the Festo stand in Hall 9 centers on how pneumatic motion, electric drives, control software, machine data, and Industrial AI can operate as a single coordinated automation system. The Festo AX Industrial Intelligence platform is a focal point, demonstrating how real-time machine data feeds anomaly detection for predictive maintenance, predictive quality, and predictive energy applications. Alongside AX, the stand presents integrated electric and pneumatic motion control hardware working within a connected software architecture, illustrating the full span from physical actuation to data-driven process insight.

Festo AX Industrial Intelligence: AI-based anomaly detection for predictive maintenance, quality, and energyIntegrated electric and pneumatic motion control demonstrated as a unified automation architectureOpen system architecture and digital twin for control system integration without proprietary constraints36,000-product portfolio with 10,000 customized solutions and approximately 100 new products per yearFesto Didactic workforce training programs serving 56,000 education customers worldwideIndustrial AIPneumatic & electric motionPredictive maintenanceTechnical education

Why visit

Prioritize this stand if you are a machine builder or process automation engineer evaluating a supplier who can cover pneumatic actuation, electric servo motion, and AI-based machine analytics from a single portfolio and support structure.

What to ask at the booth

How does Festo AX Industrial Intelligence connect to existing control systems, and what data inputs does it require to run predictive maintenance?
Where does the boundary sit between pneumatic and electric actuation in a combined Festo architecture, and how is that decision made for a given application?
Which process industries, such as food, packaging, life sciences, or hydrogen, does Festo prioritize for its automation solutions in India?
What does Festo Didactic offer for upskilling an in-house engineering team on pneumatic and electric automation?
How does the standardized digital twin work in practice when integrating Festo components into an existing PLC or SCADA environment?

PHOENIX CONTACT (INDIA) PVT. LTD.

Industrial connection technology, automation, and digitalization solutions (terminal blocks, connectors, surge protection, power supplies, PLCnext control systems).

Booth310Halle 9

About

Phoenix Contact (India) Pvt. Ltd. is the Indian subsidiary of the family-owned Phoenix Contact Group, headquartered in Blomberg, Germany. The India operation, established in 1993 and based in New Delhi's Okhla Industrial Area, employs 770 people across 21 branch offices nationwide. Its portfolio spans more than 100,000 products covering connection technology, automation, power supplies, surge protection, and industrial networking.

The subsidiary operates manufacturing at Prithla, Haryana, and warehousing in Okhla to support local supply under India's Make in India initiative. The India business recorded continuous double-digit growth for five consecutive years from 2013, reflecting demand from panel builders, machine OEMs, process engineers, and automation teams adopting open control platforms and cyber security products aligned with the EU Cyber Resilience Act and Machinery Regulation.

At SPS Nuremberg 2026

At SPS Nuremberg 2026, Phoenix Contact is presenting technologies across Industrial AI, PLCnext Technology, cyber security, and control-cabinet and field automation. The stand's centrepiece is a live conveyor-belt application that transports water bottles on workpiece carriers through an automated filling sequence, built entirely from the Phoenix Contact field and control-cabinet portfolio. Visitors can also see Virtual PLCnext Control running as a software-based controller on existing hardware, a live hacking demonstration illustrating industrial cyber security in practice, Push-X tool-free wiring, and power reliability solutions.

Conveyor-belt water bottle filling demo using the full field and control-cabinet portfolioVirtual PLCnext Control: software-based controller deployable on industrial PCs and edge devicesLive hacking cyber security demonstration covering CRA and Machinery Regulation readinessPush-X Technology for tool-free terminal block wiring at panel-building volumesSurge protection devices (Valvetrab / Safe Protection Plus) and power supply units for field-level reliabilityPLCnextCyber SecurityPush-X WiringIndustrial AI

Why visit

Prioritize this stand if you are a panel builder, machine OEM, or automation engineer sourcing connection components, open control platforms, or cyber security infrastructure with local Indian manufacturing and stocking behind them.

What to ask at the booth

Which product lines are manufactured locally in Prithla under Make in India versus imported?
How does Virtual PLCnext Control perform on existing industrial PCs or edge devices for our specific control workload?
Are your cyber security routers CRA-ready, and what certification timeline applies to our machine type?
Can Push-X tool-free wiring scale across our panel-building volume and terminal block mix?
What local stocking levels and lead times can you offer from the Okhla and Prithla facilities?

SICK

Global provider of intelligent sensors, safety and vision systems, and sensor-based automation solutions for factory, logistics, and process automation.

Booth340Hall 7A

About

SICK AG, headquartered in Waldkirch im Breisgau, Germany, was founded in 1946 and employs more than 10,000 people worldwide across 63 subsidiaries and agencies. The company develops and manufactures sensors and sensor-based systems covering detection, safety, machine vision, identification, and distance measurement for factory automation, intralogistics, and process industries. Revenue reached EUR 2.1 billion in fiscal 2024.

SICK's portfolio spans individual components through to full system architectures, including the SICK Nova AI-supported image processing platform, the PLB 3D robot guidance system with Deep Learning, and the W12 LED NextGen photoelectric sensor family with IO-Link and proprietary TwinEye and BluePilot technologies. The company received the Microsoft Intelligent Manufacturing Award 2025 in the Disrupt category for an AI-driven predictive quality assurance system, reflecting a measurable commitment to applied industrial AI rather than purely hardware-led differentiation.

At SPS Nuremberg 2026

At SPS Nuremberg 2026, SICK occupies Hall 7A, Stand 340, presenting sensor and system solutions organized around four themes: industrial safety and robotics, machine vision and identification, industrial cybersecurity, and IIoT-enabled digital transformation. Live demonstrations include the PLB robot guidance system for flexible 3D part localization from bins and pallets, the OD200 compact detection and distance sensor, and scalable IIoT platforms covering secure data acquisition and OT-IT integration. Visitors can also explore SICK's approach to transparent material-flow tracking through vision and ID solutions, and review the company's cybersecurity and lifecycle service offerings for connected sensor infrastructure.

PLB robot guidance system: Deep Learning-based 3D bin picking and pallet localization for flexible robot cellsSICK Nova platform: configurable 2D and 3D vision for presence monitoring, quality control, and inspection without specialist vision programmingW12 LED NextGen: fourth-generation photoelectric sensor with TwinEye, BluePilot, and IO-Link diagnosticsOD200 compact distance and detection sensor on live demoIIoT platform with end-to-end cybersecurity architecture and OT-IT integration for predictive maintenance3D vision & bin pickingFunctional safetyIO-Link diagnosticsIndustrial IIoT

Why visit

Prioritize this stand if you are an automation engineer, machine builder, or intralogistics operator evaluating a single supplier capable of covering detection, safety, vision, and IIoT connectivity within one architecture.

What to ask at the booth

Which vision or safety product fits my specific application, such as transparent-object detection, bin picking, or AGV area monitoring?
How does the SICK Nova platform integrate with an existing PLC and OT/IT infrastructure, and what skill level is required to configure it?
What IO-Link diagnostic and digital-twin capabilities do your latest sensors offer for predictive maintenance programs?
Can you walk through the cybersecurity posture of your IIoT platform and how sensor data is secured end to end?
What are lead times and the local support model for products and spare parts in our region?

Before you leave the hall

Confirm booth details and request technical meetings in advance

Booth numbers at SPS Nuremberg 2026 can shift between publication and show week. Verify the current location for each exhibitor on the official SPS floor plan at sps-messe.de before your visit. For Siemens Industry Software in particular, the booth assignment was not confirmed at the time this guide was assembled.

If your project timeline is active, request a technical briefing or product demonstration before the show opens. Stand staff at large automation events are often committed to scheduled meetings by mid-morning on each day, and walk-in availability narrows quickly.

SPS Nuremberg 2026 event page on TradeShowIntel Official SPS Nuremberg website

Frequently asked questions

Planning this SPS Nuremberg 2026 route

When and where is SPS Nuremberg 2026?

SPS Nuremberg 2026 runs from Tuesday 24 November to Thursday 26 November 2026 at NürnbergMesse in Nürnberg, Germany. The official show website is sps-messe.de.

Which halls should I prioritize if I am following this guide?

The five exhibitors in this Shared Spotlight are distributed across Hall 7, Hall 7A, and Hall 9. Hall 9 holds two stops (Festo and Phoenix Contact) and is the most efficient starting point. Hall 7 (Beckhoff) and Hall 7A (SICK) can be combined in a single loop from there. Confirm the Siemens Industry Software hall assignment on the official floor plan before you arrive.

Who is this guide written for?

This page is written for manufacturing engineers, machine builders, system integrators, panel builders, and automation architects who are attending SPS Nuremberg 2026 and want a structured first-day route covering software, control, motion, connectivity, and sensing categories.

How do I contact the exhibitors featured in this guide?

Each exhibitor card in this Shared Spotlight includes contact and booth information where available. For direct pre-show outreach, visit each company's corporate website or use the exhibitor directory on sps-messe.de to request a meeting or demonstration slot.

Does this guide cover every relevant exhibitor at SPS Nuremberg 2026?

No. This Shared Spotlight features five companies that purchased placement in this guide. SPS Nuremberg regularly hosts more than 1,500 exhibitors across its automation, drive, and software categories. This page is a starting point for floor planning, not a comprehensive directory.