5 Exhibitors to Visit at IT-SA 2026

Paid placement disclosure. These exhibitor sections are paid Shared Spotlight placements. Inclusion is not an award, ranking, or TradeShowIntel endorsement, and it does not affect independent Floor Picks.Disclosure version 2026-09

Why plan your IT-SA 2026 route before you arrive

IT-SA 2026 runs from 27 to 29 October at Exhibition Centre Nuremberg, spreading hundreds of exhibitors across Halle 7A, Hall 8, and Hall 9. The show is one of Europe's largest dedicated cybersecurity events, and the floor plan is dense enough that an unplanned walk will consume most of a day before a buyer reaches the stands most relevant to their evaluation.

The five companies featured here, Palo Alto Networks, ESET Deutschland GmbH, secunet Security Networks AG, Trend Micro, and Proofpoint GmbH, together address the full arc of a modern security stack review: platform consolidation at the network and cloud layers, endpoint and EDR selection for DACH organisations, certified solutions for public sector and critical infrastructure, XDR-led SOC unification under NIS2 obligations, and email plus collaboration-tool threat defense. Walking them as a group gives a buyer structured coverage of the show's dominant themes in a single morning or afternoon block.

Why these exhibitors

Five stands, four buyer jobs, one connected route

These five exhibitors were selected because their combined coverage maps directly onto the evaluation decisions most common among IT-SA attendees in 2026. CISOs and security architects assessing platform consolidation will find relevant conversations at Palo Alto Networks and Trend Micro. IT managers and procurement leads sourcing endpoint or EDR solutions for DACH organisations will find a focused discussion at ESET Deutschland GmbH. Public sector buyers and critical infrastructure operators evaluating certified network security or encrypted communications products will find secunet Security Networks AG directly relevant. IT security buyers and MSPs working through Microsoft 365 protection, data loss prevention, or AI-risk management will find Proofpoint GmbH worth the stop. No single stand duplicates another's primary buyer job, which is what makes this set a coherent route rather than a list of similar vendors.

How to use this Shared Spotlight

Download the floor plan Before arriving, pull the official IT-SA 2026 floor plan from it-sa.de and locate all five booth numbers: Halle 7A-624, Halle 7A-634, Hall 9-434, Hall 9-516, and Hall 8-510. Mark them on the digital map so you can navigate without stopping at information desks.
Read each exhibitor card Each card on this page includes a 'Why stop here' note tied to a specific buyer role. Read those before you walk the floor so you can decide in advance which conversations to prioritise and which to skip if time is short.
Follow the suggested route order The route below starts in Halle 7A, moves to Hall 9, and finishes in Hall 8. Following that sequence keeps backtracking to a minimum and lets you cover all five stands without crossing the same corridor twice.
Leave buffer time after each stand Booth conversations at IT-SA typically run 20 to 30 minutes when a live demo is involved. Build that buffer into your schedule rather than treating the route as back-to-back appointments.

Floor-planning tip Block a single three-hour window on day one, starting when the hall opens at 09:00, to walk all five stands before afternoon keynote sessions draw crowds back to the booths.

TL;DR

5 stops worth planning

Suggested floor route

Halle 7A to Hall 9 to Hall 8

Beginning in Halle 7A with Palo Alto Networks (7A-624) and Trend Micro (7A-634) before crossing to Hall 9 for ESET Deutschland GmbH (9-434) and secunet Security Networks AG (9-516), then finishing in Hall 8 at Proofpoint GmbH (8-510), keeps the walk linear and avoids doubling back between the venue's main hall clusters.

1Palo Alto NetworksPrioritize this stand if you are a CISO or security architect evaluating whether to consolidate a fragmented point-product stack into integrated network, cloud, and SOC platforms under a single vendor relationship.Halle 7A · 7A-624
2ESET Deutschland GmbHPrioritize this stand if you are an IT manager or procurement lead evaluating endpoint security or EDR platforms for a German or DACH-based organisation.Hall 9 · 434
3secunet Security Networks AGPrioritize this stand if you are a security architect or procurement officer sourcing certified network security or encrypted communications products for a public sector body, critical infrastructure operator, or heavily regulated enterprise.Hall 9 · Booth 9-516
4Trend MicroPrioritise this stand if you are a CISO or SOC lead looking to consolidate disparate endpoint, cloud, and email security tools onto a single platform while meeting NIS2 or sovereign cloud obligations.Halle 7A · 7A-634
5Proofpoint GmbHPrioritize this stand if you are an IT security buyer or MSP evaluating consolidated Microsoft 365 protection that covers email threat defense, data loss prevention, backup, compliance, and AI-risk management under a single platform.Hall 8 · 8-510

Palo Alto Networks

Global cybersecurity vendor offering three AI-driven platforms: Strata (network security), Prisma (cloud security), and Cortex (security operations), plus Unit 42 services.

Booth7A-624Halle 7A

Read company profilePrioritize this stand if you are a CISO or security architect evaluating whether to consolidate a fragmented point-product stack into integrated network, cloud, and SOC platforms under a single vendor relationship.Read more

About

Palo Alto Networks, Inc. is headquartered in Santa Clara, California and was founded in 2005. The company serves more than 70,000 customers globally, including 9 of the 10 Fortune 10 firms, and employs upward of 16,000 people. Its portfolio is organized into three platforms: Strata for network security and Zero Trust including next-generation firewall and SASE capabilities; Prisma for cloud security from code to cloud to SOC; and Cortex for AI-driven security operations combining XSIAM, XDR, XSOAR, and Xpanse. Unit 42 provides threat intelligence, incident response, and advisory services.

The company has pursued what it calls platformization, consolidating fragmented point tools across network, cloud, and SOC disciplines into unified platforms rather than selling standalone products. In 2024, Palo Alto Networks achieved FedRAMP High authorization across all three platforms, a requirement for highly regulated enterprises and US public-sector agencies. With an approximate market capitalization of $100 billion, the company operates at a scale that allows it to embed Precision AI and machine-speed threat prevention natively across each platform rather than as an add-on layer.

You cannot deploy AI successfully if you don't get cybersecurity right.

At IT-SA 2026

At it-sa Expo & Congress 2026 in Halle 7A, Palo Alto Networks is presenting three specific product areas from its platform portfolio. Visitors can see Cortex Cloud, the company's CNAPP and Cloud Detection and Response offering. Prisma SASE, covering Secure Access Service Edge for distributed workforces and branch connectivity, is also on show. The stand additionally covers Cloud Delivered Security Services, which are natively integrated with the network security platform and backed by Unit 42 threat research. The combination makes the stand relevant to attendees focused on cloud security posture, Zero Trust network access, and SOC modernization.

Cortex Cloud: CNAPP plus Cloud Detection and Response in a single consolePrisma SASE: SSE and SD-WAN converged for Zero Trust network accessCloud Delivered Security Services powered by Unit 42 threat intelligencePlatformization approach: consolidating SIEM, SOAR, XDR, and firewall into fewer platformsFedRAMP High authorization across Strata, Prisma, and CortexCNAPPSASE / Zero TrustAI SecOpsCloud Security

Why visit

Prioritize this stand if you are a CISO or security architect evaluating whether to consolidate a fragmented point-product stack into integrated network, cloud, and SOC platforms under a single vendor relationship.

What to ask at the booth

How does platformization actually reduce total cost of ownership versus a current point-product stack?
What is the migration path from an existing firewall or SASE vendor to Strata or Prisma Access, and what are typical timelines?
How does Cortex XSIAM differ from a standalone SIEM or SOAR in day-to-day SOC operations?
How does Precision AI improve detection and response compared to traditional signature-based or rules-based approaches?
How do Unit 42 incident response and threat intelligence feed into the three platforms in practice?

ESET Deutschland GmbH

Endpoint security, threat detection, and cybersecurity software

Booth434Hall 9

Read company profilePrioritize this stand if you are an IT manager or procurement lead evaluating endpoint security or EDR platforms for a German or DACH-based organisation.Read more

About

ESET Deutschland GmbH is the German operating entity of ESET, a cybersecurity software company with a global presence and a product portfolio spanning endpoint protection, threat intelligence, encryption, and multi-factor authentication. The company serves businesses ranging from small teams to large enterprises, as well as public-sector organisations.

ESET is known for a detection engine with a long track record in independent antivirus testing, and for maintaining a research division that publishes analysis of advanced persistent threats and malware campaigns. Its products are distributed through a partner channel, making it a recurring presence at trade events where resellers and IT decision-makers evaluate security stacks.

At IT-SA 2026

At IT-SA 2026, ESET is exhibiting in Hall 9 at Stand 434. Given the company's product scope, visitors can expect the stand to cover endpoint detection and response, business security management, and partner programme information relevant to the German and DACH market. Buyers evaluating endpoint or identity security platforms for their organisations will find this a practical stop for product briefings and licensing discussions.

Endpoint detection and response capabilitiesMulti-factor authentication and identity protectionESET PROTECT management platformThreat intelligence and malware research outputDACH channel partner programmeEndpoint SecurityThreat DetectionMFASMB to Enterprise

Why visit

Prioritize this stand if you are an IT manager or procurement lead evaluating endpoint security or EDR platforms for a German or DACH-based organisation.

What to ask at the booth

Which ESET PROTECT tiers are recommended for mid-sized organisations with mixed Windows and macOS environments?
How does ESET handle detection for fileless malware and living-off-the-land attacks?
What does the licensing model look like for managed service providers in the DACH region?
How is telemetry handled for customers with strict data-residency requirements under German law?
What integration options exist with SIEM or SOAR platforms already deployed in our environment?

secunet Security Networks AG

IT security solutions for government, critical infrastructure, and enterprise networks

Booth9-516Hall 9

Read company profilePrioritize this stand if you are a security architect or procurement officer sourcing certified network security or encrypted communications products for a public sector body, critical infrastructure operator, or heavily regulated enterprise.Read more

About

secunet Security Networks AG is a German IT security company with a long-standing focus on protecting sensitive data and communications for public authorities, critical infrastructure operators, and large enterprises. The company develops and delivers products spanning network security, identity management, and cryptographic solutions, with particular depth in high-assurance environments that must meet stringent national and regulatory requirements.

secunet holds a recognized position in the German public sector security market, including as a trusted supplier to federal authorities. This combination of government-grade product certification experience and commercial enterprise offerings makes the company a relevant reference point for organizations navigating compliance-driven security procurement.

At IT-SA 2026

secunet is exhibiting at IT-SA 2026 in Hall 9, Booth 9-516 across all three show days from 27 to 29 October. Given the company's portfolio scope, visitors can expect to engage with representatives across network security, secure remote access, identity and border control technology, and solutions built to BSI-approved standards. The stand is a practical stop for procurement teams evaluating security products that must satisfy German or EU regulatory baselines.

BSI-approved and government-certified security productsSecure network infrastructure for critical infrastructure operatorsHigh-assurance VPN and encrypted communications solutionsIdentity and border control technologyCompliance-oriented security architecture for regulated sectorsNetwork SecurityGovernment ITCritical InfrastructureCompliance

Why visit

Prioritize this stand if you are a security architect or procurement officer sourcing certified network security or encrypted communications products for a public sector body, critical infrastructure operator, or heavily regulated enterprise.

What to ask at the booth

Which products currently hold BSI approval or Common Criteria certification, and at what assurance level?
How does secunet support organizations that must meet NIS2 or KRITIS obligations?
What does a typical deployment look like for a federal or state authority customer?
How are your VPN and encrypted communications products licensed for large distributed environments?
What integration paths exist for connecting secunet products with existing SIEM or SOC infrastructure?

Trend Micro

Enterprise cybersecurity platform (Trend Vision One) unifying endpoint, cloud workload, email, network, and identity security with AI-driven detection and response.

Booth7A-634Halle 7A

Read company profilePrioritise this stand if you are a CISO or SOC lead looking to consolidate disparate endpoint, cloud, and email security tools onto a single platform while meeting NIS2 or sovereign cloud obligations.Read more

About

Trend Micro Incorporated, headquartered in Tokyo and founded in 1988, employs more than 7,000 people and serves over 500,000 commercial organisations globally. Its product portfolio centers on Trend Vision One, a unified platform that consolidates endpoint, email, identity, network, and cloud workload security into a single console. Additional products include Cloud Workload Security for public and multi-cloud environments and Trend Vision One Sovereign and Private Cloud for air-gapped or regulated deployments.

The company protects more than 250 million endpoints and blocks 50 million threats daily, with threat research generating 500,000 newly identified threats each day. Eight of the top ten Fortune 500 companies use Trend Micro, and the company is publicly listed on the Tokyo Stock Exchange (TYO: 4704). Its AI investment spans TrendAI, a Digital Twin capability, Agentic SIEM, and integrations with NVIDIA and Google Cloud, positioning it for organisations consolidating security operations onto a single platform.

Our strong Q4 performance is proof that our enterprise cybersecurity platform is unlocking unprecedented value for our customers, and this is just the beginning. — Eva Chen, Co-founder and CEO, Trend Micro

At IT-SA 2026

At IT-SA 2026, Trend Micro exhibits under the TrendAI brand across two adjacent stands in Halle 7A (7A-634 and 7A-734). The exhibit focuses on TrendAI Vision One, the company's AI-native XDR platform, with live demonstrations covering Cyber Risk Exposure Management, Threat Intelligence and Managed Detection and Response, and the Sovereign and Private Cloud deployment model. Visitors can explore how the platform addresses NIS2 compliance requirements and sovereign cloud mandates relevant to European enterprises and regulated industries.

TrendAI Vision One XDR platform demo with live threat correlation across endpoint, email, and cloud telemetrySovereign and Private Cloud deployment for regulated industries and public sector organisationsCyber Risk Exposure Management for continuous vulnerability and patch prioritisationManaged Detection and Response with defined onboarding timelines and analyst augmentationNIS2 compliance and GRC tooling built into the Vision One consoleXDR / SIEMSovereign CloudNIS2 / GRCManaged MDR

Why visit

Prioritise this stand if you are a CISO or SOC lead looking to consolidate disparate endpoint, cloud, and email security tools onto a single platform while meeting NIS2 or sovereign cloud obligations.

What to ask at the booth

How does Trend Vision One consolidate our existing endpoint, email, and cloud security tools, and what does migration look like?
What agentless versus agent-based coverage do you support for cloud workloads and containers?
How does TrendAI, including Digital Twin and Agentic SIEM, reduce false positives and analyst workload in our SOC?
What support do you offer for sovereign cloud or private cloud deployments, particularly for regulated industries under NIS2?
How is Managed Detection and Response delivered, and what are typical onboarding timelines?

Proofpoint GmbH

Human- and agent-centric cybersecurity platform protecting people, data, and AI agents across email, cloud, and collaboration tools.

Booth8-510Hall 8

Read company profilePrioritize this stand if you are an IT security buyer or MSP evaluating consolidated Microsoft 365 protection that covers email threat defense, data loss prevention, backup, compliance, and AI-risk management under a single platform.Read more

About

Proofpoint GmbH, headquartered in Frankfurt am Main with its parent company based in Sunnyvale, California, was founded in 2002 and employs more than 5,000 people globally. The company's product scope spans email security, information protection and data loss prevention, AI-powered threat intelligence via the Proofpoint Nexus platform, and an all-in-one Microsoft 365 security suite delivered through its Hornetsecurity by Proofpoint business unit.

Proofpoint protects more than 80 of the Fortune 100 and over 10,000 large enterprises, analyzing 2.6 billion or more emails and 28 million or more cloud accounts each day across its global intelligence network. Through the Hornetsecurity channel, it reaches 125,000 or more customers via 12,000 or more MSP and reseller partners operating in over 120 countries. The company was named a Leader in the Forrester Wave for Email, Messaging, and Collaboration Security Solutions in Q2 2025, and reports yearly renewal rates above 90 percent.

Cybersecurity für den Mittelstand skaliert nicht allein über Technologie, sondern über starke Partner. Sie helfen Unternehmen, neue KI-Anwendungen sicher einzubinden und auch bei steigender Komplexität auf Kurs zu bleiben und die Kontrolle über ihre Microsoft-365-Umgebung zu behalten. — Alexander Spaller, Head of Sales DACH, Hornetsecurity by Proofpoint

At IT-SA 2026

At IT-SA 2026, Proofpoint exhibits under the Hornetsecurity by Proofpoint name at the 'Hornetsecurity Space Command' stand in Hall 8, stand 8-510. The stand centers on the theme 'AI at the Core. Control in Every Orbit.' and features first public demonstrations of three new AI Readiness security capabilities for Microsoft 365 environments: a Tenant Risk Exposure dashboard, Explainability in Email Live Tracking, and an AI Cyber Assistant Agent integrated into the Control Panel. Visitors can also experience the Flight Deck immersive 180-degree environment and the Mission Control area dedicated to MSP partners and distributors.

Hornetsecurity 365 Total Protection: all-in-one email security, backup, compliance, and security awareness for Microsoft 365AI Cyber Assistant Agent debut in the Hornetsecurity Control PanelTenant Risk Exposure dashboard for visibility across Microsoft 365 tenantsProofpoint Nexus: AI threat intelligence platform processing 100 billion or more data points dailyMSP Platform business unit serving 12,000 or more channel partners across 120 or more countriesEmail SecurityMicrosoft 365AI Threat IntelligenceMSP / Channel

Why visit

Prioritize this stand if you are an IT security buyer or MSP evaluating consolidated Microsoft 365 protection that covers email threat defense, data loss prevention, backup, compliance, and AI-risk management under a single platform.

What to ask at the booth

How does Proofpoint 365 Total Protection consolidate email security, backup, and compliance for our Microsoft 365 estate?
What does the Hornetsecurity acquisition and MSP Platform business unit mean for existing Hornetsecurity partners in DACH?
How does Proofpoint Nexus threat intelligence improve detection of AI-generated phishing and business email compromise attacks?
What data residency options are available for German and European customers, including GDPR compliance and local data center locations?
How does Proofpoint address AI-agent and human-risk security for organizations adopting generative AI tools?

Before you leave the hall

Make your notes count after the floor

After walking the five stands, set aside 15 minutes in the venue's networking area to record the key points from each conversation while they are fresh. Note which vendor's pricing structure, certification status, or integration roadmap requires a follow-up call, and flag any compliance documentation, such as NIS2 alignment or BSI certification, that a vendor offered to send.

For full event details, session schedules, and the official exhibitor directory, visit the IT-SA 2026 event page on TradeShowIntel or the official show website at it-sa.de.

IT-SA 2026 on TradeShowIntel Official IT-SA 2026 website

Frequently asked questions

Planning this IT-SA 2026 route

When and where is IT-SA 2026?

IT-SA 2026 takes place from 27 to 29 October 2026 at Exhibition Centre Nuremberg in Nuremberg, Germany. The official show website at it-sa.de carries the latest opening hours and registration details.

Which halls should I prioritise at IT-SA 2026?

The five exhibitors in this guide are spread across Halle 7A, Hall 9, and Hall 8. If your evaluation focuses on network and cloud platform consolidation, start in Halle 7A. If endpoint security or public sector certified products are the priority, move to Hall 9 next. Finish in Hall 8 for email and collaboration security coverage.

Who is this guide written for?

This page is written for buyers attending IT-SA 2026 who want a structured first-day route rather than an unplanned walk. It is most directly useful for CISOs, security architects, IT managers, procurement leads, and MSPs evaluating cybersecurity platforms across network, endpoint, cloud, SOC, and email security categories.

How do I contact these exhibitors before the show?

Each exhibitor card on this page includes a booth number and links to the company's profile. Most exhibitors also list contact forms and pre-show meeting booking options on their own websites. Reaching out at least two weeks before the show improves the chance of securing a dedicated demo slot rather than a walk-up conversation.

Are these the only cybersecurity vendors worth visiting at IT-SA 2026?

No. IT-SA 2026 features a large number of exhibitors across its three halls. This guide covers five companies whose combined scope addresses a specific set of buyer evaluation jobs. Buyers with needs outside those jobs should consult the full official exhibitor directory on it-sa.de.