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Trade showB2B Trade Show
IT-SA 2026
IT-SA 2026, taking place from 27 to 29 October in Nuremberg, Germany, is Europe's largest trade fair for IT security.
Cybersecurity software and solutionsNetwork security productsData protection and privacy toolsCloud security servicesPhysical security solutionsConsulting and training services in IT security
Companies exhibiting at IT-SA 2026 include 1&1 Versatel GmbH, 1Password, 1Protection.AI, 21unity GmbH and 4Networks - IT Distribution.
1&1 Versatel GmbH
1Password
1Protection.AI
21unity GmbH
4Networks - IT Distribution
Event overview
Overview
As the Home of IT Security, it-sa stands for a comprehensive range of information, networking, and knowledge transfer on data protection and IT security.
The event connects IT security providers and managers in person on-site and online throughout the year.
TL;DR
1Event dates: 27 - 29 October 2026
2Location: Exhibition Centre Nuremberg, Germany
3Focus on IT security solutions and networking
4Includes both onsite and online participation
5Features a comprehensive programme of sessions and talks
Why visit
Visitors gain access to the latest IT security solutions, networking opportunities with industry leaders, and insights into emerging trends through a rich programme of talks and discussions.
Why exhibit
Exhibitors can showcase their innovations to a targeted audience of IT security professionals, enhance their visibility in the market, and engage directly with potential clients and partners. IT-SA is a key platform for dialogue on IT security solutions, bringing together experts and decision-makers from various sectors. It reflects current trends and innovations in the IT security market, making it essential for professionals in the field.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
IT security managers and decision-makers
Cybersecurity professionals
Consultants and service providers in IT security
Government representatives focused on cybersecurity
Industry analysts and researchers
Students and educators in IT security fields
Exhibitor profile
Main supplier and exhibitor segments present at the show.
As the Home of IT Security, it-sa stands for a comprehensive range of information, networking, and knowledge transfer on data protection and IT security. The event connects IT security providers and managers in person on-site and online throughout the year. IT-SA is a key platform for dialogue on IT security solutions, bringing together experts and decision-makers from various sectors. It reflects current trends and innovations in the IT security market, making it.
Audience quality
High-value decision-makers
Visitors typically include IT security managers and decision-makers, Cybersecurity professionals, Consultants and service providers in IT security, Government representatives focused on cybersecurity. Event dates: 27 - 29 October 2026. Location: Exhibition Centre Nuremberg, Germany. Focus on IT security solutions and networking. Includes both onsite and online participation. IT-SA 2026 attracts an audience aligned with the organiser's published visitor positioning.
Exhibitor outcomes
Real business growth
Exhibitors can showcase their innovations to a targeted audience of IT security professionals, enhance their visibility in the market, and engage directly with potential clients and partners. IT-SA is a key platform for dialogue on IT security solutions, bringing together experts and decision-makers from various sectors. It reflects current trends and innovations in the IT security market, making it essential for professionals in the field. Exhibitor categories include IT security software developers, Hardware.
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Nuremberg, Bavaria, Germany — Europe's largest dedicated IT security trade-fair city and the primary gateway to the DACH (Germany, Austria, Switzerland) cybersecurity market.
Why it matters
it-sa is the largest dedicated IT security trade fair in Europe and the reference meeting point for the DACH cybersecurity market, bringing together vendors, MSSPs, consultancies, OT-security specialists and public-sector buyers. With NIS2 and DORA obligations now in force across the EU, German and Austrian enterprises are running active security budgets, so the show is a high-intent buying environment rather than a general IT audience. For non-German suppliers it is the most efficient single venue to test DACH market fit, recruit channel partners and meet compliance-driven buyers without opening a local office first.
Industry trends
Key trends shaping this market and its wider industry.
01
NIS2 and DORA-driven compliance spending
02
AI security and AI-enabled defence
03
OT/ICS and critical infrastructure security
04
Consolidation, zero trust and identity
05
Cyber-resilience and supply-chain scrutiny
European and global cybersecurity event circuit
Rolling 12-month cycle; book stand space 4–6 months ahead, flights and hotels 2–3 months ahead.
it-sa anchors the autumn European security calendar and sits alongside a small set of global peer events. Vendors typically plan a multi-event circuit covering a US flagship, a UK/European generalist show, a regional DACH show and a Middle East hub event.
April–June
RSA ConferenceGISEC GlobalInfosecurity Europe
September–December
It-Sa (Nuremberg, October)Cyber Security & Cloud Expo EuropeBlack Hat Europe
Peer events identified from sector context; confirm exact dates, venues and exhibitor terms on each organiser's site before planning.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
A range of accommodation options near the venue and across key areas.
Budget
Nuremberg city centre / around Hauptbahnhof (15–20 min to the Exhibition Centre by U-Bahn)
USD 90–150 / night
Room rates in Nuremberg typically rise sharply during trade-fair weeks; book 2–3 months ahead and confirm the fair-week rate directly. City-centre budget hotels are 15–20 minutes from the venue via the U-Bahn.
Nuremberg city centre, walking distance from Hauptbahnhof
USD 250–400 / night
Four- and five-star options with meeting and lounge space for client entertaining; the short walk to Hauptbahnhof keeps airport and Munich/Frankfurt rail transfers simple.
Late October in Nuremberg is cool, grey and changeable: daytime highs typically around 10–14 °C, night-time lows near 4–7 °C, with roughly 8–10 rain days across the month. Pack a warm jacket, waterproof shoes and an umbrella for the fair-week commute between hotel and halls.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Germany.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Tipping and payments
In restaurants and taxis it is normal to round the bill up by about 5–10%; state the total you want to pay when handing over cash or card. Cards are widely accepted, but a little cash is still useful for small cafés and taxis.
Business dress and punctuality
it-sa is a professional B2B fair: smart casual to business dress both fit. Appointments start on time in Germany, so arrive a few minutes early for stand meetings and use surnames plus a handshake in first introductions.
Sunday closures and opening hours
Most shops and many smaller restaurants close on Sundays — plan groceries, SIM cards and shopping for weekdays. Trams, U-Bahn and S-Bahn run a reliable but reduced Sunday timetable.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: NUE
Book flights to NUE (Nuremberg) when possible for the shortest transfer to the venue.
Find a stay near the venue with options for every budget.
Check-in (recommended)
26 October 2026
Check-out (recommended)
30 October 2026
Areas to stay
Messe / NCC Ost area and Nuremberg city centre · Nuremberg city centre / around Hauptbahnhof (15–20 min to the Exhibition Centre by U-Bahn) · Nuremberg city centre, walking distance from Hauptbahnhof
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Nuremberg Airport (NUE): 15–20 min; Munich Airport (MUC): 1 h 45 min by ICE. Allow road or rail time to Exhibition Centre Nuremberg; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Exhibition Centre Nuremberg: Nuremberg city centre / around Hauptbahnhof (15–20 min to the Exhibition Centre by U-Bahn): B&B Hotel Nürnberg-Hauptbahnhof, ibis budget Nürnberg Hauptbahnhof, Motel One Nürnberg (city centre); Messe / NCC Ost area and Nuremberg city centre: seminaris Hotel Nürnberg (close to the Exhibition Centre), Park Plaza Nuremberg, NH Nürnberg City; Nuremberg city centre, walking distance from Hauptbahnhof: Le Méridien Grand Hotel Nürnberg, Sheraton Carlton
Ride-hail: Ride-hailing and taxis serve Nuremberg; confirm local apps and ranks before travel.
Public transit: Use local bus, tram, or metro routes serving Exhibition Centre Nuremberg; check operator timetables.
Parking: On-site or nearby parking is available at Exhibition Centre Nuremberg; confirm rates and hall access on the venue site.
Weather
Plan and pack for the event climate.
Month: October
Temperature: 4–14 °C (daytime highs around 10–14 °C, overnight lows 4–7 °C; cool and damp, roughly 8–10 rain days in October)
Seasonality: Mild with occasional rain
Packing: Bring a light jacket and umbrella.
Plan your trip
Planning
Best day to visit: Wednesday
Most exhibitors are present and sessions are scheduled throughout the day.
1
Register for the event
Sample visitor itinerary
Route-optimised day
08:30
Badge pickup, cloakroom and coffee in the NCC Ost congress foyer before the hall opens
Exhibition Centre Nuremberg — NCC Ost entrance
09:30
Opening keynote and it-sa Forum block on cyber resilience, NIS2/DORA and AI security
Congress stage / it-sa Forum, NCC Ost
11:30
Guided floor walk through the exhibition halls — cloud & AI security, OT/ICS security, identity and compliance zones; book meetings with priority vendors in advance
it-sa exhibition halls (NCC Ost)
14:30
Exhibitor deep-dive demos and procurement conversations, then close the day at a networking reception or an evening in Nuremberg's Altstadt
Exhibitor stands / city centre
Side trips
2
Nuremberg Old Town & Imperial Castle
Historic City Centre
~5 km / 15–20 min by U-Bahn or S-Bahn from the Exhibition Centre
Compact medieval centre with the Kaiserburg castle, Hauptmarkt, Albrecht Dürer's house and traditional Franconian taverns — an easy half-day before or after the fair.
Rothenburg ob der Tauber
Medieval Walled Town Day Trip
~80 km / about 1 hour by car, or ~1h15 by regional train via Ansbach/Steinach
Best-preserved medieval town in Bavaria with intact city walls, the Plönlein and the Christmas museum — a full-day option if you extend your stay.
Networking spots
3
Exhibitor stands and themed zones
Trade-fair floor, exhibition halls
Stand conversations are the primary B2B channel at it-sa; target the themed zones (cloud & AI security, OT security, identity, compliance) for the highest-value contacts.
NCC Ost congress foyer and lounge areas
Venue networking
Coffee breaks between the conference blocks concentrate speakers, analysts and CISOs in the NCC Ost foyer — the most efficient place to meet programme participants.
Nuremberg Altstadt (Old Town)
Off-site evening networking
Bars and restaurants around Hauptmarkt and the Hauptbahnhof area are the informal evening meeting point, 15–20 minutes from the venue.
First-timer guide
Follow-up playbook
Reach out to contacts made during the event.
Ensure to follow up within a week of the event.
Budget
Costs & budget
Shell scheme
EUR 200–250 / m²
Raw space
EUR 150–200 / m²
Standard booth
9 m²
Cost reference
Official cost items and estimated ranges for exhibitors.
Booth Space
exhibitor · standard
EUR 1500–2000 / per sqm
unknown
booth_space
exhibitor · raw space
EUR 150–200 / per sqm
official
booth_space
exhibitor · shell scheme
EUR 200–250 / per sqm
official
exhibitor_stand
exhibitor · Shell Scheme
EUR 1500 / per stand
official
visa_fee
visitor · Tourist Visa
USD 80 / per application
official
exhibitor_insurance
exhibitor · Mandatory liability
USD 50 / per exhibitor
estimate
Item
For
Tier
Estimated range
Status
As of
Booth Space
exhibitor
standard
EUR 1500–2000 / per sqm
unknown
booth_space
exhibitor
raw space
EUR 150–200 / per sqm
official
booth_space
exhibitor
shell scheme
EUR 200–250 / per sqm
official
exhibitor_stand
exhibitor
Shell Scheme
EUR 1500 / per stand
official
visa_fee
visitor
Tourist Visa
USD 80 / per application
official
exhibitor_insurance
exhibitor
Mandatory liability
USD 50 / per exhibitor
estimate
Decision
Visit, exhibit, or skip?
Should you go?
Find out if you should visit, exhibit, or skip the event.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Cybersecurity software and solutions solutions and benchmarking suppliers at IT-SA 2026 in Nuremberg.
Min. budget
$830.00
Timeline
4–8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change — confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Cybersecurity software and solutions products who need qualified meetings with the event's trade audience.
Min. budget
$3,735.00
Timeline
3–6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall — confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Nuremberg show week.
Timeline
N/A
Risks
No major risks listed.
Book with
Partners
Swiss Cybersecurity
Media Partner
Partnering for enhanced visibility in the cybersecurity sector.
