Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Momad Shoes 2027 is the premier event for fashion, footwear, and accessories, organized by IFEMA MADRID. This trade show brings together industry leaders, emerging brands, and professionals to showcase the latest trends and innovations.
Attendees can expect a vibrant atmosphere filled with networking opportunities, presentations, and a diverse range of products. The event is designed to foster business growth and collaboration within the fashion sector.
Momad Shoes 2027 takes place in Madrid,.
TL;DR
- 1Dates and Venue: Momad Shoes 2027 takes place on July 23, 2027, at Ifema - Parque Ferial Juan Carlos I, Madrid, Spain.
- 2Scale and Focus: This event is a key platform for the fashion, footwear, and accessories sectors, showcasing leading brands and trends.
- 3Organiser: The event is organised by IFEMA MADRID, known for hosting major trade fairs.
- 4Buyer Authority: Attendees include industry professionals, buyers, and brands looking to connect and explore new opportunities.
- 5Entry: Professional registration is required to attend; details are available on the official website.
Why visit
Attendees will have the chance to meet key suppliers and customers, enhancing their professional network. The event offers a unique opportunity to discover the latest trends and innovations in the fashion industry. Visitors can analyze products directly from leading brands and participate in various networking activities.
Why exhibit
Exhibiting at Momad Shoes 2027 provides brands with a platform to showcase their latest collections to a targeted audience of industry professionals. It is an opportunity to enhance brand visibility, connect with potential buyers, and generate new business leads. The event fosters collaboration and innovation within the fashion sector.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Retail buyers from footwear and fashion sectors
Fashion designers and brands
Wholesale distributors and agents
E-commerce professionals
Fashion industry influencers and media
Sustainability advocates in fashion
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Footwear brands and manufacturers (women's, men's, children's, sneakers and comfort footwear)
Leather goods and bag makers (handbags, small leather goods, belts and travel accessories)
Fashion jewellery and accessory suppliers (costume jewellery, silver, hair accessories and eyewear)
Ready-to-wear labels and textile suppliers (women's, men's and knitwear collections)
Sustainable and circular fashion producers using recycled or traceable materials
Emerging designer studios and young labels seeking wholesale distribution
Retail service providers (visual merchandising, store tech and wholesale platforms)
National and regional pavilions bringing footwear and accessory brands to Madrid
Product categories
Key solution areas showcased across the event.
Footwear: women's, men's and children's shoes, sneakers, sandals, boots and comfort lines
Leather goods and bags: handbags, totes, backpacks, belts, wallets and small leather accessories
Fashion jewellery and costume jewellery: statement pieces, silver lines, hair accessories and watches
Women's and men's apparel: ready-to-wear collections, occasionwear, knitwear and denim
Accessories: scarves, hats, gloves, eyewear, socks and small fashion add-ons
Sustainable fashion: recycled materials, circular design, traceable supply chains and eco-certified labels
Young designers and emerging labels: capsule collections and limited-run drops
Retail solutions and fashion services: visual merchandising, store technology and wholesale platforms
Location & Facilities
Venue
Ifema - Parque Ferial Juan Carlos I
Av. Partenón 5, 28042 Madrid
Facilities
Parking
Ifema - Parque Ferial Juan Carlos I in Madrid typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Ifema - Parque Ferial Juan Carlos I in Madrid typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Ifema - Parque Ferial Juan Carlos I for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
:10:00 AM – 7:00 PM daily
Who runs the show
Organisers
IFEMA MADRID
How the last edition performed
Previous edition
Last edition
2026
reported
Visitor countries: 15
Next edition
Not announced yet
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Madrid, Spain
Why it matters
Attendees will have the chance to meet key suppliers and customers, enhancing their professional network. The event offers a unique opportunity to discover the latest trends and innovations in the fashion industry.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Market news
Latest updates from across the market.
Read all Latest Textiles Industrial News in spain- Fibre2Fashion
ReadTextile Industry News Spain | Daily Fashion Headlines Spain
ReadApparel and Footwear in Spain | Market Research Report | Euromonitor
ReadTextiles, Clothing & Footwear Stalls & Markets in Spain ... - IBISWorld
ReadMOMAD opens the fashion fair calendar - ifema.es
ReadMomad Shoes 2027 - TradeShowIntel
ReadPlan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Adolfo Suárez Madrid–Barajas
to venue
by car
Local transport
Get around the city with these convenient transport options.
metro
Estimated costEUR 2-5 single metro journey (contactless)
Best forMAD airport terminals to Feria de Madrid station on Metro Line 8, then walk to the IFEMA halls
Fastest public option when traffic is heavy; allow 10-15 min to walk from the station into the fairground.
metro
Estimated costEUR 2-5 single metro journey (contactless)
Best forCentral Madrid to Feria de Madrid station on Metro Line 8
Use a contactless card or Multi card; Line 8 is the direct metro route to the fairground.
bus
Estimated costEUR 2-5 single metro journey (contactless)
Best forEMT urban bus routes connecting central Madrid with the IFEMA fairground district
Slower than Metro but useful from areas without a direct Line 8 connection; check EMT maps for fairground stops.
taxi
Estimated costApprox. EUR 25-35 from MAD; central Madrid fares vary by meter (confirm before travel)
Best forMAD airport or central Madrid to IFEMA - Parque Ferial Juan Carlos I
Official taxi ranks at the airport; ride-hailing pick-up points are signed at the venue.
parking
Estimated costApprox. EUR 15-25 per day (confirm current IFEMA tariff)
Best forIFEMA on-site parking, Parque Ferial Juan Carlos I
On-site parking fills early on busy fair days; pre-check hall access and payment method.
taxi
Estimated costApprox. EUR taxi/rideshare from MAD to venue (estimate; confirm before travel)
Best forAdolfo Suárez Madrid–Barajas (MAD) to Ifema - Parque Ferial Juan Carlos I
Adolfo Suárez Madrid-Barajas (MAD) is the main commercial gateway serving Madrid; allow 45-60 min by road or rail to Ifema - Parque Ferial Juan Carlos I.
Weather
Madrid in late July is hot and dry: daytime highs typically 32-35C, overnight lows around 19-22C and very low rainfall. Plan fairground transfers for morning, carry water and use air-conditioned Metro or taxi for midday moves.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Spanish mobile networks (Movistar, Vodafone, Orange, Yoigo) provide strong 4G/5G coverage in Madrid. EU roaming rules apply for EU travellers; non-EU visitors should confirm a local eSIM or SIM plan. IFEMA halls generally offer Wi-Fi for exhibitors and visitors, but confirm access codes on site.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Daily rhythm
Madrid runs later than northern Europe: lunch often starts after 14:00 and business dinners may begin at 21:00 or later, so build evening meetings into the schedule.
Language on the floor
Spanish is the working language at many stands, but IFEMA exhibitors usually have English-speaking staff; a few Spanish phrases help with taxis, restaurants and local suppliers.
Dress for July
Late July is hot and dry, so smart but light business attire is normal, with a jacket for air-conditioned halls and evening receptions.
Tipping and invoices
Tipping is modest and optional in Madrid; ask for a factura with your company VAT details when charging business meals or local transport to expenses.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: MAD
Book flights to Adolfo Suarez Madrid-Barajas (MAD), the main gateway for IFEMA. July is peak holiday season in Spain, so reserve flights and airport transfers early. Compare arrival terminals for Metro Line 8 access and allow at least 60-90 min between landing and a scheduled fair appointment.
Visa
Spain is part of the Schengen area. EU/EEA visitors can travel with a valid ID or passport; many other nationalities can enter visa-free for short business trips, while visa-required nationals need a Schengen short-stay visa before travelling.
Processing: Varies by nationality; apply several weeks before travel.
Check your nationality against Spain's entry conditions well before booking; carry proof of accommodation, return travel and a business invitation from the organiser if asked at the border.
OfficialHotels
Find a stay near the venue with options for every budget.
Check-in (recommended)
2027-07-22
Check-out (recommended)
2027-07-24
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Adolfo Suárez Madrid–Barajas (MAD). Allow road or rail time to Ifema - Parque Ferial Juan Carlos I; on-site parking is usually available at major exhibition venues.
Hotel → venue: Las Tablas hotels are the closest cluster to IFEMA and can be reached by short taxi or bus rides. Hotels in Chamartin and central Madrid connect via Metro Line 8 or taxi; allow 20-35 min in peak traffic. Atocha-area hotels suit travellers arriving by rail, with taxi or Metro transfers to the fairground. Confirm the best route from your hotel on arrival and keep a contactless card for Metro and bus.
Ride-hail: Ride-hailing services such as Uber and Cabify operate in Madrid. Use the signed pick-up zones at IFEMA and confirm the fare estimate before booking; taxis remain the simpler option from official airport ranks.
Public transit: Metro Line 8 is the direct route to Feria de Madrid station at IFEMA. EMT urban buses also serve the fairground district; use a contactless bank card or the Madrid Multi card. Allow 10-15 min to walk from the Metro station into the halls and expect queues at peak entry times.
Parking: IFEMA has on-site paid parking at Parque Ferial Juan Carlos I, with approximate daily rates of EUR 15-25 depending on the tariff in force. Spaces fill early on busy fair days, so arrive before the morning rush or use Metro Line 8. Confirm current rates and hall access on the IFEMA transport page.
Weather
Plan and pack for the event climate.
Month: July 2027
Temperature: Daytime highs typically 32-35C, overnight lows around 19-22C
Seasonality: July is one of Madrid's driest months; rain is uncommon but short thunderstorms can occur.
Packing: Pack light breathable business wear, comfortable shoes for the fairground, sun protection and a refillable water bottle. Carry a light jacket or wrap for air-conditioned halls and evening meetings.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Momad Shoes 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Day 14 - Confirm the MOMAD edition dates and venue at IFEMA and register for a visitor badge on the official ifema.es event page.
T-2
Day 12 - Book a hotel with easy access to Feria de Madrid Metro station (Line 8) or a taxi route to IFEMA; July is peak season.
T-3
Day 10 - Book flights to Adolfo Suarez Madrid-Barajas (MAD) and plan the short Metro Line 8 or taxi transfer to the fairground.
T-4
Day 8 - Shortlist footwear, bag, jewellery and sustainable fashion exhibitors by hall or sector using the MOMAD floor plan.
T-5
Day 6 - Request meetings with priority suppliers and prepare a buying brief with target price points, MOQs and delivery windows.
T-6
Day 4 - Download the IFEMA app or floor plan, check badge collection points and note conference or trend-zone timings.
T-7
Day 2 - Pack light business wear for Madrid's July heat, plus a jacket for air-conditioned halls and comfortable shoes for the fairground.
T-8
Day 1 - Leave extra time for Metro Line 8 and badge queues; carry a digital and printed copy of your registration.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Ifema - Parque Ferial Juan Carlos I
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Momad Shoes 2027 registration concourse
Ifema - Parque Ferial Juan Carlos I
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Ifema - Parque Ferial Juan Carlos I
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Momad Shoes 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Momad Shoes 2027, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
You buy or research footwear, fashion accessories or textile ranges and want to meet Spanish and imported brands in one fairground.
Best for
Footwear, textile and accessory buyers plus fashion retail chains sourcing Spanish and Mediterranean collections.
Min. budget
$400.00
Timeline
4-8 weeks before the fair for registration, hotels and travel.
Risks
Hall-level agenda details are published late - confirm sessions before booking travel.
exhibit
You need qualified meetings with Iberian retailers and distributors and can ship samples to IFEMA on schedule.
Best for
Footwear labels, accessory makers and textile suppliers targeting Spanish retail buyers and distributors.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight and show marketing.
Risks
Stand pricing is not published in captured sources - request the IFEMA exhibitor guide for halls and rates.
skip
Your category or Iberian buyer target does not match this footwear and fashion edition.
Best for
Teams whose product range sits outside footwear, fashion accessories or textiles, or who only sell online with no wholesale channel.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
Where does the fair take place and how do I get there?
The event runs at IFEMA - Parque Ferial Juan Carlos I in Madrid, close to Adolfo Suarez Madrid-Barajas Airport (MAD). Madrid Metro line 8 stops at Feria de Madrid, and taxis from the airport take a short drive to the fairground.
Is Madrid hot in late July?
Yes. Late July in Madrid is typically hot and dry, with daytime highs around 32C. Pack light business clothing, drink water through the day and plan transfers for cooler morning hours.
Do I need a visa to attend from outside the EU?
Spain applies Schengen entry rules. Many nationalities can attend short business trips visa-free, while visa-required travellers must apply for a Schengen short-stay visa at the Spanish consulate before departure and carry fair and hotel documentation.
How do exhibitors book a stand?
Exhibitor participation is handled through the IFEMA exhibitor pages for the fair, which cover stand requests and participation details. Contact the organiser early because stand allocation and freight deadlines run months before opening.
Glossary
- MOMAD
- Madrid's fashion, footwear and accessories trade fair held at IFEMA; the edition referenced here is the July 2027 show.
- IFEMA
- Madrid's main exhibition campus, officially Feria de Madrid - Parque Ferial Juan Carlos I, served by Metro Line 8 at Feria de Madrid station.
- Lookbook
- A curated book or digital set of collection images that exhibitors use to present seasonal styles, materials and colour stories to buyers.
- MOQ
- Minimum order quantity; the smallest number of units a buyer must order per style or colour from an exhibitor.
- Wholesale collection
- A seasonal range offered to retailers at trade prices, usually shown at MOMAD for forward-order buying.
- Fast fashion
- A retail model built on short trend cycles and rapid replenishment; at MOMAD it shapes buyer demand for quick-turn footwear and accessories.
- Sustainable fashion
- Clothing, footwear and accessories produced with reduced environmental impact, traceable materials or circular design principles.
- Leather goods
- Bags, belts, wallets and small accessories made from leather or leather alternatives; a core MOMAD product group.
- Costume jewellery
- Fashion jewellery made from base metals, glass, resin or plated materials, sold as seasonal accessory lines rather than fine jewellery.
- Order writing
- The appointment-based process of reviewing samples and placing wholesale orders on the stand during a trade fair.
- Trend zone
- A curated area at a fashion fair where directional colours, materials and silhouettes for upcoming seasons are displayed.
- Showroom
- A permanent or temporary display space where buyers view collections outside the main fair stand; many Madrid showrooms run appointments during MOMAD week.
1
2
3
4
5
6
7
8
9
10
11
12
Also known as
Alternate names and search phrases for this event.
- Footwear exhibition Spain
- Accessories trade fair
- IFEMA Madrid
- Momad Shoes 2027 Madrid
- Momad Shoes Madrid 2027
- Madrid Spain
- Fashion Trade Show Madrid 2027
- Fashion Trade Show Trade Show Madrid
- Footwear for all occasions
Trust footer
Sources
3
References
1
Publishers
0
Date checked
1
IFEMA MADRID
- event_website
- event_faqs
- event_previous_edition
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.