Join the International Media MarketPlace (IMM) Asia on 19 October 2026 at Suntec Singapore, a key event connecting travel brands with media professionals.
Dates
19 Oct 2026
City / country
Singapore, Singapore
Venue
Suntec Singapore
Event overview
The International Media MarketPlace (IMM) Asia is the leading event for connecting travel brands with editors, journalists, and content creators. Scheduled for 19 October 2026 at Suntec Singapore, this event features prescheduled meetings, networking opportunities, and insightful panels.
With a focus on building relationships, IMM Asia is essential for travel PR professionals and media alike. International Media MarketPlace (IMM) Asia - October 2027 takes place in Singapore, Singapore.
TL;DR
Attendees will gain access to a diverse range of travel brands, uncover new story ideas, and network with industry leaders. The event offers prescheduled meetings, allowing media to maximize their time and secure valuable connections. Participants can expect to leave with a wealth of information and new contacts to enhance their work in travel journalism.
Exhibiting at IMM Asia provides unparalleled access to influential media professionals. Brands can showcase their offerings, engage in meaningful conversations, and secure coverage for their stories. The event's structure allows for targeted meetings, ensuring that exhibitors connect with the right journalists and maximize their return on investment.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Singapore, Singapore
Suntec Singapore in Singapore typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Suntec Singapore in Singapore typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Suntec Singapore for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
TravMedia
How the last edition performed
Last edition
2025
Next edition
Not announced yet
Edition recap
Impact
TravMedia published an IMM Asia 2025 post-show item titled “IMM Asia 2025: Reinforces the Power of In-Person Connections and ...”. TravMedia’s IMM Asia highlights page covers past editions and describes IMM Asia as the event connecting the travel industry and media.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attendees will gain access to a diverse range of travel brands, uncover new story ideas, and network with industry leaders. The event offers prescheduled meetings, allowing media to maximize their time and secure valuable connections.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Latest updates from across the market.
International Media MarketPlace (IMM) Asia - October 2027
ReadIMM Asia 2026 | The Event Connecting the Travel Industry and Media
ReadTravMedia - Last week to register and save for IMM Asia ... - Facebook
ReadTravMedia | One month to go until IMM Asia! On 19-20 October, travel ...
ReadSearch Is On for Asia's Top Travel Writers, Content Creators - Here's How ...
ReadIMM Asia 2026 | Highlights From Our Past Events - TravMedia
ReadPlan your trip
Choose from the following airports, with convenient access to the event and venue.
Changi Airport
to venue
by car
A range of accommodation options near the venue and across key areas.
The Snooze Hotel @Bugis
Captured listing shows free Wi-Fi, air conditioning, breakfast and parking; guest rating 4.2. Approximate nightly band for an event week.
Coliwoo Hotel Kampong Glam
Captured listing shows free breakfast, free Wi-Fi and air conditioning; guest rating 4.7. Longer-stay apartment format suits delegates attending several days.
Hive@Bugis
Captured listing shows paid breakfast, free Wi-Fi and an airport shuttle; guest rating 4.0. Cheapest tier among the Bugis options captured.
CUBE - Boutique Capsule Hotel @ Kampong Glam
Captured listing shows free breakfast, free Wi-Fi and air conditioning; guest rating 4.3. Capsule rooms suit solo media delegates travelling light.
Aura hotel Purvis street
Captured listing shows a guest rating of 3.9. Small heritage-district property close to Bugis MRT and the Purvis Street restaurant strip.
A Hotel Bugis
Captured listing shows free Wi-Fi, free parking and air conditioning; guest rating 4.0. Useful if you arrive by car and want parking included.
Holiday Inn Singapore Little India
Captured listing shows a pool and free cancellation; guest rating 4.7. Rates in the capture were shown in a non-SGD currency, so reconfirm in SGD.
Holiday Inn Express & Suites Singapore Novena by IHG
Captured listing shows a pool and pet-friendly policy; guest rating 4.7. Better value north of the venue if you are happy to commute by MRT.
Aloft by Marriott Singapore Novena
Captured listing shows a pool and parking; guest rating 4.4. Highest tier captured and the most comfortable option for a longer stay.
Get around the city with these convenient transport options.
MRT (East West Line)
Pay by tapping a contactless bank card or a SimplyGo EZ-Link card. Add 15-20 min for the cross-platform change at Tanah Merah plus the walk to Suntec Singapore.
MRT (short city hop)
Two to three stops from Bugis. Most Bugis and Kampong Glam hotels are also a 15-20 min walk from the venue if you prefer to avoid the fare.
Public bus
Cheapest option but slower with luggage. Services along Beach Road and Nicoll Highway stop within a short walk of the convention centre.
Taxi (metered)
20-30 min outside peak hours, longer in the evening. Use the official taxi queue in the arrival hall rather than unmarked cars.
Ride-hailing (Grab, Gojek, TADA)
Pick-up points are signposted at each Changi terminal. Fixed-fare options can be cheaper than metered taxis during peak surcharge hours.
Car parking
ERP charges apply on some approach roads during peak hours, and the car park fills quickly on large convention days.
Walk
About 15-20 min on foot from Bugis and Kampong Glam, or 5-10 min from Marina Centre hotels through Suntec City linkways and covered walkways.
taxi
Changi Airport (SIN) is the main commercial gateway serving Singapore; allow 45-60 min by road or rail to Suntec Singapore.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
Weather
October in Singapore means heat, high humidity and sudden heavy showers, usually in the afternoon or early evening. Rain affects taxi queues and road traffic around Marina Centre, so build a 15 min buffer before scheduled appointments and use the covered walkways between Suntec City, Esplanade and Promenade stations. Exhibition halls are kept cool, so a light layer is useful.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Mobile coverage is strong across the Marina Centre district. Local prepaid SIM and tourist eSIM plans from Singtel, StarHub and M1 are sold at Changi Airport and in city malls, and most hotels and the venue offer Wi-Fi. Singapore uses Type G three-pin plugs at 230 V, so bring an adapter for European, US or Australian devices.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Greetings and business cards
Handshakes are standard in business settings. Offer and receive business cards with both hands, and take a moment to read the card before putting it away at media appointments.
Punctuality
Meetings start on time. Arrive at Suntec Singapore 15-20 minutes before your first slot to clear registration and find the appointment table.
Dress code
Business or smart business casual is appropriate for appointment days: collared shirts, blazers or modest dresses, with a light layer for cold exhibition halls.
Dining and dietary needs
Hawker centres and mall food courts are the everyday lunch option around Marina Centre, with halal, vegetarian and Indian choices widely available. State dietary requirements when accepting hosted dinners.
Laws and etiquette
Singapore enforces strict rules on littering, smoking in public buildings, e-cigarettes and eating on public transport. Fines are imposed on the spot, so follow posted signs in stations and venues.
Payments and tipping
Cards and contactless payments are accepted almost everywhere, including taxis and hawker stalls. Tipping is not expected; a service charge is normally already added to restaurant bills.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: SIN
Book into Singapore Changi (SIN), the only practical long-haul gateway for the venue, and aim to land the day before your first appointment block so a delay does not cost you meetings. Submit the SG Arrival Card online within three days of arrival, check that your passport has at least six months validity, and keep your event registration and hotel confirmation available for immigration. Overnight departures from Australia and Europe typically arrive in the morning, which suits a next-day start at Suntec Singapore.
Entry rules depend on nationality. Many visitors do not need a visa for short business visits to Singapore, while some passport holders must apply for an entry visa before arrival. Check the ICA visa requirements page and the MFA visa checker for your passport.
Processing: Varies by nationality; apply several weeks before travel.
If a visa is required, applications are typically supported by a locally contacted Singapore entity through the ICA visa application process; captured sources point to the ICA entry visa page and the MFA visa checker as the authoritative references.
OfficialGet to the venue and around the city with these options.
Airport → venue: Primary gateways: Changi Airport (SIN). Allow road or rail time to Suntec Singapore; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Suntec Singapore: Bugis: The Snooze Hotel @Bugis; Kampong Glam: Coliwoo Hotel Kampong Glam; Bugis: Hive@Bugis.
Ride-hail: Grab is the dominant ride-hailing app in Singapore, with Gojek, TADA and the ComfortDelGro taxi app as alternatives. Download and register an app before landing so you can book from the Changi arrival pick-up points, where rides are signposted by terminal. Airport trips to Suntec Singapore typically run SGD 22-45 depending on vehicle class and surge, while trips within the city centre are usually SGD 8-15. Surge pricing applies in the evening peak and during rain, so compare against the metered taxi queue.
Public transit: The MRT is the fastest way around Singapore for delegates. Suntec Singapore is served by Esplanade (CC3) on the Circle Line and Promenade (CC4/DT15) on the Circle and Downtown lines, with City Hall (EW13/NS25) about 15 minutes on foot. Tap a contactless bank card or a SimplyGo EZ-Link card at the gates; single fares for city hops are roughly SGD 1.00-1.40, and airport-to-city journeys run about SGD 2.10-2.60. Buses along Beach Road and Nicoll Highway cover nearby stops at similar fares. Trains run from early morning until around midnight; confirm live fares and last-train times on the LTA journey planner.
Parking: Suntec City operates a large multi-storey car park with lifts into the convention centre, accessed from Raffles Boulevard and Temasek Boulevard. Expect charges in the region of SGD 1.50-2.80 per half hour with a daily cap, plus ERP charges on some approach roads during peak hours. The car park fills early on large convention days, so arriving before 08:30 is advisable; confirm current rates and hall access on the Suntec or organiser site.
Plan and pack for the event climate.
Month: October 2026
Temperature: Daytime highs around 31-32 C and overnight lows around 24-25 C, with relative humidity frequently above 80 percent
Seasonality: October falls in Singapore's inter-monsoon period, so short intense afternoon and evening thunderstorms are common rather than a distinct dry or wet season; the Northeast Monsoon arrives later, around December.
Packing: Pack light, breathable business clothing, a compact umbrella or packable rain shell, and a light jacket or wrap for heavily air-conditioned appointment halls. Comfortable walking shoes help for the covered walkways between Suntec City, Esplanade and Promenade stations, and a refillable water bottle is worth carrying in the heat.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at International Media MarketPlace (IMM) Asia - October 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 14 - Confirm your media registration status with the TravMedia IMM Asia team and check that your credentials have been approved before paying for travel
Day 14 - Book flights into Singapore Changi (SIN) with arrival at least one day before your first appointment block
Day 12 - Reserve a hotel in Bugis, Esplanade or Marina Centre so the venue is a walk or one MRT stop away
Day 10 - Draft your story angles: which destinations, hotel openings, airline routes or cruise itineraries you want to cover this quarter
Day 8 - Review the exhibitor list and shortlist the tourism boards, hotel groups and airlines that fit your editorial calendar
Day 6 - Refresh your media kit: outlet details, audience numbers, recent clips and the beats you cover
Day 4 - Print or download your appointment schedule and map each slot to a hall location at Suntec Singapore
Day 3 - Submit the SG Arrival Card online within three days of arrival and check your passport has at least six months validity
Day 2 - Pack business cards, laptop, recorder, a light layer for air-conditioned halls and a compact umbrella
Day 1 - Test the MRT route from your hotel to Esplanade (CC3) or Promenade (CC4/DT15) and plan to reach the venue 30 to 45 minutes before your first meeting
Day 0 - Collect your badge at the Suntec registration desk, confirm any schedule changes and note follow-up deadlines for embargoed news
Registration and hall orientation at Suntec Singapore
Supplier meetings and product demos
Final negotiations and follow-up
International Media MarketPlace (IMM) Asia - October 2027 registration concourse
Suntec Singapore
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Suntec Singapore
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether International Media MarketPlace (IMM) Asia - October 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For International Media MarketPlace (IMM) Asia - October 2027, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Travel media and journalism services and Public relations and marketing solution solutions and benchmarking suppliers at International Media MarketPlace (IMM) Asia - October 2027 in Singapore.
Min. budget
$450.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Travel media and journalism services and Public relations and marketing solution products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Singapore show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
2 more alternate names hidden
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