Butech 2027

Attendees, exhibitors & solutions

Who this event is for

Industry trends

Key trends shaping this market and its wider industry.

Market news

Latest updates from across the market.

Hotel tiers

A range of accommodation options near the venue and across key areas.

Local transport

Get around the city with these convenient transport options.

Frequently asked

Glossary

1

BEXCO

Busan Exhibition & Convention Center, the Haeundae/Centum City venue district that hosts the 18-21 May 2027 edition. Hall and gate assignments are published by the organiser; plan to arrive at the correct hall entrance rather than the main convention lobby.

2

Trade day vs public day

Korean B2B fairs commonly open one or more days to registered trade buyers only before admitting general visitors. Check the butech.or.kr visitor page to see which of the run dates require a business registration document or invitation code to obtain a buyer badge.

3

Buyer pre-registration

Online badge registration completed before arrival, usually with company name, business e-mail and job title. Pre-registered buyers in Korea typically collect a printed badge at an on-site desk by showing passport or business card; queues are shortest in the first hour after opening.

4

Myeongham (business card)

The Korean business card, normally exchanged at the start of any first meeting with a two-handed presentation and a brief read before it is pocketed. Bring a supply printed in English with a Korean-language name line if possible; it is the expected opening move at exhibitor booths.

5

KOTRA

Korea Trade-Investment Promotion Agency, the government trade body that runs overseas buyer delegation programmes and matchmaking support for Korean trade fairs. Export-oriented exhibitors often check whether the organiser is running a KOTRA-linked buyer meeting track during show week.

6

KTX / SRT

Korea's two high-speed rail networks linking Seoul with Busan Station in roughly two and a half hours. SRT departs from Suseo in southern Seoul, KTX from Seoul Station and Yongsan; both require a Metro Line 1 or taxi transfer at Busan Station to reach the BEXCO district.

7

Gimhae International Airport (PUS)

Busan's primary airport, connected to BEXCO by a direct Busan Metro Line 2 ride as well as by taxi. It handles the majority of domestic and short-haul international arrivals into the city; Incheon (ICN) is the long-haul alternative.

8

T-money / Cashbee card

Rechargeable stored-value transit cards accepted on Busan Metro, city buses and most taxis. Buy and top up at convenience stores or metro station machines; the card removes the need for cash on the Line 2 ride between the airport, hotels and BEXCO station.

9

Korean VAT and tax refund

Korea levies 10 percent VAT on most goods and services. Foreign visitors can claim refunds on eligible purchases above the per-shop minimum at airport refund counters or city refund points; keep receipts and passport with you when buying samples or equipment parts.

10

Won (KRW) and card acceptance

Korea is a heavily card-based economy, and practically all BEXCO-area hotels, restaurants and taxis accept international credit cards. A small amount of cash in won is still useful for traditional markets and small vendors in Haeundae and Gwangalli.

11

Haeundae / Centum City

The coastal Busan district containing BEXCO, most show-week hotels, and the Centum City retail and dining cluster. Staying here keeps the daily commute to the halls to a short walk or one metro stop, but room rates tighten quickly once the show calendar is confirmed.

12

Interpretation support

Korean is the working language on most Korean stands, with English used for export-facing exhibitors. Organisers often provide a limited interpretation or buyer-matching desk during show days; confirm availability in advance if your meetings require consecutive interpretation.