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    Dates

    10–12 May 2027

    City / country

    Wanchai, Hong Kong

    Venue

    Hong Kong Convention and Exhibition Centre (HKCEC)

    20 Floor Picks

    Matched booths for ProWein Hong Kong

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    Event overview

    Overview

    ProWine Hong Kong brings the world of wines to the foremost trading-hub of Southeast Asia.

    As the leading trade fair of its kind in the region, ProWine Hong Kong offers global producers an international business expansion gateway to Asia.

    Concurrently, regional importers can source from the latest and best-selling wines, spirits, and solutions for trade professionals from across the globe.

    TL;DR

    1. 1Event Dates: May 10-12, 2027
    2. 2Location: Hong Kong Convention and Exhibition Centre
    3. 3Expected Trade Visitors: 12,090
    4. 4Number of Exhibitors: 200
    5. 5Exhibiting Countries: 20

    Why visit

    Visitors to ProWine Hong Kong gain access to a diverse range of wines and spirits from around the world, networking opportunities with industry professionals, and insights into the latest trends and innovations in the market. The event also features seminars and tastings that enhance the visitor experience.

    Why exhibit

    Exhibiting at ProWine Hong Kong provides companies with unparalleled access to key decision-makers in the Asian market, opportunities for brand visibility, and the chance to showcase their products to a targeted audience of trade professionals. The event is an essential venue for expanding business in the region.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Wine & Spirits Importers
    Distributors and Wholesalers
    Retailers of Wine & Spirits
    Sommeliers and Bartenders
    F&B Managers and Chefs
    Purchasers from Airlines and Duty-free Retailers

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Producers of Wine
    Producers of Spirits
    Wine Accessories Manufacturers
    Trade Literature Providers
    Service Providers for the Wine Industry
    Companies offering No & Low Alcohol Products

    Product categories

    Key solution areas showcased across the event.

    Premium wines from renowned regions
    Sparkling wines and Champagne
    Fine spirits
    Wine accessories and trade literature
    Innovative No & Low Alcohol wines
    Mineral water and related services

    Location & Facilities

    Venue

    Open in Google Maps

    Halls & areas

    1
    Halls 3F-G

    Hong Kong Convention and Exhibition Centre (HKCEC)

    1 Expo Drive, Wanchai, Hong Kong

    Floor plans & maps

    Official venue page

    Attend

    Entry & tickets

    Trade-only
    Register

    Who runs the show

    Organisers

    Messe Düsseldorf GmbH

    EmailCallWebsite

    How the last edition performed

    Previous edition

    Current edition

    2027 · 12,090 visitors · 200 exhibitors

    Forecast — not final

    Photos

    Impact

    A bigger and stronger platform

    ProWine Hong Kong brings the world of wines to the foremost trading-hub of Southeast Asia. As the leading trade fair of its kind in the region, ProWine Hong Kong offers global producers an international business expansion gateway to Asia. Concurrently, regional importers can source from the latest and best-selling wines, spirits, and solutions for trade professionals from across the globe. ProWine Hong Kong serves as a vital platform for international wine and.

    Exhibitor outcomes

    Real business growth

    Exhibiting at ProWine Hong Kong provides companies with unparalleled access to key decision-makers in the Asian market, opportunities for brand visibility, and the chance to showcase their products to a targeted audience of trade professionals. The event is an essential venue for expanding business in the region. Exhibitor categories include Producers of Wine, Producers of Spirits, Wine Accessories Manufacturers, Trade Literature Providers. Upcoming edition materials cite access to more than 12,090 potential.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Wanchai, Hong Kong

    Why it matters

    Attending ProWein Hong Kong on 2027-05-10 to 2027-05-12 in Wanchai lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    Related trade fairs near Wanchai

    Book hotels and meetings 8–12 weeks before opening day; peer shows in the same sector often fall in adjacent months.

    Buyers covering general often plan ProWein Hong Kong alongside regional peer shows to compare products, pricing, and service coverage across markets.

    Pre-show

    Confirm exhibitor meetings and product demos for ProWein Hong Kong.

    Show week

    Hall walk-throughs, live demos, and supplier negotiations.

    Peer events are widely known sector fairs; verify dates on each organiser website before booking.

    Plan your trip

    Travel & logistics

    Local currency · HKD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    HKG

    Hong Kong

    Primary international gateway serving Wanchai.

    to venue

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    4-star
    Wan Chai

    Not yet confirmed

    Breakfast (paid), free Wi-Fi, air conditioning, fitness centre, parking, restaurant, room service, airport shuttle. Guest reviews note the location right next to HKCEC.

    4-star
    Wan Chai

    Not yet confirmed

    Breakfast (paid), free Wi-Fi, air conditioning, spa, parking, restaurant, airport shuttle, full-service laundry. Listed at 35% below usual rate at time of capture.

    4-star
    Wan Chai

    Not yet confirmed

    Breakfast (paid), free Wi-Fi, air conditioning, fitness centre, parking, bar, restaurant, airport shuttle; guests note on-site restaurant and 24-hour gym.

    4-star
    Wan Chai

    Not yet confirmed

    Free Wi-Fi, air conditioning, breakfast, parking, kid-friendly, smoke-free property; listed at 23% below usual rate, guests note large rooms by Hong Kong standards.

    4-star
    Wan Chai

    Not yet confirmed

    Wan Chai property returned in hotel search for stays near HKCEC across the ProWein Hong Kong show dates.

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costHKD 350-500 one-way (estimated metered taxi or ride-hail)
    Best forHong Kong International Airport (HKG) to Hong Kong Convention and Exhibition Centre (HKCEC), Wanchai

    Direct road transfer from HKG to Wan Chai; Maps route captured for the show arrival window. Allow extra time on the first morning of ProWein Hong Kong.

    taxi

    Estimated costEUR 40–90 / USD 45–100 taxi or rideshare to venue
    Best forHong Kong (HKG) to Hong Kong Convention and Exhibition Centre (HKCEC)

    Primary international gateway serving Wanchai.

    Weather

    May 2027

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Hong Kong.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Registration

    Confirm registration and venue access with the organiser before travelling to Wanchai.

    Arrival

    Arrive early on the first show day for orientation and security screening.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: HKG

    Book into Hong Kong International Airport (HKG). Google Flights price insights for the show week flag the cheapest booking windows roughly two to three months out (Tokyo routes around 28 Nov to 26 Feb, Singapore routes around 13 Dec to 13 Mar). Hong Kong Express, Greater Bay Airlines, Cathay Pacific, Jetstar, Scoot and Qantas provide the strongest Asia-Pacific frequencies into HKG.

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    2027-05-10

    Check-out (recommended)

    2027-05-12

    Areas to stay

    Wan Chai

    4 star

    Not yet confirmed

    4 star

    Not yet confirmed

    4 star

    Not yet confirmed

    4 star

    Not yet confirmed

    4 star

    Not yet confirmed

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Hong Kong (HKG): Primary international gateway serving Wanchai.. Allow road or rail time to Hong Kong Convention and Exhibition Centre (HKCEC); on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Hong Kong Convention and Exhibition Centre (HKCEC): Wan Chai: The Harbourview; Wan Chai: Hennessy Hotel; Wan Chai: The Emperor Hotel.

    Ride-hail: Ride-hailing apps are commonly used in Wanchai; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to Hong Kong Convention and Exhibition Centre (HKCEC).

    Parking: On-site parking is available at Hong Kong Convention and Exhibition Centre (HKCEC); confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: May 2027

    Packing: May 2027

    Plan your trip

    Planning

    12

    Check passport validity and Hong Kong entry requirements — Confirm your nationality rules and passport validity for the ProWein Hong Kong show dates (10-12 May 2027).

    11

    Book flights into Hong Kong International Airport (HKG) — Compare HKG fares; Asia-Pacific routes from Tokyo, Singapore and Sydney were the cheapest capture bands.

    10

    Reserve a hotel in Wan Chai near HKCEC — Wan Chai returned 119 hotel results; The Harbourview and Wanchai 88 are reviewed as close to or next to the venue.

    9

    Complete ProWein Hong Kong visitor registration — Register via the official ProWein World site and store your badge confirmation for HKCEC entry.

    8

    Download the hall plan and ProWein programme — Map wine and spirits halls at HKCEC and flag tastings you want to attend on 10-12 May.

    7

    Pre-schedule B2B meetings with exhibitors — Contact producers of wine, spirits and no and low alcohol products ahead of the show for confirmed slots.

    6

    Shortlist sessions, tastings and guided walks — Block time for seminars and regional pavilions you want to cover each show day.

    5

    Plan local transport from HKG to Wan Chai — Budget roughly HKD 350-500 for a taxi transfer, or plan rail plus short taxi to the venue.

    4

    Prepare business materials — Pack business cards, buyer credentials and any import or cellar documentation you need.

    3

    Check Hong Kong May weather and dress code — Late spring in Hong Kong is warm and humid; plan light business attire and comfortable shoes for hall walking.

    2

    Organise meeting documents and tasting notes — Load your meeting agenda, price targets and product wish list onto your devices.

    1

    Arrive in Hong Kong and collect your badge — Land at HKG, transfer to Wan Chai and collect your ProWein Hong Kong badge at HKCEC before Day 1 opens.

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Per diem × 2HK$150.00
    Estimated totalHK$150.00

    This is a directional estimate. Please verify live rates before booking.

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Use this quick check to decide whether ProWein Hong Kong fits your visit, exhibit or skip plan.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Your category focus aligns with the official product themes.

    Best for

    Buyers, researchers, and delegates evaluating the programme and networking value.

    Min. budget

    $400.00

    Timeline

    4–8 weeks before opening day for registration and travel.

    Risks

    Limited session times published — confirm agenda before booking.

    exhibit

    You have a clear lead-generation or launch goal for this market.

    Best for

    Suppliers and brands seeking qualified meetings with the event audience.

    Min. budget

    $2,500.00

    Timeline

    3–6 months for stand booking, freight, and marketing prep.

    Risks

    Booth pricing not published in captured sources — confirm with organiser.

    skip

    Programme, audience, or commercial goals do not match your plan.

    Best for

    Teams whose category or region fit is weak this edition.

    Min. budget

    Not yet confirmed

    Timeline

    N/A

    Risks

    No major risks listed.

    Gallery

    Photos

    Official imagery from ProWein Hong Kong
    Official imagery from ProWein Hong Kong
    Official ProWein Hong Kong event branding
    Official ProWein Hong Kong event branding

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    Trade Fair
    An exhibition where businesses showcase their products to potential buyers.
    2
    Exhibitor
    A company or individual that displays goods at a trade fair.
    3
    Visitor
    A person attending the trade fair to explore products and services.
    4
    Networking
    The action of interacting with others to exchange information and develop professional contacts.
    5
    Sourcing
    The process of finding and acquiring products or services.
    6
    Seminar
    A meeting for discussion or training on a specific topic.

    Trust footer

    Sources

    6

    References

    2

    Publishers

    0

    Date checked

    1

    Messe Düsseldorf GmbH

    2

    ProWein

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