Impact
A bigger and stronger platform
swop 2025 marked the tenth anniversary and final edition under the swop brand before the official rebrand to interpack China in 2026. Held across five halls (N1–N5) at the Shanghai New International Expo Centre, the event spanned over 70,000 square metres and hosted 950 exhibiting companies from China, Germany, Italy, Austria, France, Turkey, Switzerland, Japan, South Korea and other countries and regions. Over the three-day event, 43,090 trade visitors and buyers from 122 countries and regions attended, a 30% year-on-year increase. The 17.5% share of international attendees underscored the event's growing global appeal. The exhibition was centred on the core themes of 'Disruptive Innovation,' 'Global Vision,' and 'Cross-Sector Integration,' featuring four key areas: fostering an immersive innovation ecosystem, adopting a global vision for international market expansion, offering a curated buyer-centric experience, and highlighting innovative packaging materials. Special zones included the Industry Pain-Point Tracks, the Packaging Performance Challenge, the Scenario-driven Solutions Zone, and the International Breakthrough Innovation Showcase. The concurrent Save Food (China) Forum, co-organised by Messe Düsseldorf, WPO, FAO China and UNIDO, honoured six companies with the Save Food Design Award and the Sustainability Design Award. More than 150 buyer delegations and over 60 industry associations contributed to high levels of business activity
