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    Dates

    19–22 Nov 2026

    City / country

    Istanbul, Turkey

    Venue

    Yenikapı Fuar Merkezi

    Time

    10:00 AM – 6:00 PM

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    Matched booths for Souvenir Expo Turkey

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    Event overview

    Overview

    The 6th Souvenir Expo Türkiye will take place from November 19-22, 2026, at the Yenikapı Expo Center.

    This annual event serves as a meeting point for producers in the tourism, souvenir, and giftware industry, bringing together wholesalers, gift shop owners, and international export buyers.

    TL;DR

    1. 1Dates and Venue: Souvenir Expo Turkey runs from November 19-22, 2026, at Yenikapı Expo Center in Istanbul, Turkey.
    2. 2Scale and Focus: The event features over 200 exhibitors, primarily Turkish producers, showcasing a wide range of tourism and souvenir products.
    3. 3Organiser: The fair is organised by Rota Exhibitions Turkey, with more details available at their official website.
    4. 4Buyer Authority: Attendees include wholesalers, gift shop owners, and international buyers from over 100 countries.
    5. 5Entry: The event runs daily from 10:00 AM to 6:00 PM, with registration available online.

    Why visit

    Visitors can discover new products, meet manufacturers and suppliers, and establish valuable connections in the tourism and giftware sectors. Dates and Venue: Souvenir Expo Turkey runs from November 19-22, 2026, at Yenikapı Expo Center in Istanbul, Turkey. Buyer Authority: Attendees include wholesalers, gift shop owners, and international buyers from over 100 countries.

    Why exhibit

    Exhibitors gain access to a diverse audience, including international buyers and local wholesalers, enhancing their market visibility and export opportunities. Scale and Focus: The event features over 200 exhibitors, primarily Turkish producers, showcasing a wide range of tourism and souvenir products. Buyer Authority: Attendees include wholesalers, gift shop owners, and international buyers from over 100 countries.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Wholesalers from various regions
    Gift shop owners
    Export buyers from 100 countries
    Tourism industry professionals
    Retail buyers looking for unique products
    Local and international distributors

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Manufacturers of tourism souvenirs
    Wholesalers of gift items
    Exporters of local handicrafts
    Producers of packaged local food products
    Textile and fashion accessory suppliers
    Artisans of traditional crafts

    Product categories

    Key solution areas showcased across the event.

    Touristic souvenirs and gifts
    Packaged local food products
    Textiles and handicrafts
    Cosmetic products
    Decoration items
    Promotional products

    Location & Facilities

    Venue

    Yenikapı Fuar Merkezi

    Aksaray, Kennedy Cad. No:46, 34096 Fatih/Istanbul, Turkey

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    19 November –10:00 AM – 6:00 PM
    20 November –10:00 AM – 6:00 PM
    21 November –10:00 AM – 6:00 PM
    22 November –10:00 AM – 6:00 PM
    Register

    Who runs the show

    Organisers

    Rota Exhibitions Turkey Fuarcılık A.Ş.

    How the last edition performed

    Previous edition

    Impact

    A bigger and stronger platform

    The 6th Souvenir Expo Türkiye will take place from November 19-22, 2026, at the Yenikapı Expo Center. This annual event serves as a meeting point for producers in the tourism, souvenir, and giftware industry, bringing together wholesalers, gift shop owners, and international export buyers. Dates and Venue: Souvenir Expo Turkey runs from November 19-22, 2026, at Yenikapı Expo Center in Istanbul, Turkey. Scale and Focus: The event features over 200 exhibitors, primarily.

    Audience quality

    High-value decision-makers

    Visitors typically include Wholesalers from various regions, Gift shop owners, Export buyers from 100 countries, Tourism industry professionals. Dates and Venue: Souvenir Expo Turkey runs from November 19-22, 2026, at Yenikapı Expo Center in Istanbul, Turkey. Scale and Focus: The event features over 200 exhibitors, primarily Turkish producers, showcasing a wide range of tourism and souvenir products. Organiser: The fair is organised by Rota Exhibitions Turkey, with more details available at their official website.

    Exhibitor outcomes

    Real business growth

    Exhibitors gain access to a diverse audience, including international buyers and local wholesalers, enhancing their market visibility and export opportunities. Scale and Focus: The event features over 200 exhibitors, primarily Turkish producers, showcasing a wide range of tourism and souvenir products. Buyer Authority: Attendees include wholesalers, gift shop owners, and international buyers from over 100 countries. Exhibitor categories include Manufacturers of tourism souvenirs, Wholesalers of gift items,.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Istanbul, Türkiye — the cross-continental hub linking European, Gulf, Balkan, Central Asian and North African buyers of souvenirs, gifts, housewares and promotional products, with Yenikapı Fuar Merkezi sitting on the historic peninsula beside the Marmaray rail interchange.

    Why it matters

    Attending Souvenir Expo Turkey on 2026-11-19 to 2026-11-22 in Istanbul lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    What digital buyer journeys means for buyers and exhibitors in this sector.

    02

    Sustainability in procurement

    What sustainability in procurement means for buyers and exhibitors in this sector.

    03

    Automation and labour efficiency

    What automation and labour efficiency means for buyers and exhibitors in this sector.

    04

    Regional supply-chain resilience

    What regional supply-chain resilience means for buyers and exhibitors in this sector.

    05

    Hybrid engagement models

    What hybrid engagement models means for buyers and exhibitors in this sector.

    Global gift, souvenir and housewares circuit

    Book hotels and supplier meetings 8–12 weeks before opening day; the main European gift fairs fall in January–February and September, while the Canton Fair runs in April and October.

    Buyers sourcing souvenirs, giftware, home textiles and promotional products typically plan Souvenir Expo Turkey alongside larger international gift shows to benchmark Turkish and regional price points, MOQs and export terms against Asian and European supply.

    Pre-show

    Book Istanbul hotels in the Yenikapı and Fatih precincts, confirm e-Visa status, and pre-schedule meetings with Turkish ceramics, textile and food-gift suppliers.

    Show week

    Hall walk-throughs across ceramics, home textiles, cosmetics and packaged foods, sample ordering, and negotiation of MOQs, packaging and export documentation.

    Peer events are established international gift and housewares fairs; confirm current dates on each organiser website before booking travel.

    Plan your trip

    Travel & logistics

    Local currency · TRY

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    IST

    Istanbul Airport

    Primary international gateway for the show, with the widest choice of long-haul and Turkish Airlines connections.

    Approx. 45 km

    to venue

    Approx. 45-60 minutes by road in normal traffic

    by car

    SAW

    Sabiha Gökçen Airport

    Alternative hub served mainly by low-cost and regional carriers; the Bosphorus crossing adds travel time to the venue.

    Approx. 55 km on the Asian side

    to venue

    Approx. 60-75 minutes by road in normal traffic

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Yenikapı / Aksaray, walking distance or a short taxi hop from the halls

    Not yet confirmed

    Simple three-star rooms beside the Yenikapı Marmaray interchange, reachable from the fair centre on foot or in a 5–10 minute taxi ride; show-week inventory tightens quickly, so reserve six to eight weeks out.

    Mid-range
    Fatih, Laleli and the Sultanahmet hotel belt

    Not yet confirmed

    Four-star comfort 15–25 minutes from Yenikapı Fuar Merkezi by Marmaray, tram or taxi, with restaurants and historic sites within easy walking distance for evening hosting.

    Premium
    Beyoğlu, Taksim and the Bosphorus shore

    Not yet confirmed

    Five-star properties with executive lounges and conference floors suited to buyer meetings, roughly 25–35 minutes by taxi from Yenikapı outside peak traffic.

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costApprox. EUR 40-90 / TRY 1,400-3,200 taxi or app ride hail
    Best forIstanbul Airport (IST) to Yenikapı Fuar Merkezi

    Typical run 45-60 minutes outside peak hours; allow extra time for evening rush and check the metered or fixed-price option before departure.

    taxi

    Estimated costApprox. EUR 45-95 / TRY 1,600-3,400 taxi or app ride hail
    Best forSabiha Gökçen Airport (SAW) to Yenikapı Fuar Merkezi

    Typical run 60-75 minutes depending on Bosphorus bridge traffic; use the licensed airport rank or an app-based ride.

    metro and rail

    Estimated costApprox. TRY 20-60 per single ride loaded onto an Istanbulkart
    Best forMarmaray and metro lines to Yenikapı station

    Yenikapı is a major rail interchange directly beside the fair centre; allow 20-30 minutes from central Fatih and Sultanahmet and confirm the last service times for evening returns.

    parking

    Estimated costApprox. TRY 0-150 per day depending on zone
    Best forOn-site parking at Yenikapı Fuar Merkezi

    Parking is available at the fair centre; arrive before the halls open on peak show days and confirm current tariffs with the organiser.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Visa-free entryNationals of many EU member states, GCC countries, Japan, South Korea and other visa-exempt states travelling to the show for trade or business meetingsNot yet confirmedNone — valid passport only
    Business/tourist e-Visa (online)UK, United States, Canadian, Australian, Emirati and many other e-Visa-eligible passport holders attending Souvenir Expo Turkey$50.00Minutes to 24 hours online; apply at least one week before departure
    Sticker visa at a Turkish consulateNationals of countries that are neither visa-exempt nor eligible for the e-Visa$60.002–4 weeks with a consulate appointment

    Nationals of many EU member states, Gulf Cooperation Council countries, Japan, South Korea and several other visa-exempt countries may enter Türkiye for trade-fair business without a visa for stays of up to 90 days in any 180-day period.

    Türkiye accepts ATA Carnets for exhibition goods, samples and stand materials; arrange the carnet through your national chamber of commerce at least three weeks before departure and carry the original into the customs channel on arrival.

    Official visa page

    Weather

    Istanbul in November 2026 is mild and damp: daytime highs of 12–17°C fall to 7–11°C after dark, and the month delivers roughly 80–100 mm of rain across 10–12 wet days, usually as short heavy showers sweeping in off the Marmara. Pack layered clothing, a water-resistant outer jacket and comfortable waterproof shoes for the walk between Yenikapı metro platforms and the halls, and keep a compact umbrella for evening meetings in Sultanahmet or Beyoğlu.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Turkey.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping and payment

    Tip 10% in restaurants and cafés when service is not included, round up taxi fares, and leave a small note for hotel housekeeping. Cards are widely accepted in Istanbul hotels and venues, but keep some Turkish lira for taxis, ferries and market shopping.

    Business etiquette

    Turkish business culture is warm but relationship-led: shake hands on arrival, accept the offer of tea, and exchange cards with both hands. Expect meetings to open with brief conversation before commercial terms, and follow up by email within a few days of the fair.

    Dress and visits

    Smart-casual business dress suits the halls and stand meetings. If you add a visit to a mosque such as the Blue Mosque or Hagia Sophia, cover shoulders and knees, and women should carry a scarf; shoes are removed at the entrance. Bargaining is expected in the Grand Bazaar and souvenir markets.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: IST

    Book into Istanbul Airport (IST) when possible for the shortest transfer to Yenikapı Fuar Merkezi; compare Sabiha Gökçen (SAW) only when fares are materially lower, as the Bosphorus crossing adds 60-75 minutes. Nonstop British Airways and Turkish Airlines services operate from London LHR in roughly 4 hours, while Dubai DXB is served by frequent flydubai and Emirates departures. Long-haul routes from Singapore, Tokyo and Sydney connect through Gulf hubs. Compare round-trip samples across carriers rather than a single airline, as the cheapest screens included one-stop routings with longer elapsed time.

    Visa

    Most international visitors to Souvenir Expo Turkey either travel visa-free or must hold a Turkish e-Visa before boarding. Nationals of many EU states, GCC countries, Japan and South Korea enter without a visa for up to 90 days in any 180-day period, while UK, US, Canadian, Australian and Emirati passport holders apply online at the official portal evisa.gov.tr, where the e-Visa is issued in minutes to 24 hours for roughly USD 50–60 depending on nationality. Travellers not eligible for the e-Visa must apply at a Turkish consulate two to four weeks ahead. Passports should be valid at least 150 days beyond departure, and exhibitors shipping samples should carry an ATA Carnet, which Türkiye accepts for trade-fair goods.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    Passports should remain valid at least 150 days beyond the planned departure date; visa-exempt visitors are limited to 90 days in any 180-day period. Apply only through the official government portal evisa.gov.tr — the fee varies by nationality (roughly USD 50–60) and third-party sites add service charges.

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    2026-11-19

    Check-out (recommended)

    2026-11-22

    Areas to stay

    Beyoğlu, Taksim and the Bosphorus shore · Fatih, Laleli and the Sultanahmet hotel belt · Yenikapı / Aksaray, walking distance or a short taxi hop from the halls

    budget

    TRY 1,800-3,200/night

    mid range

    TRY 3,200-6,000/night

    premium

    TRY 6,500-14,000/night

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Istanbul Airport (IST): Approx. 45-60 minutes by road in normal traffic; Sabiha Gökçen Airport (SAW): Approx. 60-75 minutes by road in normal traffic. Allow road or rail time to Yenikapı Fuar Merkezi; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Yenikapı Fuar Merkezi: Yenikapı / Aksaray, walking distance or a short taxi hop from the halls: {'name': 'Hotel Grand İstanbul', 'source_url': 'https://www.google.com/travel/search?q=Hotel%20Grand%20Istanbul%20Yenikap%C4%B1'}, {'name': 'Yüksel İstanbul Yenikapı', 'source_url': 'https://www.google.com/travel/search?q=Y%C3%BCksel%20Istanbul%20Yenikap%C4%B1%20Hotel'}; Fatih, Laleli and the Sultanahmet hotel belt: {'name': 'Lenus Hagia Sophia Hotel', 'source_url': 'https://www.g

    Ride-hail: Ride-hailing apps are commonly used in Istanbul; confirm local availability before travel.

    Public transit: Yenikapı Fuar Merkezi sits at Yenikapı, a cross-Bosphorus rail interchange served by the Marmaray line and the Istanbul metro, giving a train-only route from both the European and Asian sides of the city. Load credit onto an Istanbulkart for buses, trams and metro, and allow 20-30 minutes from the Fatih and Sultanahmet hotel belt. Rail services stop running overnight, so plan taxi or ride-hail transfers for late evening departures.

    Parking: On-site parking is available at Yenikapı Fuar Merkezi; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: November 2026

    Temperature: 12–17°C daytime highs, falling to 7–11°C overnight

    Seasonality: November is one of Istanbul's wettest months, averaging roughly 80–100 mm of rain over 10–12 wet days with grey skies, short intense showers and breezy conditions along the Marmara shoreline; mornings and evenings feel noticeably cooler than midday.

    Packing: November 2026

    Plan your trip

    Planning

    Best day to visit: Friday 20 November 2026

    Day two of Souvenir Expo Turkey combines a full exhibition day with the densest exhibitor rosters and the heaviest trade-buyer attendance, whereas the Thursday opening draws ceremony, press and slower afternoon footfall and the weekend days see lighter professional traffic. Arrive at 10:00 for the calmest aisles in ceramics and home textiles, schedule supplier meetings between 11:00 and 16:00, and use Saturday morning for any follow-up stands you missed.

    1

    Check passport validity and Turkey visa or e-Visa eligibility for your nationality — Apply for any required visa well before booking non-refundable flights to Istanbul for Souvenir Expo Turkey.

    2

    Book flights to Istanbul Airport (IST) or Sabiha Gökçen (SAW) arriving 18-19 November 2026 — Compare IST for the shortest transfer to Yenikapı Fuar Merkezi against cheaper SAW fares.

    3

    Reserve a hotel near Yenikapı Fuar Merkezi for 19-22 November 2026 — Yenikapı precinct properties close and price up as the show nears; Fatih and Sultanahmet are the fallback areas.

    4

    Register online for Souvenir Expo Turkey and request your trade badge — Use the official site souvenirexpoturkiye.com.tr and keep the confirmation for badge collection.

    5

    Download the hall plan and exhibitor list and shortlist souvenir and gift suppliers — Target ceramics, textiles, cosmetics, packaged local food and promotional product stands.

    6

    Request B2B matchmaking or direct meeting slots with target exhibitors — Send your product brief and target MOQ so suppliers can prepare samples and quotes.

    7

    Plan airport transfer from IST or SAW to the Yenikapı precinct — Allow 45-60 minutes from IST and 60-75 minutes from SAW by taxi or app ride hail.

    8

    Review the show programme and pre-book sessions of interest — Check the official site for seminar times and any buyer briefing sessions.

    9

    Prepare product briefs, price targets and MOQ ranges for sourcing meetings — Bring reference samples and photos of current ranges to compare on the stand.

    10

    Pack business cards, buyer credentials and comfortable shoes — Four show days across the halls involve long periods of standing and walking.

    11

    Check Istanbul November weather and pack layers plus a rain jacket — Late November in Istanbul is cool and changeable, so plan for indoor halls and wet outdoor transfers.

    12

    On arrival, collect your badge early and orient yourself in the halls — Arrive before the doors open on day one of Souvenir Expo Turkey to walk the floor before meetings begin.

    Sample visitor itinerary

    Route-optimised day
    10:00–13:00

    Badge collection and ceramics, glassware and tile halls

    14:00–18:00

    Textiles, peshtemal, kilim and Ottoman-pattern home decor

    10:00–14:00

    Packaged local foods, gourmet gifting and cosmetics

    15:00–19:00

    Promotional products, corporate gifting and scheduled buyer meetings

    Side trips

    2

    Sultanahmet, Hagia Sophia and the Grand Bazaar

     

     

     

    Beyoğlu, Galata and the Bosphorus

     

     

     

    Networking spots

    3

    Buyer–exhibitor meeting area, Yenikapı Fuar Merkezi

     

     

     

    Venue seafront cafés along the Marmaray promenade

     

     

     

    Hotel lobbies in the Yenikapı and Fatih precincts

     

     

     

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Per diem × 2TRY 150.00
    Estimated totalTRY 150.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    hotel

    visitor · budget

    TRY 1800–3200 / per room per night

    estimate

    hotel

    visitor · mid-range

    TRY 3200–6000 / per room per night

    estimate

    hotel

    visitor · premium

    TRY 6500–14000 / per room per night

    estimate

    airport_transfer

    visitor · taxi or ride-hail, Istanbul Airport (IST) to Yenikapı Fuar Merkezi

    TRY 1400–3200 / one way

    estimate

    airport_transfer

    visitor · taxi or ride-hail, Sabiha Gökçen (SAW) to Yenikapı Fuar Merkezi

    TRY 1600–3400 / one way

    estimate

    public_transport

    visitor · Istanbulkart metro, tram and Marmaray ride

    TRY 20–60 / per single journey

    estimate

    per_diem

    visitor · meals and incidentals

    USD 75–120 / per day

    estimate

    visa_fee

    visitor · Turkish e-Visa (business/tourism)

    USD 50–60 / per applicant

    estimate

    exhibitor_stand

    exhibitor · shell scheme from 9 sqm, before build and freight

    USD 2500–4000 / per 9 sqm stand

    estimate

    visa_fee

    visitor · Business/tourist e-Visa (online)

    USD 50 / per application

    official

    visa_fee

    visitor · Sticker visa at a Turkish consulate

    USD 60 / per application

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Assess how this option fits your objectives.

    Best for

    Independent souvenir, gift and homeware retailers plus promotional-product buyers sourcing small-batch Turkish and regional suppliers without committing to a stand.

    Min. budget

    $350.00

    Timeline

    4-6 weeks for flights, visa and a hotel near Yenikapı Fuar Merkezi

    Risks

    Hotel rates in the Yenikapı and Sultanahmet precincts rise as the November 2026 show dates approach.

    Visa and e-Visa lead time varies by nationality, so apply before booking non-refundable flights.

    exhibit

    Assess how this option fits your objectives.

    Best for

    Turkish and international manufacturers of ceramics, textiles, cosmetics, packaged local foods and promotional goods seeking regional distributors and import buyers.

    Min. budget

    $2,200.00

    Timeline

    3-4 months for stand booking, build and freight

    Risks

    Stand allocation and shell scheme availability tighten closer to the show.

    Freight, customs clearance and stand build costs for samples add materially to the budget.

    skip

    Assess how this option fits your objectives.

    Best for

    Buyers whose souvenir and gift sourcing is already locked with existing suppliers, or who cannot justify Istanbul travel against current order volumes.

    Min. budget

    Not yet confirmed

    Timeline

    No travel lead time required

    Risks

    Missed access to new Turkish supplier ranges, sample pricing and direct factory contacts.

    FAQs & glossary

    Answers

    Glossary

    1
    Souvenir
    A keepsake or gift item bought or given to commemorate a place, attraction, event or brand, and the core product category traded at Souvenir Expo Turkey.
    2
    Promotional product
    Branded merchandise such as mugs, textiles or stationery that carries a company logo and is given away or resold as marketing stock.
    3
    Private label
    Goods made by one manufacturer but sold under a retailer's or brand's own name, a common sourcing model for gift and souvenir buyers.
    4
    OEM
    Original equipment manufacturer, meaning a producer that makes goods or components later sold on under another company's brand.
    5
    MOQ
    Minimum order quantity, the smallest order a supplier will accept for a given design or SKU, and a key term in show floor negotiations.
    6
    Shell scheme
    A standard modular stand package supplied by the organiser that usually includes walls, carpet, fascia board, basic lighting and power.
    7
    Raw space
    An empty, unequipped exhibition area rented by the square metre and built out by the exhibitor's own stand contractor.
    8
    B2B matchmaking
    Pre-scheduled meetings arranged by the organiser between exhibitors and vetted trade buyers, usually booked before the show opens.
    9
    Trade visitor
    A professional attending for sourcing, distribution or business purposes rather than general public leisure.
    10
    Pavilion
    A grouped exhibition zone hosting exhibitors from one country, region or product sector under a shared identity.

    Trust footer

    Sources

    5

    References

    1

    Publishers

    0

    Date checked

    1

    Souvenir Expo Türkiye

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