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    Dates

    24–25 Sep 2026

    City / country

    Istanbul, Turkey

    Venue

    Yenikapı-Avrasya Gösteri ve Sanat Merkezi

    Time

    10:00 AM – 6:00 PM

    20 Floor Picks

    Matched booths for Istanbul Tourism Fair

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    Event overview

    Overview

    The Istanbul Tourism Fair (ITF) is a premier event organized by Dream Project, aimed at enhancing the MICE and tourism sectors in Turkey.

    The fair will host numerous exhibitors and attract thousands of professionals from around the globe.

    TL;DR

    1. 1Dates and Venue: Istanbul Tourism Fair runs from September 24-25, 2026 at Yenikapı-Avrasya Gösteri ve Sanat Merkezi, Istanbul, Turkey.
    2. 2Scale and Focus: The event aims to gather over 300 exhibitors and 16,500 professionals from the tourism industry.
    3. 3Organiser: The fair is organized by Dream Project, known for its successful MICE events.
    4. 4Buyer Authority: Attendees include international buyers and tourism professionals looking to network and explore new opportunities.
    5. 5Entry: Registration details and ticketing information are available on the official website.

    Why visit

    Visitors will benefit from networking opportunities, access to industry insights, and the chance to meet key players in the tourism sector. Dates and Venue: Istanbul Tourism Fair runs from September 24-25, 2026 at Yenikapı-Avrasya Gösteri ve Sanat Merkezi, Istanbul, Turkey. Buyer Authority: Attendees include international buyers and tourism professionals looking to network and explore new opportunities.

    Why exhibit

    Exhibitors can showcase their products and services to a targeted audience, gain visibility, and establish valuable connections with potential clients and partners. Scale and Focus: The event aims to gather over 300 exhibitors and 16,500 professionals from the tourism industry. Buyer Authority: Attendees include international buyers and tourism professionals looking to network and explore new opportunities. The Istanbul Tourism Fair is crucial for connecting tourism.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Tourism professionals from various sectors
    Travel agents and tour operators
    MICE industry stakeholders
    Hotel and accommodation providers
    Transport and logistics companies
    Government tourism officials

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Travel agencies and tour operators
    Hospitality and accommodation providers
    Transport and logistics companies
    Event management firms
    Tourism technology providers
    Cultural and heritage organizations

    Product categories

    Key solution areas showcased across the event.

    Travel and tourism services
    Accommodation and hospitality solutions
    Transport and logistics services
    Event management and MICE solutions
    Tourism technology and innovations
    Cultural and heritage tourism offerings

    Location & Facilities

    Venue

    Open in Google Maps

    Yenikapı-Avrasya Gösteri ve Sanat Merkezi

    Istanbul, Turkey

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    24 September –10:00 AM – 6:00 PM
    25 September –10:00 AM – 6:00 PM
    Register

    Ticket info

    Ticket notes

    Visitor entry to Istanbul Tourism Fair is arranged through the official visitor registration form on istanbulturizmfuari.com.tr; confirm any entry fee, badge collection point and daily opening hours on the organiser site before travelling.

    Who runs the show

    Organisers

    Dream Project

    EmailCallWebsite

    How the last edition performed

    Previous edition

    New this edition

    • 1

      Co-located Tourism Summit

      A Tourism Summit programme with speaker sessions runs alongside the fair, covering sector topics for travel trade delegates.

      Source
    • 2

      TURSAB strategic partnership

      The 2025 edition ran in strategic partnership with TURSAB, the Association of Turkish Travel Agencies, strengthening trade attendance.

      Source

    Impact

    A bigger and stronger platform

    The Istanbul Tourism Fair (ITF) is a premier event organized by Dream Project, aimed at enhancing the MICE and tourism sectors in Turkey. The fair will host numerous exhibitors and attract thousands of professionals from around the globe. The Istanbul Tourism Fair is crucial for connecting tourism professionals and fostering business opportunities in the MICE sector. It serves as a platform for showcasing innovations and trends in tourism. Istanbul Tourism Fair 2026,.

    Audience quality

    High-value decision-makers

    Visitors typically include Tourism professionals from various sectors, Travel agents and tour operators, MICE industry stakeholders, Hotel and accommodation providers. Dates and Venue: Istanbul Tourism Fair runs from September 24-25, 2026 at Yenikapı-Avrasya Gösteri ve Sanat Merkezi, Istanbul, Turkey. Scale and Focus: The event aims to gather over 300 exhibitors and 16,500 professionals from the tourism industry. Organiser: The fair is organized by Dream Project, known for its successful MICE events.

    Exhibitor outcomes

    Real business growth

    Exhibitors can showcase their products and services to a targeted audience, gain visibility, and establish valuable connections with potential clients and partners. Scale and Focus: The event aims to gather over 300 exhibitors and 16,500 professionals from the tourism industry. Buyer Authority: Attendees include international buyers and tourism professionals looking to network and explore new opportunities. The Istanbul Tourism Fair is crucial for connecting tourism. Exhibitor categories include Travel agencies.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Türkiye — Istanbul is the country's commercial and aviation hub and the principal gateway between European, Middle Eastern, Black Sea, Caucasus and Central Asian travel markets. The fair sits at the Yenikapı transport interchange on the European side of the city, minutes from the historic peninsula and directly connected by Marmaray, metro and ferry to both sides of the Bosphorus.

    Why it matters

    Attending Istanbul Tourism Fair on 2026-09-24 to 2026-09-25 in Istanbul lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital-first travel distribution

    Travellers increasingly research, compare and book trips through online channels rather than high-street agencies alone.

    02

    Sustainable and regenerative tourism

    Buyers and destinations are embedding environmental and community impact criteria into travel procurement.

    03

    MICE and business travel demand

    Conference, incentive and exhibition travel is a high-value segment that destinations are competing to host.

    04

    Source market diversification

    Destinations are broadening their marketing beyond traditional source markets to reduce reliance on a few countries.

    05

    Experience-led cultural travel

    Travellers increasingly choose itineraries built around food, heritage and local experiences rather than standard sightseeing.

    International travel and tourism trade circuit

    Book flights and Yenikapı-area hotels 8–12 weeks ahead for late-September Istanbul; peer fairs fall in adjacent months so exhibitors can sequence stand builds and hosted-buyer travel across the circuit.

    Tourism boards, hotel groups, DMCs and travel-technology vendors build annual calendars around the major travel-trade fairs, using Istanbul Tourism Fair as the Türkiye and Eastern Mediterranean stop alongside the large European and Gulf shows. Buyers typically compare destination offers across two or three of these events before contracting for the following season.

    Pre-show

    Confirm hosted-buyer appointments, stand logistics and hotel bookings for Istanbul Tourism Fair.

    Show week

    Hall walk-throughs, summit sessions, rate negotiation and contract signing at Yenikapı.

    Post-show

    Follow-up contracting and calendar planning for the next European and Gulf travel fairs.

    Peer events are established international travel-trade fairs; confirm dates and halls on each organiser's website before booking.

    Plan your trip

    Travel & logistics

    Local currency · TRY

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    IST

    Istanbul Airport

    European-side hub and the shortest transfer to Yenikapı. Metro M11 runs from the terminal to Gayrettepe for onward M2 to Yenikapı; Havaist coaches serve Aksaray and Yenikapı at much lower cost than a taxi.

    ~42 km

    to venue

    45–60 min off-peak; 75–90 min in peak traffic

    by car

    SAW

    Sabiha Gökçen International Airport

    Anatolian-side airport. Metro M4 to Ayrılık Çeşmesi then Marmaray to Yenikapı takes about 75 minutes on a single Istanbulkart; taxis and Havaist coaches cross the Bosphorus by road.

    ~48 km

    to venue

    60–90 min depending on Bosphorus bridge traffic

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    3-star
    Yenikapı, Fatih

    Not yet confirmed

    4-star
    Yenikapı, Fatih

    Not yet confirmed

    4-star
    Yenikapı, Fatih

    Not yet confirmed

    3-star
    Yenikapı, Fatih

    Not yet confirmed

    4-star
    Istanbul city centre (Laleli/Fatih)

    Not yet confirmed

    4-star
    Istanbul Old City (historic peninsula)

    Not yet confirmed

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costTRY 1,400–1,900 metered fare for the 40–50 km run
    Best forIstanbul Airport (IST) to Yenikapı-Avrasya Gösteri ve Sanat Merkezi

    Roughly 45–60 minutes off-peak and 75–90 minutes in rush hour. Fixed-fare airport taxis and ride-hailing both work; keep the meter running and pay in cash or by card where accepted.

    taxi

    Estimated costTRY 1,600–2,200 metered fare, bridge tolls included in the meter
    Best forSabiha Gökçen International Airport (SAW) to Yenikapı-Avrasya Gösteri ve Sanat Merkezi

    Cross-city transfer over the Bosphorus: 60–90 minutes depending on bridge traffic. Allow an extra 30 minutes on show mornings.

    metro

    Estimated costTRY 60–90 on Istanbulkart for the airport metro leg
    Best forIstanbul Airport M11 to Gayrettepe, change to M2 towards Yenikapı

    Trains run roughly every 15 minutes and the full journey to Yenikapı takes about 60–75 minutes with one change.

    train

    Estimated costTRY 27–45 per journey with Istanbulkart
    Best forMarmaray from Ayrılık Çeşmesi or Üsküdar to Yenikapı station

    Fastest cross-Bosphorus link from the Anatolian side; transfer from the M4 metro at Ayrılık Çeşmesi, then ride to Yenikapı and walk 3–5 minutes to the venue.

    bus

    Estimated costTRY 280–450 one way
    Best forHavaist coach from Istanbul Airport to Aksaray and Yenikapı

    Cheaper than a taxi and drops within a short tram or walk of the venue; coaches leave from the airport arrivals level throughout the day.

    ferry

    Estimated costTRY 80–150 one way on Istanbulkart
    Best forIDO ferry from Kadıköy or Bostancı to Yenikapı pier

    Fastest water route from the Anatolian side; the pier is directly beside the venue, so take the ferry and walk two minutes to the entrance.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    e-Visa (tourist or business)Travellers from e-Visa-eligible countries who are not covered by a Türkiye visa waiver, including several Asian, Middle Eastern and other nationalities entering for trade-fair visits and meetings$43.00Online form takes a few minutes; approval is usually issued within 24 hours
    Visa-exempt entryNationals of countries with a visa-waiver agreement with Türkiye travelling for tourism or business meetingsNot yet confirmedNo advance application required
    Consular (sticker) visaNationals who are not visa-exempt and not eligible for the e-Visa system, who must apply at a Turkish embassy or consulate$60.00Allow 2–4 weeks for an appointment and decision

    Türkiye's regime combines visa waivers for many European and neighbouring countries with an online e-Visa for other nationalities; exempt travellers enter for tourism and business meetings without an advance application.

    Official visa page

    Weather

    September in Istanbul eases out of summer: expect daytime highs of 24–25°C, overnight lows of 17–18°C, roughly 11 hours of sunshine and about 45 mm of rain spread over 4–7 wet days. Afternoons along the Marmara coast stay warm and humid, while evenings on the Yenikapı waterfront turn breezy and mild. Pack light layers, a compact umbrella or rain jacket for passing showers, and comfortable walking shoes for the halls and city streets.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Turkcell, Vodafone Türkiye and Türk Telekom provide fast 4G/5G coverage across Istanbul, including the Yenikapı fairground. Visitors from outside the EU can buy a prepaid tourist SIM with a passport at operator stores in the airport or city, or use an eSIM (Airalo, Holafly, and the operators' own travel eSIMs) activated before departure. EU roaming does not cover Türkiye, so check your home plan's rest-of-world rates or add a data bundle. The venue and most Yenikapı hotels offer free Wi-Fi, and Istanbulkart top-up, taxi apps and translation tools all work best with a local data connection.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping and payment

    Restaurants and cafés expect 5–10% on top of the bill, and taxi fares are usually rounded up. Cards are widely accepted in hotels and the fairground, but keep cash for small vendors, ferries and taxi drivers who do not take cards.

    Business etiquette

    Handshakes are standard on first meeting and business cards are exchanged early; Turkish is the working language at many stands, with English common in the tourism sector. Accepting the offer of tea or coffee is part of the meeting, and punctuality is valued even where start times drift.

    Dress and local customs

    Smart business casual suits the B2B halls and conference stages. If you visit mosques in Sultanahmet between show days, cover shoulders and knees and remove shoes, and expect busy areas around Friday midday prayer.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: IST

    Fly into Istanbul Airport (IST) where possible — Turkish Airlines and its alliance partners connect it nonstop with most European capitals, the Gulf, and major Asian and North American hubs, and metro M11 links the terminal to the city. Sabiha Gökçen (SAW) works well for Anatolian-side and low-cost European routes, but budget the longer cross-Bosphorus transfer. Late September is still high season in Istanbul, so book 6–10 weeks ahead for better fares and confirm luggage allowances on low-cost carriers. Keep at least three hours between landing and a scheduled fair appointment on day one.

    Visa

    International visitors may need an entry visa (e-Visa for tourist or business visits, Visa-exempt entry) depending on nationality. Confirm requirements on the official government site before travel.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    USD 43 single-entry figure is reported for Indian applicants applying through the official portal; fees vary by nationality, so confirm your rate on evisa.gov.tr. Türkiye applies reciprocity, so exemptions differ by nationality.

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    2026-09-23

    Check-out (recommended)

    2026-09-26

    Areas to stay

    Istanbul Old City (historic peninsula) · Istanbul city centre (Laleli/Fatih) · Yenikapı, Fatih

    3 star

    TRY 2,800-4,200/night

    4 star

    TRY 3,800-5,500/night

    4 star

    TRY 3,200-4,800/night

    3 star

    TRY 2,500-3,800/night

    4 star

    TRY 3,500-5,000/night

    4 star

    TRY 4,200-6,000/night

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Istanbul Airport (IST): 45–60 min off-peak; 75–90 min in peak traffic; Sabiha Gökçen International Airport (SAW): 60–90 min depending on Bosphorus bridge traffic. Allow road or rail time to Yenikapı-Avrasya Gösteri ve Sanat Merkezi; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Yenikapı-Avrasya Gösteri ve Sanat Merkezi: Yenikapı, Fatih: Valens Boutique Hotel; Yenikapı, Fatih: Hamitbey Hotel Yenikapı; Yenikapı, Fatih: Alfa Hotel.

    Ride-hail: BiTaksi and Uber (which runs through licensed Turkish taxi partners) are the apps most visitors use in Istanbul, with Martı TAG covering licensed private cars. Metered fares are the norm: a cross-city run from Istanbul Airport to Yenikapı-Avrasya Gösteri ve Sanat Merkezi typically lands at TRY 1,400–1,900, and from Sabiha Gökçen at TRY 1,600–2,200. Insist the meter is started, carry some cash as not all drivers take cards, and allow extra time during morning and evening rush hour on the D100 and the Bosphorus bridges.

    Public transit: Yenikapı is one of Istanbul's main transit interchanges and the venue sits a 3–5 minute walk from it. Use Marmaray (B1) for cross-Bosphorus trips, metro M2 for Taksim and the European side, M1A/M1B for the airport corridor and the T1 tram for Laleli, Sultanahmet and Kabataş. Metro M11 runs from Istanbul Airport to Gayrettepe, where you change to M2. Pay with a single Istanbulkart on every mode: roughly TRY 27–45 per standard journey, with airport metro legs costing more. Trains run frequently from about 06:00 to midnight.

    Parking: Yenikapı-Avrasya Gösteri ve Sanat Merkezi has an on-site car park serving the halls and the neighbouring Yenikapı square, charged by the hour with day rates for exhibitors and contractors. Spaces fill early on show mornings and the surrounding IDO ferry terminal lots are busiest before 09:00, so arrive ahead of the opening hour or park at a Marmaray-linked lot and ride one or two stops to Yenikapı. Ride-hailing and taxi drop-off is at the main entrance plaza on the waterfront side.

    Weather

    Plan and pack for the event climate.

    Month: September 2026 (fair dates 24–25 September)

    Temperature: Daytime highs of 24–25°C, overnight lows of 17–18°C

    Seasonality: September marks Istanbul's shift from summer heat to cooler autumn, with about 45 mm of rain across 4–7 wet days and roughly 11 hours of daily sunshine. Showers tend to be short and passing rather than all-day, and the Marmara coast can still feel humid at midday.

    Packing: Pack light layers plus a compact rain jacket or umbrella for September in Istanbul, comfortable walking shoes for the fairground and city, business attire for meetings and a light layer for cooler evenings.

    Plan your trip

    Planning

    Best day to visit: Day 1 — Thursday 24 September 2026

    Day one carries the opening ceremony, the full hosted-buyer programme and the sector's senior delegations, so every stand is staffed by decision-makers and the conference stage runs its headline panels. Day two is lighter and better for closing deals and revisiting shortlisted stands, but if only one day is available, 24 September delivers the highest density of exhibitors, buyers and programme content.

    12

    Confirm Türkiye entry requirements and apply for an e-Visa if needed via evisa.gov.tr — Check whether your nationality is visa-exempt or e-Visa eligible and allow at least one week for approval.

    11

    Check passport validity and prepare travel documents — Most carriers expect at least six months passport validity beyond your travel dates.

    10

    Book flights to Istanbul Airport (IST) or Sabiha Gökçen (SAW) arriving before 24 September 2026 — IST is about 50 to 60 km from Yenikapı and 1 to 1.5 hours by road depending on traffic.

    9

    Reserve a hotel in Yenikapı, Fatih or the Old City near the venue — Several 3 and 4 star hotels sit within 1.5 km of Yenikapı-Avrasya Gösteri ve Sanat Merkezi.

    8

    Complete visitor registration through the official Istanbul Tourism Fair form — Register at istanbulturizmfuari.com.tr and keep the confirmation email for badge collection.

    7

    Download the show programme, hall plan and Tourism Summit agenda — Shortlist exhibitors and sessions that match your destination or supplier targets.

    6

    Request pre-scheduled B2B meetings with exhibitors and destination partners — Confirm meeting slots by email before travel so your two days on site stay efficient.

    5

    Plan local transport to the venue — Use Marmaray or the Yenikapı-Havalimanı metro to Yenikapı station, or an airport taxi.

    4

    Prepare business cards, meeting documents and a lightweight bag — Two show days plus a summit programme mean you will collect brochures and contacts.

    3

    Check the September weather forecast and pack accordingly — Expect highs around 24-25 C with moderate rain, so pack layers and a compact umbrella.

    2

    Confirm badge collection point and opening hours — Check the organiser site for the latest visitor access and entry details.

    1

    Arrive on 23 September, settle in and collect your badge — Travel a day early so you are ready for the 24 September opening.

    Side trips

    2

    Sultanahmet and the Historic Peninsula

     

     

     

    Princes' Islands (Adalar)

     

     

     

    Networking spots

    3

    Hosted Buyer Lounge, main exhibition hall

     

     

     

    Tourism Summit conference area

     

     

     

    Yenikapı waterfront and IDO terminal cafés

     

     

     

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Per diem × 2TRY 150.00
    • VisaTRY 43.00
    Estimated totalTRY 193.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visa_fee

    visitor · e-Visa for tourist or business visits

    USD 43 / per application

    official

    visa_fee

    visitor · e-Visa (tourist or business)

    USD 43 / per application

    official

    visa_fee

    visitor · Consular (sticker) visa

    USD 60 / per application

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Assess how this option fits your objectives.

    Best for

    Independent travel agents, tour operators and hotel or DMC buyers sourcing new destinations and partner contracts across Türkiye and the wider region.

    Min. budget

    $350.00

    Timeline

    4-6 weeks to secure flights, hotel and e-Visa before 24 September 2026.

    Risks

    Yenikapı area hotel rates rise close to the show dates

    e-Visa or passport processing delays for some nationalities

    exhibit

    Assess how this option fits your objectives.

    Best for

    Tourism boards, hotel groups, DMCs and travel technology vendors with budget to meet Turkish and international hosted buyers face to face over two days.

    Min. budget

    $2,200.00

    Timeline

    6-12 weeks to design, build and staff a stand for the 24-25 September 2026 edition.

    Risks

    Stand space and hall allocation from Dream Project may fill up

    Freight and customs lead time for display materials into Türkiye

    skip

    Assess how this option fits your objectives.

    Best for

    Suppliers with no Türkiye or regional travel-trade ambitions and no buyer meetings to justify travel.

    Min. budget

    Not yet confirmed

    Timeline

    Not applicable.

    Risks

    Missing direct access to Turkish and regional hosted buyers and the co-located Tourism Summit programme

    Gallery

    Photos

    Official imagery from Istanbul Tourism Fair
    Official imagery from Istanbul Tourism Fair
    Official Istanbul Tourism Fair event branding
    Official Istanbul Tourism Fair event branding

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    MICE
    Meetings, Incentives, Conferences, and Exhibitions, the business travel segment that many Istanbul Tourism Fair exhibitors sell to.
    2
    Hosted Buyer
    A program that invites qualified buyers to meet with exhibitors, often with travel costs covered by the organiser.
    3
    B2B Meetings
    Pre-scheduled business-to-business meetings that let exhibitors and buyers compare offers and open negotiations on site.
    4
    Exhibitor
    A company or organisation that displays its destinations, hotels, products or services at the fair.
    5
    Networking
    Interacting with other professionals to exchange information and build long-term commercial contacts.
    6
    e-Visa
    Türkiye's online electronic visa, issued through evisa.gov.tr and usually approved in minutes for eligible travellers.
    7
    DMC
    Destination Management Company, a local operator that arranges ground services, transfers and itineraries for travel trade partners.
    8
    FIT
    Free Independent Traveller, a leisure traveller who books directly rather than as part of a group tour.
    9
    GDS
    Global Distribution System, the platform travel agencies use to book flights, hotels and car rentals.
    10
    TURSAB
    The Association of Turkish Travel Agencies, a professional body that partnered with the Istanbul Tourism Fair in 2025.

    Trust footer

    Sources

    3

    References

    1

    Publishers

    0

    Date checked

    1

    Istanbul Tourism Fair

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