October Special — 50% off Spotlights and exhibitor listsSee prices
    Den här sidan har översatts automatiskt. (Svenska)Läs på engelska

    Dates

    15–16 Jan 2027

    City / country

    Stockholm, Sweden

    Venue

    Stockholm Waterfront Congress Centre

    Time

    12:00 PM – 7:00 PM

    20 Floor Picks

    Matched booths for Optics Fair

    Get my picks

    Ställer du ut på?

    Ange din företags-e-post för att få en gratis första Exclusive Spotlight.

    Utforska Spotlights
    Register / Buy Tickets

    Are you the organiser of this event?

    Event overview

    Overview

    Optikmässan is the largest meeting place for suppliers in the optics industry in the Nordics, featuring exhibitors of eyewear optics, frames, contact lenses, and more.

    The event takes place on January 15-16, 2027, at Stockholm Waterfront Congress Centre.

    TL;DR

    1. 1Dates and Venue: Optics Fair runs from January 15-16, 2027, at Stockholm Waterfront Congress Centre, Sweden.
    2. 2Scale and Focus: This event is the largest optics fair in the Nordics, featuring numerous exhibitors from the optics sector.
    3. 3Organiser: The fair is organised by SOLF and At Event Sweden AB, with registration available on their official website.
    4. 4Buyer Authority: Attendees include professionals from the optics industry, such as opticians and suppliers.
    5. 5Entry: Free admission for trade visitors, ensuring access to the latest in optical technology and solutions.

    Why visit

    Visitors will gain insights into the latest technologies and trends in optics, network with industry leaders, and explore a wide range of products and services tailored for the optics sector. Dates and Venue: Optics Fair runs from January 15-16, 2027, at Stockholm Waterfront Congress Centre, Sweden. Buyer Authority: Attendees include professionals from the optics industry, such as opticians and suppliers.

    Why exhibit

    Exhibitors will have the opportunity to showcase their innovations, connect with potential buyers, and enhance their visibility in the optics market, driving business growth and partnerships. Scale and Focus: This event is the largest optics fair in the Nordics, featuring numerous exhibitors from the optics sector. Buyer Authority: Attendees include professionals from the optics industry, such as opticians and suppliers. The Optics Fair serves as a vital platform.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Opticians seeking the latest eyewear solutions
    Retail buyers looking for innovative optical products
    Industry professionals interested in networking opportunities
    Suppliers of optical instruments and accessories
    Distributors of eyewear and optical technology
    Researchers and developers in the optics field

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Manufacturers of eyewear and optical lenses
    Suppliers of optical instruments and diagnostic tools
    Distributors of frames and contact lenses
    Providers of optical retail solutions and technology
    Innovators in optical materials and coatings
    Consultants in optical business development

    Product categories

    Key solution areas showcased across the event.

    Eyewear optics including prescription glasses and sunglasses
    Contact lenses and related accessories
    Optical instruments for vision testing and diagnostics
    Frames and lens coatings
    Retail solutions for optical shops
    Innovative technologies in optics and vision care

    Location & Facilities

    Venue

    Open in Google Maps

    Stockholm Waterfront Congress Centre

    Nils Ericsons Plan 4, 111 64 Stockholm, Sweden

    Parking: Limited parking available at the venue and nearby parking garages.

    Attend

    Entry & tickets

    Trade-only
    Free registration

    Event days & opening times

    DayOpening hours
    15 January –12:00 PM – 7:00 PM
    16 January –10:00 AM – 4:00 PM
    Register

    Who runs the show

    Organisers

    SOLF (Sveriges Optikleverantörers Förening)

    CallWebsite

    At Event Sweden AB

    How the last edition performed

    Previous edition

    Photos

    Impact

    A bigger and stronger platform

    Optikmässan is the largest meeting place for suppliers in the optics industry in the Nordics, featuring exhibitors of eyewear optics, frames, contact lenses, and more. The event takes place on January 15-16, 2027, at Stockholm Waterfront Congress Centre. The Optics Fair serves as a vital platform for networking and discovering the latest advancements in the optics industry, making it essential for professionals looking to stay ahead in the market. Optics Fair, January.

    Audience quality

    High-value decision-makers

    Visitors typically include Opticians seeking the latest eyewear solutions, Retail buyers looking for innovative optical products, Industry professionals interested in networking opportunities, Suppliers of optical instruments and accessories. Dates and Venue: Optics Fair runs from January 15-16, 2027, at Stockholm Waterfront Congress Centre, Sweden. Scale and Focus: This event is the largest optics fair in the Nordics, featuring numerous exhibitors from the optics sector. Organiser: The fair is organised by SOLF.

    Exhibitor outcomes

    Real business growth

    Exhibitors will have the opportunity to showcase their innovations, connect with potential buyers, and enhance their visibility in the optics market, driving business growth and partnerships. Scale and Focus: This event is the largest optics fair in the Nordics, featuring numerous exhibitors from the optics sector. Buyer Authority: Attendees include professionals from the optics industry, such as opticians and suppliers. The Optics Fair serves as a vital platform. Exhibitor categories include Manufacturers of.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Stockholm, Sweden

    Why it matters

    Attending Optics Fair on 2027-01-15 to 2027-01-16 in Stockholm lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    What digital buyer journeys means for buyers and exhibitors in this sector.

    02

    Sustainability in procurement

    What sustainability in procurement means for buyers and exhibitors in this sector.

    03

    Automation and labour efficiency

    What automation and labour efficiency means for buyers and exhibitors in this sector.

    04

    Regional supply-chain resilience

    What regional supply-chain resilience means for buyers and exhibitors in this sector.

    05

    Hybrid engagement models

    What hybrid engagement models means for buyers and exhibitors in this sector.

    Medical trade fair circuit

    Book hotels and meetings 8–12 weeks before opening day; peer shows in the same sector often fall in adjacent months.

    Buyers covering medical often plan Optics Fair alongside regional peer shows to compare products, pricing, and service coverage across markets.

    Pre-show

    Confirm exhibitor meetings and product demos for Optics Fair.

    Show week

    Hall walk-throughs, live demos, and supplier negotiations.

    Peer events are widely known sector fairs; verify dates on each organiser website before booking.

    Plan your trip

    Travel & logistics

    Local currency · SEK

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    ARN

    Stockholm Arlanda

    Stockholm Arlanda (ARN) is the main commercial gateway serving Stockholm; allow 45–60 min by road or rail to Stockholm Waterfront Congress Centre.

    to venue

    by car

    BMA

    Stockholm Bromma

    Stockholm Bromma (BMA) is the main commercial gateway serving Stockholm; allow 45–60 min by road or rail to Stockholm Waterfront Congress Centre.

    to venue

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    premium

    Not yet confirmed

    midscale

    Not yet confirmed

    budget

    Not yet confirmed

    Local transport

    Get around the city with these convenient transport options.

    train

    Estimated costEUR 10–20 / USD 12–25 airport or regional rail single journey
    Best forStockholm Arlanda (ARN) to Stockholm Central Station

    About 20 minutes to Central Station; escalators beside the congress centre link directly to rail, metro and airport-train platforms.

    metro

    Estimated costSL single ticket approx SEK 43, travelcards available
    Best forT-Centralen to Stockholm Waterfront Congress Centre

    T-Centralen connects metro, commuter trains and the Cityterminalen bus terminal; the venue is a short walk or one escalator ride.

    taxi

    Estimated costSEK 500-900 taxi or rideshare to the venue
    Best forStockholm Arlanda (ARN) to Stockholm Waterfront Congress Centre

    Journey time roughly 35-45 minutes depending on traffic; fixed-price airport taxis are available.

    taxi

    Estimated costSEK 350-600 taxi or rideshare to the venue
    Best forStockholm Bromma (BMA) to Stockholm Waterfront Congress Centre

    Journey time roughly 20-30 minutes in normal traffic.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: check with organiser
    TypeWho needs itFeeProcessing
    Schengen short-stay visa (type C)Non-EU/EEA nationals attending a business or conference visit of up to 90 days within any 180-day periodNot yet confirmedOfficially around 15 calendar days; allow 6-8 weeks in practice, including appointment and biometrics
    Visa-free business visitEU/EEA citizens and visa-exempt nationals such as US citizens on business visits of up to 90 daysNot yet confirmedNot applicable

    EU/EEA citizens travel freely within the Schengen area. US citizens may enter Sweden for tourist or business visits of up to 90 days on a valid passport without a visa, per US International Trade Administration guidance. From the end of 2026 visa-exempt non-EU travellers are expected to be covered by the EU ETIAS authorisation system.

    Official visa page

    Weather

    Mid-January in Stockholm is deep winter: daytime highs near 0C to -2C, overnight lows between -3C and -14C, roughly 3 rain or snow days in the month, humidity around 65% and only 1-3 hours of sunshine. Expect short daylight, icy pavements and a need for insulated layers and waterproof footwear.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Sweden.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Registration

    Confirm registration and venue access with the organiser before travelling to Stockholm.

    Arrival

    Arrive early on the first show day for orientation and security screening.

    Connectivity

    Sweden has wide public Wi-Fi and easy prepaid SIM and eSIM options; activating mobile data before landing avoids airport queues.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: ARN

    Book flights to ARN when possible for the shortest transfer to the venue; compare BMA only if fares are materially lower.

    Visa

    EU/EEA citizens can usually enter freely. Other nationals may need a Schengen visa (Schengen short-stay visa (type C), Visa-free business visit) for short business visits. Confirm requirements on the official migration site.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    Apply before travel through the Swedish Migration Agency via a VFS Global application centre; Sweden Abroad publishes a business and conference visa checklist. Carry a valid passport and evidence of the business purpose of travel, such as an Optics Fair registration confirmation.

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    2027-01-14

    Check-out (recommended)

    2027-01-17

    Areas to stay

    Norrmalm and the Central Station area - the congress centre adjoins Stockholm Central Station and Cityterminalen, so hotels here are within walking distance of the halls. · Waterfront and City Hall side - the venue overlooks Riddarfjarden, the Radisson Blu Waterfront adjoins it and several further hotels sit within a five-minute walk.

    premium

    Not yet confirmed

    midscale

    Not yet confirmed

    budget

    Not yet confirmed

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Stockholm Arlanda (ARN): Stockholm Arlanda (ARN) is the main commercial gateway serving Stockholm; allow 45–60 min by road or rail to Stockholm Waterfront Congress Centre.; Stockholm Bromma (BMA): Stockholm Bromma (BMA) is the main commercial gateway serving Stockholm; allow 45–60 min by road or rail to Stockholm Waterfront Congress Centre.. Allow road or rail time to Stockholm Waterfront Congress Centre; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Stockholm Waterfront Congress Centre: {'name': 'Radisson Blu Waterfront Hotel, Stockholm', 'distance_to_venue': '20 m', 'amenities': ['Breakfast', 'Free Wi-Fi', 'Parking', 'Air conditioning', 'Fitness centre', 'Bar', 'Restaurant'], 'notes': '4-star, eco-certified hotel adjoining the congress centre with direct lobby access.', 'source_url': 'https://www.google.com/travel/search?q=hotels%20near%20Stockholm%20Waterfront%20Congress%20Centre'}; {'name': 'Hotel C Stockholm', 'dist

    Ride-hail: Ride-hailing apps are commonly used in Stockholm; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to Stockholm Waterfront Congress Centre.

    Parking: On-site parking is available at Stockholm Waterfront Congress Centre; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: January 2027

    Temperature: Daytime highs around -2C to 0C, overnight lows typically between -3C and -14C in mid-January Stockholm.

    Seasonality: January is a dry winter month for Stockholm with roughly 3 rain or snow days, humidity near 65% and limited sunshine of about 1-3 hours per day.

    Packing: Pack insulated winter layers, a warm coat, hat, gloves and waterproof footwear for sub-zero Stockholm days, plus smart-casual indoor wear for the exhibition halls.

    Plan your trip

    Planning

    14

    Confirm passport validity and check Schengen visa requirements — Non-EU visitors need a Schengen short-stay visa for Sweden; apply through the Swedish Migration Agency or VFS Global at least 6-8 weeks before 15 January 2027.

    12

    Register for Optics Fair and secure your free trade badge — Trade-visitor entry is free; register via optikmassan.se and save the confirmation for badge collection at Stockholm Waterfront Congress Centre.

    10

    Book flights to Stockholm Arlanda (ARN) or Bromma (BMA) — Arlanda Express reaches Stockholm Central Station in roughly 20 minutes; escalators beside the congress centre link straight to the station.

    9

    Reserve a hotel near Stockholm Waterfront Congress Centre — The Radisson Blu Waterfront adjoins the venue (20 m); Hotel C Stockholm (240 m), Comfort Hotel Xpress (350 m), Generator Stockholm (720 m) and Malardrottningen (760 m) are walkable.

    7

    Download the exhibitor list and hall plan — Shortlist eyewear brands, lens suppliers and optical equipment vendors you want to meet across the two show days.

    6

    Pre-schedule meetings with exhibitors — Contact key suppliers for 15-30 minute stand meetings; a compact two-day show makes pre-booking essential.

    5

    Plan airport transfer and local transport — Arlanda Express (approx SEK 340) or the Vy flygbussarna coach reach Central Station; the SL metro stops at T-Centralen beside the venue.

    4

    Shortlist programme sessions and product launches — Check the programme for lens technology, eyewear trend and retail-solution sessions running 15-16 January 2027.

    3

    Pack winter clothing and business wear — Mid-January Stockholm runs from about -14C to 0C with roughly 3 rain or snow days; bring insulated layers and waterproof footwear.

    2

    Prepare meeting documents and business cards — Bring printed company profiles, price enquiries and a lead-capture notebook or app for supplier follow-up.

    1

    Arrive in Stockholm and collect your badge — Day one opens 15 January from 12:00 to 19:00; collect your badge early and walk the hall before the afternoon peak.

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Per diem × 2SEK 150.00
    Estimated totalSEK 150.00

    This is a directional estimate. Please verify live rates before booking.

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Assess how this option fits your objectives.

    Best for

    Nordic optical retailers, optometrist chains, eyewear buyers and category managers sourcing frames, lenses and in-store technology.

    Min. budget

    $900.00

    Timeline

    6-8 weeks to book flights and a hotel near the venue; non-EU visitors add 6-8 weeks for a Schengen visa.

    Risks

    Central Stockholm hotel rates climb sharply during January conference weeks

    Schengen visa appointment and processing lead times for non-EU visitors

    exhibit

    Assess how this option fits your objectives.

    Best for

    Eyewear brands, lens and ophthalmic equipment manufacturers and retail-technology suppliers targeting Swedish and Nordic distributors and optical chains.

    Min. budget

    $3,000.00

    Timeline

    3-4 months for stand design, freight and staff travel planning ahead of the January 2027 show.

    Risks

    Limited hall space at a city-centre congress venue makes stand allocation competitive

    Freight and customs lead time for demo equipment entering Sweden

    skip

    Assess how this option fits your objectives.

    Best for

    Suppliers with no Nordic distribution ambition and no buyer meetings that would justify travel for a short two-day window.

    Min. budget

    Not yet confirmed

    Timeline

    Not applicable

    Risks

    Missing face-to-face contact with Swedish optical retail decision makers

    Book with

    Partners

    Synologen

    Visit partner

    Klarsynt

    Visit partner

    Recommended providers

    Visa

    Swedish Migration Agency

    Gallery

    Photos

    Official imagery from Optics Fair
    Official imagery from Optics Fair

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    Optics
    The branch of physics that deals with the behavior and properties of light.
    2
    Eyewear
    Glasses or spectacles worn to correct or enhance vision.
    3
    Contact Lenses
    Thin lenses placed directly on the surface of the eye to correct vision.
    4
    Optician
    A professional who designs, fits, and dispenses corrective lenses.
    5
    Optical Instruments
    Devices used to observe or manipulate light, such as microscopes and telescopes.
    6
    Retail Solutions
    Services and technologies designed to enhance the shopping experience in retail environments.
    7
    Digitalization
    The process of converting information into a digital format.
    8
    Innovation
    The introduction of new ideas, products, or methods.

    Trust footer

    Sources

    4

    References

    1

    Publishers

    0

    Date checked

    1

    Optics Fair

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card