Shared Spotlight
    Spring Fair 2027 logo

    5 Exhibitors to Visit at Spring Fair 2027

    This set covers buyer jobs across children's toys, design-led giftware, home accessories, Nordic interiors, and licensed card games, spanning Hall 4 and Halls 6, 7, and 8 at the NEC Birmingham.

    7–10 Feb 2027NECBirmingham6 min read

    Paid placement disclosure. These exhibitor sections are paid Shared Spotlight placements. Inclusion is not an award, ranking, or TradeShowIntel endorsement, and it does not affect independent Floor Picks.Disclosure version 2026-09

    Why plan your Spring Fair route before you arrive

    Spring Fair 2027 runs from Sunday 7 February to Tuesday 10 February at the NEC in Birmingham, one of Europe's largest trade event venues. With product categories stretching from toys and licensing through giftware, home living, and design-led lifestyle goods spread across a complex of numbered halls, a buyer without a prepared route will lose significant time to backtracking and hall changes across all four days.

    The five companies featured in this Shared Spotlight, TONIES, Kikkerland Europe B.V., Umbra BV, Bloomingville, and Cartamundi, collectively address several related buying decisions that tend to land in the same purchasing cycle: screen-free children's entertainment, impulse and lifestyle gifts, modern affordable housewares, Nordic-inspired interior and fragrance ranges, and licensed card and board games. Visiting them as a grouped route on day one allows a buyer to assess complementary categories before the hall fills mid-show.

    Why these exhibitors

    Five stops that address adjacent buying decisions

    A toy or specialty retail buyer, a gift shop buyer, a home and lifestyle retailer, and a licensing manager will each find at least two directly relevant stops in this set. TONIES addresses the children's audio and licensed character segment. Kikkerland Europe B.V. covers impulse gifts, gadgets, and design-led lifestyle products. Umbra BV targets home decor and housewares buyers sourcing across gift, department store, and e-commerce channels. Bloomingville consolidates adult home interior, children's decor, and fragrance sourcing under a single Danish wholesale supplier. Cartamundi serves toy buyers, licensing managers, and retailers looking at branded card game programmes or contract manufacturing for a licensed game launch. The set is not exhaustive for any single category, but it is structured so that a buyer working across two or more of these segments can cover meaningful ground in a single morning walk.

    How to use this Shared Spotlight

    1. Download the NEC hall map before you travel Spring Fair occupies several numbered halls at the NEC. Confirm which halls are live for 2027 on the official show website and mark Hall 4 and Halls 6, 7, and 8 as your primary zones for this route.
    2. Anchor to confirmed booth numbers first Three of the five exhibitors in this set have confirmed locations: Kikkerland Europe B.V. at Hall 4, stand 4D10-E11; Umbra BV at Halls 6-7-8, stand 8B40-C41; and Bloomingville at Halls 6, 7, 8, stand 8A40-B41. Use these as fixed waypoints and check the show directory closer to the event for TONIES and Cartamundi stand numbers.
    3. Walk Hall 4 first, then move to Halls 6, 7, and 8 Starting at Kikkerland in Hall 4 before crossing to the Halls 6, 7, 8 cluster keeps transit between stops short and avoids crossing the same ground twice.
    4. Use the exhibitor anchor links to pre-read each card Each exhibitor card on this page carries a specific buyer prompt. Read the 'why stop here' guidance for your category before the show so you arrive at each stand with a prepared question rather than a cold introduction.

    Floor-planning tip Block two hours on the morning of day one to walk this five-stop route before scheduled meetings begin, as stand teams are typically most available and halls are least congested in the first session of each show day.

    TL;DR

    5 stops worth planning

    Suggested floor route

    Hall 4 to Halls 6, 7, 8: a logical morning walk

    Beginning at Kikkerland Europe B.V. in Hall 4 and then moving directly to the adjacent Bloomingville and Umbra BV stands in the Halls 6, 7, 8 cluster keeps the route linear and reduces cross-hall transit, leaving TONIES and Cartamundi to be slotted in once their stand locations are confirmed in the official show directory.

    1. 1TONIESPrioritize this stand if you are a toy, gift, or specialty retail buyer looking to add a screen-free children's audio system with deep licensed character range to your floor.Stand 5H21
    2. 2Kikkerland Europe B.V.Prioritize this stand if you are a gift, specialty, or museum shop buyer looking to refresh your impulse and lifestyle range with products that carry a clear design rationale and broad proven retail distribution.Hall 4 · 4D10-E11
    3. 3Umbra BVPrioritize this stand if you are a home, gift, or lifestyle retailer sourcing affordable, design-led housewares with proven sell-through across gift, department store, and e-commerce channels.Halls 6-7-8 · 8B40-C41
    4. 4BloomingvillePrioritize this stand if you are a homeware or gift buyer looking to consolidate adult decor, children's interior and fragrance sourcing with a single Danish wholesale supplier operating across multiple branded ranges.Halls 6,7,8 · 8A40-B41
    5. 5CartamundiPrioritize this stand if you are a toy buyer, licensing manager, or retailer sourcing branded card game programmes, kidult fandom lines, or a contract manufacturing partner for a licensed game launch.
    TONIES logo

    TONIES

    Screen-free interactive audio platform for children — the Toniebox player, Tonies audio figures, and a licensed content library.

    Booth5H21
    Read company profilePrioritize this stand if you are a toy, gift, or specialty retail buyer looking to add a screen-free children's audio system with deep licensed character range to your floor.Read more

    About

    tonies, founded in 2013 and headquartered in Düsseldorf, Germany, makes the Toniebox, a cushioned child-operated speaker that plays audio when an NFC-enabled Tonie figure is placed on top. The product range covers the Toniebox hardware, a library of thousands of audio titles embedded in collectible figurines, first-party tonies Originals content, and a companion ecosystem of the mytonies app, headphones, backpacks, and display accessories. The company is publicly listed on the Frankfurt Stock Exchange under the ticker TNIE.

    By its tenth anniversary in 2026, tonies had sold more than 12 million Tonieboxes and 165 million Tonie figures across 100-plus countries, and reported 2025 group revenue of approximately EUR 630 million, up 31 percent year on year. The content catalogue draws on licensing relationships with more than 460 partners including Disney, Warner Bros., Marvel, NBC Universal, Mattel, and Hasbro, giving retail buyers a broad mix of licensed character titles alongside proprietary audio content aimed at children aged roughly one to nine.

    At Spring Fair 2027

    No verified booth assignment or confirmed show-specific product announcement for tonies at Spring Fair 2027 was available at the time of publication. Buyers interested in the Toniebox ecosystem, licensed Tonie figure assortments, or the mytonies accessories range should check the official Spring Fair exhibitor directory as the 2027 line-up is confirmed, or contact the tonies trade team directly ahead of the show.

    Toniebox hardware and starter bundle wholesale and margin structureLicensed Tonie figure range spanning 460-plus licensor partnerships including Disney, Marvel, and Hasbrotonies Originals first-party audio content for 2027In-store display and shelf planning support for retail stockistsmytonies app, headphones, and accessories as category extensionsScreen-free audioLicensed charactersChildren's toysNFC figurines
    Why visit

    Prioritize this stand if you are a toy, gift, or specialty retail buyer looking to add a screen-free children's audio system with deep licensed character range to your floor.

    What to ask at the booth

    • What are the minimum order quantities and wholesale terms for first-time retail stockists?
    • Which new tonies Originals or licensed releases are planned for 2027, and what marketing support comes with them?
    • What is the current suggested retail price and margin structure on the Toniebox and starter bundles?
    • How does tonies support shelf and display planning and in-store demo setups?
    • Are there regional or channel-exclusive assortments or accessories available for the UK market?
    Kikkerland Europe B.V. logo

    Kikkerland Europe B.V.

    Curator and developer of inventive, design-led gifts, home accessories, gadgets and lifestyle products.

    Booth4D10-E11Hall 4
    Read company profilePrioritize this stand if you are a gift, specialty, or museum shop buyer looking to refresh your impulse and lifestyle range with products that carry a clear design rationale and broad proven retail distribution.Read more

    About

    Kikkerland Europe B.V. is the Rotterdam-based European entity of Kikkerland Design, a gift and lifestyle product company founded in New York in 1992. Operating from Beursplein 37 in Rotterdam, the European arm brings the parent company's catalogue of inventive, design-led products to buyers across the UK, EU, and beyond. The range spans home accessories, everyday carry gadgets, outdoor play, and gift items, with known lines including the Solar Powered RainbowMaker, the Make Your Own Music Box Kit, the Crab Multi-Tool, and the Huckleberry outdoor play line.

    Kikkerland develops over 150 new products every year, drawing on both an in-house design team and a network of independent, self-producing designers from around the world. Its products are stocked in thousands of stores globally across museum gift shops, department stores, garden centres, hardware retailers, and grocery channels, giving buyers evidence that the range performs across a wide variety of retail formats and price points.

    Our newness is why we're successful. People always come back to visit us to see what's new. — Jan van der Lande, Founder, Kikkerland

    At Spring Fair 2027

    At Spring Fair 2027, Kikkerland Europe B.V. is presenting its full range of design-led gifts and lifestyle products at Hall 4, Stand 4D10-E11. The stand gives buyers the opportunity to review the current season's catalogue alongside any new additions from the company's annual output of 150-plus products. Visitors can expect to handle physical samples across categories including home accessories, gadgets, and the Huckleberry outdoor play line, and to discuss which lines are performing in UK and EU retail.

    Solar Powered RainbowMaker: a solar-powered crystal prism projecting moving rainbows, a long-running catalogue stapleMake Your Own Music Box Kit: a DIY music box with paper-strip compositions, noted as a bestsellerCrab Multi-Tool: a pocket multi-tool combining plier, knife, and additional functions in a crab form factorHuckleberry outdoor play line: simple tools encouraging children outdoors, from fishing kits to magnifying glasses150-plus new products developed annually through in-house and independent designer collaborationsGiftwareHome accessoriesGadgetsOutdoor play
    Why visit

    Prioritize this stand if you are a gift, specialty, or museum shop buyer looking to refresh your impulse and lifestyle range with products that carry a clear design rationale and broad proven retail distribution.

    What to ask at the booth

    • What were your top-selling lines in the UK and EU last season?
    • What is your minimum order value and lead time for orders placed at Spring Fair?
    • Which products are reorderable core range versus seasonal or limited run?
    • How do you support independent designers and what is new in the range this season?
    • Do you offer display, merchandising, or drop-ship support for retailers?
    Umbra BV logo

    Umbra BV

    Original, modern, affordable home decor and housewares for every room, designed in Toronto since 1979.

    Booth8B40-C41Halls 6-7-8
    Read company profilePrioritize this stand if you are a home, gift, or lifestyle retailer sourcing affordable, design-led housewares with proven sell-through across gift, department store, and e-commerce channels.Read more

    About

    Umbra, headquartered in Toronto, Ontario, has been designing original home decor and housewares since 1979. The company operates under the legal entity Umbra BV and covers five product areas sold in retail: photo displays and frames, trash cans and kitchen storage, bath accessories, curtain rods, and window hardware. Its products reach buyers in more than 120 countries across five continents, with European distribution routed through its Almere, Netherlands office.

    Umbra maintains an in-house design team in Toronto that develops original products rather than adapting trend-driven imitations. The company has been privately owned and led by one of its founding partners since 1979, a structure that has kept product development and brand direction consistent across four decades. Its Cubiko Wall Planter received the IHA gia Excellence in Product Design award in 2024, signalling continued recognition within the gift and housewares trade.

    At Spring Fair 2027

    Umbra BV is exhibiting across Halls 6-7-8 at Spring Fair 2027, placing it within the Home and Design, Gift, and Decorative Living sectors of the show. The stand is expected to present its full range of functional home design lines, spanning photo displays, kitchen and bath storage, and window hardware. Buyers attending Spring Fair for tabletop, decorative living, or gift sourcing will find Umbra's wholesale range on show, including products from categories that have performed across both gift and department store retail channels.

    Photo displays and collage frames, including wall-mounted and tabletop formatsDesign-led trash cans and countertop kitchen organizersBath and shower organization accessoriesDecorative curtain rods and window hardware in modern finishesCubiko Wall Planter, IHA gia Excellence in Product Design winner (2024)Home DecorGift & LifestyleBath & StoragePhoto Display
    Why visit

    Prioritize this stand if you are a home, gift, or lifestyle retailer sourcing affordable, design-led housewares with proven sell-through across gift, department store, and e-commerce channels.

    What to ask at the booth

    • What are your new 2027 collections and lead times for retail orders?
    • What are your minimum order quantities and wholesale pricing tiers?
    • Do you offer EU-compliant products through your Almere-based Umbra BV entity?
    • Which lines are performing best for gift and lifestyle retail right now?
    • Can you provide custom or exclusive designs for larger retail partners?
    Bloomingville logo

    Bloomingville

    Nordic-inspired home interior, furniture, decor and fragrance brand and multibrand house (Bloomingville, Creative Collection, Bloomingville MINI, ILLUME).

    Booth8A40-B41Halls 6,7,8
    Read company profilePrioritize this stand if you are a homeware or gift buyer looking to consolidate adult decor, children's interior and fragrance sourcing with a single Danish wholesale supplier operating across multiple branded ranges.Read more

    About

    Bloomingville A/S is a Danish wholesale home interior company founded in 2000 and headquartered in Ikast, Denmark. It operates as a multibrand house across four complementary labels: the core Bloomingville seasonal collections spanning furniture, textiles, decor and accessories; Creative Collection, launched in 2018, focusing on characterful and upcycled interior pieces; Bloomingville MINI, which began as a children's category in 2015 and has grown into its own brand; and ILLUME, a scented candles and reed diffuser brand added in 2024.

    Bloomingville releases four main collections per year alongside in-season drops and an annual Christmas collection, giving retail buyers a consistent pipeline of new product. The company holds FSC Chain of Custody certification covering FSC Mix, 100%, and Recycled categories, and distributes through a network of agents and distributors across Europe, Oceania, Asia and North America. Danish-designed ranges are positioned at accessible wholesale price points, making the portfolio relevant to independent homeware retailers, department stores and multi-category interior buyers alike.

    At Spring Fair 2027

    At Spring Fair 2027, Bloomingville occupies stand 8A40-B41 across Halls 6, 7 and 8 at NEC Birmingham. Visitors can expect to see the breadth of the multibrand portfolio under one roof, covering adult home interior, children's homeware from Bloomingville MINI, upcycled and characterful pieces from Creative Collection, and the ILLUME fragrance range. With four main collections released annually, buyers attending in February are well placed to review upcoming spring and seasonal assortments and discuss wholesale terms directly with the team.

    Four-brand portfolio available through a single wholesale partner: Bloomingville, Creative Collection, Bloomingville MINI, ILLUMEILLUME scented candles and reed diffusers, added to the house in 2024FSC Chain of Custody certification across FSC Mix, 100% and Recycled product linesFour main collections per year plus in-season and Christmas dropsEuropean and international agent and distributor network supporting retail partnersNordic homewareWholesale decorChildren's interiorFragrance & candles
    Why visit

    Prioritize this stand if you are a homeware or gift buyer looking to consolidate adult decor, children's interior and fragrance sourcing with a single Danish wholesale supplier operating across multiple branded ranges.

    What to ask at the booth

    • Which of the four brands would best fit my current customer base and price architecture?
    • What are the minimum order quantities and standard lead times for wholesale accounts?
    • Can you walk through the main collection themes arriving for spring and the next seasonal drop?
    • Do you offer exclusive territory or dedicated agent support in my market?
    • Which product lines carry FSC certification, and how is that communicated on packaging for retail display?
    Cartamundi logo

    Cartamundi

    Worldwide leader in 'play' solutions: playing cards, card & board games, and collectible/trading card games.

    Read company profilePrioritize this stand if you are a toy buyer, licensing manager, or retailer sourcing branded card game programmes, kidult fandom lines, or a contract manufacturing partner for a licensed game launch.Read more

    About

    Cartamundi NV/SA, headquartered in Turnhout, Belgium and founded in 1970, is the manufacturer behind some of the most widely distributed card and board game brands in the world. Its owned portfolio includes Bicycle, Bee, COPAG, and Shuffle Card Games, and it manufactures licensed titles such as Monopoly, UNO, Magic: The Gathering, Pokémon, and Trivial Pursuit. The company employs around 3,000 people across 13 manufacturing facilities and a global sales-office network covering the US, Latin America, Europe, and Japan, with its brands sold in more than 185 countries.

    For retail and licensing buyers, Cartamundi operates across the full production chain, from contract manufacturing and print-and-pack to distribution of finished games. Its Shuffle Card Games line carries active licenses including Sanrio, Disney, and Gabby's Dollhouse, addressing kidult and family buyer programmes directly. North American facilities hold ISO 9001:2015, ISO 14001:2015, and FSC certification, which is relevant for buyers with sustainability or retailer compliance requirements.

    At Spring Fair 2027

    No booth number or specific show programme has been confirmed for Cartamundi at Spring Fair 2027 at the time of publication. Visitors with an interest in licensed family card games, playing-card programmes, or contract game manufacturing should check the show directory on arrival, as the company exhibited at Spring Fair 2026 as a newcomer and may carry a presence into the 2027 edition. If present, the stand is likely to feature the Bicycle, COPAG, and Shuffle ranges alongside contract and licensing conversations.

    Shuffle Card Games line with active Sanrio, Disney, and Gabby's Dollhouse licencesCOPAG plastic playing cards for poker and specialty retailBicycle heritage brand spanning classic, licensed, and fandom decksContract manufacturing and distribution for licensed titles including UNO, Monopoly, and PokémonFSC, ISO 9001:2015, and ISO 14001:2015 certifications at North American facilitiesLicensed card gamesContract manufacturingPlaying cardsFamily games
    Why visit

    Prioritize this stand if you are a toy buyer, licensing manager, or retailer sourcing branded card game programmes, kidult fandom lines, or a contract manufacturing partner for a licensed game launch.

    What to ask at the booth

    • What are your minimum order quantities and lead times for custom card and board game manufacturing?
    • Which of your facilities handle licensed children's brands, and what safety and environmental certifications do they hold?
    • Can you support both print-and-pack manufacturing and full distribution for a new licensed card game launch?
    • What sustainable materials and FSC-certified paper and board options are available for packaging and cards?
    • How do you handle IP protection and brand approval workflows for licensed properties?

    Before you leave the hall

    Confirm stand locations and book appointments early

    Spring Fair 2027 stand assignments can shift between the time of this publication and the February opening. Verify each booth number against the official Spring Fair exhibitor directory at springfair.com in the weeks before the show, particularly for TONIES and Cartamundi where stand numbers were not confirmed at the time of writing.

    For a broader view of what is exhibiting at Spring Fair 2027, including hall maps, seminar programmes, and the full exhibitor list, visit the TradeShowIntel event page linked below.

    Spring Fair 2027 on TradeShowIntel Official Spring Fair website

    Frequently asked questions

    Planning this Spring Fair 2027 route

    When and where is Spring Fair 2027?

    Spring Fair 2027 runs from Sunday 7 February to Tuesday 10 February 2027 at the NEC in Birmingham, United Kingdom.

    Which halls should I prioritise for this Shared Spotlight route?

    Hall 4 and the Halls 6, 7, 8 cluster are the two zones covered by the five exhibitors in this set. Start in Hall 4 for Kikkerland Europe B.V., then cross to Halls 6, 7, and 8 for Bloomingville and Umbra BV. Check the official show directory for the final locations of TONIES and Cartamundi before you arrive.

    Who is this page designed for?

    This page is primarily useful for toy buyers, gift and specialty retail buyers, home and lifestyle retailers, and licensing managers who want a structured first-day route covering children's audio, design-led giftware, modern housewares, Nordic home interiors, and licensed card games at a single show.

    How do I contact the exhibitors featured here before the show?

    Each exhibitor card on this page includes contact and website details. Reaching out before the show to request a scheduled appointment is advisable for Bloomingville and Umbra BV in particular, as their adjacent stand locations in Halls 6, 7, and 8 make back-to-back meetings efficient.

    Are these the only exhibitors worth visiting at Spring Fair 2027?

    No. Spring Fair is a large trade event with hundreds of exhibitors across multiple categories. This Shared Spotlight covers five companies that have paid for placement on this page. The full exhibitor list is available on the official Spring Fair website and on the TradeShowIntel Spring Fair 2027 event page.