Why plan your Spring Fair route before you arrive
Spring Fair 2027 runs from Sunday 7 February to Tuesday 10 February at the NEC in Birmingham, one of Europe's largest trade event venues. With product categories stretching from toys and licensing through giftware, home living, and design-led lifestyle goods spread across a complex of numbered halls, a buyer without a prepared route will lose significant time to backtracking and hall changes across all four days.
The five companies featured in this Shared Spotlight, TONIES, Kikkerland Europe B.V., Umbra BV, Bloomingville, and Cartamundi, collectively address several related buying decisions that tend to land in the same purchasing cycle: screen-free children's entertainment, impulse and lifestyle gifts, modern affordable housewares, Nordic-inspired interior and fragrance ranges, and licensed card and board games. Visiting them as a grouped route on day one allows a buyer to assess complementary categories before the hall fills mid-show.
