5 Exhibitors to Visit at ProSpirits 2027

Paid placement disclosure. These exhibitor sections are paid Shared Spotlight placements. Inclusion is not an award, ranking, or TradeShowIntel endorsement, and it does not affect independent Floor Picks.Disclosure version 2026-09

Why ProSpirits 2027 rewards a planned approach

ProSpirits runs from 7 to 9 March 2027 at Messe Düsseldorf, embedded within the broader ProWein trade platform that draws tens of thousands of wine and spirits professionals across multiple halls and pavilions. The scale means a buyer without a planned route can spend the better part of a day navigating between categories that are spread across the complex, losing time that would be better spent in productive stand conversations.

The five exhibitors featured here, Gallo, Bacardi-Martini Limited (presenting Teeling Whiskey), Riedel Crystal of America, ZENATO, and Glen Turner, represent a practical first-day cluster for trade buyers whose sourcing brief touches spirits consolidation, whisky ranging, Italian wine, and on-premise glassware in a single visit sequence. Together they address buyer jobs across wholesale consolidation, import portfolio building, and beverage program specification without requiring a buyer to double back unnecessarily across the venue.

Why these exhibitors

Five stops that cover distinct buyer jobs without overlap

Each of the five exhibitors in this set addresses a different part of a trade buyer's sourcing brief. Gallo serves buyers who want to consolidate wine, spirits, and RTD categories under a single supplier. Bacardi-Martini Limited, presenting the Teeling Whiskey range, is relevant to importers and on-trade buyers building a credentialed Irish whiskey position with established European distribution behind it. Riedel Crystal of America serves beverage directors and brand activation managers who need to specify glassware for on-premise programs. ZENATO is a direct stop for importers building a Veneto portfolio that needs to span Lugana whites through to prestige Amarone from one certified estate. Glen Turner, under the La Martiniquaise group, is the relevant stop for spirits importers and retail buyers who need volume-capable Scotch with reliable European supply infrastructure. None of these five stands duplicates another's primary buyer job, which is what makes the set worth walking as a group rather than treating each stop in isolation.

How to use this Shared Spotlight

Download the floor plan before you arrive Messe Düsseldorf publishes an interactive floor plan through the ProWein portal. Cross-reference the booth numbers for each of the five exhibitors against the plan the evening before your visit so you are not searching for stands on the day.
Sequence your stops by buyer priority Each exhibitor card in this guide includes a 'why stop here' note tied to a specific buyer job. Read those notes before you walk and rank the five stops by how closely they match your current sourcing brief. That ranking becomes your personal walk order.
Block time for conversations, not just walk-bys These are trade stands where the value is in the conversation with a sales or export contact. Budget at least fifteen to twenty minutes per stop rather than treating this as a catalogue browse.
Use the suggested route to reduce backtracking The route section below proposes a walk order based on the general clustering of spirits and wine exhibitors at Messe Düsseldorf. If official hall assignments shift before the show opens, adjust the sequence using the floor plan you downloaded in step one.

Floor-planning tip Block a single three-hour window on day one of ProSpirits, ideally the mid-morning slot between 10:00 and 13:00, to work through all five stops before afternoon traffic peaks at the most popular spirits stands.

TL;DR

5 stops worth planning

Suggested floor route

A walk order that respects how Messe Düsseldorf is laid out

Starting with Gallo and moving through Bacardi-Martini Limited to Glen Turner keeps the spirits-focused stops in sequence before crossing to Riedel Crystal of America and finishing at ZENATO, a path that broadly follows the spirits-to-wine transition typical of the ProWein hall layout and avoids the need to retrace steps between categories.

1GalloPrioritize this stand if you are a wholesaler, importer, or on-premise buyer looking to consolidate wine and spirits sourcing under one supplier relationship across multiple categories and price tiers.
2Bacardi-Martini LimitedPrioritize this stand if you are an importer or on-trade buyer looking to add a documented, distillery-backed Irish whiskey range with active Bacardi distribution infrastructure across key European markets.
3Riedel Crystal of America, Inc.Prioritize this stand if you are a beverage director, spirits buyer, or brand activation manager specifying glassware for on-premise programs or consumer-facing events.
4ZENATOPrioritize this stand if you are an importer or on-premise buyer building a Veneto portfolio that needs to span accessible Lugana whites and prestige Amarone from a single certified family estate.
5Glen TurnerPrioritize this stand if you are a spirits importer or retail buyer looking to list a volume-capable Scotch whisky with the supply reliability of a major French group behind it.

Gallo

Family-owned global producer and marketer of wines, spirits, and ready-to-drink beverages, exhibiting its Spirit of Gallo spirits portfolio.

Read company profilePrioritize this stand if you are a wholesaler, importer, or on-premise buyer looking to consolidate wine and spirits sourcing under one supplier relationship across multiple categories and price tiers.Read more

About

E. & J. Gallo Winery, headquartered in Modesto, California and founded in 1933, is the largest family-owned wine company in the world and one of the top four spirits suppliers by volume in the United States. With more than 7,000 employees, the company markets products across wine, spirits, RTDs, and malt beverages in more than 100 countries. Its Spirit of Gallo division spans 24 brands covering vodka, bourbon, tequila, rum, gin, vermouth, brandy, and Scotch.

Gallo's portfolio breadth is a practical differentiator for wholesalers and multi-category retailers. Estimated volume reaches roughly 39 million cases including RTDs, per Impact Databank. The company completed its acquisition of Four Roses Bourbon from Kirin Holdings in April 2026 for up to $775 million, adding a well-established Kentucky straight bourbon to a spirits lineup that already includes High Noon, ranked the number-two hard seltzer by dollars in the U.S. in 2025, New Amsterdam Vodka, and E&J Brandy.

At ProSpirits

Gallo's German distribution arm, Ernest & Julio Gallo (D) GmbH, appears in the ProWein exhibitor catalogue under the USA category, indicating a presence at the broader ProWein fair in Düsseldorf. No verified booth assignment or product-specific activation for the ProSpirits spirits segment has been confirmed in available sources. Buyers attending ProSpirits with an interest in multi-category spirits portfolios, RTD performance brands, or the recently acquired Four Roses Bourbon line should check the official ProWein exhibitor directory for the most current stand details.

Four Roses Bourbon: acquisition from Kirin Holdings finalized April 2026, up to $775M dealHigh Noon: vodka-based hard seltzer ranked #2 by U.S. dollar sales in 2025Spirit of Gallo: 24 brands spanning vodka, bourbon, tequila, rum, gin, vermouth, brandy, and ScotchNew Amsterdam Vodka and E&J Brandy as anchor commercial spirits brandsDistribution network active in more than 100 countries with combined spirits and wine portfolioRTD / Hard SeltzerBourbonMulti-Category SpiritsGlobal Distribution

Why visit

Prioritize this stand if you are a wholesaler, importer, or on-premise buyer looking to consolidate wine and spirits sourcing under one supplier relationship across multiple categories and price tiers.

What to ask at the booth

How is the Four Roses integration progressing and what are the distribution plans for the U.S. and internationally?
What is the current growth outlook for High Noon and the broader RTD portfolio heading into 2027?
Which Spirit of Gallo brands are available for new distributor or retail partnerships in our market?
What premium and luxury imported spirits can be added to an on-premise program?
What new product launches or innovation pipeline items are planned for the next 12 months?

Bacardi-Martini Limited

Producer of innovative, small-batch Irish whiskeys, reviving Dublin distilling at the first new distillery in the city in over 125 years.

Read company profilePrioritize this stand if you are an importer or on-trade buyer looking to add a documented, distillery-backed Irish whiskey range with active Bacardi distribution infrastructure across key European markets.Read more

About

Teeling Whiskey (The Teeling Whiskey Company), headquartered at 13-17 Newmarket, Dublin 8, Ireland, is the operating brand behind the first new whiskey distillery to open in Dublin in over 125 years. Founded in 2012 and wholly owned by Bacardi since 2024, the company revives a family distillation heritage tracing back to Walter Teeling's 1782 Dublin operation. Its core portfolio spans four expressions: Small Batch, Single Grain, Single Malt, and Single Pot Still.

Teeling distinguishes its range through non-chill-filtered bottling at 46% ABV, atypical mash bills, and unconventional cask finishes including ex-rum, Californian Cabernet Sauvignon wine, Virgin Oak, Bourbon, and Sherry casks. Bacardi's 2024 full acquisition brought Teeling into a distribution network covering the UK, Germany, Austria, the Netherlands, Sweden, and Belgium from 1 January 2024, giving trade buyers in those markets a direct route to the brand.

At ProSpirits

Teeling Whiskey Company Ltd. is confirmed as a ProSpirits exhibitor at ProWein 2027 in Düsseldorf, presenting its full Irish whiskey portfolio to international trade buyers. ProSpirits is consolidated entirely in Hall 6 for this edition, placing Teeling alongside other premium and craft spirits producers. Visitors can expect to encounter the four core expressions, including the rum-cask-finished Small Batch and the Cabernet Sauvignon-matured Single Grain, in a tasting context suited to distributor and on-trade evaluation.

Teeling Small Batch: blended Irish whiskey finished in ex-rum casks, bottled at 46% ABV without chill filtrationTeeling Single Grain: matured in Californian Cabernet Sauvignon wine casksTeeling Single Pot Still: 50/50 malted and unmalted barley mash bill, triple-distilled, matured in Virgin Oak, Bourbon, and Sherry casksBacardi distribution rollout across UK, Germany, Austria, Netherlands, Sweden, and Belgium from January 2024First new Dublin distillery in over 125 years, opened 2015 in the LibertiesIrish WhiskeyCask FinishingNon-Chill-FilteredSingle Pot Still

Why visit

Prioritize this stand if you are an importer or on-trade buyer looking to add a documented, distillery-backed Irish whiskey range with active Bacardi distribution infrastructure across key European markets.

What to ask at the booth

What are your minimum order quantities and lead times for new distributor accounts?
Which of the core expressions perform best in the on-trade versus off-trade?
What allocation or exclusivity can you offer for limited-edition and single cask releases?
Can you share export pricing and marketing support for my market?
What cask finishes or new releases are planned in the next 12 to 18 months?

Riedel Crystal of America, Inc.

Wine and spirits glassware for trade and hospitality buyers

Read company profilePrioritize this stand if you are a beverage director, spirits buyer, or brand activation manager specifying glassware for on-premise programs or consumer-facing events.Read more

About

Riedel Crystal of America, Inc. is the North American arm of Riedel, an Austrian glassware company with a long-standing focus on varietal-specific stemware, decanters, and bar accessories sold into the on-premise, retail, and hospitality channels.

Riedel is widely recognized in the trade for its varietal-driven design philosophy, which ties bowl shape and rim diameter to specific grape varieties and spirit categories. That positioning makes the brand a recurring reference point for sommeliers, beverage directors, and spirits buyers specifying glassware programs.

At ProSpirits

ProSpirits draws buyers focused on spirits procurement, on-premise programming, and brand-building across the distilled category. Visitors to the Riedel stand can expect to see stemware and tumbler collections oriented toward whisky, cognac, and other brown and white spirits, along with any current decanter or bar tool offerings relevant to spirits service. No specific product launches or demos were confirmed for this edition at time of publication.

Varietal- and spirit-specific bowl geometry across stemware and tumbler rangesDecanter and bar accessory lines for on-premise spirits serviceTrade and hospitality volume programs through Riedel Crystal of AmericaGlassware specification support for beverage directors and brand activationsspirits glasswarestemwareon-premisedecanters

Why visit

Prioritize this stand if you are a beverage director, spirits buyer, or brand activation manager specifying glassware for on-premise programs or consumer-facing events.

What to ask at the booth

Which tumbler and nosing glass shapes do you recommend for whisky and cognac programs?
What minimum order quantities apply to trade accounts through Riedel Crystal of America?
Do you offer custom or branded glassware programs for spirits producers running activations?
How do you support beverage directors in specifying glassware across a multi-outlet group?

ZENATO

Family-owned Veneto winery producing estate wines from Lugana and Valpolicella Classica (with vineyards in Bolgheri).

Read company profilePrioritize this stand if you are an importer or on-premise buyer building a Veneto portfolio that needs to span accessible Lugana whites and prestige Amarone from a single certified family estate.Read more

About

Zenato Azienda Vitivinicola S.r.l. is a third-generation family estate founded in 1960 by Sergio Zenato and headquartered in Peschiera del Garda, Verona province. The winery holds approximately 100 hectares under vine across two principal estates: around 65 hectares in San Benedetto di Lugana on the southern shore of Lake Garda and around 35 hectares at Sant'Ambrogio in Valpolicella Classica, with additional holdings in Bolgheri. The portfolio spans the Sergio Zenato Lugana Riserva DOC, Lugana DOC, Amarone della Valpolicella Classico DOCG, Ripassa Valpolicella Ripasso Superiore DOC, and the pure-Corvina Cresasso.

Zenato is regarded as a pioneer of the Lugana denomination, having worked with the Turbiana grape since the early 1960s when the appellation was little known. The estate exports to 65 countries and carries Equalitas sustainability certification covering vineyard-to-bottle processes, alongside SQNPI integrated pest management and Biodiversity Friend protocols. The Sergio Zenato Lugana Riserva DOC 2022 received 93 points from Falstaff in 2025, reflecting consistent critical recognition across the range.

At ProSpirits

Zenato is a wine producer listed in the ProWein wine catalogue rather than the ProSpirits spirits segment. Visitors attending the ProSpirits section of the show will not find Zenato there. Buyers planning to meet the estate should check the ProWein wine hall listings for Zenato's confirmed stand location, where the full Lugana and Valpolicella portfolio is typically presented for trade tasting and distribution discussion.

Sergio Zenato Lugana Riserva DOC from 50-year-old Turbiana vines, rated 93 Falstaff points (2022 vintage)Ripassa Valpolicella Ripasso Superiore DOC, produced by re-passing wine over Amarone pomaceAmarone della Valpolicella Classico DOCG from Corvina, Rondinella, and Oseleta via appassimentoEqualitas sustainability certification plus SQNPI and Biodiversity Friend protocols across both estatesExport presence in 65 countries with a portfolio spanning entry-level DOC to single-vineyard RiservaLugana DOCAmarone DOCGEqualitas certifiedAppassimento

Why visit

Prioritize this stand if you are an importer or on-premise buyer building a Veneto portfolio that needs to span accessible Lugana whites and prestige Amarone from a single certified family estate.

What to ask at the booth

Which Lugana and Valpolicella wines are available for allocation in my market, and at what minimum volume?
Can you walk through the Ripassa production method and how it differs from a standard Valpolicella Superiore?
What does the Equalitas certification cover across the two estates, and how is the S. Cristina entity organized within the group?
Do entry-level DOC wines sit alongside the Sergio Zenato Riserva selections for accounts needing multiple price points?
What import support, such as marketing materials, staff training, or winery visits, do you offer to distribution partners?

Glen Turner

Spirits brand under the La Martiniquaise group portfolio

Read company profilePrioritize this stand if you are a spirits importer or retail buyer looking to list a volume-capable Scotch whisky with the supply reliability of a major French group behind it.Read more

About

Glen Turner is a spirits brand operating within the La Martiniquaise group, a French producer and distributor with a broad portfolio spanning Scotch whisky, vodka, rum, and other distilled categories. La Martiniquaise is among the larger privately held spirits groups in France, with distribution reach across European and international markets.

Glen Turner is positioned as an accessible entry point into the Scotch whisky segment, making it relevant for on-trade buyers, retail chains, and importers seeking volume-capable whisky references with consistent supply from an established European group.

At ProSpirits

At ProSpirits, Glen Turner is expected to present within the whisky and broader spirits segment of the show floor. Visitors interested in sourcing Scotch whisky or exploring the wider La Martiniquaise portfolio of distilled categories will find this stand relevant for discussing range breadth, pricing tiers, and distribution terms across European and export markets.

Glen Turner Scotch whisky rangeLa Martiniquaise group portfolio breadth across whisky, vodka, and rumEuropean distribution infrastructure and volume capabilitiesPricing tiers suited to retail and on-trade channelsScotch WhiskySpirits PortfolioEuropean Distribution

Why visit

Prioritize this stand if you are a spirits importer or retail buyer looking to list a volume-capable Scotch whisky with the supply reliability of a major French group behind it.

What to ask at the booth

Which Glen Turner expressions are available for export, and what are the minimum order volumes?
How does the La Martiniquaise group handle private label or co-packing arrangements?
What retail price positioning does Glen Turner target in key European markets?
Are there new expressions or pack formats being introduced for the current buying season?

Before you leave the hall

Confirm follow-up contacts at each stand before you exit

ProSpirits runs only three days and stand contacts are often pulled into meetings or tasting sessions without notice. Before leaving each of the five stops, confirm the name and direct email of the export or trade sales contact you spoke with and note any samples or spec sheets they offered to send after the show.

For updated exhibitor details, hall assignments, and additional ProSpirits coverage as the event approaches, visit the TradeShowIntel event page linked below.

ProSpirits event coverage on TradeShowIntel Official ProWein website

Frequently asked questions

Planning this ProSpirits route

When and where does ProSpirits 2027 take place?

ProSpirits 2027 runs from 7 to 9 March 2027 at Messe Düsseldorf in Düsseldorf, Germany. It operates as the spirits-focused segment within the broader ProWein trade fair.

Which areas of Messe Düsseldorf should spirits buyers prioritize?

ProWein organizers cluster spirits and distillates exhibitors in dedicated sections of the Messe Düsseldorf complex. Hall assignments for individual exhibitors are confirmed closer to the event date on the official ProWein floor plan. Download the interactive plan from the ProWein portal before you arrive and locate the ProSpirits zone as your starting point.

Who is this Shared Spotlight page designed for?

This page is written for trade buyers, including importers, wholesalers, on-premise buyers, and beverage directors, who are attending ProSpirits 2027 and want to plan a deliberate floor route rather than walking the show without a framework. The five exhibitors covered span spirits sourcing, whisky, Italian wine, and trade glassware, so the page is most useful to buyers whose brief touches more than one of those categories.

How do I get in touch with the exhibitors featured here?

Each exhibitor card in this guide includes contact and stand context. The most reliable approach is to request a meeting through each company's export or trade sales team before the show opens, then confirm the appointment on arrival at their stand. Stand staff at ProSpirits are typically available for walk-in conversations during all three show days, though scheduled meetings take priority.

Are these five exhibitors the only ones worth visiting at ProSpirits?

No. ProWein and its ProSpirits segment host a large number of producers and suppliers across wines, spirits, and related categories. This guide covers five specific exhibitors who have placements in this Shared Spotlight and whose combined buyer relevance makes them a practical grouped route. Buyers should consult the full ProWein exhibitor directory for a complete picture of the show floor.