This guide covers five stands spanning dental consumables, implant systems, clear aligner therapy, restorative materials, and digital scanning workflows, addressing buyer jobs from procurement and clinical evaluation to lab digitization.
Event guide
16–20 March 2027Exhibition Centre CologneCologne6 min read
Paid placement disclosure. These exhibitor sections are paid Shared Spotlight placements. Inclusion is not an award, ranking, or TradeShowIntel endorsement, and it does not affect independent Floor Picks.Disclosure version 2026-09
Planning your walk at IDS 2027
IDS 2027 runs from 16 to 20 March at Exhibition Centre Cologne, one of Europe's largest trade fair venues. The show draws tens of thousands of dental professionals across a sprawling multi-hall footprint, making it genuinely difficult to cover the floor without a plan. Competing product launches, live demonstrations, and scheduled meetings compress the effective hours available to any single buyer, and fatigue sets in quickly when routes are not mapped in advance.
The five companies in this guide, Dentsply India Pvt. Ltd., Straumann Group, Align Technology, Ivoclar Vivadent, and 3Shape, collectively address the most common evaluation tasks a procurement manager, practice owner, or lab director brings to the show. Together they cover dental consumables and supply partnerships, implant and prosthetic systems, clear aligner and intraoral scanning workflows, and restorative materials for both chairside and laboratory settings, making them a coherent starting point before branching into the broader floor.
Why these exhibitors
A set built around distinct buyer jobs
These five stands are grouped here because they address different but adjacent decisions that often appear on the same buyer's checklist at a major dental show. A procurement manager sourcing consumables for an Indian distribution network will find a relevant conversation at Dentsply India Pvt. Ltd. A practice owner or oral surgeon benchmarking implant systems across price points has a clear reason to visit Straumann Group. Orthodontists and general dentists assessing intraoral scanning hardware alongside an aligner program will find both topics at Align Technology. Dental lab owners and practice managers evaluating a consolidated restorative and digital prosthetics supplier should allocate time at Ivoclar Vivadent. Lab managers and clinic owners considering a shift to fully digital impression and design workflows have a specific reason to stop at 3Shape. No single stand covers all of these jobs, which is precisely why the set functions as a route rather than a single destination.
How to use this Shared Spotlight
Read each exhibitor card before you arrive Each card carries a specific buyer job and set of tags. Match those to your own evaluation criteria so you know which stands are mandatory and which are lower priority on a tight schedule.
Anchor your route on confirmed booth locations Two stands have published locations: Align Technology is in Hall 1.2 at A050 C051 and A059, and Ivoclar Vivadent is in Hall 11.3 at A010 C019, A020 C029, and A011. Use these as fixed waypoints and check the official IDS 2027 floor plan for the remaining three stands once booth assignments are finalized.
Group your Hall 1.2 and Hall 11.3 visits Walking Hall 1.2 and Hall 11.3 in sequence rather than alternating between them reduces transit time across the venue. Plan to clear one hall before crossing to the other.
Leave buffer time for live demonstrations Stands focused on digital workflows, such as those of Align Technology, Ivoclar Vivadent, and 3Shape, typically run scheduled scanner or software demonstrations. Arriving without buffer time risks missing a live run-through that cannot be replicated in a follow-up call.
Floor-planning tip Block a dedicated two-hour window on day one specifically for the five stands in this guide, separate from any supplier meetings already on your calendar, so that evaluation conversations do not get cut short by scheduled commitments.
TL;DR
5 stops worth planning
Suggested floor route
Hall 1.2 first, then Hall 11.3
Starting with Align Technology in Hall 1.2 before moving to Ivoclar Vivadent in Hall 11.3 keeps the two confirmed anchor points at either end of the walk, allowing the remaining three stands to be slotted in as their booth locations are confirmed without requiring a return trip across the venue.
Dental products and consumables distributed under the Dentsply Sirona portfolio
BoothR‑5, R‑612A
Read company profilePrioritize this stand if you are a distributor or procurement manager evaluating supply partnerships for the Indian dental market or seeking clarity on how Dentsply Sirona products are commercialized through its Indian entity.Read more
About
Dentsply India Pvt. Ltd. is the Indian subsidiary operating under the Dentsply Sirona group, one of the largest dedicated dental products companies in the world. The company brings the parent group's broad portfolio of consumables, endodontic systems, restorative materials, and imaging solutions to the Indian market.
By channeling a globally developed product range through a locally incorporated entity, Dentsply India serves dental practitioners and distributors who require both international product standards and regional commercial support, including local regulatory compliance and supply chain proximity.
At IDS 2027
Dentsply India Pvt. Ltd. is registered as an exhibitor at IDS 2027 in Cologne. Given the company's position within the Dentsply Sirona group, visitors can expect the stand to reflect the parent portfolio, which typically spans endodontic files and obturation systems, CAD/CAM restorative materials, imaging hardware, and preventive consumables. Buyers attending IDS with sourcing or distribution interests in the Indian subcontinent market are the most relevant audience for this entity specifically.
Dentsply Sirona group endodontic systems, including rotary file and obturation product linesRestorative and preventive consumables distributed through the Indian subsidiaryRegional regulatory compliance and local supply chain structure for the Indian marketCAD/CAM materials and digital dentistry products from the parent group portfolioEndodonticsDental consumablesRestorative materialsIndian market
Why visit
Prioritize this stand if you are a distributor or procurement manager evaluating supply partnerships for the Indian dental market or seeking clarity on how Dentsply Sirona products are commercialized through its Indian entity.
What to ask at the booth
Which specific Dentsply Sirona product lines are handled exclusively through the Indian subsidiary, and which are imported directly?
What distribution or partnership models are available for dental dealers operating in South Asia?
How does the subsidiary manage regulatory submissions for new product introductions in India?
Are there India-specific packaging or labeling configurations for any consumable lines?
What after-sales or clinical support infrastructure does Dentsply India maintain in the region?
Straumann Group
Dental implants, digital dentistry, and tooth replacement solutions
Read company profilePrioritize this stand if you are a dental practice owner, oral surgeon, or procurement manager evaluating implant systems, digital prosthetic workflows, or aligner therapy across multiple clinical price points.Read more
About
Straumann Group is a global dental company whose portfolio spans implant systems, prosthetics, digital workflows, clear aligner therapy, and regenerative solutions. The group operates multiple brands serving dental professionals across implantology, restorative dentistry, and orthodontics.
Straumann Group addresses a broad range of clinical settings, from single-tooth replacement to full-arch rehabilitation, and supplies both analog and digital product pathways. Its multi-brand structure allows procurement teams to source across price tiers and clinical indications within a single group relationship.
At IDS 2027
IDS is the primary international platform for the dental industry, and Straumann Group typically uses the show to present its full portfolio breadth across implantology, digital prosthetics, and orthodontic solutions. Visitors to the stand can expect to engage with the group's implant lines, intraoral scanning and CAD/CAM integration offerings, and aligner therapy products, with clinical specialists on hand to walk through case workflows.
Implant systems across multiple brands and price segmentsDigital workflow integration from intraoral scan to final restorationClear aligner therapy portfolioRegenerative and bone augmentation product linesFull-arch and immediate-loading treatment optionsImplantologyDigital DentistryClear AlignersProsthetics
Why visit
Prioritize this stand if you are a dental practice owner, oral surgeon, or procurement manager evaluating implant systems, digital prosthetic workflows, or aligner therapy across multiple clinical price points.
What to ask at the booth
Which implant lines are being featured at IDS 2027 and what new surface or connection developments are present?
How does the digital workflow connect intraoral scanning to milling or printing for same-day restorations?
What aligner therapy options are available and how do they integrate with practice management software?
What support or training programs accompany new product adoption for smaller practices?
How does the group's multi-brand structure affect pricing tiers and distributor agreements?
Align Technology
Clear aligner therapy and intraoral scanning systems for orthodontic and restorative workflows
BoothA050Hall 1.2
Read company profilePrioritize this stand if you are an orthodontist or general dentist evaluating intraoral scanning hardware alongside a clear aligner referral or in-house treatment program.Read more
About
Align Technology is the maker of the Invisalign clear aligner system and the iTero family of intraoral scanners, serving orthodontists, general dentists, and dental labs across consumer and professional markets worldwide. The company operates through Align Technology Switzerland GmbH for its European commercial activities, and its IDS presence reflects that entity.
Align holds a significant position in the digital orthodontics and restorative dentistry market by connecting its scanning hardware directly to its aligner treatment platform, allowing clinicians to move from digital impression to treatment plan within a single ecosystem. The iTero scanners are also used for restorative case documentation beyond aligner therapy, broadening the addressable buyer base beyond orthodontic-only practices.
At IDS 2027
Align Technology occupies one of the larger footprints in Hall 1.2, spanning booth segments A050, C051, and A059, a configuration consistent with its presence at prior IDS editions. Visitors can expect hands-on access to the iTero intraoral scanner lineup and demonstrations of the Invisalign clinical workflow, from initial scan through outcome simulation. The hall context places Align among digital dentistry and imaging exhibitors, making this a natural stop for practices evaluating or upgrading their digital impression and aligner offering.
iTero intraoral scanner product line and scan-to-treatment workflowInvisalign clear aligner system for orthodontic and GP practicesIntegration between iTero scanning and Invisalign treatment planning softwareRestorative use cases for iTero beyond aligner therapyMulti-segment booth footprint across A050, C051, and A059 in Hall 1.2Clear alignersIntraoral scanningDigital orthodonticsRestorative workflow
Why visit
Prioritize this stand if you are an orthodontist or general dentist evaluating intraoral scanning hardware alongside a clear aligner referral or in-house treatment program.
What to ask at the booth
What is the current iTero scanner model on display and how does it compare to the previous generation in scan speed and accuracy?
How does the Invisalign outcome simulator work in a live patient consultation, and what chairside time does it require?
What subscription or fee structures apply to iTero and Invisalign for a mixed orthodontic and GP practice?
Which restorative lab partners or CAD/CAM systems accept iTero scan files directly?
What training and onboarding support is available for a practice adopting iTero for the first time?
Ivoclar Vivadent
Dental materials, digital workflows, and restorative systems
BoothA010 C019, A020 C029, A011Hall 11.3
Read company profilePrioritize this stand if you are a dental lab owner or practice manager evaluating a consolidated supplier for restorative materials and digital prosthetic workflows across both chairside and laboratory settings.Read more
About
Ivoclar Vivadent is a dental materials and technology company with a broad portfolio spanning restorative composites, ceramic systems, adhesives, and digital prosthetic solutions. The company serves dental laboratories and clinical practices globally and operates through its German entity, Ivoclar Vivadent GmbH, as its central presence for European trade activity.
The company occupies multiple booth areas across Hall 11.3 at IDS, reflecting a product range that covers both chairside and lab-side workflows. This scale of floor presence is typically used to demonstrate full-system integration, from material science through to finished restorations, which is relevant for buyers evaluating end-to-end procurement rather than single-category sourcing.
At IDS 2027
Ivoclar Vivadent holds a substantial multi-zone presence in Hall 11.3 at IDS 2027, with booth areas spanning A010 C019, A020 C029, and A011. Visitors can expect the stand to cover the company's full scope of dental materials and digital restorative systems, consistent with how Ivoclar Vivadent has used its IDS footprint in previous editions to present coordinated demonstrations across its ceramics, composites, and CAD/CAM-compatible material lines.
Multi-zone stand layout across Hall 11.3 covering materials and digital systemsCeramic and composite restorative material portfoliosCAD/CAM-compatible material lines for digital lab workflowsChairside and lab-side prosthetic solutionsGerman entity (Ivoclar Vivadent GmbH) as primary European point of contactDental materialsDigital prostheticsCAD/CAMRestorative systems
Why visit
Prioritize this stand if you are a dental lab owner or practice manager evaluating a consolidated supplier for restorative materials and digital prosthetic workflows across both chairside and laboratory settings.
What to ask at the booth
Which CAD/CAM systems and milling units are your materials currently validated for?
What is the current availability and lead time for your ceramic blocks in European markets?
Are there new material formulations or product lines being introduced at this show?
What training or clinical support is available when adopting your full-system workflow?
How does your digital workflow integrate with third-party lab software and scanners?
3Shape
Dental 3D scanners, CAD/CAM software, and digital dentistry workflows
Read company profilePrioritize this stand if you are a dental lab manager or clinic owner evaluating a move from physical impressions to a fully digital scanning and design workflow.Read more
About
3Shape develops 3D scanning and CAD/CAM software systems for dental laboratories and clinics. The company's product portfolio covers intraoral scanners, laboratory scanners, and the TRIOS intraoral scanning platform, alongside design software for crowns, bridges, implants, orthodontic appliances, and hearing devices.
3Shape has built a broad ecosystem of open and integrated workflows connecting chairside scanning to laboratory production and milling. Its software platform supports a wide range of third-party mills, printers, and material suppliers, which is a practical consideration for buyers evaluating how new equipment fits an existing setup.
At IDS 2027
IDS draws the full spectrum of dental technology buyers, and 3Shape's presence at the show typically centers on its TRIOS intraoral scanner family and associated laboratory software. Visitors with interest in digital impression workflows, orthodontic clear aligner design, or implant planning software would find the stand relevant to those purchasing decisions.
TRIOS intraoral scanner lineup and scanning accuracy specificationsCAD/CAM design software for crowns, bridges, and implant restorationsOrthodontic workflow tools including clear aligner designOpen ecosystem compatibility with third-party mills and printersLaboratory scanner options for model and bite registration digitizationIntraoral scanningDental CAD/CAMDigital impressionsLab software
Why visit
Prioritize this stand if you are a dental lab manager or clinic owner evaluating a move from physical impressions to a fully digital scanning and design workflow.
What to ask at the booth
Which TRIOS scanner model is recommended for a mixed restorative and orthodontic practice, and what are the hardware requirements?
How does the software license structure work for a lab serving multiple clinics using different scanner brands?
What mill and printer brands are currently certified or tested within the 3Shape open ecosystem?
What does the implant planning workflow look like from scan to surgical guide output?
Are there subscription or perpetual licensing options for the CAD software, and what is included in each tier?
Before you leave the hall
Make your notes count after the floor
Conversations at a show the size of IDS 2027 compress quickly into a blur of product names and sales contacts. Before leaving each stand, note the specific product line or workflow discussed and the name of the representative, not just the company. That detail is what makes a follow-up call productive rather than repetitive.
For additional exhibitor coverage, event logistics, and updates to booth assignments as IDS 2027 approaches, visit the TradeShowIntel event page linked below.
IDS 2027 runs from 16 to 20 March 2027 at Exhibition Centre Cologne in Cologne, Germany.
Which halls should I prioritize for the exhibitors in this guide?
Hall 1.2 and Hall 11.3 are the two confirmed halls for this set. Align Technology has published its location in Hall 1.2 at A050 C051 and A059. Ivoclar Vivadent is in Hall 11.3 at A010 C019, A020 C029, and A011. Booth locations for Dentsply India Pvt. Ltd., Straumann Group, and 3Shape should be confirmed against the official IDS 2027 floor plan as assignments are released.
Who is this guide intended for?
The guide is written for buyers attending IDS 2027 with specific evaluation tasks: procurement managers sourcing dental consumables or implant systems, practice owners and oral surgeons benchmarking clinical workflows, dental lab managers assessing digitization options, and orthodontists or general dentists evaluating aligner and scanning programs.
How do I contact the exhibitors featured here?
Each exhibitor card in this Shared Spotlight includes contact and booking details specific to that company. For stand-specific inquiries before the show, the official IDS 2027 exhibitor directory at english.ids-cologne.de is the most reliable source for current booth numbers and representative contacts.
Are these the only dental exhibitors worth visiting at IDS 2027?
No. This guide covers five companies that purchased placements in this Shared Spotlight. IDS 2027 features hundreds of exhibitors across many product categories. This page is a starting point for a structured first-day route, not a comprehensive ranking of the show floor.
