5 Exhibitors to Visit at Automechanika Dubai 2026

Paid placement disclosure. These exhibitor sections are paid Shared Spotlight placements. Inclusion is not an award, ranking, or TradeShowIntel endorsement, and it does not affect independent Floor Picks.Disclosure version 2026-09

Plan your Automechanika Dubai 2026 floor time before you arrive

Automechanika Dubai 2026 runs from 10 to 12 November at Dubai Exhibition Centre (DEC) at Expo City, bringing together suppliers across lubricants, filtration, vehicle electronics, thermal management, tyres, and a broad range of aftermarket parts and workshop services. The show draws buyers from the Gulf, the wider Middle East, and Africa, and the volume of exhibitors across the venue makes it difficult to cover the floor thoroughly without a plan.

The five companies featured in this guide, Liqui Moly GMBH, HELLA Automotive Sales Inc., Mann+Hummel Filter Pvt. Ltd, BorgWarner Cooling Systems (India) Private Limited, and Balkrishna Industries Ltd, together cover a practical cross-section of aftermarket sourcing priorities. Workshop owners can address lubricant, additive, filtration, and lighting needs in a single morning. Fleet procurement teams and powertrain engineers will find thermal management and off-highway tyre conversations concentrated in a walkable cluster.

Why these exhibitors

A route built around distinct aftermarket sourcing jobs

These five companies are not grouped because they share a hall or a single product category. They are grouped because they collectively address the sourcing decisions that bring a large share of Gulf and African buyers to Automechanika Dubai in the first place. Liqui Moly covers the lubricant and additive consolidation question for workshops and distributors. Mann+Hummel addresses multi-brand replacement filtration with OE-level credentials. HELLA covers branded lighting and electronic components for mixed-fleet vehicle parcs. BorgWarner brings electronically-controlled fan drive and coolant pump options for commercial vehicle powertrain teams. Balkrishna Industries rounds out the route for buyers sourcing off-highway tyres for construction, agricultural, and port handling fleets in the region. Together they represent a first-day route that a buyer can complete without retracing steps across the venue.

How to use this Shared Spotlight

Download the exhibitor list before you travel Confirm booth numbers for all five exhibitors through the official show portal at automechanika-dubai.ae.messefrankfurt.com. Booth assignments are typically published two to three weeks before the event opens.
Group your stops by buyer job If your primary need is workshop consumables and replacement parts, begin with Liqui Moly, Mann+Hummel, and HELLA in sequence. If thermal management or off-highway tyres are your priority, anchor your morning at BorgWarner and Balkrishna Industries first to secure time with technical staff before the afternoon rush.
Use the anchor IDs to jump to each card Each exhibitor card on this page has a dedicated anchor link. Use them to pull up specific product context on your phone while standing at the stand, rather than scrolling through the full guide.
Book meetings in advance where possible Three days is a short window at a show of this scale. Contact exhibitor sales teams before 10 November to reserve a slot, particularly for BorgWarner and Mann+Hummel, where technical or regional distribution conversations typically require more than a walk-up conversation.

Floor-planning tip Block the first two hours of day one for the three consumables and parts stops (Liqui Moly, Mann+Hummel, HELLA), then use the late morning for the two specialist stops (BorgWarner, Balkrishna Industries), leaving the afternoon free for unplanned discoveries across the rest of the venue.

TL;DR

5 stops worth planning

Suggested floor route

Walk the consumables cluster first, then move to the specialist stands

Starting with Liqui Moly, Mann+Hummel, and HELLA before moving to BorgWarner and Balkrishna Industries keeps the route directional and reduces the chance of crossing back through high-traffic sections of the hall during peak hours.

1Liqui Moly GMBHPrioritize this stand if you are a workshop owner, parts distributor, or fleet buyer in the Gulf region looking to consolidate lubricant and additive sourcing under a single German-manufactured brand with broad OEM specification coverage.
2HELLA Automotive Sales Inc.Prioritize this stand if you are a regional distributor or workshop buyer sourcing branded replacement lighting and electronic components for a mixed vehicle parc across the Gulf or Africa.Booth 07728
3Mann+Hummel Filter Pvt. LtdPrioritize this stand if you are an aftermarket distributor, fleet operator, or workshop sourcing multi-brand replacement filtration with verified OE-quality credentials and regional stock support across the Middle East and Africa.
4BorgWarner Cooling Systems (India) Private LimitedPrioritize this stand if you are a commercial vehicle OEM engineer or powertrain procurement manager sourcing electronically-controlled fan drive or coolant pump solutions with local Indian manufacturing capability.
5Balkrishna Industries LtdPrioritize this stand if you are sourcing off-highway tyres for construction fleets, agricultural equipment, or port handling machinery operating in the Middle East or African markets.

Liqui Moly GMBH

Full-range supplier of automotive chemicals — motor oils, additives, car care products and workshop solutions, with over 4,000 items from a single source.

Read company profilePrioritize this stand if you are a workshop owner, parts distributor, or fleet buyer in the Gulf region looking to consolidate lubricant and additive sourcing under a single German-manufactured brand with broad OEM specification coverage.Read more

About

LIQUI MOLY GmbH, headquartered in Ulm, Germany since 1957, is a full-range supplier of automotive chemicals covering motor oils and lubricants, fuel and oil additives, car care products, adhesives, and sealants. The company employs approximately 1,200 people, operates production facilities in Ulm and Saarlouis, and sells its portfolio of over 4,000 items in more than 150 countries, with roughly two-thirds of sales generated outside Germany.

All products are developed and manufactured in Germany, supported by an in-house R&D laboratory in Ulm. The Ulm facility fills over 18 million additive cans per year and produces around 90,000 tonnes of lubricants annually. The company reported approximately 1 billion EUR in turnover as of December 2025, with 8 percent sales growth that year, and has been repeatedly recognized as the top-rated oil brand in Germany.

At Automechanika Dubai 2026

LIQUI MOLY is participating in Automechanika Dubai 2026 at Dubai Exhibition Centre, Expo City. No specific stand activations or product launches for this edition have been confirmed in advance. Based on the company's full product scope and its prior presence at this show, visitors can expect access to the complete motor oil and lubricant range, additive lines including the original MoS2 anti-wear formulation, and car care and workshop service products. The Gulf region's high-temperature and dusty operating environment makes this a relevant stop for workshops and distributors evaluating lubricant specifications and distribution partnerships.

Over 4,000 automotive chemical SKUs available from a single supplierOriginal MoS2 anti-wear oil additive, a founding product of the brandMotor oils carrying OEM-relevant API and ACEA specificationsIn-house production in Germany: 18 million+ additive cans and ~90,000 tonnes of lubricants per yearDistribution and partner support programs for workshops and regional distributorsMotor oilsAdditivesWorkshop chemicalsGerman-made

Why visit

Prioritize this stand if you are a workshop owner, parts distributor, or fleet buyer in the Gulf region looking to consolidate lubricant and additive sourcing under a single German-manufactured brand with broad OEM specification coverage.

What to ask at the booth

Which motor oils and additives do you recommend for the Middle East's high-temperature and dusty operating conditions?
What OEM approvals and specifications (API, ACEA) do your current motor oil lines carry?
What distribution and technical support do you offer for new workshop or distributor partners in the Gulf region?
Do you have product lines for electric and hybrid vehicles and modern low-viscosity engines?
What training, marketing, and workshop equipment programs are available to certified partners?

HELLA Automotive Sales Inc.

Automotive lighting, electronics, and aftermarket parts

Booth07728

Read company profilePrioritize this stand if you are a regional distributor or workshop buyer sourcing branded replacement lighting and electronic components for a mixed vehicle parc across the Gulf or Africa.Read more

About

HELLA Automotive Sales Inc. is part of the HELLA group, a global supplier of lighting technology and electronic components for the automotive industry. The company serves both original equipment and independent aftermarket channels, supplying passenger car and commercial vehicle manufacturers as well as workshops and distributors worldwide.

HELLA's aftermarket division is a recognized presence in the Middle East and Africa region, where demand for quality replacement lighting, sensors, and control units is driven by a large and diverse vehicle parc. The group's product portfolio spans front and rear lighting assemblies, bulbs, horns, relays, filters, and a broad range of electronic modules used in vehicle diagnostics and body electronics.

At Automechanika Dubai 2026

Automechanika Dubai draws aftermarket buyers, distributors, and workshop operators from across the Gulf, Levant, and Africa. Visitors to the HELLA stand can expect to engage with the company's aftermarket parts range relevant to this regional audience, including lighting products, electrical components, and workshop-facing accessories. No specific product launches or demos for this edition have been confirmed in available pre-show information.

Replacement lighting assemblies for passenger and commercial vehiclesSensors and electronic control modules for the independent aftermarketBulbs, relays, and horn product linesRegional distribution and availability for Middle East and Africa marketsWorkshop diagnostic and body electronics componentsAutomotive lightingAftermarket partsVehicle electronics

Why visit

Prioritize this stand if you are a regional distributor or workshop buyer sourcing branded replacement lighting and electronic components for a mixed vehicle parc across the Gulf or Africa.

What to ask at the booth

Which product categories are prioritized for the Middle East and Africa aftermarket?
What minimum order and distribution terms apply to regional wholesalers?
How does HELLA support workshops with parts identification and fitment data?
Are there dedicated account managers or technical support contacts for the Gulf region?
What is the current lead time and availability for lighting assemblies in the regional warehouse?

Mann+Hummel Filter Pvt. Ltd

Automotive and industrial filtration — air filter systems, oil/fuel filters, cabin filters and crankcase ventilation, sold under MANN-FILTER, WIX and FILTRON brands.

Read company profilePrioritize this stand if you are an aftermarket distributor, fleet operator, or workshop sourcing multi-brand replacement filtration with verified OE-quality credentials and regional stock support across the Middle East and Africa.Read more

About

Mann+Hummel Filter Pvt. Ltd is the Indian subsidiary of the MANN+HUMMEL Group, headquartered in Bengaluru (Yeshwanthpur), Karnataka, with manufacturing facilities in Tumkur, Bawal, and Pune. The parent group, founded in 1941 in Ludwigsburg, Germany, reported EUR 4.2 billion in revenue in 2025 across 80 locations and more than 20,000 employees worldwide. The India entity, incorporated in 2005, employs approximately 1,250 people and produces air filter systems, oil and fuel filter systems, cabin filters, and crankcase ventilation and separator products for automotive, commercial vehicle, off-road, and industrial applications.

A core differentiator for the company is its original-equipment competence carried directly into the aftermarket at consistent OEM quality standards, supported by IATF 16949, ISO 9001, and ISO 45001 certifications at the Tumkur plant. Its three-brand aftermarket structure segments the market by performance tier, coverage breadth, and lifecycle expectation: MANN-FILTER targets the premium segment, FILTRON the mid-tier, and WIX the value tier. India also accounts for more than one-third of the group's global R&D workforce, and a new Global Technology and Innovation Center in Tumkur, announced in 2026 with a combined investment exceeding INR 100 crore, positions the subsidiary as a development hub for Asian and MEA markets. Regional warehousing and sales entities in the UAE, Morocco, and South Africa support shorter lead times across the Middle East and Africa.

At Automechanika Dubai 2026

Mann+Hummel exhibited its multi-brand aftermarket filtration portfolio at the 2025 edition of Automechanika Dubai, presenting MANN-FILTER, FILTRON, and WIX Filters as distinct product lines tailored to different distributor and workshop segments across the MEA region. Visitors to the stand at this show can expect the same portfolio scope: replacement air, oil, fuel, and cabin filters covering a wide range of passenger car, commercial vehicle, and off-highway applications relevant to the Middle East and Africa vehicle parc, with the UAE entity serving as the regional hub for Middle East and East Africa distribution and technical support.

MANN-FILTER, FILTRON, and WIX three-brand aftermarket segmentation by performance tier and lifecycleOE-derived filter specifications for air, oil, fuel, cabin, and crankcase ventilation product linesIATF 16949, ISO 9001, and ISO 45001 certified manufacturing at Tumkur, KarnatakaUAE regional entity serving Middle East and East Africa with local warehousing and distribution supportNew Global Technology and Innovation Center in Tumkur (2026) adding 300 to 400 R&D and engineering rolesAftermarket FiltrationMulti-Brand PortfolioOE-Quality Replacement FiltersMEA Distribution

Why visit

Prioritize this stand if you are an aftermarket distributor, fleet operator, or workshop sourcing multi-brand replacement filtration with verified OE-quality credentials and regional stock support across the Middle East and Africa.

What to ask at the booth

What is your filter coverage and application range for the Middle East and Africa vehicle parc?
How do MANN-FILTER, WIX, and FILTRON differ in positioning, price, and lifecycle performance?
What OE qualifications does your aftermarket range carry, and for which vehicle platforms?
What lead times and warehousing support can we expect from the UAE and South Africa hubs?
Can you outline the aftermarket training and technical support you provide to distributors and workshops?

BorgWarner Cooling Systems (India) Private Limited

Manufactures viscous fan drives, Visctronic electronically-controlled fan drives, polymer cooling fans and coolant pumps for commercial and light-duty vehicles.

Read company profilePrioritize this stand if you are a commercial vehicle OEM engineer or powertrain procurement manager sourcing electronically-controlled fan drive or coolant pump solutions with local Indian manufacturing capability.Read more

About

BorgWarner Cooling Systems (India) Private Limited is a subsidiary of BorgWarner Inc., headquartered at the SIPCOT Industrial Park in Sriperumbudur, Chennai, Tamil Nadu. Incorporated in 2001, the company has manufactured viscous fan drives and polymer cooling fans at its Chennai plant since 2002. Its product scope covers viscous fan drives, Visctronic electronically-controlled variable-speed fan drives, lightweight polymer axial-flow and ring fans, and dual-mode and controlled variable flow coolant pumps for commercial and light-duty vehicle applications.

The Visctronic fan drive line uses patented viscous technology with closed-loop electronic fan speed modulation, enabling fuel and horsepower savings of up to 6 to 10 percent compared to mechanically fixed fan systems. The Chennai facility supports increasing vertical integration and local production under a Made-in-India model, with the parent BorgWarner Inc. operating approximately 74 locations across 19 countries. The company is also co-developing dual-mode and controlled variable flow coolant pumps with Indian OEMs to address tighter emission requirements.

At Automechanika Dubai 2026

BorgWarner Cooling Systems India's product scope maps directly to Automechanika Dubai's thermal management and commercial vehicle themes. Visitors sourcing engine cooling components for on-highway or off-highway programs can discuss the Visctronic electronically-controlled fan drive range, polymer fan configurations, and the status of the coolant pump program developed with Indian OEMs. No Dubai-specific demo details were confirmed in advance of the show, so buyers are advised to confirm the stand location and planned display directly with the company.

Visctronic fan drives with closed-loop electronic speed control and up to 6 to 10 percent fuel and horsepower savingsViscous fan drives in production at Chennai since 2002, with increasing local vertical integrationPolymer axial-flow and ring fans optimized for engine airflow management in commercial and light-duty platformsDual-mode and controlled variable flow coolant pumps co-developed with Indian OEMsParent BorgWarner Inc. global supply network across approximately 74 locations in 19 countriesVisctronic fan drivesThermal managementCommercial vehicle coolingMade in India

Why visit

Prioritize this stand if you are a commercial vehicle OEM engineer or powertrain procurement manager sourcing electronically-controlled fan drive or coolant pump solutions with local Indian manufacturing capability.

What to ask at the booth

What Visctronic fan drive sizes and torque ranges do you offer for Indian commercial vehicle applications?
What is the current production status and lead time for electronically-controlled fan drives from the Chennai plant?
Which coolant pump technologies, dual-mode or variable flow, are available now versus still under development?
Can your cooling products support BS VI or Bharat Stage emission compliance programs?
What export volume capacity does the Sriperumbudur plant support for markets outside India?

Balkrishna Industries Ltd

Off-highway tyres for agricultural, industrial, construction, and specialty applications

Read company profilePrioritize this stand if you are sourcing off-highway tyres for construction fleets, agricultural equipment, or port handling machinery operating in the Middle East or African markets.Read more

About

Balkrishna Industries Ltd, trading as BKT Tires, is an Indian manufacturer specialising in off-highway tyres. The company produces tyres across a broad range of segments including agriculture, construction, earthmoving, port and material handling, mining, and turf care, supplying fleet operators and equipment dealers across more than 160 countries.

BKT operates its own carbon black plant and cord fabric facilities, giving it vertical integration across key raw material inputs. This in-house production capability supports consistent compound quality and allows the company to develop application-specific tread patterns and load ratings without dependence on third-party supply chains.

At Automechanika Dubai 2026

Automechanika Dubai draws buyers from across the Middle East, Africa, and South Asia, markets where off-highway equipment operates in demanding conditions including desert heat, sandy terrain, and heavy port logistics. Visitors to BKT's stand at this edition can expect to see tyre lines relevant to construction, agricultural, and industrial handling applications that are active in these regional environments.

Off-highway tyre range spanning agriculture, construction, earthmoving, and port handlingVertically integrated manufacturing including in-house carbon black and cord fabricDistribution reach across more than 160 countriesApplication-specific compound and tread development for regional operating conditionsOff-highway tyresAgricultureConstructionIndustrial handling

Why visit

Prioritize this stand if you are sourcing off-highway tyres for construction fleets, agricultural equipment, or port handling machinery operating in the Middle East or African markets.

What to ask at the booth

Which tyre lines are stocked or distributed locally in the GCC and Middle East region?
What load ratings and heat-resistance specifications apply to tyres intended for desert construction or port operations?
How does BKT handle warranty and after-sales support for fleet buyers outside India?
Are there specific SKUs designed for sandy or loose-surface terrain common in this region?
What is the typical lead time for bulk orders destined for the Middle East or Africa?

Before you leave the hall

Make the most of all three days

Automechanika Dubai runs for three days, but the most productive conversations at stands like these tend to happen on day one and the morning of day two, before exhibitor teams are managing end-of-show logistics. If you do not reach all five stops on the first day, prioritise the ones most relevant to your immediate procurement cycle and return to the others on day two.

Full event details, floor maps as they become available, and additional exhibitor coverage for Automechanika Dubai 2026 are available through TradeShowIntel.

Automechanika Dubai 2026 event guide on TradeShowIntel Official Automechanika Dubai website

Frequently asked questions

Planning this Automechanika Dubai 2026 route

When and where does Automechanika Dubai 2026 take place?

Automechanika Dubai 2026 runs from 10 to 12 November 2026 at Dubai Exhibition Centre (DEC) at Expo City in Dubai. The venue is located within the Expo City development and is accessible by Dubai Metro.

Which product categories should I prioritise at the show?

The show covers a wide range, including lubricants and consumables, aftermarket parts and filtration, workshop equipment, automotive lighting and electronics, engine and thermal management systems, electrification components, and tyres. Buyers with specific sourcing needs should map their priorities to exhibitor categories before arriving, as the floor is large and three days fills quickly.

Who is this Shared Spotlight page designed for?

This guide is written for aftermarket buyers, fleet procurement managers, workshop owners, and regional distributors who want a focused starting point rather than a full exhibitor directory. It covers five companies whose product ranges address common sourcing decisions in the Gulf and African vehicle aftermarket.

How do I contact the exhibitors featured in this guide?

Each exhibitor card on this page includes company-specific contact and product details. For booth numbers and pre-show meeting requests, use the official Automechanika Dubai exhibitor search at automechanika-dubai.ae.messefrankfurt.com, where exhibitor profiles and contact forms are available in the lead-up to the event.

Are these the only exhibitors worth visiting at Automechanika Dubai 2026?

No. This page covers five companies that have taken paid placements in this Shared Spotlight. Automechanika Dubai features a much larger number of exhibitors across all categories. This guide is one starting point for floor planning, not a comprehensive ranking of exhibitors at the show.