Find exhibitors that fit the work you want to win.

Why use TSI for booth-building lead generation?

A company can be on an exhibitor list and still be a poor prospect for your business. It may need a small standard booth, already have a contractor, or exhibit somewhere you do not work. Even when a company looks suitable, finding the person responsible for its exhibition plans and a reliable way to contact them can be difficult.

TradeShowIntel starts with what makes a company a good customer for you. We combine event and exhibitor information with research based on your requirements. The result is a shortlist with company background, relevant contacts and a clear reason for each selection. Your team can focus its sales effort on companies that fit.

In our experience, leads from TSI’s exhibitor intelligence achieve significantly higher conversion rates than general exhibitor lists or generic lead-generation services. Your team approaches companies that fit your services, with the right contacts and a researched reason to reach out.

Your criteria shape the research

You can define the kind of opportunity you want, or we can help you decide. That could mean companies headquartered in certain regions, exhibitors at specific shows, or businesses entering a market where you build. You may prefer particular industries, first-time exhibitors, larger displays or projects that suit your design and production capabilities. If you are unsure where to focus, tell us about your booth design and build services, the locations you serve and your sales goals. We can recommend target shows, markets and types of exhibitors, then agree the selection criteria with you.

We also look at factors that need more research than a directory filter can provide. Does the company appear likely to need a custom stand? Is there an obvious existing booth contractor relationship? Which person is likely to handle exhibitions or marketing? What makes this company worth contacting now?

Some requirements are essential, such as headquarters location or participation at a named event. Others help rank the prospects, such as signs of a supplier opening or potential for repeat work. We agree those priorities before starting, so the shortlist reflects your business.

What one booth builder asked us to find

We delivered a researched shortlist tailored to those requirements. The work was in assessing the conditions together. A company could fit the regional requirement but have little need for a custom stand. Another could have the right display needs but an established supplier. The selection needed to account for both.

Find opportunities as companies enter new markets

A company entering a new country may need local help with stand production, installation, venue requirements or adapting an existing design. If you build there, that gives you a specific reason to introduce yourself.

You do not have to discover and track events across the globe yourself. We track events globally to identify exhibitors coming to regions you serve, as well as companies from your region attending overseas shows where you can support them. We assess those companies against your other criteria, including your preferred industries, project types and services.

We research exhibition history and available evidence of contractor relationships, then explain how those findings affect the company’s fit with your brief. We distinguish a first appearance at a show from entry into a new country, and report whether an established local contractor was identified. The assessment includes the supporting evidence and any gaps.

Use past and future shows to assess the wider opportunity

A company’s trade show track record is another part of the picture. Past exhibitions show where it has been active, which events it returns to and how its exhibition presence has developed. Its upcoming schedule helps identify the next projects that could fit your services.

This can open a conversation about more than one build. If a suitable company has three upcoming shows in locations you serve, you could propose one agreement covering all three. A consistent design, reusable stand parts and coordinated production may make a multi-show agreement or annual contract worth discussing.

We bring together event records, exhibitor information, company announcements and further research. Confirmed upcoming appearances are separated from likely participation, and gaps are shown. The schedule helps you prepare an offer; your conversation with the company establishes its needs and interest in a longer contract.

Give your team the details needed to take action

The delivery is agreed around your brief and the information available. It can include:

• Company name, headquarters country, website and event participation status, with booth number and size where available.
• Fit with your requirements, signs of custom-stand needs and known contractor relationships.
• The company’s complete trade show track record, covering past exhibitions and upcoming shows, with event names, dates, locations and participation status where available. This helps your team assess opportunities for individual builds, multi-show agreements and long-term contracts.
• Relevant contact names and job titles, business emails with verification status, and phone numbers or professional profiles where available.
• A reason for selection, supporting sources and any details still to be confirmed.

A CSV can be enough. What matters is that your team understands whom to approach, why the company fits and what to discuss. Contact verification helps assess the contact details; it does not guarantee a reply or an active project.

Start with a clear brief

Tell us which regions and shows you serve, the booth design and build services you offer, and the types of clients you want to attract. We can help define the right prospects, then agree the selection criteria, number of companies, information to include, delivery date and price. If fewer companies meet the criteria than expected, we discuss the options with you before changing the scope.

That is the value of TSI for lead generation: combining your requirements with event coverage and company research to help you find relevant prospects, start better conversations and explore both immediate projects and longer relationships.