Euro Target Show 2027, March 19-21, Poznań, Poland, is the leading event for hunting, shooting, and survival industries.
Dates
19–21 Mar 2027
City / country
Poznań, Poland
Venue
Poznan Congress Center
Time
10:00 AM – 6:00 PM
Event overview
Euro Target Show 2027 runs 19–21 March at the Poznan Congress Center in Poznań, Poland, and is MTP's trade fair for hunting, shooting sports, survival and tactical equipment.
Exhibitors present firearms, ammunition, optics and night vision, hunting clothing and knives, outdoor and military gear.
The show connects Polish and Central European distributors, specialist retailers, shooting ranges, hunting clubs and procurement buyers across three show days.
TL;DR
Visitors can expect to connect with industry leaders, explore the latest products, and participate in engaging events and demonstrations. Dates and Venue: Euro Target Show 2027 runs from March 19 to 21, 2027, at Poznan Congress Center, Poland. Buyer Authority: Attendees include industry professionals, enthusiasts, and media representatives. Entry: Tickets available through the official website and at the venue.
Exhibitors gain access to a targeted audience, opportunities for brand visibility, and the chance to showcase their latest offerings in a competitive market. Buyer Authority: Attendees include industry professionals, enthusiasts, and media representatives. The Euro Target Show serves as a vital platform for networking, showcasing innovations, and discussing trends in the hunting and shooting industries.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
ul. Głogowska 10, 60-734 Poznań, Poland
Yes, parking is available at the venue. Please check the official site for details.
Parking: Parking is available at the venue; confirm rates and access on the official site.
Attend
Event days & opening times
Standard Ticket
Prices vary by day and time.
Ticket info
Ticket notes
Tickets available through the official website and at the venue.
Who runs the show
MTP
How the last edition performed
New this edition
Continuation of KNIEJE and Survival Force Expo
Euro Target Show was created as a new umbrella event continuing the established KNIEJE hunting fair and the Survival Force Expo.
SourceSeven shooting ranges and live attractions
The show programme adds seven different shooting ranges plus hunting fashion shows, dog shows and a hunting gastronomy zone alongside the lecture programme.
SourceImpact
Euro Target Show is a premier event in Poland for hunting, shooting, survival, and military enthusiasts, taking place from March 19 to 21, 2027, at the Poznan Congress Center. The Euro Target Show serves as a vital platform for networking, showcasing innovations, and discussing trends in the hunting and shooting industries. Euro Target Show 2027, March 19-21, Poznań, Poland, is the leading event for hunting, shooting, and survival industries.
Audience quality
Visitors typically include Hunting enthusiasts looking for the latest gear and trends., Shooting sports participants seeking new equipment and training., Survivalists interested in outdoor gear and techniques., Military personnel and veterans exploring tactical products.. Dates and Venue: Euro Target Show 2027 runs from March 19 to 21, 2027, at Poznan Congress Center, Poland. Scale and Focus: This event is a key gathering for the hunting, shooting, survival, and military sectors. Organiser: The show is organised.
Exhibitor outcomes
Exhibitors gain access to a targeted audience, opportunities for brand visibility, and the chance to showcase their latest offerings in a competitive market. Buyer Authority: Attendees include industry professionals, enthusiasts, and media representatives. The Euro Target Show serves as a vital platform for networking, showcasing innovations, and discussing trends in the hunting and shooting industries. Exhibitor categories include Manufacturers of hunting firearms and ammunition., Suppliers of outdoor.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending Euro Target Show 2027 on 2027-03-19 to 2027-03-21 in Poznań lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Buyers sourcing hunting, shooting sports, survival and tactical equipment plan Euro Target Show alongside the main European industry fairs to compare brands, pricing and regional distribution coverage across markets.
Pre-show
Confirm exhibitor meetings and product demonstrations for Euro Target Show 2027.
Show week
Hall walk-throughs, handling and optical equipment demonstrations, and supplier negotiations.
Peer events are established sector fairs; verify dates on each organiser website before booking.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Poznań–Ławica Airport (Henryk Wieniawski)
The city's own airport and the fastest route to the MTP grounds. LOT, Ryanair, Wizz Air and Lufthansa (via Frankfurt and Munich) serve it; bus 159 and night line 249 run to Poznań Główny railway station, roughly 5–10 minutes by tram from the Congress Center.
~7 km
to venue
15–20 min by taxi or ride-hail
by car
Widest long-haul choice for the region. Direct trains leave Berlin Hauptbahnhof for Poznań Główny, with a short tram or taxi ride on to Głogowska; by road the A12/A2 corridor runs the whole way.
~270 km
to venue
~3 h 15 min by car; ~2 h 45 min by direct EuroCity train to Poznań Główny
by car
Poland's principal intercontinental hub. Frequent Intercity services connect Warszawa Centralna with Poznań Główny, and the A2 motorway gives a straight drive to the city.
~310 km
to venue
~3 h by car; ~2 h 30 min–3 h by Intercity rail to Poznań Główny
by car
Wrocław Nicolaus Copernicus Airport
Closest alternative international gateway after Poznań, useful when fares or hotel space in Poznań tighten during show week. The S5/A8 route and direct rail services both work well.
~180 km
to venue
~2 h by car; ~2 h by direct Intercity train
by car
Bydgoszcz Ignacy Jan Paderewski Airport
Small regional airport north of Poznań with limited domestic and European routes; practical mainly for Polish domestic connections or as a cheaper car-hire pickup point.
~120 km
to venue
~1 h 40 min by car
by car
A range of accommodation options near the venue and across key areas.
Not yet confirmed
Closest full-service hotel to the MTP grounds and the standard base for visiting manufacturers and larger Polish distributors; 5–10 minute walk to the Congress Center.
sourceNot yet confirmed
Business hotel in the central hotel cluster, a short walk or one tram stop from Głogowska and the fair grounds.
Not yet confirmed
Beside Poznań Główny railway station, convenient for buyers arriving by train from Berlin, Warsaw or Wrocław; a few tram stops to the MTP gates.
Not yet confirmed
Design hotel on the Old Town square, popular with younger trade visitors; 10–15 minutes by tram or taxi to the MTP grounds.
sourceNot yet confirmed
Contemporary four-star option with restaurant and meeting space, within easy taxi range of the Congress Center.
Not yet confirmed
Reliable budget choice next to the main railway station and the central hotel cluster, with simple tram access to the fair.
Get around the city with these convenient transport options.
Taxi / ride-hail
Roughly 10-15 minutes to Poznań Congress Center and the MTP grounds; metered and app taxis are available at the station and around the city.
Tram / public transport
Poznań tram and bus routes, including the fast tram, serve the Głogowska and MTP area; about 5-15 minutes from the main rail station.
Car / parking
Enter at 12 Głogowska Street on the MTP grounds; three levels, 650 spaces, open 24 hours a day.
taxi
15–20 min by taxi or ride-hail; The city's own airport and the fastest route to the MTP grounds. LOT, Ryanair, Wizz Air and Lufthansa (via Frankfurt and Munich) serve it; bus 159 and night line 249 run to Poznań Główny railway station, roughly 5–10 minutes by tram from the Congre
taxi
~3 h 15 min by car; ~2 h 45 min by direct EuroCity train to Poznań Główny; Widest long-haul choice for the region. Direct trains leave Berlin Hauptbahnhof for Poznań Główny, with a short tram or taxi ride on to Głogowska; by road the A12/A2 corridor runs the whole way.
taxi
~3 h by car; ~2 h 30 min–3 h by Intercity rail to Poznań Główny; Poland's principal intercontinental hub. Frequent Intercity services connect Warszawa Centralna with Poznań Główny, and the A2 motorway gives a straight drive to the city.
taxi
~2 h by car; ~2 h by direct Intercity train; Closest alternative international gateway after Poznań, useful when fares or hotel space in Poznań tighten during show week. The S5/A8 route and direct rail services both work well.
taxi
~1 h 40 min by car; Small regional airport north of Poznań with limited domestic and European routes; practical mainly for Polish domestic connections or as a cheaper car-hire pickup point.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Visa-free entry (Schengen short stay) | EU/EEA citizens and passport holders from visa-waiver countries attending for business or trade-fair visits of up to 90 days in any 180-day period. | Not yet confirmed | No application required. | |
| Schengen Type C short-stay business visa | Nationals of countries without a Schengen visa-waiver agreement travelling to Poland for the show for up to 90 days. | Not yet confirmed | Typically around 15 calendar days; apply 4-6 weeks ahead in peak season. | |
| Type D national visa | Travellers staying in Poland longer than 90 days, for example extended build-up or staffing. | Not yet confirmed | Varies by consulate; apply well before travel. |
EU/EEA citizens and nationals of Schengen visa-waiver countries (including the US, UK, Canada, Australia and Japan) can attend without a visa for up to 90 days in any 180-day period. All other travellers need a Schengen visa in advance.
Exhibitors moving demo units and equipment into Poland typically use an ATA Carnet for temporary admission. Firearms and ammunition are subject to separate permits and customs controls, so confirm requirements with Polish customs and the MTP organiser well before build-up.
Official visa pageWeather
March in Poznań is cold and changeable: daytime highs near 9°C (48°F) and night-time lows near 0°C (32°F), with windy conditions, roughly 11-13 rainy days and about 38-52 mm of rain. Pack warm, waterproof clothing and plan indoor transfers.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Poland has strong 4G/5G coverage in Poznań. Business visitors can use EU roaming, buy a prepaid local SIM or activate a travel eSIM for their trip; venue and hotel Wi-Fi is widely available. Confirm your operator data plan before travel.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Registration
Confirm registration and venue access with the organiser before travelling to Poznań.
Arrival
Arrive early on the first show day for orientation and security screening.
Business etiquette
Polish business culture values punctuality and formal introductions. Exchange business cards, use titles, and confirm meetings in writing before the show.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: POZ
Compare flights to the nearest international gateway serving Poznań; confirm ground transport on the organiser site.
Poland is in the Schengen area. EU/EEA and visa-waiver nationals (including US, UK, Canada, Australia and Japan) can attend visa-free for up to 90 days in any 180-day period; other nationalities need a Schengen Type C business visa applied for before travel.
Estimated cost: Varies by visa type and nationality (check official site).
Processing: Varies by nationality; apply several weeks before travel.
Apply through VFS Global for Poland using the business checklist, including an invitation letter, travel insurance and proof of accommodation for 19-21 March 2027. Confirm current rules on gov.pl before booking.
OfficialFind a stay near the venue with options for every budget.
Check-in (recommended)
2027-03-19
Check-out (recommended)
2027-03-21
Areas to stay
Centrum — Piekary area, about 2 km from the venue · Centrum — pl. Andersa 1, about 1.3 km from the venue · Centrum — pl. Andersa, about 1.3 km from the venue · Centrum — ul. Roosevelta 20, about 870 m from the venue · Jeżyce — Bukowska 3/9, about 700 m from Poznan Congress Center
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Poznań–Ławica Airport (Henryk Wieniawski) (POZ): 15–20 min by taxi or ride-hail; Berlin Brandenburg Airport (BER): ~3 h 15 min by car; ~2 h 45 min by direct EuroCity train to Poznań Główny; Warsaw Chopin Airport (WAW): ~3 h by car; ~2 h 30 min–3 h by Intercity rail to Poznań Główny; Wrocław Nicolaus Copernicus Airport (WRO): ~2 h by car; ~2 h by direct Intercity train. Allow road or rail time to Poznan Congress Center; on-site parking is usually available at major exhibition ve
Hotel → venue: Precinct hotels near Poznan Congress Center: Jeżyce — Bukowska 3/9, about 700 m from Poznan Congress Center: Sheraton Poznan Hotel; Centrum — ul. Roosevelta 20, about 870 m from the venue: Mercure Poznań Centrum; Centrum — pl. Andersa 1, about 1.3 km from the venue: Novotel Poznań Centrum.
Ride-hail: Ride-hailing apps are commonly used in Poznań; confirm local availability before travel.
Public transit: Poznań tram and bus routes, including the fast tram, link the main railway station and city centre to the MTP and Poznań Congress Center on Głogowska Street in roughly 5-15 minutes. Buy tickets from machines or the mobile app before boarding.
Parking: On-site parking is available at Poznan Congress Center; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: March 2027
Temperature: About 9°C (48°F) by day and 0°C (32°F) at night in March.
Seasonality: Windy and cold late-winter conditions; around 38-52 mm of rain spread across roughly 11-13 rainy days in March.
Packing: Pack warm layers, a waterproof jacket and closed shoes. Expect cold mornings near freezing and cool, windy afternoons around 9°C.
Plan your trip
Best day to visit: Friday 19 March 2027 — opening day
Opening day concentrates exhibitor presence, product launches and trade-focused attendance across all halls, with full teams on the stands. Saturday and Sunday bring larger public footfall to the hunting and outdoor sectors, so distributors, retailers and range operators who need uninterrupted buying conversations and technical time with suppliers should plan their main hall work on Friday.
Confirm visa and passport — EU/EEA and visa-waiver nationals can attend visa-free for up to 90 days; others should apply for a Schengen business visa 4-6 weeks ahead via VFS Global.
Book flights to Poznań — Fly to the nearest international airport serving Poznań and aim to arrive by 18 March 2027, the day before the show opens.
Reserve a hotel near the venue — Sheraton, Mercure, Novotel and NH are within 0.7-1.3 km of Poznań Congress Center; book for 19-21 March 2027.
Complete visitor registration — Register online via eurotargetshow.pl and collect your badge at the venue on arrival.
Plan your journey to the venue — Use tram or bus to Głogowska Street, or drive to the PWK underground car park (650 spaces, open 24 hours).
Download the programme and hall plan — Review the lecture programme, seven shooting ranges, hunting fashion shows and dog shows before you arrive.
Pre-schedule supplier meetings — Contact exhibitors and the organiser to fix stand meetings during the 19-21 March show.
Check weather and pack — Expect about 9°C by day and 0°C at night; bring warm layers, a waterproof jacket and comfortable shoes.
Prepare documents and materials — Print badges, invitation letters and meeting notes, and carry a charged phone with an eSIM or Polish SIM.
Arrive and collect your badge — Arrive early on 19 March for security screening and orientation at Poznań Congress Center.
Kórnik Castle and Arboretum
Gniezno and the Piast Trail
Rogalin Palace and painted stables
Poznan Congress Center foyer and B2B meeting area
MTP inter-hall catering and lounge zones
Sheraton Poznan Hotel lobby bar
Central Poznań hotel bars around Roosevelta and Andersa
Budget
Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · Standard Ticket
PLN 60 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | Standard Ticket | PLN 60 / per person | official |
Decision
Pick the closest answer for each. Your recommendation updates live.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Assess how this option fits your objectives.
Best for
Independent retailers, distributors and professional shooters sourcing hunting, tactical, survival and military gear, plus outdoor enthusiasts benchmarking new products.
Min. budget
$360.00
Timeline
4-6 weeks for Schengen visa, flights and hotels around 19-21 March 2027.
Risks
Peak hotel pricing in central Poznań during the show; book early.
Schengen visa processing can take 15 days or more in peak season.
exhibit
Assess how this option fits your objectives.
Best for
Brands and distributors of hunting, shooting, survival and military equipment targeting Polish and Central European wholesale and retail buyers.
Min. budget
$2,200.00
Timeline
3-4 months to book the stand, design the build and arrange freight and customs for demo units.
Risks
Limited hall allocation for large stands and live-fire demonstrations.
Customs and permits for firearms and ammunition require extra lead time.
skip
Assess how this option fits your objectives.
Best for
Non-trade visitors, or businesses outside the hunting, shooting, survival and military supply chains with no sourcing need this cycle.
Min. budget
Not yet confirmed
Timeline
None.
Risks
No incremental value if the sector falls outside your procurement remit.
Gallery
FAQs & glossary
Frequently asked
Glossary
Trust footer
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References
2
Publishers
0
Date checked
MTP
Euro Target Show
Display a free company card at your booth, or share your professional card on the show floor.
