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    Dates

    11–13 Sep 2026

    City / country

    Ålesund, Norway

    Venue

    Sparebanken Møre Arena

    Time

    1:00 PM – 6:00 PM

    20 Floor Picks

    Matched booths for Bil & Motorshow 2026

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    Utforsk Spotlights
    Official Website Register / Buy Tickets

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    Notable exhibitors

    Companies exhibiting at Bil & Motorshow 2026 include Aaland Bil, AMS Motorsykkelsenteret, ATV Powersport, Auto 8-8 Ålesund and Bavaria Ålesund.

    • Aaland Bil
    • AMS Motorsykkelsenteret
    • ATV Powersport
    • Auto 8-8 Ålesund
    • Bavaria Ålesund

    Event overview

    Overview

    Bil & Motorshow 2026 is a premier exhibition and sales arena for the automotive industry, showcasing new cars, exhibition vehicles, and accessories.

    The event focuses on automotive-related activities, technology, and news, providing a unique overview of vehicles across all sizes and price ranges.

    TL;DR

    1. 1Dates and Venue: Bil & Motorshow 2026 runs from September 11-13, 2026, at Sparebanken Møre Arena in Ålesund, Norway.
    2. 2Scale and Focus: This event showcases new cars, exhibition vehicles, and automotive accessories, attracting a diverse audience.
    3. 3Organiser: The event is organized by Ålesund Storhall AS, with more details available on their official website.
    4. 4Buyer Authority: Attendees include automotive enthusiasts, industry professionals, and families looking for the latest in automotive technology.
    5. 5Entry: Tickets are available at the venue, with prices set at kr. 120 for adults and free entry for children under 15.

    Why visit

    Visitors will gain access to a wide range of new vehicles and automotive technologies, allowing them to compare options, test drive cars, and enjoy various automotive-related activities. It's an excellent opportunity for networking and discovering the latest trends in the automotive sector.

    Why exhibit

    Exhibiting at Bil & Motorshow 2026 provides companies with direct access to a targeted audience of automotive enthusiasts and potential buyers. Scale and Focus: This event showcases new cars, exhibition vehicles, and automotive accessories, attracting a diverse audience. Buyer Authority: Attendees include automotive enthusiasts, industry professionals, and families looking for the latest in automotive technology.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Automotive enthusiasts looking for the latest models and technologies.
    Families seeking a fun day out with activities for all ages.
    Industry professionals interested in networking and exploring new products.
    Local car dealerships showcasing their latest inventory.
    Car clubs and organizations promoting automotive culture.
    Media representatives covering automotive events and innovations.

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Automobile manufacturers showcasing new models.
    Accessory suppliers presenting the latest automotive products.
    Local dealerships offering special promotions.
    Automotive technology companies demonstrating innovations.
    Service providers related to the automotive industry.
    Custom car builders displaying unique vehicles.

    Product categories

    Key solution areas showcased across the event.

    New cars from various manufacturers across different segments.
    Exhibition vehicles including classic and custom cars.
    Automotive accessories such as tires, audio systems, and more.
    Electric and hybrid vehicles showcasing the future of transportation.
    Car care products and services for vehicle maintenance.
    Automotive technology solutions enhancing vehicle performance.

    Location & Facilities

    Venue

    Open in Google Maps

    Halls & areas

    1
    Main Hall

    Sparebanken Møre Arena

    Sjømannsveien 16, 6008 Ålesund, Norway

    Entrances & gates

    Main Entrance

    Main Hall

    Accessible entrance for all visitors.

    Floor plans & maps

    Official venue page

    Facilities

    Food options

    Cafeteria

    On-site dining

    Parking: Parking is available for approximately 180 cars directly at the venue, with additional parking in the surrounding area.

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    11 September –1:00 PM – 6:00 PM
    12 September –1:00 PM – 6:00 PM
    13 September –1:00 PM – 6:00 PM

    • Adult

      Free entry for children under 15 accompanied by an adult.

      NOK 120.00

    • Senior

      NOK 60.00
    Register

    Ticket info

    Ticket notes

    Tickets can be purchased at the venue.

    Who runs the show

    Organisers

    Ålesund Storhall AS

    Website

    How the last edition performed

    Previous edition

    Impact

    A bigger and stronger platform

    Bil & Motorshow 2026 is a premier exhibition and sales arena for the automotive industry, showcasing new cars, exhibition vehicles, and accessories. The event focuses on automotive-related activities, technology, and news, providing a unique overview of vehicles across all sizes and price ranges. Bil & Motorshow 2026 serves as a vital platform for the automotive industry, allowing exhibitors to connect with potential buyers and showcase their latest innovations. The event fosters relationships.

    Audience quality

    High-value decision-makers

    Visitors typically include Automotive enthusiasts looking for the latest models and technologies., Families seeking a fun day out with activities for all ages., Industry professionals interested in networking and exploring new products., Local car dealerships showcasing their latest inventory.. Dates and Venue: Bil & Motorshow 2026 runs from September 11-13, 2026, at Sparebanken Møre Arena in Ålesund, Norway. Scale and Focus: This event showcases new cars, exhibition vehicles, and automotive accessories,.

    Exhibitor outcomes

    Real business growth

    Exhibiting at Bil & Motorshow 2026 provides companies with direct access to a targeted audience of automotive enthusiasts and potential buyers. Scale and Focus: This event showcases new cars, exhibition vehicles, and automotive accessories, attracting a diverse audience. Buyer Authority: Attendees include automotive enthusiasts, industry professionals, and families looking for the latest in automotive technology. Exhibitor categories include Automobile manufacturers showcasing new models., Accessory suppliers.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Ålesund, Norway

    Why it matters

    Attending Bil & Motorshow 2026 on 2026-09-11 to 2026-09-13 in Ålesund lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    What digital buyer journeys means for buyers and exhibitors in this sector.

    02

    Sustainability in procurement

    What sustainability in procurement means for buyers and exhibitors in this sector.

    03

    Automation and labour efficiency

    What automation and labour efficiency means for buyers and exhibitors in this sector.

    04

    Regional supply-chain resilience

    What regional supply-chain resilience means for buyers and exhibitors in this sector.

    05

    Hybrid engagement models

    What hybrid engagement models means for buyers and exhibitors in this sector.

    Automotive trade fair circuit

    Book hotels and meetings 8–12 weeks before opening day; peer shows in the same sector often fall in adjacent months.

    Buyers covering automotive often plan Bil & Motorshow 2026 alongside regional peer shows to compare products, pricing, and service coverage across markets.

    Pre-show

    Confirm exhibitor meetings and product demos for Bil & Motorshow 2026.

    Show week

    Hall walk-throughs, live demos, and supplier negotiations.

    Peer events are widely known sector fairs; verify dates on each organiser website before booking.

    Plan your trip

    Travel & logistics

    Local currency · NOK

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costEUR 40–90 / USD 45–100 taxi or rideshare to venue
    Best forÅlesund Airport, Vigra

    approximately 20-25 minutes by car (estimate)

    Weather

    September 2026

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Norway.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Registration

    Confirm registration and venue access with the organiser before travelling to Ålesund.

    Arrival

    Arrive early on the first show day for orientation and security screening.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Ålesund is reached mainly through Norwegian hubs; book connections via Oslo or Bergen and allow a full travel day. Sample one-stop itineraries from Bergen to Ålesund price from around NOK 1,062, and Nordic fares such as Oslo-Bergen start near NOK 1,326. Tickets are priced in NOK, so pay in local currency where offered.

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    2026-09-11

    Check-out (recommended)

    2026-09-13

    Areas to stay

    [object Object] · [object Object]

    mid range

    Not yet confirmed

    mid range

    Not yet confirmed

    mid range

    Not yet confirmed

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Use the nearest international airport serving Ålesund; Metro, train or taxi links are typically available to the venue district.

    Hotel → venue: Precinct hotels near Sparebanken Møre Arena: Scandic Parken; Fjord view apartment in Ålesund with free parking; Central Ålesund studio apartment with kitchenette and bathroom.

    Ride-hail: Ride-hailing apps are commonly used in Ålesund; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to Sparebanken Møre Arena.

    Parking: On-site parking is available at Sparebanken Møre Arena; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: September 2026

    Packing: September 2026

    Plan your trip

    Planning

    14

    Confirm passport or ID validity and Norway entry requirements — Check Schengen rules for your nationality before booking travel to Ålesund.

    12

    Book flights to Ålesund Airport, Vigra — Compare connections via Oslo or Bergen from Nordic and European cities.

    11

    Reserve a hotel near Sparebanken Møre Arena — Consider Scandic Parken or apartments within 130-800 m for 11-13 September 2026.

    9

    Complete visitor registration and badge details — Use the organiser pages on sbmarena.no to pre-register for the show.

    7

    Download the hall plan and exhibitor list — Shortlist the car and boat brands and accessory stands you want to visit.

    6

    Pre-schedule meetings with dealers and distributors — Confirm appointments with the brands and importers exhibiting at the arena.

    4

    Check local transport and parking around the arena — Plan bus, taxi or parking options to Sparebanken Møre Arena for each show day.

    3

    Review the Ålesund weather forecast for September — Pack waterproof layers and comfortable shoes for coastal conditions.

    2

    Prepare meeting documents and payment method — Bring business cards, quote notes and a card that works in NOK.

    1

    Travel to Ålesund and collect your badge — Arrive the evening before opening for a smooth start on the first show day.

    1

    Plan your walking route from hotel to venue — Most lodgings near the arena are within a 20-minute walk; keep a taxi number for rain.

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Per diem × 2NOK 150.00
    Estimated totalNOK 150.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · Adult

    NOK 120 / per person

    official

    visitor_ticket

    visitor · Senior

    NOK 60 / per person

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Assess how this option fits your objectives.

    Best for

    Car and boat buyers, dealer procurement staff and marine equipment specifiers comparing new models, financing and accessories in Ålesund.

    Min. budget

    $420.00

    Timeline

    4-6 weeks for flights via Oslo or Bergen and a hotel near the arena.

    Risks

    Hotel rooms near Sparebanken Møre Arena tighten during the September show week.

    Most international itineraries connect through Oslo or Bergen, so allow a full travel day.

    exhibit

    Assess how this option fits your objectives.

    Best for

    Vehicle, boat and accessory suppliers targeting Norwegian dealers, distributors and private buyers across the Møre region.

    Min. budget

    $2,200.00

    Timeline

    8-12 weeks for stand design, demo-vehicle freight and staff travel.

    Risks

    Stand allocation and rigging slots at Sparebanken Møre Arena are limited.

    Freight and customs lead time for demo cars or boats needs early booking.

    skip

    Assess how this option fits your objectives.

    Best for

    Local residents not sourcing trade products and visitors unable to travel to Ålesund during 11-13 September 2026.

    Min. budget

    Not yet confirmed

    Timeline

    Not applicable

    Risks

    No material vendor-sourcing need for this sector window.

    Gallery

    Photos

    Official imagery from Bil & Motorshow 2026
    Official imagery from Bil & Motorshow 2026
    Official Bil & Motorshow 2026 event branding
    Official Bil & Motorshow 2026 event branding

    FAQs & glossary

    Answers

    Glossary

    1
    OEM
    Original Equipment Manufacturer - the factory that builds vehicles or boats and sells them under its own brand, as shown by the marques exhibiting at Bil & Motorshow.
    2
    EV
    Electric Vehicle - a car powered by a battery or electric drivetrain instead of a combustion engine, a core segment of the show's new-model displays.
    3
    BEV
    Battery Electric Vehicle - a fully electric vehicle with no combustion engine, recharged from the grid through AC or DC charging points.
    4
    PHEV
    Plug-in Hybrid Electric Vehicle - pairs a combustion engine with a battery that can be recharged from a socket for short all-electric trips.
    5
    Hybrid
    A vehicle using both a combustion engine and an electric motor, charged by the engine and regenerative braking rather than a plug.
    6
    ICE
    Internal Combustion Engine - a petrol, diesel or gas engine vehicle, the traditional alternative to electric models on the show floor.
    7
    ADAS
    Advanced Driver Assistance Systems - sensor and software features such as adaptive cruise, lane keeping and automatic braking demonstrated on new models.
    8
    Test drive
    A short supervised drive of a vehicle, often booked at the stand, letting buyers judge comfort, handling and range before purchase.
    9
    Aftermarket
    Parts, accessories, service and upgrades sold after the vehicle purchase, a major exhibitor category for dealers and workshops.
    10
    Charging infrastructure
    The AC and DC charging equipment and networks that keep electric vehicles running, relevant to home and public installers.

    Trust footer

    Sources

    2

    References

    1

    Publishers

    0

    Date checked

    1

    Ålesund Storhall AS

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