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    Dates

    4–5 Nov 2026

    City / country

    Amsterdam, Netherlands

    Venue

    RAI Amsterdam

    Time

    9:00 AM – 6:00 PM

    20 Floor Picks

    Matched booths for The International Running Expo 2026

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    Notable exhibitors

    Companies exhibiting at The International Running Expo 2026 include 365 SPORTEVERYDAY, aetrex, AL Sport Gmbh, Aristote Sport SAS (Aerth) and Ass Magic.

    • 365 SPORTEVERYDAY
    • aetrex
    • AL Sport Gmbh
    • Aristote Sport SAS (Aerth)
    • Ass Magic

    Event overview

    Overview

    The International Running Expo (IRX) is Europe’s only dedicated business event for the running industry, bringing together over 200 international brands to showcase the latest products and innovations.

    It offers networking opportunities and expert content for industry professionals.

    TL;DR

    1. 1Dates and Venue: The International Running Expo 2026 runs from 4-5 November 2026 at RAI Amsterdam, Netherlands.
    2. 2Scale and Focus: With over 200 international brands, IRX is the premier event for the running industry in Europe.
    3. 3Organiser: Hosted by Raccoon Media Group, known for creating impactful events in the running sector.
    4. 4Buyer Authority: Attendees include retailers, wholesalers, distributors, and industry leaders looking to source the latest running products.
    5. 5Entry: Registration is available online; confirm daily opening hours on the official website.

    Why visit

    Visitors will gain access to the latest running products, network with industry leaders, and participate in engaging sessions. Dates and Venue: The International Running Expo 2026 runs from 4-5 November 2026 at RAI Amsterdam, Netherlands. Buyer Authority: Attendees include retailers, wholesalers, distributors, and industry leaders looking to source the latest running products.

    Why exhibit

    Exhibiting at IRX allows brands to showcase their products to a targeted audience of industry professionals, generate quality leads, and enhance brand visibility in the competitive running market. Scale and Focus: With over 200 international brands, IRX is the premier event for the running industry in Europe. Buyer Authority: Attendees include retailers, wholesalers, distributors, and industry leaders looking to source the latest running products.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Retailers looking for the latest running products
    Wholesalers seeking new partnerships
    Distributors wanting to connect with brands
    Race directors exploring sponsorship opportunities
    Athletes and influencers aiming to network and discover new products
    Media professionals covering the running industry

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Footwear manufacturers showcasing the latest designs
    Apparel brands presenting innovative clothing
    Technology companies offering running-related gadgets
    Nutrition brands promoting health products for runners
    Recovery and injury prevention specialists
    Event organizers looking for partnerships

    Product categories

    Key solution areas showcased across the event.

    Running shoes and footwear technology
    Athletic apparel for performance and comfort
    Nutrition products tailored for runners
    Fitness technology including wearables and apps
    Recovery tools and injury prevention solutions
    Accessories for running enthusiasts

    Location & Facilities

    Venue

    Open in Google Maps

    Halls & areas

    1
    Hall 12

    RAI Amsterdam

    Europaplein 24, 1078 GZ Amsterdam, Netherlands

    Entrances & gates

    Main Entrance

    Hall 12

    Facilities

    Food options

    On-site catering available

    On-site dining

    Parking: Parking availability should be confirmed on the venue or organiser site before travel.

    Attend

    Entry & tickets

    Free registration

    Event days & opening times

    DayOpening hours
    4 November –9:00 AM – 6:00 PM
    5 November –9:00 AM – 6:00 PM
    Register

    Ticket info

    Ticket notes

    Confirm daily opening hours on the official registration page.

    Who runs the show

    Organisers

    Raccoon Media Group

    Website

    What's on

    Programme

    Speakers

    Kirsty Woodbridge

    Kirsty Woodbridge

    Head of Communications @ Parkrun

    Kareem Kaddouri

    Kareem Kaddouri

    Marketing Manager - Benelux @ Brooks

    Susie Chan

    Susie Chan

    Ultra Runner

    Parker Karnan

    Parker Karnan

    Founder @ Karnan Associates

    Marie-Laure Piednoir

    Marie-Laure Piednoir

    Global Sustainability & Impact Director @ Salomon

    Markus Hupach

    Markus Hupach

    CEO @ HERVIS

    Fabrice Perrin

    Fabrice Perrin

    Sports, Sustainability & Communities Director @ UTMB Group

    Co-located events

    ISPO

    Separate ticket

    The world’s leading outdoor & winter sports event.

    Website

    How the last edition performed

    Previous edition

    Visitors

    6,000

    Impact

    A bigger and stronger platform

    Prior-edition figures sourced from post-show reporting for 2025; confirm against organiser press release when available. The most recent edition recorded 6,000+ visitors. The International Running Expo (IRX) is Europe’s only dedicated business event for the running industry, bringing together over 200 international brands to showcase the latest products and innovations. It offers networking opportunities and expert content for industry professionals. IRX is crucial for the running industry as it connects brands,.

    Audience quality

    High-value decision-makers

    Visitors typically include Retailers looking for the latest running products, Wholesalers seeking new partnerships, Distributors wanting to connect with brands, Race directors exploring sponsorship opportunities. Dates and Venue: The International Running Expo 2026 runs from 4-5 November 2026 at RAI Amsterdam, Netherlands. Scale and Focus: With over 200 international brands, IRX is the premier event for the running industry in Europe. Organiser: Hosted by Raccoon Media Group, known for creating impactful events in.

    Exhibitor outcomes

    Real business growth

    Exhibiting at IRX allows brands to showcase their products to a targeted audience of industry professionals, generate quality leads, and enhance brand visibility in the competitive running market. Scale and Focus: With over 200 international brands, IRX is the premier event for the running industry in Europe. Buyer Authority: Attendees include retailers, wholesalers, distributors, and industry leaders looking to source the latest running products.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Amsterdam, Netherlands

    Why it matters

    Attending The International Running Expo 2026 on 2026-11-04 to 2026-11-05 in Amsterdam lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    How runners, run-specialty retailers and race organisers research footwear, apparel and gear online before committing to a purchase or race entry.

    02

    Sustainability in procurement

    Rising buyer scrutiny of recycled uppers, bio-based foams, responsible sourcing and carbon reporting across running footwear, apparel and accessories.

    03

    Automation and labour efficiency

    Automated warehousing, click-and-collect fulfilment and inventory software that reduce cost per unit for run-specialty retail and race operations.

    04

    Regional supply-chain resilience

    Brands and distributors diversifying sourcing across Europe and Asia while favouring suppliers with local service, fast restocking and reliable lead times.

    05

    Hybrid engagement models

    Live show-floor demos, gait analysis and product fittings remain decisive, while virtual launches, webinars and always-on brand portals extend the commercial window.

    Technology trade fair circuit

    Book hotels and meetings 8–12 weeks before opening day; peer shows in the same sector often fall in adjacent months.

    Buyers covering technology often plan The International Running Expo 2026 alongside regional peer shows to compare products, pricing, and service coverage across markets.

    Pre-show

    Confirm exhibitor meetings and product demos for The International Running Expo 2026.

    Show week

    Hall walk-throughs, live demos, and supplier negotiations.

    Peer events are widely known sector fairs; verify dates on each organiser website before booking.

    Plan your trip

    Travel & logistics

    Local currency · EUR

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    AMS

    Amsterdam Schiphol

    to venue

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    tier
    Zuidas, close to RAI Amsterdam

    Not yet confirmed

    tier
    City Centre / Museum Quarter

    Not yet confirmed

    tier
    Zuidas, close to RAI Amsterdam

    Not yet confirmed

    tier
    City Centre

    Not yet confirmed

    tier
    Leidseplein / Museum Quarter

    Not yet confirmed

    tier
    Amstel

    Not yet confirmed

    tier
    City Centre

    Not yet confirmed

    Local transport

    Get around the city with these convenient transport options.

    train

    Estimated costapprox EUR 5 one way (NS Sprinter)
    Best forAmsterdam Airport Schiphol to Amsterdam RAI station

    Direct NS Sprinter services; journey about 10-15 minutes.

    taxi

    Estimated costEUR 40-90 / USD 45-100 taxi or rideshare
    Best forAmsterdam Schiphol (AMS) to RAI Amsterdam

    Journey about 15-20 minutes depending on traffic.

    car and parking

    Estimated costpaid multi-storey on-site parking at RAI
    Best forRAI Amsterdam on-site parking

    Pre-book parking where possible during show days to avoid queues.

    Weather

    November 2026

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Netherlands.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Registration

    Confirm registration and venue access with the organiser before travelling to Amsterdam.

    Arrival

    Arrive early on the first show day for orientation and security screening.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: AMS

    Book into Amsterdam Airport Schiphol (AMS); London Heathrow to AMS runs multiple direct KLM services daily and rail alternatives such as London St Pancras to Amsterdam Zuid are available. Allow extra buffer in early November for possible weather or air-traffic disruption, and confirm baggage and seat terms before booking.

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    2026-11-03

    Check-out (recommended)

    2026-11-06

    Areas to stay

    Amstel · City Centre · City Centre / Museum Quarter · Leidseplein / Museum Quarter · Zuidas, close to RAI Amsterdam

    mid range

    Not yet confirmed

    mid range

    Not yet confirmed

    mid range

    Not yet confirmed

    mid range

    Not yet confirmed

    mid range

    Not yet confirmed

    mid range

    Not yet confirmed

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Amsterdam Schiphol (AMS). Allow road or rail time to RAI Amsterdam; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near RAI Amsterdam: Zuidas, close to RAI Amsterdam: Crowne Plaza Amsterdam - South by IHG; City Centre / Museum Quarter: Apollo Hotel Amsterdam, a Tribute Portfolio Hotel; Zuidas, close to RAI Amsterdam: Hotel NH Amsterdam Zuid.

    Ride-hail: Ride-hailing apps are commonly used in Amsterdam; confirm local availability before travel.

    Public transit: Amsterdam RAI has its own NS rail station (Amsterdam RAI) with direct Sprinter trains from Schiphol Airport, while GVB metro line 52 and trams stop at Europaplein/RAI. Use a contactless OV chipkaart or single/day GVB tickets across the network.

    Parking: On-site parking is available at RAI Amsterdam; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: November 2026

    Packing: November 2026

    Plan your trip

    Planning

    1

    Check passport and Schengen entry requirements — Confirm passport validity and any Schengen visa needs for The International Running Expo 2026 in Amsterdam.

    2

    Book flights to Amsterdam Schiphol (AMS) — Aim to arrive 3 November 2026 so you can collect your badge before the 4-5 November show days.

    3

    Reserve a hotel near RAI Amsterdam — Compare Zuidas/RAI-area hotels with city-centre properties reachable on metro line 52.

    4

    Complete online visitor registration — Register via internationalrunningexpo.com to secure your badge and show updates.

    5

    Download the hall plan and programme — Map exhibitor stands, demo zones and feature stages before you travel.

    6

    Shortlist sessions, features and demos — Prioritise product launches, running-tech demos and education sessions relevant to your brief.

    7

    Request B2B meetings with exhibitors — Schedule meetings with footwear, apparel, wearable-tech and race-services suppliers.

    8

    Plan local transport — Note Amsterdam RAI station, metro line 52 and tram routes between your hotel and the venue.

    9

    Arrange travel insurance and payment cards — Confirm trade-travel cover and carry a contactless card for OV transport.

    10

    Pack running kit, materials and business cards — November in Amsterdam is cool and damp; pack layers and a waterproof outer shell.

    11

    Print meeting documents and badge QR codes — Keep digital and paper copies of your registration confirmation and meeting schedule.

    12

    Day-1 arrival and badge collection at RAI Amsterdam — Arrive early on 4 November for orientation, security screening and your first meetings.

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Per diem × 2€150.00
    Estimated total€150.00

    This is a directional estimate. Please verify live rates before booking.

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Use this quick check to decide whether The International Running Expo 2026 fits your visit, exhibit or skip plan.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Your category focus aligns with the official product themes.

    Best for

    Buyers, researchers, and delegates evaluating the programme and networking value.

    Min. budget

    $400.00

    Timeline

    4–8 weeks before opening day for registration and travel.

    Risks

    Limited session times published — confirm agenda before booking.

    exhibit

    You have a clear lead-generation or launch goal for this market.

    Best for

    Suppliers and brands seeking qualified meetings with the event audience.

    Min. budget

    $2,500.00

    Timeline

    3–6 months for stand booking, freight, and marketing prep.

    Risks

    Booth pricing not published in captured sources — confirm with organiser.

    skip

    Programme, audience, or commercial goals do not match your plan.

    Best for

    Teams whose category or region fit is weak this edition.

    Min. budget

    Not yet confirmed

    Timeline

    N/A

    Risks

    No major risks listed.

    Gallery

    Photos

    Official imagery from The International Running Expo 2026
    Official imagery from The International Running Expo 2026
    Official The International Running Expo 2026 event branding
    Official The International Running Expo 2026 event branding

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    IRX
    The International Running Expo, Europe's only dedicated business event for the running industry.
    2
    ISPO
    The world's leading outdoor and winter sports event, co-located with IRX.
    3
    Hosted Buyer Programme
    A program for senior retail decision-makers to connect with leading brands at IRX.
    4
    Networking
    Opportunities to connect with industry professionals and build business relationships.
    5
    Exhibitor
    A brand or company that showcases its products at the expo.
    6
    Visitor
    An attendee who comes to the expo to explore products and network.

    Trust footer

    Sources

    3

    References

    1

    Publishers

    0

    Date checked

    1

    The International Running Expo

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