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    Dates

    19–23 Jan 2027

    City / country

    Utrecht, Netherlands

    Venue

    Jaarbeurs

    20 Floor Picks

    Matched booths for Nationale Onderwijstentoonstelling (NOT)

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    Event overview

    Overview

    The Nationale Onderwijstentoonstelling (NOT) is the largest trade event for professionals in childcare, primary and secondary education.

    It offers a platform for inspiration, networking, and discovering new ideas and innovations in education.

    TL;DR

    1. 1Dates and Venue: The Nationale Onderwijstentoonstelling (NOT) takes place from January 19 to 23, 2027, at Jaarbeurs in Utrecht, Netherlands.
    2. 2Scale and Focus: This premier event gathers thousands of education professionals, featuring innovative products and services for childcare and education.
    3. 3Organiser: The event is organised by Jaarbeurs, with more information available at not-online.nl.
    4. 4Buyer Authority: Attendees include educators, childcare providers, and school administrators looking to enhance their practices.
    5. 5Entry: Free registration is available online; secure your spot now to explore the latest in educational innovations.

    Why visit

    Visitors will gain insights into the latest educational tools and resources, network with peers, and attend inspiring sessions led by industry experts. Dates and Venue: The Nationale Onderwijstentoonstelling (NOT) takes place from January 19 to 23, 2027, at Jaarbeurs in Utrecht, Netherlands. Buyer Authority: Attendees include educators, childcare providers, and school administrators looking to enhance their practices. Networking Opportunities: Engage with industry leaders.

    Why exhibit

    Exhibiting at the NOT provides unparalleled access to a targeted audience of education professionals, enhancing brand visibility and facilitating valuable connections that can lead to increased sales and partnerships. Buyer Authority: Attendees include educators, childcare providers, and school administrators looking to enhance their practices. Networking Opportunities: Engage with industry leaders and peers to exchange ideas and best practices in education.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Childcare professionals seeking innovative solutions
    Primary and secondary school educators looking for new teaching resources
    Administrators from educational institutions
    Policy makers in the education sector
    Suppliers of educational materials and technology
    Consultants in educational development

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Companies offering educational technology solutions
    Publishers of educational materials and resources
    Providers of training and professional development services
    Manufacturers of classroom furniture and supplies
    Organizations focused on educational policy and advocacy
    Innovators in child development products

    Product categories

    Key solution areas showcased across the event.

    Educational technology and software solutions
    Learning materials for primary and secondary education
    Childcare resources and tools
    Professional development programs for educators
    Classroom furniture and supplies
    Innovative teaching aids and methodologies

    Location & Facilities

    Venue

    Open in Google Maps

    Jaarbeurs

    Utrecht, Netherlands

    Attend

    Entry & tickets

    Free registration
    Register

    Who runs the show

    Organisers

    Jaarbeurs

    EmailCallWebsite

    How the last edition performed

    Previous edition

    Visitors

    20,000

    Exhibitors

    350

    Testimonials

    Zeker veel inspiratie op kunnen doen en volop mogelijkheden om vragen te stellen.

    Bezoeker · 2025

    Ik heb alle lezingen die ik wilde bezoeken, kunnen bezoeken. Ook heb ik me laten informeren over de nieuwste ontwikkelingen op het voor mij relevante vakgebied.

    Bezoeker · 2025

    In één dag enorm veel gezien, geleerd en nieuwe contacten gelegd.

    Bezoeker · 2025

    De NOT was een interessante en leerzame beurs. Voor mij waardevol geweest!

    Bezoeker · 2025

    Goed geïnformeerd over de nieuwste ontwikkelingen binnen mijn vakgebied.

    Bezoeker · 2025

    Impact

    A bigger and stronger platform

    The Nationale Onderwijstentoonstelling (NOT) is the largest trade event for professionals in childcare, primary and secondary education. It offers a platform for inspiration, networking, and discovering new ideas and innovations in education. The NOT is crucial for education professionals to stay updated on the latest trends and innovations, fostering collaboration and knowledge sharing within the sector. Join us at the Nationale Onderwijstentoonstelling (NOT) from January 19 to 23, 2027, at Jaarbeurs, Utrecht,.

    Audience quality

    High-value decision-makers

    Visitors typically include Childcare professionals seeking innovative solutions, Primary and secondary school educators looking for new teaching resources, Administrators from educational institutions, Policy makers in the education sector. Dates and Venue: The Nationale Onderwijstentoonstelling (NOT) takes place from January 19 to 23, 2027, at Jaarbeurs in Utrecht, Netherlands. Scale and Focus: This premier event gathers thousands of education professionals, featuring innovative products and services.

    Exhibitor outcomes

    Real business growth

    Exhibiting at the NOT provides unparalleled access to a targeted audience of education professionals, enhancing brand visibility and facilitating valuable connections that can lead to increased sales and partnerships. Buyer Authority: Attendees include educators, childcare providers, and school administrators looking to enhance their practices. Networking Opportunities: Engage with industry leaders and peers to exchange ideas and best practices in education. Exhibitor categories include Companies offering.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Netherlands / Benelux education market (Utrecht, Netherlands)

    Why it matters

    Attending Nationale Onderwijstentoonstelling (NOT) on 2027-01-19 to 2027-01-23 in Utrecht lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    What digital buyer journeys means for buyers and exhibitors in this sector.

    02

    Sustainability in procurement

    What sustainability in procurement means for buyers and exhibitors in this sector.

    03

    Automation and labour efficiency

    What automation and labour efficiency means for buyers and exhibitors in this sector.

    04

    Regional supply-chain resilience

    What regional supply-chain resilience means for buyers and exhibitors in this sector.

    05

    Hybrid engagement models

    What hybrid engagement models means for buyers and exhibitors in this sector.

    Related education trade fairs in the European circuit

    Book hotels and supplier meetings 8–12 weeks before opening day; peer education fairs cluster between January and June.

    Dutch and Benelux education buyers often plan NOT alongside neighbouring European education fairs to compare edtech platforms, publisher ranges and pricing across markets.

    Pre-show

    Confirm exhibitor meetings and product demos for NOT 2027.

    Show week

    Hall walk-throughs, live classroom-tech demos and supplier negotiations.

    Peer events are established European and international education fairs; verify dates on each organiser website before booking.

    Plan your trip

    Travel & logistics

    Local currency · EUR

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    AMS

    Amsterdam Airport Schiphol

    Direct Intercity trains run to Utrecht Centraal every 10–15 minutes; Jaarbeurs is a 5–8 minute walk from the station via Jaarbeursplein.

    ~45 km

    to venue

    35–45 min by car; ~30 min by direct NS Intercity train

    by car

    RTM

    Rotterdam The Hague Airport

    Rotterdam The Hague Airport (RTM) is the main commercial gateway serving Utrecht; allow 50–60 min by car by road or rail to Jaarbeurs.

    ~60 km

    to venue

    50–60 min by car

    by car

    EIN

    Eindhoven Airport

    Mainly low-cost carriers; bus 400 reaches Eindhoven Centraal, then a direct train to Utrecht takes roughly 50 minutes.

    ~100 km

    to venue

    1 h 10 min – 1 h 25 min by car

    by car

    DUS

    Düsseldorf Airport

    Alternative long-haul gateway; rail via Arnhem reaches Utrecht Centraal in about 2 hours.

    ~180 km

    to venue

    1 h 50 min – 2 h 15 min by car

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    tier
    Jaarbeursplein / Utrecht Centraal

    Not yet confirmed

    Directly opposite Jaarbeurs and Utrecht Centraal; the most practical base for exhibitors and speakers.

    source
    tier
    Utrecht Centraal

    Not yet confirmed

    Modern business hotel a five-minute walk from the venue, with meeting facilities.

    source
    tier
    Utrecht Centrum

    Not yet confirmed

    Central location near shops and restaurants, roughly a ten-minute walk to Jaarbeurs.

    source
    tier
    Utrecht Centrum

    Not yet confirmed

    Design hotel beside Utrecht Centraal with quick access to the exhibition halls.

    source
    tier
    Utrecht Centrum (budget)

    Not yet confirmed

    Budget hostel with private rooms; a short bus ride or 15-minute walk to Jaarbeurs.

    source

    Local transport

    Get around the city with these convenient transport options.

    train

    Estimated costEUR 12–15 single, 2nd class
    Best forAmsterdam Airport Schiphol (AMS) to Jaarbeurs

    Direct NS Intercity runs every 10–15 minutes and takes about 30 minutes; tap in and out with a contactless bank card or the NS app.

    train

    Estimated costEUR 18–24 single
    Best forEindhoven Airport (EIN) to Jaarbeurs

    Bus to the city station, then a direct Intercity; rail is the fastest link to the venue district.

    walk

    Estimated costFree
    Best forUtrecht Centraal → Jaarbeurs

    The venue sits a 5–8 minute walk west of the station across Jaarbeursplein; clearly signposted during show week.

    bus

    Estimated costEUR 1.50–3.00 per journey
    Best forUtrecht city buses and sneltram to Jaarbeursplein

    U-OV local services serve the venue district; tap in and out with the same contactless card used on the train.

    taxi

    Estimated costEUR 10–18
    Best forUtrecht city centre and station → Jaarbeurs

    There is a taxi rank at Utrecht Centraal; Uber and Bolt also operate across the city.

    taxi

    Estimated costEUR 40–90 taxi or rideshare to the venue district
    Best forRotterdam The Hague Airport (RTM) to Jaarbeurs

    50–60 min by car; Rotterdam The Hague Airport (RTM) is the main commercial gateway serving Utrecht; allow 50–60 min by car by road or rail to Jaarbeurs.

    taxi

    Estimated costEUR 40–90 taxi or rideshare to the venue district
    Best forDüsseldorf Airport (DUS) to Jaarbeurs

    1 h 50 min – 2 h 15 min by car; Alternative long-haul gateway; rail via Arnhem reaches Utrecht Centraal in about 2 hours.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Schengen short-stay (Type C)Nationals of countries without a visa-waiver agreement visiting for up to 90 days for business or tourismNot yet confirmed15 calendar days as standard; apply 4–8 weeks before the show
    Visa-free entryEU/EEA, UK, US, Canadian, Australian, New Zealand and Japanese passport holdersNot yet confirmedNo application; entry on arrival

    Citizens of EU/EEA states, the UK, US, Canada, Australia, New Zealand and Japan enter the Netherlands visa-free for short business trips.

    The Netherlands accepts ATA carnets for trade fairs and professional equipment; arrange one with your national chamber before shipping demo equipment.

    Official visa page

    Weather

    January in Utrecht is a cold, settled winter month with daytime highs of roughly 4–7°C and overnight lows around -1 to 2°C. Skies are often grey and around 70 mm of rain falls across 15–18 wet days, with frost and occasional light snow possible. Pack a warm waterproof coat, layers, scarf and gloves, and sturdy shoes for the walk between Utrecht Centraal and Jaarbeurs.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Netherlands.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping

    Service charges are included in Dutch bills, but rounding up or leaving 5–10% is customary for good restaurant service; taxi fares are usually rounded to the nearest euro.

    Dress and weather

    Dutch business dress is smart-casual; in January visitors favour warm layers and waterproof shoes for the short walk from Utrecht Centraal to the venue.

    Cycling city

    Utrecht is a cycling city — keep clear of red cycle lanes around the station and always give way to bikes when crossing.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: AMS

    Compare flights to the nearest international gateway serving Utrecht; confirm ground transport on the organiser site.

    Visa

    Most EU/EEA, UK, US, Canadian, Australian, New Zealand and Japanese passport holders can enter the Netherlands visa-free for up to 90 days in any 180-day period for business travel. Other nationalities need a Schengen short-stay Type C visa, costing EUR 90 for adults and applied for at a Dutch embassy, consulate or VFS Global centre. Apply 4–8 weeks before the January 2027 show to allow for appointment and processing time.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    Lodged at a Dutch embassy or consulate, usually via a VFS Global centre; children aged 6–12 pay EUR 45. Short business stays are limited to 90 days within any 180-day period across the Schengen area.

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Jaarbeursplein / Utrecht Centraal · Utrecht Centraal · Utrecht Centrum · Utrecht Centrum (budget)

    mid range

    EUR 120-200/night

    Book

    mid range

    EUR 150-230/night

    Book

    mid range

    EUR 140-210/night

    Book

    mid range

    EUR 135-200/night

    Book

    mid range

    EUR 45-95/night

    Book

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Amsterdam Airport Schiphol (AMS): 35–45 min by car; ~30 min by direct NS Intercity train; Rotterdam The Hague Airport (RTM): 50–60 min by car; Eindhoven Airport (EIN): 1 h 10 min – 1 h 25 min by car; Düsseldorf Airport (DUS): 1 h 50 min – 2 h 15 min by car. Allow road or rail time to Jaarbeurs; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Jaarbeurs: Jaarbeursplein / Utrecht Centraal: NH Utrecht; Utrecht Centraal: Crowne Plaza Utrecht – Central Station; Utrecht Centrum: Park Plaza Utrecht.

    Ride-hail: Ride-hailing apps are commonly used in Utrecht; confirm local availability before travel.

    Public transit: Use local bus, tram, or metro routes serving Jaarbeurs; check operator timetables.

    Parking: On-site parking is available at Jaarbeurs; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: January 2027

    Temperature: 4–7°C daytime, -1 to 2°C overnight

    Seasonality: Cold, grey winter month with roughly 70 mm of rain across 15–18 wet days; frost and occasional light snow are possible.

    Packing: January 2027

    Plan your trip

    Planning

    Best day for qualified buyer meetings: Thursday 21 January 2027

    Mid-week days draw the fullest professional attendance, with school leaders, buyers and seminar programming running in parallel. The Tuesday opening is busiest for press and product launches, while the Saturday draws more individual teachers; Thursday balances buyer access with calmer aisles.

    Networking spots

    3

    Jaarbeurs B2B meeting zones

     

     

     

    Publisher and edtech stands

     

     

     

    Utrecht Centraal and Jaarbeursplein cafés

     

     

     

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Per diem × 2€150.00
    Estimated total€150.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · standard

    Not yet confirmed

    official

    hotel

    visitor · mid-range

    EUR 120–200 / per night

    estimate

    hotel

    visitor · premium

    EUR 200–280 / per night

    estimate

    per_diem

    visitor · standard

    EUR 60–90 / per day

    estimate

    visa_fee

    visitor · schengen_short_stay

    EUR 90 / per person

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You want to compare suppliers, attend seminars and build a shortlist without committing to a stand.

    Best for

    School leaders, teachers, ICT coordinators and education buyers sourcing resources, edtech platforms and teaching materials for the 2027/28 school year.

    Min. budget

    $450.00

    Timeline

    4–8 weeks to book travel and accommodation; 8–12 weeks for travellers who need a Schengen visa.

    Risks

    Utrecht hotel rates rise during show week — book 8–12 weeks ahead.

    Schengen visa appointments can be scarce in the run-up to January.

    Frost or light snow can slow rail transfers from Schiphol.

    exhibit

    You have a Dutch or Benelux education pipeline to build and want direct access to school decision-makers across the five-day run.

    Best for

    Publishers, edtech vendors, school-furniture makers and education service providers targeting Dutch and Benelux schools and school boards.

    Min. budget

    $2,400.00

    Timeline

    4–6 months ahead for stand booking, freight and materials plus staff travel.

    Risks

    Stand space and custom builds cost more for prime positions in the main halls.

    Freight and ATA-carnet paperwork for demo equipment needs lead time.

    Staff hotel rooms in Utrecht sell out early for January show week.

    skip

    Your product, budget or audience does not match the Dutch school and education-buyer market.

    Best for

    Vendors with no Netherlands or Benelux education focus, or those whose only goal is general brand awareness.

    Min. budget

    Not yet confirmed

    Timeline

    Not applicable

    Risks

    No major risks listed.

    Gallery

    Photos

    Official imagery from Nationale Onderwijstentoonstelling (NOT)
    Official imagery from Nationale Onderwijstentoonstelling (NOT)

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    EdTech
    Educational technology that enhances learning through digital tools and resources.
    2
    Childcare
    Care and education provided to young children, typically before they enter formal schooling.
    3
    Primary Education
    Education for children typically between the ages of 5 and 11, covering basic subjects.
    4
    Secondary Education
    Education for students typically between the ages of 12 and 18, preparing them for higher education or vocational training.
    5
    Professional Development
    Training and education aimed at improving the skills and knowledge of professionals.
    6
    Innovation
    The introduction of new ideas, methods, or products to improve education and learning outcomes.
    7
    Networking
    The act of interacting with others to exchange information and develop professional or social contacts.
    8
    Workshops
    Interactive training sessions where participants engage in hands-on learning experiences.

    Trust footer

    Sources

    5

    References

    2

    Publishers

    0

    Date checked

    1

    Jaarbeurs

    2

    Nationale Onderwijstentoonstelling

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