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    Dates

    2–3 Dec 2026

    City / country

    Houten, Netherlands

    Venue

    Expo Houten

    Time

    10:00 AM – 5:00 PM

    20 Floor Picks

    Matched booths for Cloud Expo

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    Event overview

    Overview

    Cloud Expo 2026, taking place on December 2 and 3 at Expo Houten in the Netherlands, focuses on cloud technology, AI, cybersecurity, and innovation.

    It aims to bring together industry leaders and professionals to share insights and advancements.

    TL;DR

    1. 1Dates and Venue: Cloud Expo 2026 runs December 2-3 at Expo Houten, Netherlands.
    2. 2Scale and Focus: The event will showcase advancements in cloud technology, AI, and cybersecurity.
    3. 3Organiser: Cloud Expo is organized by a dedicated team focused on technology innovation.
    4. 4Buyer Authority: Attendees include IT decision-makers and industry professionals.
    5. 5Entry: Free tickets are available for trade visitors.

    Why visit

    Visitors will gain insights into the latest trends in cloud technology and cybersecurity, network with industry leaders, and explore innovative solutions that can enhance their business operations. Dates and Venue: Cloud Expo 2026 runs December 2-3 at Expo Houten, Netherlands. Buyer Authority: Attendees include IT decision-makers and industry professionals. Entry: Free tickets are available for trade visitors.

    Why exhibit

    Exhibitors will have the opportunity to showcase their products to a targeted audience of IT professionals, gain visibility in the market, and connect with potential clients and partners. Scale and Focus: The event will showcase advancements in cloud technology, AI, and cybersecurity. Buyer Authority: Attendees include IT decision-makers and industry professionals. Cloud Expo serves as a critical platform for showcasing innovations in cloud technology and cybersecurity,.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    IT directors and CIOs responsible for cloud strategy
    Cloud architects and platform engineers
    Cybersecurity and information security managers
    Data, AI and analytics leads
    MSP owners and IT reseller partners
    DevOps and IT operations teams
    IT procurement and vendor managers
    Government and healthcare IT teams

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Cloud service providers and hyperscaler partners
    Cybersecurity vendors and managed security providers
    AI and data-platform companies
    SaaS and data-protection providers
    IT infrastructure and networking suppliers
    Managed service providers and IT resellers
    Digital identity and authentication providers
    AV, digital signage and workplace technology vendors

    Product categories

    Key solution areas showcased across the event.

    Cloud computing solutions
    Cybersecurity tools and services
    AI and machine learning applications
    Data management software
    Networking and infrastructure products
    Compliance and governance solutions

    Location & Facilities

    Venue

    Expo Houten

    Meidoornkade 24, 3992 AE Houten, Netherlands

    Attend

    Entry & tickets

    Free registration

    Event days & opening times

    DayOpening hours
    2 December –10:00 AM – 5:00 PM
    3 December –10:00 AM – 5:00 PM
    Register

    Ticket info

    Badge collection

    Register online for a free visitor ticket before the show, then collect your badge on arrival at Expo Houten on 2 or 3 December 2026; bring your registration confirmation and ID.

    Ticket notes

    Entry is free for trade visitors; register in advance at cloudexpo.nl/en/tickets and bring your confirmation for badge collection at Expo Houten.

    Who runs the show

    Organisers

    the Global

    Organiser

    What's on

    Programme

    2

    Keynote

    2

    Event days

    09:45–15:30

    Typical time

    Speakers

    Erik Remmelzwaal

    Erik Remmelzwaal

    CEO @ Attic Security

    Microsoft 365 veilig zonder eigen SOC

    Raul Guillen

    Raul Guillen

    Cybersecurity Strategist @ TrendAI

    Risk Management, A Pillar for Transformation

    RD

    Roland de Jong

    Sales en Marketing Manager @ SPS IT Group

    NIS2 & CBW: aantoonbaar in control

    TS

    Thomas Steen

    Sales Leader Nordic & Benelux @ Lenovo

    De toekomst van het voetbal vormgeven met AI en innovatie

    Axel Booltink

    Axel Booltink

    CEO @ FAST LTA

    Cloud-AI of lokale AI? Zo houd je grip op data, risico’s en kosten

    Martijn Sanders

    Martijn Sanders

    Product Manager @ SIDN

    Phishing 2.0: Hoe AI domeinnaammisbruik genereert

    Philip van Gendt

    Philip van Gendt

    Manager, Partner Development @ AvePoint Benelux

    Van AI-chaos naar controle

    HT

    Harry Tolsma

    Advisor @ Microsoft

    Microsoft Ignite 2026: de belangrijkste updates en inzichten

    Wednesday, Dec 2, 2026

    10:30 – 11:00

    Data infrastructure and storage software for AI, Enterprise and Cloud.

    Theater 9
    10:30 – 11:00

    Microsoft 365 veilig zonder eigen SOC

    Theater 11
    11:15 – 11:45

    Risk Management, A Pillar for Transformation

    Theater 2
    11:15 – 11:45

    NIS2 & CBW: aantoonbaar in control

    Theater 9
    11:15 – 11:45

    De toekomst van het voetbal vormgeven met AI en innovatie

    Theater 10
    12:00 – 12:30

    Multicloud storage done right

    Theater 3
    12:00 – 12:30

    Cloud-AI of lokale AI? Zo houd je grip op data, risico’s en kosten

    Theater 8
    12:00 – 12:30

    Phishing 2.0: Hoe AI domeinnaammisbruik genereert

    Theater 10
    14:15 – 14:45

    Van AI-chaos naar controle

    Theater 4
    15:00 – 15:30

    Wat is er nieuw bij VMware? Ontdek de nieuwste mogelijkheden voor de cloud van morgen

    Theater 2
    15:00 – 15:30

    Microsoft Ignite 2026: de belangrijkste updates en inzichten

    Keynote
    Theater 1

    Thursday, Dec 3, 2026

    09:45 – 10:15

    Microsoft Ignite 2026: de belangrijkste updates en inzichten

    Keynote
    Theater 1

    How the last edition performed

    Previous edition

    Current edition

    200 exhibitors

    Forecast — not final

    Visitors

    450

    New this edition

    • 1

      Fifth anniversary edition

      Cloud Expo 2026 marks the fifth edition since launching in 2022 and is positioned as a record edition with more than 80% of the floor space already booked.

      Source
    • 2

      Celebrating Innovation theme

      The 2026 edition runs under the theme 'Celebrating Innovation', highlighting progress across cloud, AI and cybersecurity.

      Source

    Impact

    A bigger and stronger platform

    Prior-edition figures sourced from post-show reporting for 2025; confirm against organiser press release when available. The most recent edition recorded 450+ visitors. Cloud Expo 2026, taking place on December 2 and 3 at Expo Houten in the Netherlands, focuses on cloud technology, AI, cybersecurity, and innovation. It aims to bring together industry leaders and professionals to share insights and advancements. Cloud Expo serves as a critical platform for showcasing innovations in cloud.

    Audience quality

    High-value decision-makers

    Visitors typically include IT decision-makers from various sectors, Cybersecurity professionals, Cloud technology experts, Data management specialists. Dates and Venue: Cloud Expo 2026 runs December 2-3 at Expo Houten, Netherlands. Scale and Focus: The event will showcase advancements in cloud technology, AI, and cybersecurity. Organiser: Cloud Expo is organized by a dedicated team focused on technology innovation. Buyer Authority: Attendees include IT decision-makers and industry professionals.

    Exhibitor outcomes

    Real business growth

    Exhibitors will have the opportunity to showcase their products to a targeted audience of IT professionals, gain visibility in the market, and connect with potential clients and partners. Scale and Focus: The event will showcase advancements in cloud technology, AI, and cybersecurity. Buyer Authority: Attendees include IT decision-makers and industry professionals. Cloud Expo serves as a critical platform for showcasing innovations in cloud technology and cybersecurity,. Exhibitor categories include Cloud service.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Benelux and Western Europe — hosted in Houten, Utrecht province, Netherlands, drawing Dutch IT, cloud, data-centre, cybersecurity and AI buyers plus cross-border Belgian and German visitors within a short rail radius of Utrecht, Amsterdam and Rotterdam.

    Why it matters

    For security integrators, consultants, and end-users, Cloud Expo on 2026-12-02 to 2026-12-03 at Expo Houten is the key Italian window to compare video, access, intrusion, fire, and cyber-physical platforms before year-end budgets close — co-located buyers use it to shortlist vendors for 2028 rollouts.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    AI infrastructure demand outpaces supply

    Global demand for AI chips, memory and energy is running ahead of available production capacity, according to GlobalData analysis covered by Cloud Expo.

    Source
    02

    AI governance and compliance

    Structured governance spanning CIO, IT, HR and compliance functions is becoming a prerequisite for responsible AI adoption.

    Source
    03

    SaaS data protection and AI-ready backup

    Backup and data-protection vendors are repositioning from compliance tooling to strategic data assets for AI.

    Source
    04

    Digital identity and authentication

    Growing demand for trusted digital identity is driving partnerships across Dutch and European identity providers.

    Source
    05

    Cloud growth momentum

    Cloud revenue is accelerating, with AWS reporting 36.7% growth to USD 42.2 billion in Q2 2026 and Datadog posting 36% growth.

    Source

    Market news

    Latest updates from across the market.

    AWS posts fastest cloud growth in 18 quarters

    Amazon Web Services reported 36.7% year-on-year growth to USD 42.2 billion in Q2 2026, its fastest expansion in 18 quarters.

    Read

    Keepit launches AI Truth Cloud

    SaaS data-protection vendor Keepit launched AI Truth Cloud, repositioning backup from compliance duty to a strategic data asset for AI.

    Read

    AI infrastructure demand outstrips production capacity

    GlobalData analysis covered by Cloud Expo reports that demand for AI chips, memory and energy exceeds available production capacity.

    Read

    Nvidia and partners form Open Secure AI Alliance

    Nvidia and technology, security and research partners launched the Open Secure AI Alliance to build open tools for safe, transparent AI agents.

    Read

    NCSC warns of critical Citrix vulnerabilities

    The Dutch National Cyber Security Centre warned of eight vulnerabilities in Citrix NetScaler ADC and Gateway, with a maximum CVSS score of 9.5.

    Read

    European cloud, IT infrastructure and cybersecurity circuit

    Book hotels and vendor meetings 8–12 weeks before opening day; the closest peer shows cluster in spring and autumn, so calendar conflicts are best resolved early.

    Cloud, infrastructure and security buyers regularly plan Cloud Expo alongside peer European and international fairs to compare platform roadmaps, pricing and managed-service coverage across markets.

    Pre-show

    Confirm exhibitor meetings, demo slots and NIS2/cloud-AI roadmap questions for Cloud Expo.

    Show week

    Theatre sessions across Theatres 2–11, stand walk-throughs and supplier pricing negotiations.

    Peer events are established European and international cloud, IT infrastructure and cybersecurity fairs; confirm dates on each organiser website before booking.

    Plan your trip

    Travel & logistics

    Local currency · EUR

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    AMS

    Amsterdam Airport Schiphol

    Best international gateway: direct NS Intercity to Utrecht Centraal (about 30 min), then Sprinter to Houten (10 min). Rail is usually faster than driving in the morning peak.

    ~55 km

    to venue

    45–60 min off-peak by car via A4/A12

    by car

    RTM

    Rotterdam The Hague Airport

    Smaller gateway for European routes; train connections run via Rotterdam Centraal and Utrecht Centraal to Houten, or take a taxi for direct door-to-door transfers.

    ~62 km

    to venue

    55–70 min off-peak by car via A12/A27

    by car

    EIN

    Eindhoven Airport

    Budget-carrier hub for southern Netherlands; rail route via Eindhoven Centraal to Utrecht then Houten adds roughly 1 h 30 min in total.

    ~95 km

    to venue

    70–85 min by car via A2/A27

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget

    Not yet confirmed

    Midscale

    Not yet confirmed

    Upscale

    Not yet confirmed

    Local transport

    Get around the city with these convenient transport options.

    train

    Estimated costEUR 12–15 single, second class
    Best forSchiphol Airport → Utrecht Centraal (NS Intercity Direct) → Houten (Sprinter)

    About 45–55 minutes in total; contactless bank cards and OV-chipkaarten work at the gates on all NS services.

    train

    Estimated costEUR 18–22 single, second class
    Best forAmsterdam Centraal → Utrecht Centraal → Houten

    Direct Intercity services every 15–30 minutes; total journey around 60 minutes with the change at Utrecht Centraal.

    bus

    Estimated costEUR 2.20–3.00 single
    Best forHouten station → Expo Houten (local bus link)

    The venue is roughly 15 minutes on foot from Houten station; local buses stop within a short walk of the main entrance and accept contactless payment on board.

    taxi

    Estimated costEUR 12–18 from Houten station; EUR 45–60 from Utrecht Centraal
    Best forHouten station or Utrecht Centraal → Expo Houten

    Uber and Bolt operate across the Utrecht region; rank taxis are available outside both stations, and journey times to Expo Houten stay short outside the morning peak.

    taxi

    Estimated costEUR 40–90 taxi or rideshare to the venue district
    Best forAmsterdam Airport Schiphol (AMS) to Expo Houten

    45–60 min off-peak by car via A4/A12; Best international gateway: direct NS Intercity to Utrecht Centraal (about 30 min), then Sprinter to Houten (10 min). Rail is usually faster than driving in the morning peak.

    taxi

    Estimated costEUR 40–90 taxi or rideshare to the venue district
    Best forRotterdam The Hague Airport (RTM) to Expo Houten

    55–70 min off-peak by car via A12/A27; Smaller gateway for European routes; train connections run via Rotterdam Centraal and Utrecht Centraal to Houten, or take a taxi for direct door-to-door transfers.

    taxi

    Estimated costEUR 40–90 taxi or rideshare to the venue district
    Best forEindhoven Airport (EIN) to Expo Houten

    70–85 min by car via A2/A27; Budget-carrier hub for southern Netherlands; rail route via Eindhoven Centraal to Utrecht then Houten adds roughly 1 h 30 min in total.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Visa-free entry (90/180 days)EU/EEA and Swiss citizens, plus British, US, Canadian, Australian, Japanese, South Korean and other visa-waiver nationals attending Cloud Expo for business.Not yet confirmedNo application required
    Schengen Type C short-stay visaNationals of around 60 countries without an EU visa-waiver agreement, including India, China, Turkey, South Africa, Nigeria and the Philippines, travelling for trade-fair, meeting or sales purposes.Not yet confirmed15 calendar days standard; up to 45 days during peak periods
    ETIAS travel authorisationVisa-exempt non-EU nationals once the EU Entry/Exit System and ETIAS are in operation.Not yet confirmedOnline application, usually approved within minutes — allow 96 hours

    Visa-free business travel of up to 90 days in any 180-day period applies to EU/EEA and Swiss citizens and to visa-waiver nationals including British, US, Canadian, Australian, New Zealand, Japanese and South Korean passport holders.

    The Netherlands recognises ATA carnets for temporary import of exhibition stands, demo hardware and professional equipment; apply through your national chamber of commerce and present the carnet at customs on arrival and departure.

    Official visa page

    Weather

    Early December in Houten and the wider Utrecht region is cool and changeable, with daytime highs of 5–8 °C, nights around 0–3 °C and occasional overnight frost. Expect grey skies, frequent drizzle or light rain totalling roughly 70–80 mm across the month, and short daylight hours with sunset before 16:45. Pack warm layers, a waterproof coat or umbrella and comfortable waterproof shoes for the walk between Houten station and Expo Houten.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Netherlands.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Punctuality and directness

    Dutch business culture runs on time and on schedule: arrive at appointments a few minutes early, keep stand meetings to the agreed slot, and expect clear, direct answers on pricing and capability.

    Payments and tipping

    Card and contactless payments are the norm across Houten and Utrecht — many venues and cafés are effectively cashless. Service charges are included, so tipping is optional and usually limited to rounding up or leaving 5–10% for good service.

    Cycling and walking etiquette

    Separated cycle paths are for bikes, not pedestrians, and locals take them seriously. Walk on the footpath, look both ways before crossing a cycle lane, and choose comfortable shoes for the walk between the station and the venue.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: AMS

    Compare flights to the nearest international gateway serving Houten; confirm ground transport on the organiser site.

    Visa

    The Netherlands sits inside the Schengen area, so EU/EEA and Swiss citizens travel freely while British, US, Canadian, Australian, Japanese, South Korean and other visa-waiver nationals may enter for business for up to 90 days in any 180-day period without a visa. Nationals of around 60 countries — including India, China, Turkey and South Africa — need a Schengen Type C short-stay visa (EUR 90 for adults, EUR 45 for children aged 6–12), applied for 15–45 days ahead at a Dutch embassy or VFS Global centre. Carry a passport valid at least three months beyond departure and be ready to show hotel booking, return travel and proof of trade-visitor registration for Cloud Expo.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    Stays are capped at 90 days in any 180-day period; carry a passport valid at least three months beyond departure and be ready to show hotel booking, return travel and trade-visitor registration. Apply at the Dutch embassy or a VFS Global centre in your country of residence; biometrics are required and business travel should be supported by an invitation or exhibitor confirmation from Cloud Expo.

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    2026-12-02

    Check-out (recommended)

    2026-12-03

    budget

    Not yet confirmed

    midscale

    Not yet confirmed

    upscale

    Not yet confirmed

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Amsterdam Airport Schiphol (AMS): 45–60 min off-peak by car via A4/A12; Rotterdam The Hague Airport (RTM): 55–70 min off-peak by car via A12/A27; Eindhoven Airport (EIN): 70–85 min by car via A2/A27. Allow road or rail time to Expo Houten; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Expo Houten: {'name': 'Stayokay Utrecht Center', 'area': 'Utrecht city center', 'distance_to_venue': '6.3 km from Expo Houten', 'rating': 4.2}, {'name': 'Bastion Hotel Utrecht', 'area': 'Utrecht', 'distance_to_venue': '3.2 km from Expo Houten', 'rating': 3.6}; {'name': 'Holiday Inn Express Utrecht - Papendorp by IHG', 'area': 'Utrecht Papendorp', 'rating': 4.1}, {'name': 'Postillion Hotel Utrecht Bunnik', 'area': 'Bunnik, Utrecht', 'rating': 3.9}; {'name': 'Van der Valk Hote

    Ride-hail: Ride-hailing apps are commonly used in Houten; confirm local availability before travel.

    Public transit: Expo Houten is served by the Dutch national rail network: take an NS Intercity or Sprinter to Utrecht Centraal, change to the Houten Sprinter (about 10 minutes, 4 trains per hour), then walk roughly 15 minutes to the venue or take a local bus or taxi from Houten station. Journey times are around 45–55 minutes from Schiphol Airport, 60 minutes from Amsterdam Centraal and 10 minutes from Utrecht Centraal. Contactless bank cards and OV-chipkaarten work on all trains and buses; check in and out on the platform gates or on-board readers to avoid a fare penalty.

    Parking: On-site parking is available at Expo Houten; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: December 2026

    Temperature: 5–8 °C daytime highs; 0–3 °C at night with occasional overnight frost

    Seasonality: Cool maritime winter: frequent drizzle and light rain across roughly 17–18 wet days and 70–80 mm for the month, mostly overcast skies and very short daylight with sunset before 16:45.

    Packing: December 2026

    Plan your trip

    Planning

    Best day to visit: 2026-12-02

    Every published session falls on day one, 2 December, with keynotes from Attic Security, TrendAI, SPS IT Group, Lenovo, FAST LTA and SIDN packed between 10:30 and 12:30 across Theatres 2, 3, 8, 9, 10 and 11. Visiting on the opening day delivers the densest programme in one trip, the fullest exhibitor presence on the floor and the best chance of securing vendor meetings before diaries fill; day two works well for focused follow-up appointments and stand re-visits.

    12

    Register online for a free visitor ticket at cloudexpo.nl/en/tickets — Free trade ticket; register before travelling and keep the confirmation email for badge collection.

    11

    Book accommodation in Utrecht or Houten for 2-3 December 2026 — Rooms fill quickly for the show week; Bastion Hotel Utrecht, Stayokay Utrecht Center and Postillion Hotel Utrecht Bunnik are options near the venue.

    10

    Plan travel to Houten and arrange airport or rail transfer — Reach Expo Houten by car or by regional rail into the Utrecht area, then continue to Houten.

    9

    Check entry requirements and passport validity for the Netherlands — Confirm Schengen and travel-document rules for your nationality before booking non-refundable fares.

    8

    Download the Cloud Expo floor plan and exhibitor list — Plan which of the 200+ exhibitors and stands to visit across the two show days.

    7

    Shortlist conference sessions and demos on the programme page — Review the programme and kick-off sessions listed at cloudexpo.nl to build a personal agenda.

    6

    Request or schedule meetings with exhibitors and partners — Contact vendors of interest in advance to lock in demo slots and stand meetings.

    5

    Arrange local transport and confirm venue opening hours — Check practical information at cloudexpo.nl/en/practical-information before travelling.

    4

    Prepare a shortlist of cloud, cybersecurity and AI requirements — Bring requirement notes and budget context for procurement discussions on the floor.

    3

    Pack business materials, business cards and a charged phone — Bring a printed or digital copy of your free ticket and ID for registration.

    2

    Confirm hotel check-in and plan arrival at Houten — Check in on 2 December 2026 and allow buffer time for registration before sessions start.

    1

    Collect your badge at Expo Houten and review the hall plan — Arrive early on the first show day for orientation, badge collection and a hall walk-through.

    Sample visitor itinerary

    Route-optimised day
    09:00 – 10:15

    Arrival, badge collection and expo-floor orientation

    Expo Houten main entrance and central hall
    10:30 – 12:30

    Morning keynote block on cloud infrastructure and compliance

    Theatre 9 and Theatre 11
    12:30 – 14:00

    Lunch and pre-booked supplier meetings on the expo floor

    Expo Houten central hall
    14:00 – 17:00

    Afternoon deep-dives, demos and follow-up meetings

    Theatre 2, Theatre 3, Theatre 8 and the expo floor

    Networking spots

    3

    Theatre 9 and Theatre 11 conference foyer

     

     

     

    Central expo hall aisles

     

     

     

    Venue catering and coffee points

     

     

     

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Per diem × 2€150.00
    Estimated total€150.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · free trade visitor

    Not yet confirmed

    official

    visa_fee

    visitor · Schengen Type C short-stay visa

    EUR 90 / per person

    official

    hotel_night

    visitor · mid-range Houten / Utrecht hotel

    EUR 110–190 / per room per night

    estimate

    airport_transfer

    visitor · Schiphol Airport to Houten by NS train, second class single

    EUR 12–15 / per person one way

    estimate

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Assess how this option fits your objectives.

    Best for

    Dutch and Benelux IT, cloud, cybersecurity and MSP professionals evaluating vendors, plus CIOs and IT managers sourcing cloud, AI and security solutions.

    Min. budget

    $350.00

    Timeline

    3-4 weeks to book hotel and travel; register for the free visitor ticket online before arrival.

    Risks

    Utrecht hotel rates rise for the early December show week, so book early

    Free entry requires online registration before travelling to Houten

    exhibit

    Assess how this option fits your objectives.

    Best for

    Cloud, cybersecurity, AI, SaaS, telecom and MSP vendors targeting Dutch IT buyers, with more than 200 exhibitors and over 6,000 technology professionals expected.

    Min. budget

    $2,200.00

    Timeline

    3-6 months for stand design, build and logistics ahead of 2-3 December 2026.

    Risks

    More than 80% of floor space was already booked for the 2026 edition

    Peak Utrecht hotel demand during the show week

    Dutch and EU compliance documentation may be requested for demo hardware

    skip

    Assess how this option fits your objectives.

    Best for

    Teams outside cloud, IT infrastructure, cybersecurity or AI procurement, or those unable to travel to Houten in early December 2026.

    Min. budget

    Not yet confirmed

    Timeline

    None

    Risks

    No major risks listed.

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    Cloud Computing
    The delivery of computing services such as storage, processing and software over the internet instead of on local machines.
    2
    Cybersecurity
    The practice of protecting systems, networks and data from digital attacks, a core focus area across the Cloud Expo floor.
    3
    AI
    Artificial Intelligence: the simulation of human intelligence in machines, increasingly embedded in cloud and security products shown at the event.
    4
    Data Management
    The practice of collecting, storing and using data securely, efficiently and cost-effectively across cloud environments.
    5
    Networking
    Connecting computers and devices so they can share resources, a foundation for cloud and edge deployments.
    6
    SaaS
    Software as a Service: cloud-delivered applications accessed over the internet rather than installed on local machines.
    7
    IaaS
    Infrastructure as a Service: on-demand computing, storage and networking resources rented from a cloud provider.
    8
    MSP
    Managed Service Provider: a company that remotely manages IT infrastructure and applications for business clients.
    9
    Hyperscaler
    A very large cloud provider operating global data-centre networks at massive scale, such as AWS, Microsoft or Google.
    10
    SIEM
    Security Information and Event Management: a platform that aggregates and analyses security logs to detect and respond to threats.

    Trust footer

    Sources

    5

    References

    1

    Publishers

    0

    Date checked

    1

    Cloud Expo

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