Japan's largest B2B jewellery trade fair, co-organised by Informa Markets Japan and the Japan Jewellery Association, 26–28 August 2026 at Tokyo Big Sight East Halls 1 and 2.
Dates
26–28 Aug 2026
City / country
Tokyo, Japan
Venue
Tokyo Big Sight
Time
10:00 AM – 6:00 PM
Event overview
Japan Jewellery Fair (JJF) is an international B2B jewellery trade show co-organised by Informa Markets Japan, organiser of Jewellery & Gem World Hong Kong, and the Japan Jewellery Association. The 2026 edition is the 33rd and runs 26–28 August at Tokyo Big Sight East Halls 1 and 2.
Hours are 10:00–18:00, closing at 17:00 on 28 August. Visitor registration opens at 9:30.
The show is for jewellery professionals, with buyer meetings, seminars, and training ahead of the year-end season.
TL;DR
JJF is Japan's premier B2B jewellery marketplace, offering a concentrated environment to discover fresh collections, identify emerging trends in craftsmanship.
Exhibiting at JJF provides access to Japan's largest B2B jewellery event, timed perfectly for the Christmas and year-end trading season.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
23-11-1 Ariake, 135-0063 Tokyo, Japan
Entrances & gates
East Hall Main Entrance
Entrance to East Exhibition Halls is on the 1st floor
Floor plans & maps
Multiple parking areas with total approx. 3,200 spaces- . Standard cars: ¥250/30 min, daily max ¥1,500–¥2,000 depending on lot . Opening hours vary by lot (7:00–23:00). Limited spaces; public transport recommended
3,200 spaces · ¥NaN/day
Wheelchair-accessible entrances, ramps, elevators, and escalators. Disabled parking spaces available. Wheelchair rental, multi-purpose toilets, and nursing rooms provided
No dedicated prayer rooms identified in official venue listings. Nearby hotels or cultural facilities may offer quiet spaces
Cloakroom services available on-site
Coin lockers and luggage storage services available
No dedicated on-site shuttle service identified. Venue is served by public transport and airport limousine buses
Food options
Food Court & Beer Eat iT!, Starbucks Coffee, Tully's Coffee, Pronto, Seven-Eleven, LAWSON, Al Porto, Tokyo Bay Kitchen, Royal Cafeteria, Hong Kong Insharo, FamilyMart BS Galleria, Food Square
On-site diningParking: Permanent parking: Conference Tower (62 spaces, ¥250/30 min, max ¥2,000/day), East Hall underground (189 spaces, same rates). Temporary parking: East parking (approx. 1,932 spaces, ¥250/30 min, max ¥1,500/day), Ariake East (approx. 330 spaces, ¥1,500/entry), Shinonome (approx. 550 spaces, ¥1,500/entry), and Tetsuko South temporary (approx. 110 spaces, ¥1,400/entry). Operating hours vary; some lots may be closed on certain dates
Gate: Main entrance to East Halls is on the 1st floor; entrances vary by exhibition
Attend
Event days & opening times
Ticket info
Badge collection
Pre-registration is required. Upon completion, a QR code admission pass is issued. On-site, present the QR code at the reception and undergo identity verification with a photo ID
Ticket notes
Pre-registration is free. On-site registration may incur a fee, but official sources indicate that pre-registration is free and recommended
What's on
Surrey Pau
General Manager, E-commerce, and General Manager, Social Marketing @ Chow Tai Fook Jewellery Group
How the jewellery trade should approach cross-border e-commerce, 26 August, 11:00–12:00. In English with AI translation.
Mika Kato
Director and Vice President; President, Inoko Tomo no Kai @ Angelie Inoko
Staff training that moves both the salesperson and the customer, Vol. II. 26 August, 12:20–13:20.
Michikazu Hanajima
President; Chair, Jewellers Mind Group @ Jewellery Hanajima
Staff training that moves both the salesperson and the customer, Vol. II. 26 August, 12:20–13:20.
Katsuhiko Obata
Leader, Bridal Diamond subcommittee @ Japan Jewellery Association
Facilitator, Bridal Diamond staff-training session, Vol. II. 26 August, 12:20–13:20.
Kyoichi Suwa
Chairman @ Suwa Trading
100 years of rings in Japan, with about 70 pieces on view. 26 August, 13:40–15:00.
Takuya Ito
Representative Director @ Japan Laboratory Grown Diamond Association
Diamonds past and present, and where lab-grown diamonds stand in the world and in Japan. 26 August, 16:20–17:20.
Yongen Shen
Regional Managing Director @ International Gemological Institute (IGI)
Diamonds past and present, and where lab-grown diamonds stand. 26 August, 16:20–17:20. In English with AI translation.
Hiroshi Kitawaki
Head of Research; member, Gem Committee @ Central Gem Laboratory / Japan Jewellery Association
Blue sapphire: how origin changes the stone, and how to explain it. 27 August, 10:45–11:45.
Ikuo Atsumi
Chair, Pearl Committee; Director @ AGL / Tokyo Gem Science Academy
A practical pearl update for the shop floor. 27 August, 12:00–12:40.
Keiji Kanagawa
Representative @ K CRAFTWORK JAPAN
Design and craft of a watch engraver. 28 August, 11:00–12:00.
Hitoshi Ishida
Representative @ Craft Rich
Japanese stone-setting technique for the next generation of jewellery makers. 28 August, 12:20–13:00.
Takuma Mezaki
Director @ Kuroshio Biological Research Foundation
Precious coral: ecology and resource management. 28 August, 13:20–14:20.
Yusuke Katsurada
Senior Staff Gemologist @ GIA Tokyo
Tracing ruby, sapphire, and spinel from Vietnam. 28 August, 14:40–15:40.
Jun Nishino
Director, Marketing Group @ Platinum Guild International
Platinum knowledge. VIP lounge, 14:00–15:10 each day.
JJA Jewellery Design Award
Precious coral: ecology and resource management
JJA Jewellery Design Award
Japan's most prestigious jewellery design competition, organised by the Japan Jewellery Association (JJA). The awards recognise outstanding creativity and technical skill, with categories including Professional and Newcomer divisions. The award ceremony for the 2025 edition was held during JJF 2025, with the Grand Prix and Prime Minister's Award presented
(Ministry of Economy, Trade and Industry)
(JETRO)
(The Chamber of Commerce and Industry of Japan)
How the last edition performed
Current edition
2026
The organiser has not published 2026 exhibitor or visitor totals. The press release calls this the 33rd edition.
Visitors
14,369
Exhibitors
371
Growth over time
Edition recap
Japan Jewellery Fair 2025 drew 14,369 visitors over three days and 371 exhibitors. The JJA Jewellery Design Award 2025 was also presented during the show.
New this edition
Testimonials
Exhibitors and visitors describe JJF as a B2B place to do business.
Next edition outlook
2026-08-26 – 2026-08-28JJF 2026 is at Tokyo Big Sight East Halls 1 and 2. The programme includes 13 seminar sessions, the Jewellery Coordinator Contest, a Bridal Diamond session, and speakers from Chow Tai Fook and IGI.
Show floor is East Halls 1 and 2 9th Jewellery Coordinator Contest final on 27 August Bridal Diamond staff-training session on 26 August 13 seminar sessions across the three days
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Japan is experiencing a historic jewellery boom driven by domestic consumers seeking a store of value amid a weak yen and inflation. This creates a uniquely favorable environment for JJF 2026, as local buyers are more motivated than ever to purchase fine jewellery and precious metals. For international exhibitors, this represents a prime opportunity to tap into a market where demand is surging and consumers are trading up to branded, high-quality pieces. The show is positioned as the critical B2B gateway to both the Japanese market and broader Asia, making it an essential platform for brands looking to capitalize on this momentum
Key trends shaping this market and its wider industry.
Weak Yen Fuels Jewelry as a Store of Value
Japanese consumers are increasingly purchasing jewelry, particularly gold and precious metals, as a hedge against inflation and a weakening yen. Department store sales of gems, precious metals, and artwork rose 19% year-over-year to ¥330 billion (~$2 billion) in H1 2026, the highest since 2008, significantly outpacing overall department store sales growth of 3.2%- 3
SourcePremiumization and Selective Spending
Consumers are shifting spending from handbags and fashion accessories to branded jewelry, viewing it as a longer-lasting and more defensible asset. Luxury groups like Richemont (Cartier) and Kering (Gucci) reported strong jewelry sales growth in Japan, with Richemont's sales up 20% year-over-year . A Bain partner noted growing interest in items that 'don't lose value'- 2
SourceDomestic Demand Driving Growth, Not Tourism
The surge in jewelry sales is being driven by domestic shoppers rather than inbound tourists. While duty-free sales rose only 3.2%, the jewelry category climbed 19%, indicating local consumers are the primary force behind the record demand
SourceMarket Growth and Future Projections
The Japanese jewelry market is on a strong growth trajectory. IMARC Group estimates the market reached USD 12.4 billion in 2025 and projects it to reach USD 27.9 billion by 2034, exhibiting a CAGR of 9.40% during 2026-2034
SourceRising Gold and Platinum Prices Impacting Volume
While the value of jewelry sales is increasing, total sales volume may face pressure due to high gold and platinum prices. The Japanese platinum jewelry market is expected to see a 5% decline in total sales volume in 2026
SourceLatest updates from across the market.
Japan Jewellery Fair 2026 Returns as Premier B2B Marketplace
Japan Jewellery Fair (JJF) will return to Tokyo Big Sight in August with fresh collections, extensive networking, and expert events, reinforcing its role as Japan's premier B2B jewellery marketplace and gateway to Asian markets
Japan's Luxury Jewelry Boom Hits Record as Weak Yen Fuels Demand
Japanese consumers drive luxury jewelry sales to record levels amid a weak yen and higher living costs, with department store jewelry sales up 19% in H1 2026
Japan's Weak Yen Is Turning Jewelry into a Hedge
Local shoppers are buying more jewelry as a store of value, with domestic demand (not tourists) driving the surge. Luxury groups like Richemont and Kering report strong Japan jewelry sales
World's Biggest Jewellery Show Returns to Hong Kong This September
Jewellery & Gem WORLD Hong Kong (JGW) 2026 will feature over 3,000 exhibitors from 40+ countries, confirming its status as the world's largest jewellery sourcing event
International Jewellery Kobe (IJK) 2026 Marks 30th Edition with 480 Exhibitors
IJK 2026, Western Japan's largest jewellery trade show, will feature 480 exhibitors and an estimated 890,000 jewellery items
The Asia-Pacific jewellery trade show circuit is dense and competitive, with major events spanning Japan, Hong Kong, Thailand, and India. JJF 2026 sits in the late-August window, bridging the spring shows (IJK, JGAB) and the autumn mega-events (JGW September, IJT Autumn)
International Jewellery Tokyo (IJT) 2026
Tokyo, Japan
Organised by RX Japan; held at Tokyo Big Sight
websiteJewellery & Gem ASEAN Bangkok (JGAB) 2026
Bangkok, Thailand
Organised by Informa Markets Jewellery
websiteInternational Jewellery Kobe (IJK) 2026
Kobe, Japan
Organised by RX Japan; held at Kobe International Exhibition Hall
websiteJapan Jewellery Fair (JJF) 2026
Tokyo, Japan
Organised by Informa Markets Japan and Japan Jewellery Association
websiteJewellery & Gem WORLD Hong Kong (JGW) 2026
Hong Kong, Hong Kong
Organised by Informa Markets Jewellery; split across AsiaWorld-Expo and HKCEC
websiteInternational Jewellery Tokyo Autumn (IJT Autumn) 2026
Yokohama, Japan
Organised by RX Japan; held at Pacifico Yokohama
websiteSpring (Jan–May)
Early-year buying season; IJT sets the tone, JGAB covers ASEAN, IJK targets Western Japan
Late Summer (Aug)
Key bridge between spring and autumn; focuses on Japanese market and Asian gateway
Autumn (Sep–Oct)
Global mega-events; JGW is the world's largest, IJT Autumn offers a year-end Japan opportunity
Event data compiled from official show websites, JETRO, and industry news sources
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Tokyo Haneda Airport
Closest major airport. Airport Limousine Bus direct to Tokyo Big Sight takes about 25–40 min and costs ¥1,000 adult- . Train options via Tokyo Monorail to Tennozu Isle then Rinkai Line to Kokusai-Tenjijo Station take about 25–40 min
approx. 19 km
to venue
approx. 25–40 min by car / limousine bus
by car
Narita International Airport
Major international gateway. Airport Limousine Bus direct to Tokyo Big Sight takes about 80–90 min - . Train via Keisei or JR lines to Tokyo Station then Rinkai Line takes about 90–120 min- . Bus fare approx. ¥3,100–¥3,600 adult
approx. 65 km
to venue
approx. 60–90 min by car / limousine bus
by car
A range of accommodation options near the venue and across key areas.
USD 59–100 / night
Basic business hotels and hostels within walking distance or short train ride to Tokyo Big Sight. Often booked early for major events
USD 100–200 / night
Comfortable business hotels with good amenities, many with direct airport limousine bus stops. Most popular choice for exhibitors and visitors
USD 200–400 / night
Full-service hotels with premium views, spas, and dining. Some are a bit farther but offer shuttle or easy train access to the venue
Get around the city with these convenient transport options.
Train (Rinkai Line)
Closest station is Kokusai-Tenjijo Station on the Rinkai Line, approximately a 7-minute walk to the venue- . Direct through-services from the JR Saikyō Line (Shinjuku, Shibuya, Ikebukuro) without transfer
Train (Yurikamome Line)
Closest station is Tokyo Big Sight Station on the Yurikamome Line, approximately a 3-minute walk to the venue- . The Yurikamome is an automated elevated transit system connecting Shimbashi to Toyosu via Odaiba
Bus (Toei Bus)
Express 05: Kinshichō Station → Tokyo Big Sight (approx. 40 min)- . Express 06: Morishita Station → Tokyo Big Sight (approx. 25 min)- . To 05-2: Tokyo Station Marunouchi South Exit → Tokyo Big Sight (approx. 40 min)- . Mon-19: Monzen-Nakacho → Tokyo Big Sight (approx. 30 min) . Also routes To 16, Direct 03, and others
Bus (Airport Limousine)
Direct Airport Limousine buses operate from both Haneda and Narita airports to Tokyo Big Sight . Haneda route takes approx. 25–40 min; Narita route takes approx. 75–90 min. Extra buses may be added during major events
Bus (Temporary Direct Bus)
Operated by Toei Bus on specific dates (e.g., Aug 15–16, 2026) . Departures from Tokyo Station Marunouchi South Exit, Platform 7, approx. every 10 min from 6:30–11:16 . Subject to capacity limits
BRT (Bus Rapid Transit)
Tokyo BRT serves the area around Tokyo Big Sight . Check the official Tokyo BRT website for routes and schedules
Taxi / Ride-hail
Taxi stands available at the venue's central terminal on the 1st floor- . Ride-hail apps like Uber, DIDI, and JapanTaxi operate in Tokyo- . Fares are metered; surcharges may apply late at night
Shuttle Bus (Event-Specific)
Some events at Tokyo Big Sight operate free shuttle buses between Kokusai-Tenjijo Station and the venue- - , or between the venue and points like Yurakucho Station- - . Availability and routes vary by event; check the specific event website for details
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Short-Term Stay Visa (Tourism / Business) | Nationals of countries/regions not covered by Japan's visa exemption arrangements, planning a stay of up to 90 days for business (e.g., attending Japan Jewellery Fair), tourism, or family visits without remunerative activities | Not yet confirmed | Approximately 1 week if all requirements are met; may take longer in some cases |
Japan has reciprocal visa exemption arrangements with 74 countries/regions for short-term stays (tourism, business, family visits) . Permitted stay: 15 days for Indonesia and Thailand; 30 days for Brunei and Qatar; 90 days for all other listed countries/regions . Exempted countries/regions include: Andorra, Argentina, Australia, Austria, Bahamas, Barbados, Belgium, Brazil, Brunei, Bulgaria, Canada, Chile, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, El Salvador, Estonia, Finland, France, Germany, Greece, Guatemala, Honduras, Hong Kong, Hungary, Iceland, Indonesia, Ireland, Israel, Italy, Republic of Korea, Latvia, Lesotho, Liechtenstein, Lithuania, Luxembourg, Macao, Malaysia, Malta, Mauritius, Mexico, Monaco, Montenegro, Netherlands, New Zealand, North Macedonia, Norway, Oman, Panama, Paraguay, Peru, Poland, Portugal, Qatar, Romania, San Marino, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, Spain, Suriname, Sweden, Switzerland, Taiwan, Thailand, Tunisia, Türkiye, United Arab Emirates, United Kingdom, United States . Holders of ordinary passports must meet ICAO ePassport or machine-readable passport requirements where applicable
Japan accepts ATA Carnet for temporary import of commercial samples, professional equipment, and exhibition goods- . As of 2026, Japan is not yet e-ATA compliant, so paper Carnet documents are still required for customs clearance- . ATA Carnet is valid in Japan for up to one year from date of issue
Official visa pageWeather
Tokyo in August is hot and humid, with average daytime highs of 30–32°C (86–89°F) and overnight lows of 24–26°C (75–79°F)- . Humidity often exceeds 70%, making heat index feel warmer- . August is also peak typhoon season; occasional heavy rain and strong winds are possible- . Pack lightweight, breathable fabrics; stay hydrated; carry a folding umbrella or raincoat. Venue is air-conditioned, but outdoor transfers can be intense
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Tokyo Big Sight is well-connected by public transport. Rinkai Line's Kokusai-Tenjijo Station is a 7-min walk ; Yurikamome Line's Tokyo Big Sight Station is a 3-min walk . Direct Airport Limousine buses from both Haneda and Narita airports stop at the venue - . The venue is near Ariake and Odaiba areas, with multiple hotels within walking distance or a short train ride. Central Tokyo (Shinjuku, Tokyo Station) is about 30–40 min by train
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business Culture & Etiquette
Japanese business culture values punctuality, politeness, and respect. Exchange business cards (meishi) with both hands, facing the recipient. Bow slightly when greeting. Avoid loud conversations or phone calls in public areas. Dress code at trade fairs is typically business formal, though 'Cool Biz' campaigns encourage lighter attire in summer—smart business casual is widely acceptable
Language & Communication
English is not widely spoken outside major hotels and venues. Carry a translation app or phrasebook. Most signage at Tokyo Big Sight and train stations includes English. Having key phrases in Japanese (e.g., 'sumimasen' for excuse me, 'arigato' for thank you) is appreciated
Currency & Payments
Local currency is Japanese Yen (JPY) . Cash is still widely used, though credit cards and IC transport cards (Suica, Pasmo) are accepted at many venues, convenience stores, and larger restaurants. ATMs at 7-Eleven, Japan Post, and some banks accept foreign cards. Notify your bank of travel dates
Public Transport Etiquette
Trains and buses are punctual; queues form at platform markers. Avoid speaking on phones inside train carriages; set phones to silent mode. Priority seats are available for elderly, disabled, pregnant, and those with young children
Tipping & Service
Tipping is not practiced in Japan and can be considered rude. Excellent service is standard and expected without gratuity
Safety & Lost Property
Tokyo is one of the safest cities globally. Lost items are often returned; take lost property to venue information desks or nearest police box (koban)
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: Tokyo Haneda (HND) or Narita (NRT)
Book early for August peak travel season. Haneda is closer and more convenient; Narita has more international connections. Airport Limousine buses serve both airports direct to venue
Book flightsVisa not required for citizens of 74 visa-exempt countries/regions for short-term business stays up to 90 days. All other nationals must obtain a Short-Term Stay Visa (Tourism/Business) before travel. No visa on arrival. eVISA available for eligible applicants from select countries
Estimated cost: Not yet confirmed
Processing: 1 week standard; apply at least 1 month before travel
All overseas visitors must present a valid passport at the Japan Jewellery Fair entrance- . Visa fees increased from July 1, 2026: single-entry 15,000 JPY, multiple-entry 30,000 JPY . Applications accepted no earlier than 3 months before entry- . Attendees requiring a visa should check with the nearest Japanese embassy/consulate for specific requirements
OfficialPartnerFind a stay near the venue with options for every budget.
Check-in (recommended)
14:00–15:00
Check-out (recommended)
10:00–11:00
Areas to stay
Ariake (closest, walkable to venue) · Odaiba (waterfront, 10–15 min by train) · Toyosu (new development, 15–20 min by train) · Ginza / Tokyo Station (central, 25–35 min by train)
budget
$59–$100
mid-range
$100–$200
luxury
$200+
Get to the venue and around the city with these options.
Airport → venue: Airport Limousine Bus direct from both Haneda (25 min) and Narita (75–90 min) to Tokyo Big Sight. Alternatively, train: Haneda → Monorail to Tennozu Isle → Rinkai Line to Kokusai-Tenjijo Station (7 min walk); Narita → JR Narita Express to Tokyo Station → Rinkai Line or Yurikamome
Hotel → venue: Most hotels in Ariake/Odaiba are within 5–15 min walk or one or two train stops on the Yurikamome or Rinkai lines. Many hotels offer free shuttle services to Tokyo Disney Resort, but not specifically to the venue
Ride-hail: Uber, DIDI, and JapanTaxi apps operate in Tokyo. Fares are metered; a 15-min ride from Odaiba to Big Sight costs roughly ¥2,000–¥3,000 ($14–$21). Taxis are readily available at airport and major hotels
Public transit: Yurikamome Line (Tokyo Big Sight Station, 3-min walk) and Rinkai Line (Kokusai-Tenjijo Station, 7-min walk) provide direct access. Toei buses and BRT also serve the area. IC cards (Suica/Pasmo) accepted on all services
Parking: Tokyo Big Sight has over 3,200 parking spaces, with daily max ¥1,500–¥2,000 ($10–$14). Parking is limited during major events; public transport is strongly recommended
Plan and pack for the event climate.
Month: August
Temperature: High: 30–32°C (86–89°F); Low: 24–26°C (75–79°F)
Seasonality: Peak typhoon season; occasional heavy rain and high humidity
Packing: Lightweight, breathable fabrics; business attire or smart business casual; comfortable walking shoes; folding umbrella or raincoat; portable fan; hydration bottle
Add priorities and side trips to make the most of your visit.
Add side trips
Default day plan
Plan your trip
Best day to visit: Wednesday, 26 August 2026 (Day 1)
Day 1 offers the freshest product displays, full booth staff energy, and the least depleted samples. Opening ceremonies and first-day seminars provide the best overview of industry trends. Exhibitors are most attentive to new visitors on Day 1, making it ideal for initial scouting and relationship building. The show runs 10:00–18:00, with visitor registration opening at 09:30
Confirm participation objective and budget — Decide whether to visit or exhibit; set budget for booth, travel, accommodation, and shipping
Register for the event — Exhibitors: secure booth space; Visitors: pre-register online for free entry
Book travel and accommodation — Book flights to Haneda (HND) or Narita (NRT) and hotel in Ariake/Odaiba/Toyosu area. August is peak season
Plan schedule and meetings — Review exhibitor list; schedule appointments with key suppliers or buyers
Prepare business materials — Print business cards (English/Japanese), brochures, product samples; confirm shipping and customs documentation
Confirm logistics and shipping — Coordinate with official freight handler for booth materials and product shipments
On-site booth setup (exhibitors) — Booth construction and product display setup according to venue access schedule
Arrive at Tokyo Big Sight and collect your badge
East Hall entranceShow opens
East Halls 1 and 2Lunch at the venue or in Odaiba
Tokyo Big Sight / OdaibaSeminar or meetings on the floor
Seminar stage / show floorPlan to leave by 18:00, or 17:00 on 28 August
Tokyo Big SightOdaiba
Waterfront
Waterfront next to Rainbow Bridge, a short ride from the venue.
Short Yurikamome ride from Tokyo Big Sight
teamLab Borderless
Museum
Digital art museum.
Short taxi ride
Odaiba shopping and dining
Shopping and Dining
Shops and restaurants along the Odaiba waterfront.
Yurikamome from Tokyo Big Sight
Exhibitor Booths
On-Site
Primary networking venue; approach exhibitors during quieter hours for meaningful conversations
Food Court & Galleria
On-Site
Casual meeting spots during lunch breaks; good for informal chats
Seminar Rooms
On-Site
Attend seminars to meet like-minded professionals; engage speakers during Q&A
Business Center
On-Site
Quiet space for formal meetings and follow-ups
Odaiba Waterfront
Off-Site
Popular evening networking spot; restaurants and bars with bay views
Hotel Lobbies (Ariake/Odaiba)
Off-Site
Many exhibitors and buyers stay in the area; hotel bars and lobbies are informal networking hubs
Budget
Official 2026 exhibitor pricing not published on the event website at the time of research. The figures shown are placeholders; please refer to the official exhibition brochure or contact the organiser for current rates
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
Booth rental (shell scheme)
exhibitor · standard
Not yet confirmed
Booth rental (space only)
exhibitor · standard
Not yet confirmed
Airport Limousine Bus – Haneda
visitor · budget
JPY 1000 / one-way
Airport Limousine Bus – Narita
visitor · budget
JPY 3100–3600 / one-way
Hotel – budget per night
visitor · budget
USD 59–100 / per night
Hotel – mid-range per night
visitor · mid
USD 100–200 / per night
Hotel – luxury per night
visitor · premium
USD 200–400 / per night
Visa fee (single-entry)
visitor · all
JPY 15000 / per person
Visa fee (multiple-entry)
visitor · all
JPY 30000 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| Booth rental (shell scheme) | exhibitor | standard | Not yet confirmed | unknown | 2026 |
| Booth rental (space only) | exhibitor | standard | Not yet confirmed | unknown | 2026 |
| Airport Limousine Bus – Haneda | visitor | budget | JPY 1000 / one-way | unknown | 2026 |
| Airport Limousine Bus – Narita | visitor | budget | JPY 3100–3600 / one-way | unknown | 2026 |
| Hotel – budget per night | visitor | budget | USD 59–100 / per night | estimate | 2026 |
| Hotel – mid-range per night | visitor | mid | USD 100–200 / per night | estimate | 2026 |
| Hotel – luxury per night | visitor | premium | USD 200–400 / per night | estimate | 2026 |
| Visa fee (single-entry) | visitor | all | JPY 15000 / per person | unknown | 2026 |
| Visa fee (multiple-entry) | visitor | all | JPY 30000 / per person | unknown | 2026 |
Decision
Based on your goals, budget, experience, and readiness, here is our recommendation for Japan Jewellery Fair 2026. This is Japan's largest B2B jewellery trade show, co-organised by Informa Markets and the Japan Jewellery Association, held annually at Tokyo Big Sight
QUESTION 1 OF 8
What is your primary business goal for attending a jewellery trade show?
Compare participation options side by side to choose the best fit for your objectives.
visit
You are new to the Japanese market, have a modest budget (under $3,000), or are primarily scouting for trends and partners
Best for
Retailers, wholesalers, designers, and buyers seeking new products, suppliers, and market intelligence without the cost and complexity of exhibiting
Min. budget
Not yet confirmed
Timeline
Register online 1–2 months before the show. Visitor registration opens about 6 months prior No booth preparation required
Risks
Limited access to private exhibitor meetings or VIP areas
May miss out on exclusive pre-show networking opportunities
Hotels and flights can be expensive if booked late (August is peak travel season)
exhibit
You have a proven product, sufficient budget and team, and a clear strategy for the Japanese market. Exhibiting works best for brands with existing Asian distribution or those ready to commit to a multi-year market entry
Best for
Established jewellery brands, manufacturers, and suppliers ready to make a significant investment to enter or expand in the Japanese and Asian markets
Min. budget
Not yet confirmed
Timeline
Start planning 9–12 months ahead. Secure booth space early (6–12 months before- ), arrange shipping and customs (3–6 months), and prepare promotional materials and Japanese-language collateral
Risks
High upfront cost (booth rental, shipping, travel, staffing) – estimated minimum $7,000+
Requires strong local knowledge or a local partner to navigate business culture and logistics
If product-market fit is off, ROI may be low
skip
Your product is not yet ready for international export, your budget is under $1,000, or you have no prior experience with Japanese business culture. Attend as a visitor instead to gather intelligence at lower cost
Best for
Startups, designers testing concepts, or companies with very limited budgets or no clear Japan strategy yet
Min. budget
Not yet confirmed
Timeline
No immediate timeline. Use the coming year to attend smaller regional shows, conduct market research, and build local connections
Risks
Missing the opportunity to connect with key buyers who only attend this annual show
Delaying market entry could allow competitors to establish relationships first
Book with
Japan Jewellery Fair Official Website
Official event website with visitor registration, exhibitor information, and show updates
Primary source for all event details
Tokyo Big Sight Official Website
Venue access, parking, floor maps, and on-site facilities
Official venue operator
Airport Limousine Bus
Direct bus service from Haneda and Narita airports to Tokyo Big Sight
Official airport bus operator
Ministry of Foreign Affairs of Japan – Visa
Official visa information, exemption lists, and application procedures
Official government source
Japan Jewellery Fair
The Men's Fashion Unity (MFU)
Listed as supporter on official event page
Recommended providers
Official online visa application portal for eligible nationals/residents; not a third-party partner
Convention Housing (independent hotel & travel information service)
Independent hotel comparison and group booking coordination for Japan Jewellery Fair attendees. Not affiliated with the event organiser
FAQs & glossary
Frequently asked
Glossary
Trust footer
56
References
27
Publishers
0
Date checked
Japan Jewellery Fair
Informa Markets Japan / Japan Jewellery Association
Event Marketing Co., Ltd
Display a free company card at your booth, or share your professional card on the show floor.
