Trade show
Zuger Messe 2026
The Zuger Messe is the largest autumn exhibition in Central Switzerland, scheduled for October 24 to November 1, 2026. This will be its 53rd edition. The event features special shows, varied exhibitors, entertainment, and diverse gastronomy. It is organized by Messe Zug AG, located in Zug, Switzerland. A sponsor logo for ZKB was identified, and the website provides information for visitors and exhibitors, including an exhibitor directory link.
The Zuger Messe is the largest autumn exhibition in Central Switzerland, scheduled for October 24 to November 1, 2026. This will be its 53rd edition. The event features special shows, varied exhibitors, entertainment, and diverse gastronomy. It is organized by Messe Zug AG, located in Zug, Switzerland. A sponsor logo for ZKB was identified, and the website provides information for visitors and exhibitors, including an exhibitor directory link.
Event details
- Dates: Oct 24 – Nov 1, 2026
- Location: Zug, Switzerland
- Venue: Zuger Messe
- Category: Trade show
Audience scale
- Exhibitors: 0+
Why exhibit
The Zuger Messe attracts a diverse audience from Central Switzerland, offering exhibitors high visibility and networking opportunities. With over 50 years of history, the event provides a platform to showcase products and services to a broad consumer and business audience.
Why visit
Visitors can explore a wide range of products, enjoy special shows, entertainment, and diverse gastronomy. The event offers a unique experience for the whole family, with something for everyone across 9 days.
Exhibitor profile
- Trade fair exhibitors
- Local businesses
- Gastronomy
- Entertainment providers
- Crafts and services
Visitor profile
- General public
- Families
- Local residents
- Business professionals
- Tourists
Organisers
- Messe Zug AG