Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join the Youth Sport Trust Annual Conference Exhibition on 24 February 2027 at Telford International Centre, Loughborough, focusing on youth sports development.
Dates
24 Feb 2027
City / country
Loughborough, United Kingdom
Venue
Telford International Centre
Event overview
The Youth Sport Trust Annual Conference Exhibition is set for 24 February 2027 at the Telford International Centre in Loughborough. This event aims to enhance youth sports engagement and development, bringing together educators, coaches, and sports professionals.
Attendees will have the opportunity to network, share insights, and explore resources that support youth sports initiatives. Youth Sport Trust: Annual Conference Exhibition takes place in Loughborough, United Kingdom.
TL;DR
Attendees will gain valuable insights into youth sports development, network with industry professionals, and discover innovative resources to enhance their programs. Attendees include educators, coaches, and youth sports leaders who influence purchasing decisions in sports resources. The Youth Sport Trust Annual Conference Exhibition is set for 24 February 2027 at the Telford International Centre in Loughborough. This event aims to enhance youth sports engagement.
Exhibitors will showcase their products and services to a targeted audience of educators and sports leaders, gaining visibility and potential partnerships. Attendees include educators, coaches, and youth sports leaders who influence purchasing decisions in sports resources.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
2Loughborough, United Kingdom
Telford International Centre in Loughborough typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Telford International Centre in Loughborough typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Telford International Centre for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-02-24 to 2027-02-24, Youth Sport Trust: Annual Conference Exhibition in Loughborough covering Sports equipment and gear for youth programs, Training and coaching resources, Health and wellness products for young at gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Fastest of the two main gateways in the capture set; rail connections run to Telford Central from Birmingham International
to venue
Approx. 48 min by road to Telford International Centre
by car
Longer transfer; useful if a Manchester routing or fare is materially better
to venue
Approx. 1 hr 24 min by road to Telford International Centre
by car
A range of accommodation options near the venue and across key areas.
Burleigh Court Conference Centre and Hotel
USD 150–190 / night
4-star conference hotel in Loughborough, 4.3 guest rating in Google Hotels capture; free cancellation and spa listed.
Elite Athlete Centre and Hotel
USD 150–190 / night
4-star hotel in Loughborough, 4.5 guest rating with free parking in Google Hotels capture.
The Link Hotel
USD 95–122 / night
3-star hotel listed with free cancellation and free parking, 4.2 guest rating.
Premier Inn Loughborough hotel
USD 95–122 / night
3-star chain hotel with free Wi-Fi, free parking, on-site bar and restaurant, 4.2 guest rating.
Travelodge Loughborough Central
USD 95–122 / night
3-star budget hotel listed from about INR 5,915 in the capture; breakfast, Wi-Fi, pet-friendly and kid-friendly amenities.
Get around the city with these convenient transport options.
train
Trainline capture shows fares from GBP 4.40; onward short hop to the International Centre.
train
Trainline capture shows fares from GBP 4.20 on this corridor.
rail connection
Airport rail link into Birmingham International then onward service to Telford Central.
taxi
Approx. 1 hr 24 min by road to Telford International Centre; Longer transfer; useful if a Manchester routing or fare is materially better.
Weather
Late February in Loughborough is still winter: expect cold, damp days and early darkness, so build indoor waiting time into transfers between hotels and the venue. Open-Meteo air-quality data for the Loughborough area showed low particulate levels (PM2.5 about 2.8 µg/m³, PM10 about 4.2 µg/m³) at forecast time, which is not an on-site measurement; sensitive travellers should check local advisories.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
UK mobile networks offer prepaid SIM and eSIM options for visitors; venue Wi‑Fi availability varies - confirm with the organiser.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business dress
Smart casual is the norm at UK youth-sport and education events; bring a lanyard-friendly layer for warm exhibition halls.
Currency and payments
Prices are in pounds sterling (GBP); contactless card payment is standard at venues, cafes and rail ticket machines.
Arrival
Allow extra time on the first morning for badge collection and to orient yourself around the hall layout.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: BHX
Google Flights captures for 24 Feb 2027 show a range of routings into Birmingham BHX, several with one stop. New York JFK options included Aer Lingus via Dublin (9 hr 50 min) and Air France/Delta via Paris; Singapore SIN options included SWISS via Zurich (16 hr 5 min) and Emirates via Dubai (17 hr 10 min); Sydney SYD routings ran via Dubai (23 hr 45 min) or Doha (25 hr 20 min). London Heathrow to BHX searches returned connecting KLM itineraries in the 3.5-5 hour band. Poll live fares before booking; captures give schedules, not guaranteed prices.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Birmingham Airport (BHX): Approx. 48 min by road to Telford International Centre; Manchester Airport (MAN): Approx. 1 hr 24 min by road to Telford International Centre. Allow road or rail time to Telford International Centre; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Telford International Centre: Loughborough: Burleigh Court Conference Centre and Hotel; Loughborough: Elite Athlete Centre and Hotel; Loughborough: The Link Hotel.
Ride-hail: Ride-hailing apps are commonly used in Loughborough; confirm local availability before travel.
Public transit: Rail is the practical public-transport option: Birmingham International and Birmingham New Street both connect to Telford Central, from where the International Centre is a short onward hop. Use National Rail or Transport for West Midlands journey planners to check timings for 24 Feb 2027.
Parking: On-site parking is available at Telford International Centre; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: February 2027
Temperature: Typically cold late-February conditions in the English Midlands; check a forecast close to travel for exact daytime highs and overnight lows.
Seasonality: Winter rainfall and occasional wind are normal for late February in Leicestershire; carry a waterproof layer and expect wet pavements between car parks, stations and entrances.
Packing: Pack warm layers, a waterproof outer shell and comfortable waterproof footwear; indoor halls are heated, so layers you can remove work better than one heavy coat.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Youth Sport Trust: Annual Conference Exhibition usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Confirm your hotel booking for the 23-25 February 2027 window in Loughborough and check the cancellation policy.
Book advance rail tickets to Loughborough station; fares from Birmingham, Leicester and London are usually cheapest well in advance.
Check your registration confirmation and badge collection details; confirm whether the event is open to non-members or trade-only.
Download the programme and plan which sessions to attend; check whether any sessions require pre-booking.
Check the Met Office forecast for Loughborough and pack a waterproof layer plus warm mid-layers for late February.
Arrange an airport transfer from Birmingham (BHX) or Manchester (MAN), or confirm parking at the venue; allow extra time for dark, damp winter driving.
Download tickets to your phone, screenshot venue maps and plan walking routes from Loughborough railway station or the town centre.
Charge devices, pack business cards and a notebook, and set an early start for badge collection and security.
Arrive 30-45 minutes early; allow time for bag checks and walking to session rooms.
Registration and hall orientation at Telford International Centre
Supplier meetings and product demos
Final negotiations and follow-up
Youth Sport Trust: Annual Conference Exhibition registration concourse
Telford International Centre
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Telford International Centre
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether Youth Sport Trust: Annual Conference Exhibition fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Youth Sport Trust: Annual Conference Exhibition, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Sports equipment and gear for youth programs and Training and coaching resources solutions and benchmarking suppliers at Youth Sport Trust: Annual Conference Exhibition in Loughborough.
Min. budget
$418.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Sports equipment and gear for youth programs and Training and coaching resources products who need qualified meetings with the event's trade audience.
Min. budget
$1,881.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Loughborough show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
2 more alternate names hidden
Trust footer
1
References
1
Publishers
0
Date checked
Youth Sport Trust
Display a free company card at your booth, or share your professional card on the show floor.