Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Younger 2027 Kickoff is a two-day event where the longevity community gathers to explore the latest advancements in biological aging. Attendees will experience keynotes from leading researchers, hands-on workshops, and a curated expo featuring innovative longevity tools.
This event is open to all, providing a unique opportunity to connect with experts and competitors in the field. Younger 2027 Kickoff takes place in San Francisco, United States.
TL;DR
- 1Dates and Venue: Younger 2027 Kickoff takes place on January 11-12, 2027 at Fort Mason, San Francisco.
- 2Scale and Focus: This event gathers leaders in the longevity field for keynotes, workshops, and an expo.
- 3Organiser: Hosted by NeuroAge Therapeutics, a pioneer in brain health and longevity research.
- 4Buyer Authority: Attendees include researchers, clinicians, and competitors focused on biological aging.
- 5Entry / Access: Open to all with various ticket options, including in-person and virtual attendance.
Why visit
Attending the Younger 2027 Kickoff offers invaluable insights into the latest research and practices in longevity. Network with leading experts and competitors, participate in workshops, and explore innovative products at the expo. This is a unique chance to engage with the community dedicated to advancing healthspan and lifespan.
Why exhibit
Exhibiting at the Younger 2027 Kickoff allows companies to showcase their products to an engaged audience of longevity enthusiasts and professionals. Gain visibility among key decision-makers in the field and connect with potential partners and customers. This event provides a platform to demonstrate your innovations in biological aging and health optimization.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Researchers in longevity and aging science
Healthcare professionals focused on preventive medicine
Biohackers interested in personal health optimization
Industry leaders in health technology and innovation
Investors looking for opportunities in longevity startups
Consumers interested in health and wellness advancements
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Companies offering longevity-related products and services
Health technology firms focused on diagnostics and biomarkers
Research institutions presenting their latest findings
Startups innovating in the field of aging and health
Wellness brands targeting health-conscious consumers
Pharmaceutical companies developing age-related therapies
Product categories
Key solution areas showcased across the event.
Biological age testing and assessment tools
Health optimization technologies and apps
Nutritional supplements for longevity
Wearable devices for health monitoring
Functional medicine services and products
Research publications and educational materials
Location & Facilities
Venue
Fort Mason
135 Mississippi St, San Francisco, CA, USA 94107
Facilities
Parking
Fort Mason in San Francisco typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Fort Mason in San Francisco typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Fort Mason for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
General admission
Competitor entry for in-person or virtual participation.
999General admission
Ultra Competitor entry with expanded diagnostics.
4499General admission
Kickoff Pass for general admission.
199General admission
Virtual Pass for livestream access.
29.99
Who runs the show
Organisers
NeuroAge Therapeutics
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
San Francisco, United States
Why it matters
Attending Younger 2027 Kickoff on 2027-01-11 to 2027-01-12 in San Francisco lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
San Francisco
Primary international gateway serving San Francisco.
to venue
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
HI San Francisco Fisherman's Wharf Hostel
budget
Fisherman's Wharf / Fort Mason edgeHostel with free Wi-Fi, breakfast and kitchen access in some rooms, listed among properties near Fort Mason. Approximate January 2027 night band shown; confirm room type, shared versus private, and live rates before booking.
Samesun San Francisco
budget
Fisherman's Wharf / Lombard corridorBudget hotel with free Wi-Fi, breakfast and a smoke-free policy. Approximate January 2027 night band; the walk to Fort Mason is manageable but hilly in places, so check the exact address against the pavilion entrance.
Days Inn by Wyndham San Francisco - Lombard
budget
Lombard Street corridorMotor-lodge style property with free breakfast, free Wi-Fi and parking, plus an airport shuttle listed in the capture. Approximate January 2027 night band; the Lombard corridor is a bus or short rideshare ride from Fort Mason rather than a waterfront walk.
Holiday Inn Express & Suites San Francisco Fishermans Wharf by IHG
midscale
Fisherman's WharfMidscale chain property listed among hotels near Fort Mason in the January 2027 stay search, guest rating 4.2. Approximate January 2027 night band; expect the top of the range during event week and book a flexible rate where possible.
Local transport
Get around the city with these convenient transport options.
BART (airport rail)
Estimated costApprox. USD 10-12 one way including the SFO airport surcharge; confirm the current fare at the station
Best forSFO Airport station to Embarcadero or Powell Street, San Francisco
BART runs directly from the SFO terminal into downtown San Francisco in roughly 30 minutes. From Embarcadero or Powell Street, transfer to Muni for the final leg to Fort Mason. A Clipper card or mobile Clipper pass avoids paper-ticket queues.
Muni bus or streetcar
Estimated costApprox. USD 2.75 for a single Muni ride; a day pass is roughly USD 5-6; confirm current fares
Best forDowntown San Francisco to Fort Mason along the waterfront
Muni routes 30 Stockton and 43 Masonic run closest to the Fort Mason district, with the 30 useful from North Beach and Fisherman's Wharf. Allow 20-30 minutes from downtown plus a short walk into the Fort Mason Center campus.
rideshare or taxi
Estimated costApprox. USD 45-70 one way by taxi or rideshare, higher in surge pricing
Best forSFO to Fort Mason, San Francisco
Roughly 30-45 minutes depending on traffic on US-101 and through the city. Use the designated rideshare pickup level at SFO and expect event-week surge pricing around the evening programme.
rideshare (in-city)
Estimated costApprox. USD 8-14 for a short in-city ride; confirm in-app before booking
Best forFisherman's Wharf or Lombard Street hotels to Fort Mason Center
Useful in rain or with luggage, but the walk along the waterfront from the Wharf cluster is often faster than waiting for a car during the morning arrival window.
parking
Estimated costApprox. USD 15-25 per day in the Fort Mason Center lots; confirm posted rates on arrival
Best forFort Mason Center parking lots
On-site parking exists at Fort Mason but capacity is limited when a pavilion event is running. Arrive early, or park in the Marina district and walk in. Do not assume event-rate validation.
walking
Estimated costFree
Best forFisherman's Wharf and Marina district hotels to Fort Mason Center
The waterfront hotels between Fisherman's Wharf and the Marina are a 10-20 minute walk from the Fort Mason pavilions. It is flat along the waterfront path but exposed to wind and rain, so plan for January weather.
taxi
Estimated costApprox. USD taxi/rideshare from SFO to venue (estimate; confirm before travel)
Best forSan Francisco (SFO) to Fort Mason
Primary international gateway serving San Francisco.
Weather
January is San Francisco's coolest and wettest stretch of the year. Expect daytime highs around 13-15 C and overnight lows around 7-9 C, with damp mornings, occasional rain fronts and fog rolling in off the Pacific. The Fort Mason waterfront feels colder and windier than inland neighbourhoods, so pack a waterproof shell, a warm mid-layer and closed shoes for the walk between pavilions. Rainfall is usually showery rather than all-day, but two-day totals can still disrupt outdoor queues. Check a local forecast 48 hours before travel and confirm whether the organiser has covered waiting areas at the pavilion entrances.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
U.S. mobile networks are operated by AT&T, T-Mobile and Verizon, all with strong coverage across San Francisco including the Fort Mason waterfront. The simplest option for international delegates is to buy an eSIM before departure, which avoids roaming charges and gives a U.S. number for rideshare and restaurant bookings. Venue Wi-Fi at Fort Mason is not documented in the captures, so plan a cellular backup for demos, badge scanning and live note-taking. Power sockets in the U.S. are 120 V with Type A or Type B plugs, so bring a converter for European, UK or Asian devices. If you are presenting data dashboards, test tethering in the pavilion before your session rather than relying on conference Wi-Fi.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business dress
California business casual is the default at life-science and longevity meetings. A blazer over a shirt or a smart knit is enough for Fort Mason sessions unless a specific sponsor dinner is flagged formal. Bring a waterproof outer layer, because the pavilions sit on an exposed waterfront and attendees move between buildings.
Arrival and badges
Collect your badge early on day one. Fort Mason Center is set back from the main transit spine, and the campus is spread across several buildings, so allow extra time from downtown or Fisherman's Wharf hotels rather than cutting the opening session close.
Tipping
U.S. norms apply across San Francisco: 18-20 percent at sit-down restaurants, a dollar or two per drink at the bar, and a small tip for hotel housekeeping. Rideshare apps handle gratuity in-app, but taxi drivers still expect a tip on the card reader or in cash.
Coffee and meeting culture
San Francisco runs on third-wave coffee, and nearby North Beach and Marina cafes are common spots for a follow-up meeting. If you are hosting a partner, book a table rather than assuming walk-in space during the morning rush.
Conversation norms
This is a technically dense research community. Expect direct questions on assay validation, cohort size and publication status. Answer with what you can defend and name the next data point you will share, rather than deflecting with marketing language.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: SFO
Book into SFO unless an Oakland or San Jose routing is materially cheaper after adding the transfer. For the 11-12 January 2027 dates, plan to arrive Sunday 10 January and depart Wednesday 13 January to avoid a rushed Monday morning arrival. The Google Flights capture showed New York-San Francisco fares as currently high for 11 January 2027, London-San Francisco as typical, and a cheaper Tokyo-San Francisco window of 14-17 January 2027 at roughly USD 811, which sits after the event and is useful mainly as a price reference. For long-haul routes, the capture indicated the cheapest booking window was usually up to five months before departure, so booking in the northern autumn of 2026 is reasonable. Fares and availability change constantly; confirm live pricing before purchase and check baggage rules for a two-day business trip.
Visa
Visitors travelling to the United States for a conference or exhibition typically enter under a B-1 business visitor visa or, where eligible, the Visa Waiver Program. Confirm your specific eligibility with the U.S. Department of State before booking.
Processing: Varies by nationality; apply several weeks before travel.
Visa-waiver eligibility and B-1 interview timelines vary by nationality; the extension captures did not return a working U.S. government visa page, so verify with the U.S. Department of State and your local embassy or consulate.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: San Francisco (SFO): Primary international gateway serving San Francisco.. Allow road or rail time to Fort Mason; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Fort Mason: Fisherman's Wharf / Fort Mason edge: HI San Francisco Fisherman's Wharf Hostel; Fisherman's Wharf / Lombard corridor: Samesun San Francisco; Lombard Street corridor: Days Inn by Wyndham San Francisco - Lombard.
Ride-hail: Uber and Lyft both operate across San Francisco, including the Fort Mason waterfront. From SFO, follow airport signage to the designated rideshare pickup level and expect roughly USD 45-70 to Fort Mason, higher during surge pricing or the Monday morning arrival peak. Short in-city trips between Fisherman's Wharf hotels and the Fort Mason pavilions usually run USD 8-14. Pickup and drop-off at Fort Mason can be congested when a pavilion event is loading in or out, so set the pin at the main entrance rather than a service road. If rain is heavy, book the car before you leave the session hall rather than waiting outside. Confirm the fare in the app before booking and share your trip with a colleague if you are travelling alone late at night.
Public transit: BART is the backbone of the airport journey: the SFO station connects directly to downtown San Francisco in roughly 30 minutes, with Embarcadero and Powell Street the most useful exits for onward Muni connections. From there, Muni routes 30 Stockton and 43 Masonic serve the Fort Mason area, with a short walk into the Fort Mason Center campus from the nearest stops. A single Muni ride is roughly USD 2.75 and a day pass roughly USD 5-6, but confirm current fares. Use a Clipper card or mobile Clipper pass to move between BART, Muni and Caltrain without buying separate tickets. Allow 60-75 minutes from SFO to the venue door with luggage, and more in the evening peak. Check Muni service alerts on the day, since waterfront routes can be diverted for events or weather.
Parking: Fort Mason Center has on-site parking lots, but capacity is limited when a pavilion event is running and the lots are shared with other cultural tenants. Expect approximate daily rates in the USD 15-25 range and confirm posted rates on arrival. Arriving 45-60 minutes before the opening session improves your chances of finding a space; otherwise park in the Marina district and walk 10-15 minutes to the pavilions. Do not assume event-rate validation or reserved attendee parking unless the organiser confirms it in writing. If you are driving from outside San Francisco, build in extra time for bridge traffic and for the one-way street pattern around Fort Mason.
Weather
Plan and pack for the event climate.
Month: January 2027, the coolest and wettest month of the San Francisco year
Temperature: Daytime highs typically around 13-15 C (55-59 F), overnight lows around 7-9 C (45-48 F); the Fort Mason waterfront can feel several degrees colder in wind and rain
Seasonality: Peak of the winter rainy season. Short rain spells and morning fog are common through the two-day run, and the waterfront location is more exposed than downtown. Rain is usually showery rather than continuous, but carry a compact umbrella and a waterproof layer for the walk between pavilions.
Packing: Pack a waterproof outer shell, a warm mid-layer, closed shoes with grip for wet waterfront paths, and a compact umbrella. Indoor halls at Fort Mason can be drafty near the piers, so a scarf or light fleece is useful during long sessions. Bring a small day bag that keeps a laptop and notebook dry, and consider a spare pair of socks if you are walking from Fisherman's Wharf in the rain.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Younger 2027 Kickoff usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm your registration tier and pass type — The capture lists a USD 199 Kickoff Pass, a USD 29.99 Virtual Pass and USD 999 / USD 4,499 competitor entries. Check neuroagetx.com for current inclusions, transfer rules and whether competitor tracks require extra submission material.
T-2
Book flights into SFO and lock the two-night stay — 11-12 January 2027 is a Monday-Tuesday run, so most delegates arrive Sunday 10 January and leave Wednesday 13 January. SFO is the primary gateway; Oakland (OAK) and San Jose (SJC) are secondary options with longer transfers.
T-3
Check visa or ESTA eligibility — Visa Waiver Program passport holders normally use ESTA; everyone else typically needs a B-1 business visitor visa. Apply before paying for non-refundable travel.
T-4
Reserve a Fisherman's Wharf or Marina district hotel — Properties between Fisherman's Wharf and the Marina are a 10-20 minute waterfront walk from Fort Mason, which removes daily rideshare costs. Book early because January is a compressed corporate travel window in San Francisco.
T-5
Plan the SFO arrival transfer — BART plus Muni is the cheapest route, roughly 60-75 minutes with luggage. A taxi or rideshare is roughly 30-45 minutes and USD 45-70 depending on traffic.
T-6
Pre-load a Clipper card or mobile transit pass — Clipper covers BART and Muni, including the airport surcharge on the SFO BART station. Load enough for arrival day and any evening trips away from the waterfront.
T-7
Map the Fort Mason pavilion layout — Fort Mason Center spreads across several buildings on the waterfront. Ask the organiser which building hosts registration and the main stage so you are not crossing the campus in the rain on day one.
T-8
Draft your meeting list and research agenda — This is a small-format research kickoff, not a broad expo. Target biomarker, brain-age and longevity investment contacts in advance, and note which competitor tracks or diagnostics sessions you want to follow.
T-9
Check the January weather and pack layers — Expect daytime highs around 13-15 C with rain spells and waterfront wind. A waterproof shell, warm mid-layer and closed shoes matter more than formal business wear.
T-10
Confirm badge collection details and session start time — Productive day one depends on picking up your badge before the opening session. Check the official schedule page for the published doors and registration opening time.
T-11
Travel day and early badge pickup if offered — If you land Sunday, collect your badge the same afternoon where possible. Fort Mason is off the main transit spine, so leave buffer time on Monday morning.
T-12
Arrive 30-45 minutes before the opening session — Allow time for the waterfront walk from your hotel, security or front-desk check-in, coffee and finding your seat in the main hall.
T-13
Capture follow-up notes the same evening — Two days goes quickly in a research community where the value is in named collaborators. Log who you met and what data or paper they referenced while it is fresh.
T-14
Send follow-ups and review the virtual archive — The Virtual Pass tier suggests recorded or streamed content. Check what session material remains accessible after 12 January.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Fort Mason
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Younger 2027 Kickoff registration concourse
Fort Mason
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Fort Mason
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$350.00
- Per diem × 2$150.00
Estimated total$500.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 999 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 999 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Younger 2027 Kickoff fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Answers
Frequently asked
When and where is the Younger 2027 Kickoff?
The event runs 11-12 January 2027 at Fort Mason in San Francisco, United States.
Which airport should international delegates fly into?
San Francisco International Airport (SFO) is the primary international gateway; Google Maps directions from SFO to Fort Mason were generated for this event, and same-day flight searches from London, New York, Tokyo, Singapore, Sydney and Dubai all route into SFO.
Do I need a visa to attend from outside the United States?
Most business visitors enter the U.S. on a B-1 visa or through the Visa Waiver Program if eligible. Confirm nationality-specific rules with the U.S. Department of State and allow extra weeks for an interview slot if a visa is required.
Where should I stay near Fort Mason?
Google Hotels returned 215 properties near Fort Mason for 11-12 January 2027, with budget picks including HI San Francisco Fisherman's Wharf Hostel, Samesun San Francisco and Days Inn by Wyndham San Francisco - Lombard, and midscale options such as Holiday Inn Express & Suites San Francisco Fishermans Wharf by IHG.
What is the weather like in San Francisco in January?
January sits in the heart of the rainy season, with daytime highs around 13-15 C and overnight lows around 7-9 C; the Fort Mason waterfront feels colder and windier than inland districts, so pack a waterproof layer and closed shoes.
How do I get from SFO to Fort Mason?
A rideshare or taxi takes roughly 30-45 minutes depending on traffic, while BART plus Muni toward Fisherman's Wharf is the transit option; hotels in the Fisherman's Wharf cluster are a short walk from the venue.
Glossary
- Longevity biotech
- The drug-discovery and diagnostics segment focused on extending healthspan rather than only treating single diseases. At the Younger 2027 Kickoff this is the core scientific frame: programme sessions and competitor tracks are built around ageing biology, biomarkers and intervention candidates.
- Healthspan
- The number of years a person spends in good health, as distinct from total lifespan. Longevity investors and founders use it as the key outcome metric, and it is the reason the Kickoff mixes clinical biomarker data with therapeutic pipeline discussion.
- Neuroage
- Brain-age and neurological biomarker research, the framing topic tied to the organiser's neuroagetx.com domain. In practice it covers imaging, cognitive testing and blood-based markers used to estimate how a brain is ageing relative to chronological age.
- Biomarker
- A measurable biological signal, such as a blood protein, epigenetic clock value or imaging readout, used to track ageing or a treatment response. Expect biomarker validation and assay standardisation to come up repeatedly in the Kickoff's competitor and diagnostic tracks.
- Kickoff
- The season-opening convening format for this research and investment community. The January 2027 San Francisco edition is positioned as the start-of-year gathering where the Younger programme's mission set and competition tracks are launched.
- Competitor entry
- The participant tier for teams entering the Younger competition rather than attending as general audience. The listing captures a USD 999 standard competitor entry and a USD 4,499 Ultra Competitor entry with expanded diagnostics.
- Kickoff Pass
- The general admission ticket tier for the January 2027 San Francisco Kickoff, listed at USD 199 per person in the pricing capture. Check the official neuroagetx.com event page before purchase in case tiers or inclusions change.
- Virtual Pass
- A remote attendance tier listed at USD 29.99 for livestream access to the Kickoff. Useful for international researchers who cannot travel to Fort Mason for the two-day run.
- Fort Mason
- The waterfront former military post in San Francisco that now houses Fort Mason Center for Arts and Culture and its event pavilions. The venue district sits between Fisherman's Wharf and the Marina, which is why most attendee hotels cluster along those corridors.
- B-1 visa
- The U.S. business visitor visa category that covers conference attendance, professional meetings and contract discussions. International delegates who are not eligible for the Visa Waiver Program normally use B-1 for a two-day research kickoff.
- ESTA
- The electronic travel authorisation used by Visa Waiver Program passport holders instead of a visa for short U.S. business or leisure trips. Apply before booking non-refundable flights and confirm your passport is VWP-eligible.
- Clipper card
- The reloadable transit card used across Bay Area systems including BART, Muni and Caltrain. A Clipper card or mobile Clipper pass is the simplest way to pay for the SFO to Fort Mason journey without buying paper tickets at each transfer.
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Also known as
Alternate names and search phrases for this event.
- Younger 2027 Kickoff San Francisco 2027
- Younger San Francisco 2027
- Kickoff 2027
- San Francisco United States
- Health & Wellness San Francisco 2027
- Health & Wellness Conference San Francisco
- Biological age testing and assessment tools
- Health optimization technologies and apps
- Nutritional supplements for longevity
- Wearable devices for health monitoring
2 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.