Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Young is an educational and career fair taking place from 12-14 November 2026 at Lariofiere, Erba, Italy, focusing on student orientation and career opportunities.
Dates
12–14 Nov 2026
City / country
Erba, IT
Venue
Lariofiere
Event overview
Young is a national fair dedicated to educational orientation, connecting students, families, schools, universities, and businesses. This event offers a unique opportunity to discover study paths, job opportunities, and new skills in a dynamic environment.
Attendees can engage in workshops, conferences, and networking activities designed to help them make informed decisions about their future. Young takes place in Erba, IT.
TL;DR
Young at LarioFiere in Erba is a one-day orientation decision made practical: students nearing the end of upper secondary school can compare licei, technical and vocational institutes, ITS Academies, universities and regional training centres in the same halls, instead of stitching together open days across Lombardy.
A stand at Young puts a school, ITS Academy, university department or vocational provider in front of Lombardy families while they are still comparing options, not after enrolments are settled. Open to students, families, educators, and career advisors.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Viale Resegone, Erba (CO)
Lariofiere in Erba typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Lariofiere in Erba typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Lariofiere for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2026-11-12 to 2026-11-14, Young in Erba covering Educational programs and courses, Career development resources, Workshops and training sessions, Networking opportunitie gives trade buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Main long-haul gateway for Lombardy. Malpensa Express trains run to Milano Centrale and Milano Cadorna, where you connect to the Trenord Milan-Asso line for Erba; a direct car transfer is the practical option for exhibitors with stand material
Approx. 65-75 km by road
to venue
Approx. 60-80 min by car or transfer to Erba (estimate; confirm traffic)
by car
Closest Milan airport to the city centre and useful for domestic and European flights. Route to Erba by taxi or car via the eastern ring roads and SS639, or bus 73 into Milan then metro and the Milan-Asso rail line
Approx. 55-65 km by road
to venue
Approx. 60-80 min by car (estimate; confirm traffic)
by car
Milan Bergamo Orio al Serio Airport (BGY)
Low-cost carrier hub east of Milan. Shuttle coaches run to Milano Centrale, from where Trenord trains on the Milan-Asso line reach Erba; by car the A4 and SS639 route passes Como-side traffic. Useful when fares into Malpensa are high
Approx. 55-70 km by road
to venue
Approx. 60-85 min by car (estimate; confirm traffic)
by car
A range of accommodation options near the venue and across key areas.
Hotel Da Vinci Milano
USD 150–190 / night
Breakfast chargeable, free Wi-Fi, chargeable parking, air conditioning, pet-friendly, bar and restaurant; guest rating around 3.9 from roughly 7.8K reviews. Milan base rather than an Erba property, so budget a return rail fare on the Milano Cadorna to Asso line or a car transfer of about an hour.
Corte Milano
USD 150–190 / night
Breakfast chargeable, free Wi-Fi and free parking, air conditioning, pet-friendly, bar, kitchen in some rooms, accessible, business centre. Free parking makes this workable for a driving exhibitor; allow about an hour by road to the Erba fairground.
AN Park Hotel Milano Settala
USD 150–190 / night
Breakfast chargeable, free Wi-Fi and free parking, air conditioning, pet-friendly, fitness centre, bar and restaurant; capture listed a 16% discount against the usual rate. Eastern ring-road position points toward the A4 and SS639 route to Erba rather than the Milan rail stations.
Combo, Milano
USD 95–122 / night
Breakfast chargeable, free Wi-Fi, air conditioning, pet-friendly, parking, bar, restaurant, accessible; tagged with an excellent location score. Cheapest captured option for a student or teacher group budget, with a rail-plus-bus transfer to LarioFiere on show morning.
Hotel Tiffany Milano
USD 150–190 / night
Free breakfast listed among the amenities; guest rating around 3.7. Breakfast included lowers the daily spend but the property still requires a Milan-to-Erba transfer. Compare against Como or Lecco lodgings at booking, since captures returned Milan properties only.
Get around the city with these convenient transport options.
Airport rail (Malpensa Express)
Runs to both Milano Centrale and Milano Cadorna; Cadorna is the same station used by the Trenord Milan-Asso line toward Erba, so a Cadorna-bound train usually shortens the connection. Buy before boarding and validate.
Regional rail (Trenord)
This is the practical rail route into Erba. Check the last evening departure before committing to a Milan hotel, because services thin out after the commuter peak.
Coach / long-distance bus
Rome2Rio lists coach links between Milan and Erba LarioFiere from about EUR 9; check the show-week timetable and whether the stop is at the fairground or in Erba town.
Airport shuttle bus
Several operators run Malpensa to Milano Centrale shuttles; compare pickup terminals and allow for traffic on the motorway spur before an onward train to Erba.
Taxi
The most practical direct option for exhibitors with stand material. Milan taxi flat rates apply inside the city, not to Erba, so agree the intercity price before setting off.
Taxi
Shorter distance than Malpensa but slower through the eastern Milan ring roads at peak. Travelling by rail from Linate needs a bus into the city first, so a direct car suits tight arrival windows.
Taxi
Bergamo sits east of the Erba lake belt, so the road transfer is shorter than from Malpensa when traffic is light. Ask for the SS639 route rather than a Milan-bound motorway loop.
Local bus
Local Como-province buses connect Erba station with the fairground area. Buy tickets at a tabacco shop or via the operator app before boarding where machines are absent.
Weather
Erba sits in the Lombardy pre-Alpine belt between Lake Como and the Brianza hills, where November brings cool, damp days, low cloud and morning mist over the lake basin. Captured Open-Meteo air-quality output for the Erba coordinates near the show period showed good air (US AQI around 34, PM2.5 about 1.2 micrograms per cubic metre), so outdoor walks between the halls and the lakeside are comfortable for most visitors. Fog can slow the SS639 approach road early in the day, so allow extra driving time; sensitive travellers should still check local advisories day by day.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Italian networks (TIM, Vodafone, WindTre, Iliad) give solid 4G and 5G coverage in Erba town and along the Milan-Como rail corridor, with weaker signal in the wooded hills above the lake and inside steel-framed exhibition halls. EU visitors usually roam on their home tariff; visitors from outside the EU should buy a prepaid SIM or eSIM data plan at Malpensa or in Milan before heading north. Download the LarioFiere plan, your registration QR code and rail tickets for offline use, and ask at the info desk about venue Wi-Fi availability and any password.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
School-group etiquette at an Italian orientation fair
Classes usually move in supervised groups, with the teacher deciding the route and the students collecting material at each stand. If you are a family visiting independently, approach a stand when the group clears rather than cutting in, and use the quieter late-morning or early-afternoon windows for longer conversations.
Language on the stand
Italian is the working language with state schools, ITS Academies and regional training providers. Universities with English-taught programmes and study-abroad exhibitors usually have English-speaking staff, so ask directly rather than assuming. A printed list of your questions in Italian helps at busy stands.
Coffee and lunch timing
Erba and the Como belt run on Italian hours: bars serve coffee from early morning, many close for a break in the afternoon, and lunch sits later than in northern Europe. Eat before the busiest early-afternoon slot or plan a short break after the school groups pass, because nearby bars get crowded.
Credentials and lead handling
Bring your badge or registration confirmation, and for exhibitors a printed GDPR-compliant consent form in Italian. Italian families often prefer a printed course sheet to a QR code alone, so keep paper backups at the stand and a clear follow-up promise for anyone who leaves an email address.
Evenings around Erba and Lake Como
Erba and the nearby lakeside towns are quiet on weekday evenings outside the summer season. Restaurants in Erba town and along the Como shore usually need a booking for groups, and the last useful trains back toward Milan leave before late evening, so fix dinner and return travel before the show day ends.
Practical safety and payments
The European emergency number 112 works across Italy for police, ambulance and fire. Cards are widely accepted in Erba and Milan, but keep some euro coins for local buses, station machines and small bars. Validate every paper transit ticket on boarding; inspectors fine unstamped tickets, and validation is the traveller's responsibility, not the driver's.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: MXP
Captured flight results for a 12 November 2026 arrival at Milan Malpensa show economy fares described by Google Flights as currently typical for each origin, with taxes and fees included for one adult and optional bags excluded. London has a cheaper Luton alternative alongside the nonstop British Airways service of about two hours five minutes, so compare secondary London airports before booking. New York JFK nonstops run from about seven hours thirty-five minutes, Dubai nonstops about seven hours five minutes with one-stop options via Istanbul, Zurich, Munich and Bahrain, and Singapore nonstops about thirteen hours forty minutes with connections via Bahrain, Istanbul and Dubai. Long-haul arrivals should plan a full day before the first show morning, because Malpensa to Erba adds another two to three hours by rail or about an hour by car. Linate is the better arrival point for European and domestic connections into Milan, and Bergamo Orio al Serio can undercut both on low-cost fares if you accept the coach or car transfer onward.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Milan Malpensa Airport (MXP) (MXP): Approx. 60-80 min by car or transfer to Erba (estimate; confirm traffic); Milan Linate Airport (LIN) (LIN): Approx. 60-80 min by car (estimate; confirm traffic); Milan Bergamo Orio al Serio Airport (BGY) (BGY): Approx. 60-85 min by car (estimate; confirm traffic). Allow road or rail time to Lariofiere; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Lariofiere: Milan city, roughly 50 km from Erba LarioFiere: Hotel Da Vinci Milano; Milan city, roughly 50 km from Erba LarioFiere: Corte Milano; Settala, east of Milan, roughly 55 km from Erba: AN Park Hotel Milano Settala.
Ride-hail: Ride-hailing in the Erba area is thin, so do not count on an app car appearing at the fairground gate. Uber operates a limited Milan service rather than a full Como-province network, and local coverage comes mainly from taxi apps such as FreeNow and itTaxi plus Erba and Como taxi cooperatives. Book a return trip in advance for show evenings, especially if you are staying in Milan and need to catch a Trenord train on the Milan-Asso line, and confirm the fare or a fixed quote before the car moves.
Public transit: The useful rail spine is the Trenord Milano Cadorna to Asso line, which stops at Erba; from Erba station the LarioFiere ground is a short local bus or taxi ride, so allow 15-25 minutes for the last leg. At the Milan end, ATM runs metro, tram and bus services, with a 90-minute urban ticket costing about EUR 2.20 and needing validation on boarding. Malpensa Express links the airport to Milano Centrale and Milano Cadorna, the same station pair that feeds the Erba line. Around Erba and Como province, ASF Autolinee operates local buses; buy tickets at a tabacco shop or through the operator app before boarding. On weekday mornings the A9, A36 and SS639 corridors carry commuter traffic, so build a buffer into coach transfers and check the last evening train before booking a Milan hotel.
Parking: LarioFiere has parking on and around the fairground and is the normal arrival point for school coaches and family cars, with coach movement typically separated from car parking. Agree a pick-up point and time with your driver before the group splits up, because mobile signal can be patchy around the halls. Venue parking charges and barrier rules are set locally, so confirm the current rate on the LarioFiere or young.co.it site. Arrive 30-45 minutes before your first appointment on busy school-visit mornings, when the Erba approach roads and the SS639 slow down.
Plan and pack for the event climate.
Month: November 2026 (confirm exact Young dates on young.co.it)
Temperature: Late-autumn pattern for Erba and the Como pre-Alps: daytime highs typically around 9-14 C, night lows around 3-8 C, and colder readings on clear nights in the lake basin. These are climatological ranges rather than a forecast, so check a seven-day forecast for Erba before packing.
Seasonality: November is one of the wetter months around Erba, with roughly 10-13 rain days typical for the period, frequent overcast spells and morning fog forming over the lake and the valley approach roads. Rain usually arrives in showery bands rather than all-day downpours, but the fairground walk from the car parks is exposed, so plan for a wet arrival and allow extra driving time in fog.
Packing: Pack a waterproof jacket with a hood, layers for a cool-to-chilly range, water-resistant shoes for the walk from the LarioFiere car parks to the halls, and a compact umbrella for the lakeside. Indoor halls are heated and crowded with school groups, so choose a light mid-layer you can remove during the day. Add a power bank, a refillable water bottle and a folder for catalogues, since bags fill quickly at an orientation fair.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Young usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
confirm the exact Young opening dates and daily hours on young.co.it and put them in the family calendar.
ask your school whether the class visit needs an organiser group registration or an individual badge.
agree a shortlist of institutions you actually want to see, split by study area, and drop the rest.
write three questions per shortlisted stand, for example admission test dates, PCTO partners or scholarship deadlines.
download the LarioFiere site plan and mark the halls for universities, ITS Academies and vocational providers.
check whether any exhibition sessions or guidance talks need separate booking and reserve a seat if so.
plan the journey - Trenord Milano Cadorna to Asso line to Erba, or coach and car via the SS639 - and note the last return service.
confirm who travels with you and whether parents or teachers need a separate registration.
prepare a one-page student profile with subjects, grades and interests to hand to counsellors.
charge a power bank and download offline maps and tickets in case mobile data drops inside the halls.
check the weather for the Como pre-Alps and pack a waterproof layer and comfortable shoes for the car park walk.
print or screenshot registration confirmations and put the meeting point for a coach group in writing.
pre-book any one-to-one counselling or test-preparation slot you want and note the stand number.
pack catalogues bag, notebook, ID and a refillable water bottle; set an early alarm for a school-coach departure.
Show day: arrive 30-45 minutes before the first appointment, collect material in one sweep, then use the last hour for the stands you missed.
Registration and hall orientation at Lariofiere
Supplier meetings and product demos
Final negotiations and follow-up
Young registration concourse
Lariofiere
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Lariofiere
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether Young fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Young, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Educational programs and courses and Career development resources solutions and benchmarking suppliers at Young in Erba.
Min. budget
$491.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Educational programs and courses and Career development resources products who need qualified meetings with the event's trade audience.
Min. budget
$2,209.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Erba show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
4 more alternate names hidden
Trust footer
3
References
1
Publishers
0
Date checked
Young
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