Yiwu Fair 2026, October 21-24, Yiwu, China, showcasing consumer goods.
Dates
21–24 Oct 2026
City / country
Yiwu, China
Venue
Yiwu International Expo Center
Time
8:30 AM – 5:00 PM
Event overview
The 32nd Yiwu Fair will take place from October 21 to 24, 2026, at the Yiwu International Expo Center.
This event is recognized as one of the largest and most influential consumer goods exhibitions in China, featuring over 4,500 international standard booths and attracting more than 180,000 buyers.
TL;DR
Visitors can explore a wide range of products, network with industry leaders, and discover new business opportunities. Location: Yiwu International Expo Center, China. Expected attendance: over 180,000 buyers. Networking opportunities and trade discussions.
Exhibitors gain access to a vast pool of potential buyers, increase brand visibility, and engage directly with key decision-makers. Expected attendance: over 180,000 buyers. The Yiwu Fair is a pivotal platform for global trade, connecting suppliers and buyers from various industries. It showcases the latest trends and innovations in consumer goods, making it essential for businesses looking to expand their market reach.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
9No. 59 Zongze East Road, Yiwu, China
Entrances & gates
Main Entrance
Food options
Cafeteria
On-site diningAttend
Ticket info
Badge collection
Badges can be collected at the venue from October 18-20.
Build-up & tear-down
How the last edition performed
Last edition
2025
Visitors: 200,000
Exhibitors: 2,000
Floor area: 100,000 sqm
Edition #: 31
Visitor countries: 100
This edition
2026
Visitors: 180,000
Exhibitors: 3,000
Floor area: 110,000 sqm
Next edition
Not announced yet
Impact
The 32nd Yiwu Fair will take place from October 21 to 24, 2026, at the Yiwu International Expo Center. This event is recognized as one of the largest and most influential consumer goods exhibitions in China, featuring over 4,500 international standard booths and attracting more than 180,000 buyers. The Yiwu Fair is a pivotal platform for global trade, connecting suppliers and buyers from various industries. It showcases the latest trends and innovations.
Audience quality
Visitors typically include Retail buyers looking for consumer goods, Wholesalers seeking new suppliers, Importers interested in sourcing products, Distributors aiming to expand their product lines. 32nd Yiwu Fair scheduled for October 21-24, 2026. Location: Yiwu International Expo Center, China. Expected attendance: over 180,000 buyers. Featuring 4,500 international standard booths. Yiwu Fair 2026 attracts an audience aligned with the organiser's published visitor positioning.
Exhibitor outcomes
Exhibitors gain access to a vast pool of potential buyers, increase brand visibility, and engage directly with key decision-makers. The fair provides a unique opportunity to showcase products in a competitive marketplace. Networking opportunities and trade discussions. The Yiwu Fair is a pivotal platform for global trade, connecting suppliers and buyers from various industries. It showcases the latest trends and innovations in consumer goods, making it essential for. Exhibitor categories include Manufacturers of.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Yiwu is the world's largest wholesale market for small commodities, and the Yiwu Fair is its flagship export sourcing event. The city's International Trade City holds tens of thousands of stalls across five districts, so attending the fair gives buyers access to one of the deepest and most price-competitive consumer-goods supply chains anywhere — from stationery, jewellery and hardware to seasonal decorations, kitchenware and packaging. Combined with Zhejiang's dense logistics and export infrastructure, the four-day fair plus the surrounding market makes this one of the highest-density sourcing trips a buyer can take in a single week.
Key trends shaping this market and its wider industry.
Digital buyer journeys
Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.
Sustainability in procurement
Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.
Automation and labour efficiency
Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.
Regional supply-chain resilience
Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.
Hybrid engagement models
Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.
Yiwu Fair sits inside a dense global circuit of consumer-goods sourcing shows. Buyers typically pair it with the autumn Canton Fair in Guangzhou (which runs immediately before) and with the Hong Kong gifts shows, while European buyers benchmark against Ambiente in Frankfurt.
Mid-April to early May
Canton Fair spring session plus the HKTDC spring gifts and houseware shows
Mid-October to late October
Canton Fair autumn session, followed by Yiwu Fair (21–24 October 2026)
Late January to early February
Ambiente, Frankfurt — European buyers and distributors
Peer-event dates and venue details shift each cycle — reconfirm on each organiser's own website before committing travel.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Closest airport and the most convenient arrival point; mainly domestic Chinese routes with limited regional international services — confirm current international connections before booking.
approx. 5–8 km
to venue
10–20 min off-peak
by car
Hangzhou Xiaoshan International Airport
Best long-haul gateway for most international visitors; frequent high-speed trains from Hangzhou East to Yiwu Railway Station.
approx. 150 km
to venue
2–2.5 hrs by road; approx. 1.5–2 hrs door-to-door via high-speed rail to Yiwu plus a short taxi
by car
Shanghai Pudong International Airport
Largest international gateway in the region; allow transfer time between Pudong and Hongqiao if continuing by rail.
approx. 300 km
to venue
3.5–4.5 hrs by road; approx. 3–3.5 hrs via high-speed rail from Shanghai Hongqiao
by car
Shanghai Hongqiao International Airport
Convenient if you can fly into Hongqiao — the high-speed rail station is in the same transport complex.
approx. 290 km
to venue
approx. 3 hrs by road; approx. 2–2.5 hrs by high-speed rail from the adjacent Hongqiao Railway Station
by car
Ningbo Lishe International Airport
Alternative Zhejiang gateway with some international services; useful when fares into Shanghai or Hangzhou are high.
approx. 170 km
to venue
approx. 2–2.5 hrs by road
by car
A range of accommodation options near the venue and across key areas.
Chain economy hotels; book early for the mid-to-late October window and reconfirm the specific branch location before paying.
Best balance of proximity and price for buyers; ask for a room away from the road side.
International-standard full-service options are limited in Yiwu — premium inventory sells out fastest during the fair and the overlapping Canton Fair season.
Get around the city with these convenient transport options.
Ride-hailing (DiDi)
DiDi is the dominant app in China; in-app foreign card payments can be unreliable, so link Alipay or WeChat Pay before arrival.
High-speed rail
About 45–60 minutes; add CNY 30–50 for the taxi onward to the venue.
High-speed rail
About 1.5–2 hours; Yiwu Station is 15–25 minutes by taxi from the Expo Center.
City bus
Cheapest option but signage is mostly in Chinese — have your destination written down in Chinese.
Airport shuttle
Check current routes and timings in the airport arrivals hall; schedules change with the season.
taxi
Maglev + metro or taxi to Pudong expo clusters.
taxi
Hongqiao is closer to central Shanghai halls.
taxi
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
China maintains unilateral visa-free entry for ordinary passport holders of an expanding list of countries (up to 30 days) plus reciprocal agreements with a number of Asian and other partners. Because the policy is time-limited and revised frequently, confirm your nationality's status on the National Immigration Administration site or your nearest Chinese Visa Application Service Centre before booking flights.
China is a contracting party to the ATA Convention and carnets are generally accepted for temporary admission of exhibition and professional goods at major ports and exhibition venues; confirm procedures in advance with the organiser's appointed customs agent.
Official visa pageWeather
October in Yiwu is mild, comfortable autumn weather: daytime highs typically 23–25 °C with overnight lows around 15–17 °C, and roughly 60–80 mm of rain spread across the month. Early October can still carry residual typhoon moisture reaching Zhejiang, so pack a compact umbrella and light layers.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to China.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Tipping & payments
Tipping is not customary in China and service charges are rare. Mobile payment (Alipay, WeChat Pay) dominates almost every transaction; link an international card before you travel and keep some CNY cash for small purchases and taxis.
Business etiquette
Exchange business cards two-handed and treat the card you receive with care. Meetings open with introductions and small talk, and agreements often take more than one visit. Punctuality is expected, and a modest gift from your home market is appreciated.
Dress & dining
Business casual is appropriate on the fair floor, smart-casual for evening meals. Banquet meals are typically shared from a lazy Susan with the host ordering, so flag dietary requirements early; tea is refilled by others, a small gesture of courtesy.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: YIW
Compare flights to the nearest international gateway serving Yiwu; confirm ground transport on the organiser site.
Most foreign visitors to Yiwu Fair either qualify for one of China's visa-free routes or need an M (business) visa. Many European, Asian and other nationalities currently hold unilateral visa-free entry to China for stays up to 30 days, and citizens of 54 countries can use 240-hour (10-day) visa-free transit when continuing to a third country via approved ports such as Shanghai or Hangzhou. Everyone else should apply for an M visa, which normally requires an invitation letter from the organiser or a Chinese partner; US citizens pay USD 185 with most other nationalities paying roughly USD 100–150, and standard processing is about four working days at a Chinese Visa Application Service Centre. Confirm your nationality's current status before booking — visa-free lists are revised periodically.
Estimated cost: Varies by visa type and nationality (check official site).
Processing: Varies by nationality; apply several weeks before travel.
The list is reviewed periodically and can change at short notice; verify your nationality with China's National Immigration Administration before booking. Requires onward travel to a third country, not a return to your point of origin; Zhejiang is within the eligible stay area.
OfficialGet to the venue and around the city with these options.
Airport → venue: Primary gateways: Yiwu Airport (YIW): 10–20 min off-peak; Hangzhou Xiaoshan International Airport (HGH): 2–2.5 hrs by road; approx. 1.5–2 hrs door-to-door via high-speed rail to Yiwu plus a short taxi; Shanghai Pudong International Airport (PVG): 3.5–4.5 hrs by road; approx. 3–3.5 hrs via high-speed rail from Shanghai Hongqiao; Shanghai Hongqiao International Airport (SHA): approx. 3 hrs by road; approx. 2–2.5 hrs by high-speed rail from the adjacent Hongqiao Railway Station. Allow road or rail
Hotel → venue: Precinct hotels near Yiwu International Expo Center: International Trade City (Futian) district, roughly 10–20 min by taxi to the Expo Center: Home Inn (Yiwu International Trade City area), Jinjiang Inn Yiwu, Hanting Hotel Yiwu; Expo Center / Choujiang Road corridor and downtown Yiwu, 10–25 min by taxi to the venue: Vienna International Hotel Yiwu, Yiwu International Mansion Hotel, Howard Johnson Yiwu; Downtown Yiwu CBD, 15–30 min by taxi to the venue: Yiwu Marriott Hotel.
Ride-hail: Ride-hailing apps are commonly used in Yiwu; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Yiwu International Expo Center.
Parking: On-site parking is available at Yiwu International Expo Center; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: October 2026
Temperature: Typically 15–25 °C (daytime highs around 23–25 °C; overnight lows around 15–17 °C)
Seasonality: October is one of Yiwu's more comfortable months — expect roughly 60–80 mm of rain across the month, generally as short heavy showers, with occasional residual typhoon moisture reaching Zhejiang in early October.
Packing: October in Yiwu is mild, comfortable autumn weather: daytime highs typically 23–25 °C with overnight lows around 15–17 °C, and roughly 60–80 mm of rain spread across the month. Early October can still carry residual typhoon moisture reaching Zhejiang, so pack a compact umbrella and light layers.
Plan your trip
Best day for qualified buyer meetings: Day 1 — Wednesday 21 October 2026
Opening day has the full exhibitor roster present, every hall open and supplier principals and export managers on the stands rather than local sales staff. Product selection and samples are at their most complete, and catalogues and price lists have not yet run out. Day 2 (22 October) is the strong alternative if you want the same depth with lighter aisles, while the final day (24 October) generally sees early pack-up and reduced staffing.
Hangzhou (West Lake and Hefang Street)
Shanghai (The Bund and Nanjing Road)
On-site buyer and business-matching area
International Trade City (Futian Market) districts 1–5
Hotel lobby lounges near the Expo Center and downtown CBD
Budget
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General Admission
—
visa_fee
visitor · M business visa (US citizens, reciprocal fee)
USD 185 / per person
visa_fee
visitor · M business visa (most other nationalities, single entry)
USD 100–150 / per person
exhibitor_stand
exhibitor · Indicative 9 sqm shell scheme excluding freight and fit-out
USD 2200–6000 / per stand
visa_fee
visitor · Entry visa
USD 185 / per application
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General Admission | — | official | |
| visa_fee | visitor | M business visa (US citizens, reciprocal fee) | USD 185 / per person | estimate | |
| visa_fee | visitor | M business visa (most other nationalities, single entry) | USD 100–150 / per person | estimate | |
| exhibitor_stand | exhibitor | Indicative 9 sqm shell scheme excluding freight and fit-out | USD 2200–6000 / per stand | estimate | |
| visa_fee | visitor | Entry visa | USD 185 / per application | official |
Decision
Pick the closest answer for each. Your recommendation updates live.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You buy or specify physical consumer goods and want to compare hundreds of suppliers in one place before committing to a production run.
Best for
Importers, wholesalers, e-commerce and social-commerce sellers, product developers, designers and sourcing agents looking for small commodities, gifts, hardware, housewares, electronics accessories and seasonal goods.
Min. budget
$450.00
Timeline
6–10 weeks: register for the free visitor badge, secure a visa if your nationality requires one, and book flights and hotels early — the autumn Canton Fair season tightens regional capacity.
Risks
Budget estimate from listing cost signals — confirm live rates.
Yiwu hotel capacity tightens during the mid-to-late October Canton Fair window.
Many exhibitors quote in Chinese and work to minimum order quantities — bring sourcing or translation support for serious negotiations.
exhibit
You have a defined product range, existing or target distribution in China and Asia, and a team able to staff the stand across all four days.
Best for
Manufacturers, trading companies and brands targeting Chinese and international wholesale buyers, agents and cross-border e-commerce sellers.
Min. budget
$2,700.00
Timeline
3–6 months: book stand space with the organiser, arrange invitation letters and visas, ship samples ahead and build the booth, collateral and staffing plan.
Risks
Budget estimate from listing cost signals — confirm live rates.
Stand build, freight, interpretation and travel stack well above the floor estimate.
Returns depend on pre-booked buyer meetings — walk-up traffic alone rarely justifies the spend.
skip
Your category is not represented at Yiwu Fair, or your sourcing is already locked through alternative channels such as the Canton Fair or the Hong Kong shows.
Best for
Businesses with no physical-product sourcing need, purely digital or services-only offerings, or teams that cannot commit time in late October.
Timeline
None
Risks
Skipping has no direct cost, but you forgo price benchmarking and supplier discovery that competitors will use.
Gallery
FAQs & glossary
Frequently asked
Glossary
Trust footer
2
References
2
Publishers
0
Date checked
Yiwu China Commodity City Exhibition Co., Ltd.
Yiwu Fair
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