Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join the WPVGA & UW Division of Extension Grower Education Conference & Industry Show from February 9-11, 2027, in Stevens Point, USA, for vital insights into the agriculture sector.
Dates
9–11 Feb 2027
City / country
Stevens Point, USA
Venue
Holiday Inn Stevens Point - Convention Ctr, an IHG Hotel
Are you the organiser of this event?
Event overview
The WPVGA & UW Division of Extension Grower Education Conference & Industry Show is a premier event for the potato and vegetable growing community.
Scheduled for February 9-11, 2027, at the Holiday Inn Stevens Point, this conference will feature educational sessions and a vibrant trade show.
Attendees will have the opportunity to network with industry professionals and learn about the latest advancements in agriculture.
TL;DR
Growers and vegetable operations come for the potato-focused education programme and the trade floor of seed, fertilizer, equipment and crop-protection suppliers. Sessions and exhibits address storage, pest and disease management, irrigation and marketing for Wisconsin potato and vegetable crops. Registration and badge pickup are handled by the Wisconsin Potato and Vegetable Growers Association; arrive early on the first morning to collect credentials.
Exhibitors will showcase their latest products and services to a targeted audience of growers and agricultural professionals. This is a unique opportunity to connect with potential customers and enhance visibility within the industry. Meet qualified buyers and partners including Companies offering agricultural equipment and technology, Suppliers of seeds and fertilizers for potato and vegetable crops, Organizations focused on sustainable farming practices.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
1Stevens Point, USA
Holiday Inn Stevens Point - Convention Ctr, an IHG Hotel in Stevens Point typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Holiday Inn Stevens Point - Convention Ctr, an IHG Hotel in Stevens Point typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Holiday Inn Stevens Point - Convention Ctr, an IHG Hotel for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
Wisconsin Potato and Vegetable Growers Association
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-02-09 to 2027-02-11, WPVGA & UW Division of Extension Grower Education Conference & Industry Show in Stevens Point covering Agricultural equipment and machinery for potato farming, Seeds and fertilizers for vegetable production, Sustainable far gives agriculture buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Central Wisconsin Airport
Closest commercial airport with regional jet service and rental car desks; the default gateway for the show
TBA
to venue
Approx. 30-35 minutes by car via I-39/US-51
by car
Appleton International Airport
Larger schedule and more carriers than CWA; useful when CWA connections do not line up
TBA
to venue
Approx. 1 hour 20 minutes to 1 hour 40 minutes via US-10 and I-39
by car
Dane County Regional Airport
Broad domestic network; a winter drive on I-39 should be planned with a weather buffer
TBA
to venue
Approx. 1 hour 50 minutes to 2 hours 15 minutes via I-39
by car
Minneapolis-Saint Paul International Airport
Only practical if combining the show with other Upper Midwest farm visits; too far for a same-day turnaround in February
TBA
to venue
Approx. 3 hours 15 minutes to 3 hours 45 minutes via I-94 and WI-29
by car
A range of accommodation options near the venue and across key areas.
Holiday Inn Stevens Point - Convention Ctr by IHG
(1,286 reviews)
USD 115–145 / night
Physically attached to the convention centre, so badge pickup and sessions are an indoor walk. Book earliest; this is the first property to fill with exhibitors.
sourceHoliday Inn Express & Suites Stevens Point by IHG
USD 175–236 / night
Captured rate band runs higher than the convention hotel; a short drive from the venue.
sourceLa Quinta Inn & Suites by Wyndham Stevens Point
(660 reviews)
USD 115–145 / night
Practical overflow option on the Stevens Point strip; free parking suits rental cars.
Comfort Inn Plover-Stevens Point
USD 175–220 / night
On-site bar/lounge and arcade-game room per Google Hotels listing
Comfort Suites Stevens Point
USD 115–145 / night
Suite layout works for multi-night exhibitor stays; confirm parking and breakfast hours.
Baymont by Wyndham Stevens Point
USD 115–145 / night
Lists an airport shuttle; confirm it serves CWA and whether it runs outside normal hours.
Get around the city with these convenient transport options.
Rideshare (Uber/Lyft)
Rideshare (Uber/Lyft)
Taxi / pre-booked car service
Rental car
Stevens Point city bus
Hotel shuttle
Walking
Parking (self-drive)
Weather
Stevens Point sits in central Wisconsin's deep-winter belt: early February usually brings highs near or just below freezing and overnight lows well under 0 C, with snow rather than rain and occasional ice. Lake-effect and clipper systems can drop several inches quickly and slow I-39 and US-51, so build a weather buffer around flights and drives. Daylight is short, and wind chill on exposed lots is the main comfort issue between the car and the convention centre doors. Check the National Weather Service forecast for Portage County in the 48 hours before travel and pack insulated boots, gloves and a hat rather than relying on a coat alone.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Nationwide US carriers (Verizon, AT&T, T-Mobile) cover Stevens Point well, with 5G in the city and weaker signal on rural roads in Portage County. The convention hotel offers Wi-Fi for guests and typically for meeting space, but confirm whether exhibitor booths get a dedicated connection or must rely on shared property Wi-Fi or a hotspot. International visitors should arrange a US eSIM or roaming plan before landing at CWA; the airport is small and SIM vending is limited. Bring a power bank for long days on the trade floor, and consider a mobile hotspot if you plan to run live demos or payment terminals.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business dress on the floor
Midwest agricultural meetings lean business casual: jeans or khakis with a collared shirt or sweater is standard for growers, while exhibitors usually wear branded polos or quarter-zips. A sport coat is only needed if you are presenting.
Winter courtesy and timing
Snow changes the rhythm of the day. Locals arrive early, leave buffer time and expect meetings to start on time even in bad weather. If a farm visit is on your schedule, call ahead on the morning of travel rather than assuming the roads are clear.
Tipping
US norms apply: 15-20% at sit-down restaurants, a dollar or two per bag for hotel staff, and a small tip for bartenders. Rideshare tips are added in the app.
Small-talk that works
Conversations open around the season just past - yields, storage quality, snow cover and planting intentions - rather than formal introductions. Asking a grower how their storage held up is a better opener than a sales pitch.
Local food culture
Central Wisconsin runs on supper clubs and Friday fish fry; a relaxed dinner is a normal way to continue a trade-floor conversation. Cheese, bratwurst and craft beer from the region are common on menus.
Smoking and venue rules
Wisconsin venues are smoke-free indoors, and smoking is typically confined to designated outdoor areas - not ideal in February, so expect short breaks. Alcohol is served at hotel bars and evening receptions; keep badge-wearing and drinking separate if you are staffing a booth.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Book into Central Wisconsin Airport (CWA) at Mosinee if you can: it is 30-35 minutes from the venue, while Appleton (ATW) adds about 1.5 hours and Madison (MSN) about 2 hours of winter driving. A New York JFK to CWA sample search for 9 February 2027 returned Delta/Republic Airways and American Eagle itineraries in a 2h45m-3h01m band with 138-224 kg CO2e per passenger, but 2027 fares were not yet published at the time of capture. Because CWA service is thin and connection-heavy, build a same-day buffer, avoid the last connection of the day in winter, and confirm baggage and change rules before paying. If you need more carriers or lower fares, price ATW with a rental car as a package, and check the 2027 winter schedule when it opens in the autumn.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Central Wisconsin Airport: Approx. 30-35 minutes by car via I-39/US-51; Appleton International Airport: Approx. 1 hour 20 minutes to 1 hour 40 minutes via US-10 and I-39; Dane County Regional Airport: Approx. 1 hour 50 minutes to 2 hours 15 minutes via I-39; Minneapolis-Saint Paul International Airport: Approx. 3 hours 15 minutes to 3 hours 45 minutes via I-94 and WI-29. Allow road or rail time to Holiday Inn Stevens Point - Convention Ctr, an IHG Hotel; on-site parking is usua
Hotel → venue: Precinct hotels near Holiday Inn Stevens Point - Convention Ctr, an IHG Hotel: Convention Center / UWSP area, Stevens Point: Holiday Inn Stevens Point - Convention Ctr by IHG; Stevens Point: Holiday Inn Express & Suites Stevens Point by IHG; Stevens Point: La Quinta Inn & Suites by Wyndham Stevens Point.
Ride-hail: Uber and Lyft both operate in the Stevens Point area, but the fleet is small compared with Milwaukee or Madison. Expect a 5-15 minute pickup in town and longer waits at CWA, especially after the last evening arrival or during heavy snow. One-way CWA to Stevens Point typically falls in the approximate USD 45-60 band and in-town trips around USD 8-15; confirm live pricing in the app. If your flight lands late, pre-book a car service instead of relying on a driver being online, and keep the hotel phone number as a backup.
Public transit: Stevens Point has a small city bus system rather than light rail or metro. Routes serve the downtown and UWSP area, which puts the convention centre district within reach for a daytime trip, with a single-ride fare in the approximate USD 2 range - confirm current fares and timetables. Service is limited in the evening and on weekends, and there is no bus from CWA, so treat transit as an in-town option only and plan a rental car, taxi or rideshare for airport transfers and farm visits.
Parking: Parking at the Holiday Inn Stevens Point - Convention Ctr is surface-level and typically free or low-cost for guests and event attendees; confirm the current arrangement with the venue when the programme is published. The hotel lot fills first on the opening morning, after which overflow parking is available in nearby UWSP-area lots within a short walk. Snow removal can reduce usable spaces, so arrive 30-45 minutes early, and do not leave a vehicle overnight in a lot signed for permit holders only.
Plan and pack for the event climate.
Month: February 2027 (early-February edition, 9-11 February)
Temperature: Expect daytime highs of roughly -4 to 1 C (mid-20s to mid-30s F) and overnight lows of roughly -14 to -7 C (single digits to teens F), with colder wind-chill values on exposed lots. Extremes can drop lower during a cold snap; check the Portage County forecast in the final week.
Seasonality: Precipitation in early February falls as snow, not rain. Clipper systems and occasional lake-effect bands can bring several inches in a day and make I-39, US-51 and local roads icy, especially before morning ploughs run. Daylight is short, with sunset before 6 pm, so plan farm visits and drives for daylight hours.
Packing: Pack an insulated, wind-resistant winter coat, gloves or mittens, a hat that covers the ears, a scarf and waterproof boots with grip - parking lots and sidewalks will be snow-covered or icy. Bring layers for indoor session rooms that swing between warm and cool, a spare pair of socks and a phone charger for cold-weather battery drain. If you are driving, add an ice scraper, a blanket and a snow brush to the rental car kit.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at WPVGA & UW Division of Extension Grower Education Conference & Industry Show usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Load the show programme, note booth numbers and set two or three concrete buying or research questions per exhibitor — A printed floor plan is still useful in halls with patchy mobile data.
Confirm parking at the convention centre and identify overflow options near UWSP if the hotel lot is full — Register early on day one before the opening session to avoid the badge queue.
Check the Wisconsin February forecast and adjust clothing, footwear and any drive plans — Snow squalls off Lake Michigan can slow Interstate 39 and US-51; allow extra hours if driving in.
Ask your ag lender, crop insurer or accountant whether they will be at the show so you can hold one meeting instead of three calls — Many financial and insurance exhibitors take walk-ups; pre-booking a 20-minute slot works better.
Review the education programme and pick sessions on storage management, pest thresholds, variety trials and marketing; Prepare a one-page summary of your operation (acres, crops, storage capacity, current pain points) to hand to suppliers — Exhibitors quote and follow up far faster when they have your acreage and crop mix up front.
Register for the conference and note whether trade-show-only passes are offered separately from the education programme; Reserve a room in Stevens Point, preferring the Holiday Inn Stevens Point - Convention Ctr if you want to walk to sessions — February is quiet in Portage County, but the convention hotel fills with exhibitors and staff first.
Book air and confirm the ground leg from the airport - rental car, rideshare or hotel shuttle — Rental desks at CWA are limited; reserve a car in advance if you plan to visit farms or suppliers in the area.
Compare routings into Central Wisconsin Airport (CWA) at Mosinee against Appleton (ATW) and Madison (MSN), factoring the drive — CWA is closest, but winter connections through Chicago or Minneapolis can reroute; build a same-day buffer.
Decide your purpose for the trip (storage upgrade, variety trials, input pricing, processing contract) and list the exhibitor categories that answer it — Write the questions down; the trade floor is compact and you can work it in a few hours if you arrive with a list.
Confirm the 9-11 February 2027 dates, venue and registration route on wisconsinpotatoes.com before booking anything; Travel to Stevens Point, collect your badge, and walk the floor once for an overview before booking follow-ups — Keep the afternoon free for supplier conversations; the day ends early compared with national trade shows.
Print or download confirmations, check travel insurance cover for winter weather disruption — Delayed flights and snowy roads are the most common reason plans slip in early February.
Registration and hall orientation at Holiday Inn Stevens Point - Convention Ctr, an IHG Hotel
Supplier meetings and product demos
Final negotiations and follow-up
WPVGA & UW Division of Extension Grower Education Conference & Industry Show registration concourse
Holiday Inn Stevens Point - Convention Ctr, an IHG Hotel
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Holiday Inn Stevens Point - Convention Ctr, an IHG Hotel
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether WPVGA & UW Division of Extension Grower Education Conference & Industry Show fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For WPVGA & UW Division of Extension Grower Education Conference & Industry Show, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Agricultural equipment and machinery for potato farming solutions and benchmarking suppliers at WPVGA & UW Division of Extension Grower Education Conference & Industry Show in Stevens Point.
Min. budget
$622.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Agricultural equipment and machinery for potato farming products who need qualified meetings with the event's trade audience.
Min. budget
$2,799.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Stevens Point show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.