WTM Latin America 2027 runs 13–15 April in São Paulo.
Dates
13–15 Apr 2027
City / country
São Paulo, Brazil
Venue
Expo Center Norte
Time
daily opening hours not yet published
Event overview
WTM Latin America 2027 takes place 13–15 April 2027 at Expo Center Norte in São Paulo, Brazil, the leading B2B travel trade show for the Latin American market.
It connects tourist boards, hotels, airlines, cruise lines, technology suppliers and destination companies with travel agents, tour operators and buyers from across the region.
The 2026 edition drew 35,463 participants and a record 936 exhibiting brands.
TL;DR
Visit to meet suppliers across Latin America in one hall, compare destinations and products for the next selling season, and use the official meeting platform to pre-book appointments. The free conference programme adds market data and trend sessions. It suits travel agents, tour operators, corporate buyers and product managers who need to build or refresh a Latin America portfolio.
Exhibit to reach qualified Brazilian and regional buyers, launch a destination or product for the 2027–28 season, and generate appointments before the show opens. The 2026 edition delivered 35,463 participants, 936 exhibiting brands and more than 9,200 confirmed meetings, making it the region's most concentrated B2B travel audience.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
3Rua José Bernardo Pinto, 333 – Vila Guilherme, São Paulo – SP, 02055-000, Brazil
Paid on-site parking at Expo Center Norte; 2027 daily rate not published.
The venue is accessible; request specific assistance through the organiser.
Food options
Venue food court and cafés
On-site diningParking: On-site parking is available at the complex; rates and availability for April 2027 were not published.
Gate: Enter through the pavilion assigned to WTM Latin America; check signage and your badge confirmation on arrival.
Attend
Event days & opening times
Trade visitor registration
Free for approved travel trade; no paid public ticket.
Ticket info
Badge collection
Bring photo ID and your registration confirmation to collect your badge at the venue.
Ticket notes
Trade visitors register in advance through the official visitor page. No paid ticket tier is published; the show is for travel industry professionals.
What's on
Free seminar programme
Free-to-attend seminars on market data, trends and case studies, included with visitor registration.
How the last edition performed
Last edition
2026
Visitors: 35,463
Exhibitors: 936
Exhibitor countries: 53
This edition
2027
Visitors: 36,000
Exhibitors: 950
Next edition
2027
The 2027 edition returns to Expo Center Norte with the same three-day April format. The organiser has confirmed dates and venue but not exhibitor or visitor targets.
Continued focus on qualified buyers and pre-scheduled meetings Growth in international exhibiting brands after the 2026 record Further ministerial and sustainability programming
Growth over time
Edition recap
WTM Latin America 2026 closed with 35,463 participants, a record 936 exhibiting brands and 53 participating countries. The organiser reported a 76.7% rise in high-value visitors and more than 9,200 confirmed meetings.
New this edition
Impact
WTM Latin America 2026 closed with 35,463 participants, up 10.7% on 2025, and a record 936 exhibiting brands across 53 countries. The organiser reported a 76.7% rise in high-value visitors and 9,200+ confirmed meetings. For 2027 the show returns to Expo Center Norte on 13–15 April, with the 2025–26 trend pointing to a slightly larger edition.
Audience quality
The audience is trade-only and increasingly qualified: the organiser says high-value visitors rose 76.7% in 2026, with travel agents up 115% to more than 18,500 professionals. Buyers come mainly from Brazil and the wider Latin America region, with international exhibitors using São Paulo as the gateway to that base.
Exhibitor outcomes
ROI depends on pre-booked appointments. With 936 brands competing for attention, exhibitors who load their diary through the official meeting platform before arrival convert best. The 2026 show produced more than 9,200 confirmed meetings, so a realistic target is 20–40 qualified conversations over three days for a well-prepared stand.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Brazil is the largest travel market in South America and São Paulo is its business hub. WTM Latin America brings regional tourist boards, hotel groups, airlines and technology suppliers together with Brazilian and neighbouring buyers at the start of the 2027–28 selling cycle. For a supplier outside the region, one week in São Paulo replaces a multi-country roadshow.
Key trends shaping this market and its wider industry.
Qualified volume over raw footfall
WTM Latin America 2026 grew participants 10.7% to 35,463 while high-value visitors rose 76.7%.
What it changes: Exhibitors should plan for fewer but better-briefed meetings rather than mass badge scans.
SourcePre-scheduled meetings as the conversion engine
More than 9,200 meetings were confirmed through the official platform in 2026, up 25% year on year.
What it changes: A stand without a pre-booked diary is now the exception; exhibitors must load availability early.
SourceRegenerative and responsible tourism
The 2026 Ministers' Summit brought eight countries together on sustainability and regenerative tourism guidelines.
What it changes: Destinations and hotels need credible sustainability evidence to win regional contracts.
SourceAir capacity and regional integration
New routes and open-skies momentum are shortening travel times within Latin America and to Brazil.
What it changes: Improved connectivity supports multi-country itineraries and makes São Paulo a stronger gateway.
SourceLatest updates from across the market.
WTM Latin America sits in a year-round calendar of B2B travel shows. Suppliers often pair São Paulo with WTM London for global buyers, ITB Berlin for European outbound, and FITUR for the Spanish-speaking market.
Q1 Europe
Contracting season for the following year.
Q2 Latin America
April cluster for southern-hemisphere and Latin markets.
Circuit dates are indicative planning markers; confirm each event's official calendar before booking.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
São Paulo/Guarulhos International Airport
Main international gateway; allow extra time in peak traffic.
about 25 km
to venue
40–60 minutes
by car
Closest airport, mainly domestic routes.
about 18 km
to venue
30–50 minutes
by car
A range of accommodation options near the venue and across key areas.
USD 60–95 / night
Simple business hotels within 20–30 minutes of the venue.
sourceUSD 110–180 / night
Better transport links and dining; 25–40 minutes by car.
sourceUSD 220–350 / night
International-standard rooms and meeting facilities; 30–50 minutes from Expo Center Norte.
sourceGet around the city with these convenient transport options.
Metro + bus
Cheapest option; allow 45–60 minutes from central hotels.
Rideshare
Uber and 99 are widely available; surge pricing at peak hours.
Taxi from GRU
Use the official taxi rank or a pre-booked transfer.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Visitor visa (VIVIS) | Nationals not covered by Brazil's visa-free arrangements | $80.00 | 5–15 working days |
Brazil is visa-free for short business visits for most EU, UK, US, Canadian, Australian and many Latin American passport holders. Confirm your nationality before booking.
Brazil accepts ATA carnets for temporary admission of exhibition goods; confirm the scope with your freight forwarder and Brazilian customs.
Official visa pageWeather
April is autumn in São Paulo: mild days around 18–27°C with a chance of afternoon showers. Evenings can be cool.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Brazilian eSIMs and local SIM cards are cheap; venue Wi-Fi is usually available but capacity is shared.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business language
Portuguese is the working language. English is common among international exhibitors but less so with regional buyers; a Portuguese-speaking colleague helps.
Punctuality
Meetings usually start on time, but traffic can make arrivals 15–30 minutes late. Build buffers into the diary.
Dress code
Smart business casual is the norm on the show floor; São Paulo's autumn evenings may need a light jacket.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: GRU – São Paulo/Guarulhos International Airport
Book 8–12 weeks ahead for April; Easter and school holidays can tighten seats.
Visa-free for most EU, UK, US, Canadian, Australian and Latin American passport holders on short business visits; other nationalities need a visitor visa.
Estimated cost: USD 80 for a visitor visa where required
Processing: 5–15 working days
Carry proof of accommodation and a return ticket.
OfficialGet to the venue and around the city with these options.
Airport → venue: GRU to Expo Center Norte is about 25 km and 40–60 minutes by taxi or rideshare; Congonhas is closer at about 18 km.
Hotel → venue: Rideshare is the simplest door-to-door option; metro plus bus is cheaper but slower.
Ride-hail: Uber and 99 operate across São Paulo; use in-app payment and avoid unmarked cars.
Public transit: Metro Line 1 to Portuguesa–Tietê, then a local bus to Vila Guilherme.
Parking: Paid on-site parking at Expo Center Norte; 2027 rates not published.
Plan and pack for the event climate.
Month: April
Temperature: 18–27°C
Seasonality: Autumn; short afternoon showers are possible.
Packing: Light layers, a compact umbrella and comfortable shoes for the halls.
Plan your trip
Best day to visit: Day 1 (Tuesday 13 April 2027)
Opening day has the fullest exhibitor presence and the best chance of meeting senior staff before diaries fill. Day 2 is better for second-pass meetings; Day 3 is shorter and some stands begin packing down.
Confirm registration approval and badge details — Check the name on your badge matches your ID.
Book flights and hotel — Aim to arrive the day before and stay near a metro or rideshare route.
Download the WTMLAT Meet platform and set availability — Request meetings with priority exhibitors early.
Build a shortlist by hall and product category — Group stands geographically to save walking time.
Check visa, insurance and travel documents — Carry a printed hotel booking and return ticket.
Plan opening-day route and arrival time — Allow 45–60 minutes from central hotels in peak traffic.
Arrive, collect badge and walk the hall before crowds
Expo Center Norte entranceOpening meetings with priority destinations
Exhibitor standsLunch and informal networking
Venue food courtConference session on market trends
Conference stageSecond-pass meetings and product demos
Exhibitor standsIndustry reception or dinner
Vila Guilherme / CentroSão Paulo city centre
Urban Culture
30–40 minutes by metro
Historic centre, markets and museums for a half-day extension.
Jardins and Avenida Paulista
Dining and Shopping
25–35 minutes by metro
Best restaurants, galleries and evening atmosphere.
Santos and the coast
Day Trip
about 2 hours by car
Atlantic beaches and port history if you add a weekend.
Venue food court
Informal
Busy at 12:30–14:00; good for chance meetings.
Official show reception
Organised
Check the programme for host or exhibitor receptions.
Vila Guilherme bars and restaurants
After-hours
Convenient for dinner near the venue.
WTM Latin America compresses a season's worth of introductions into three days. The exhibitors who convert are those who treat the show as the start of a sales process, not the end.
Budget
Shell scheme
USD 350–450 / m²
Raw space
USD 250–350 / m²
Standard booth
9 m²
Treat as a budgeting range, not an organiser quote. Build, freight, furniture and AV are extra.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
booth
exhibitor · standard
USD 3150–4050 / 9 sqm shell scheme
hotel
both · mid
USD 330–540 / 3 nights
flight
both · economy
USD 350–1200 / return
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| booth | exhibitor | standard | USD 3150–4050 / 9 sqm shell scheme | estimate | 2026-10-31 |
| hotel | both | mid | USD 330–540 / 3 nights | estimate | 2026-10-31 |
| flight | both | economy | USD 350–1200 / return | estimate | 2026-10-31 |
Decision
Six quick questions to decide whether WTM Latin America 2027 is a visit, an exhibit or a skip.
QUESTION 1 OF 6
What is your main reason for going?
Compare participation options side by side to choose the best fit for your objectives.
visit
You can pre-book at least eight supplier meetings and have a 2027–28 product gap to fill.
Best for
Travel agents, tour operators and corporate buyers sourcing Latin American product.
Min. budget
$500.00
Timeline
2–3 days on the floor plus travel
Risks
Meeting diary fills late
Portuguese-language gap
April hotel prices rise near the venue
exhibit
You have a Latin America sales target, Portuguese-speaking cover and a diary-building plan.
Best for
Tourist boards, hotels, airlines, DMCs and travel technology suppliers with a regional sales goal.
Min. budget
$5,000.00
Timeline
3–6 months of planning
Risks
Stand costs exceed initial quote
Freight customs delays
Low footfall without pre-booked meetings
skip
You cannot commit to pre-scheduled meetings or a trade-only audience is not relevant.
Best for
Consumer brands, non-travel businesses or teams with no clear regional objective.
Timeline
None
Risks
Opportunity cost of a poorly targeted trip
No measurable pipeline
Book with
Official WTM Latin America site
Dates, venue, visitor registration and the conference programme.
Official organiser page
Expo Center Norte
Venue address, access and on-site facilities.
Official venue site
Visit Brasil
Brazilian tourism board guidance for extending a business trip.
Official tourism board
Booking.com
Independent hotel search; not an official event partner.
Planning tool
Recommended providers
Brazilian Ministry of Foreign Affairs
Official visa and entry guidance.
Compare Vila Guilherme and Paulista options.
Independent booking option; not an official show partner.
Local exhibition forwarder (appoint directly)
No official 2027 handler was published.
Independent cover; check exhibition and business-travel clauses.
City and coastal extension ideas.
Official meeting platform; confirm scanner support with the organiser.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
4 more alternate names hidden
Trust footer
3
References
2
Publishers
3
Date checked
WTM / RX
Panrotas
Display a free company card at your booth, or share your professional card on the show floor.
