Trade show

    World of Prom & Social Occasion 2027

    World of Prom & Social Occasion is a wholesale formalwear market taking place August 2–6, 2027 at the Atlanta Convention Center at AmericasMart in Atlanta. It showcases hundreds of top lines across three dedicated formalwear floors, spanning bridal, prom, quinceañera, men's formal, eveningwear and accessories. The event includes fashion shows, educational seminars and networking events for the social occasion industry. Attendance is restricted to qualified retail buyers and trade professionals.

    Dates

    Aug 2 – 6, 2027

    City / country

    Atlanta, United States

    Venue

    Atlanta Convention Center at AmericasMart

    20 Floor Picks

    Matched booths for World of Prom & Social Occasion 2027

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    • Exhibiting places your brand in front of the largest concentration of independent retailers in the South, plus buyers from across the Northeast and Midwest actively sourcing formalwear.
    • The dedicated formalwear floors group bridal, prom, quinceañera, men's formal and eveningwear lines together, so you are discovered by buyers already shopping your category.
    • Atlanta Apparel's leasing and sales teams help you select the right location and booth size, and new brands receive promotion across digital, print, email, social media and the Buyer's Guide.

    Audience at a Glance

    Who Exhibits

    Exhibitor Profile

    13 categories represented

    • Bridal designers
    • Prom dress brands
    • Quinceañera gown lines
    • Homecoming dress brands
    • Bridesmaid and wedding party collections
    • Mother of the bride lines
    • Flower girl dresses
    • Men's formalwear

    Who Attends

    Visitor Profile

    10 audience types

    • Independent retailers
    • Bridal shop owners
    • Prom and formalwear buyers
    • Department store buyers
    • Boutique owners
    • Online retailers
    • Purchasing companies
    • Event planners

    Coverage & Spotlights

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