October Special — 50% off Spotlights and exhibitor listsSee prices

    Dates

    26–28 Jan 2027

    City / country

    Dubai, United Arab Emirates

    Venue

    Dubai World Trade Centre

    20 Floor Picks

    Matched booths for World of Coffee Dubai

    Get my picks

    Exhibiting at?

    Enter your business email to get a free first Exclusive Spotlight worth 250$.

    Explore Spotlights
    Official Website Register / Buy Tickets

    Are you the organiser of this event?

    Event overview

    Overview

    World of Coffee Dubai, the MENA region’s leading specialty coffee trade show, returns for its sixth edition from January 26-28, 2027 at the Dubai World Trade Centre.

    This event connects coffee producers, manufacturers, retailers, traders, and passionate industry leaders, offering unparalleled opportunities to showcase products and engage with a dynamic coffee community.

    TL;DR

    1. 1Event Dates: January 26-28, 2027
    2. 2Location: Dubai World Trade Centre
    3. 3Leading specialty coffee trade show in the MENA region
    4. 4Connect with industry leaders and coffee enthusiasts
    5. 5Exhibitor registrations are now open

    Why visit

    Visitors can expect to connect with key players in the coffee industry, discover the latest trends, and participate in engaging workshops and competitions.

    Why exhibit

    Exhibitors gain visibility in a global coffee hub, access to high-intent buyers, and the chance to showcase their products to a diverse audience. World of Coffee Dubai serves as a strategic entry point to the MENA coffee market, one of the fastest-growing markets globally. The event provides exhibitors with direct access to high-value buyers and a rapidly expanding specialty coffee culture.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Coffee shop owners and managers
    Coffee roasters and distributors
    Equipment manufacturers and suppliers
    Coffee enthusiasts and baristas
    Hospitality and catering professionals
    Retail buyers and decision-makers

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Green coffee producers
    Coffee equipment manufacturers
    Coffee packaging suppliers
    Coffee technology providers
    Café owners and operators
    Logistics and shipping companies

    Product categories

    Key solution areas showcased across the event.

    Specialty coffee beans and blends
    Coffee brewing equipment and accessories
    Coffee packaging solutions
    Coffee shop furniture and decor
    Coffee-related technology and software
    Syrups, sauces, and flavorings for coffee

    Location & Facilities

    Venue

    Open in Google Maps

    Halls & areas

    1
    Za'abeel Halls 1, 4, 5 & 6

    Dubai World Trade Centre

    Dubai, United Arab Emirates

    Entrances & gates

    Main Entrance

    All Halls

    Attend

    Entry & tickets

    Register

    Who runs the show

    Organisers

    Event Management Company

    How the last edition performed

    Previous edition

    Current edition

    2027

    Forecast — not final

    Visitors

    17,000

    Testimonials

    It’s always amazing. We’ve been joining for the last five years, and each year we see it growing and growing. Thank you so much for having us, and we’ll see you next year.

    Alpro · 2026

    It’s been a good experience. We had quite a challenging project, but I think we did well, and our communication with the World Of Coffee team was easy and smooth. It’s great to be here. There are a lot of coffee enthusiasts, and we’ve been able to connect with them and talk about how we can be part of their business and help enhance their business. We can also showcase their brand and be part of their journey. So, it’s been a really good experience.

    Monin Arabia · 2026

    Honestly, so far, so good. The experience has been amazing. We were thrilled to participate, and the event was very well organised. Hopefully, we’ll also participate next year.

    Oatly · 2026

    World Of Coffee has been great for DaVinci Gourmet. We’ve connected with a lot of people from the coffee community and had some great conversations. It’s amazing to be able to grow the community together with World Of Coffee.

    DaVinci Gourmet Arabia · 2026

    Thank you for having us. This is our first show in Dubai. We just expanded our brand from Australia into the Emirates, and it’s been overwhelming. It’s such a cool event, with a lot of passionate people from around the world, from the coffee and hospitality industries. We’ve been honoured to showcase what we do. It’s been a great experience seeing how much people appreciate coffee in this region. We just love it!

    The Reformatory Caffiene Lab · 2026

    Impact

    A bigger and stronger platform

    Visitor total from organiser recap language in captured sources. The most recent edition recorded 17,000+ visitors. World of Coffee Dubai, the MENA region’s leading specialty coffee trade show, returns for its sixth edition from January 26-28, 2027 at the Dubai World Trade Centre. This event connects coffee producers, manufacturers, retailers, traders, and passionate industry leaders, offering unparalleled opportunities to showcase products and engage with a dynamic coffee community. World of Coffee Dubai.

    Audience quality

    High-value decision-makers

    Visitors typically include Coffee shop owners and managers, Coffee roasters and distributors, Equipment manufacturers and suppliers, Coffee enthusiasts and baristas. Event Dates: January 26-28, 2027. Location: Dubai World Trade Centre. Leading specialty coffee trade show in the MENA region. Connect with industry leaders and coffee enthusiasts. Documented attendance reached 17,000+ visitors in the reference edition. World of Coffee Dubai attracts an audience aligned with the organiser's published visitor.

    Exhibitor outcomes

    Real business growth

    Exhibitors gain visibility in a global coffee hub, access to high-intent buyers, and the chance to showcase their products to a diverse audience. World of Coffee Dubai serves as a strategic entry point to the MENA coffee market, one of the fastest-growing markets globally. The event provides exhibitors with direct access to high-value buyers and a rapidly expanding specialty coffee culture. Exhibitor categories include Green coffee producers, Coffee equipment manufacturers, Coffee packaging suppliers, Coffee.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Dubai, United Arab Emirates

    Why it matters

    Attending World of Coffee Dubai on 2027-01-26 to 2027-01-28 in Dubai lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    Packaging trade fair circuit

    Book hotels and meetings 8–12 weeks before opening day; peer shows in the same sector often fall in adjacent months.

    Buyers covering packaging often plan World of Coffee Dubai alongside regional peer shows to compare products, pricing, and service coverage across markets.

    Pre-show

    Confirm exhibitor meetings and product demos for World of Coffee Dubai.

    Show week

    Hall walk-throughs, live demos, and supplier negotiations.

    Peer events are widely known sector fairs; verify dates on each organiser website before booking.

    Plan your trip

    Travel & logistics

    Local currency · AED

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    DXB

    Dubai International

    Primary gateway; Sheikh Zayed Road corridor to DWTC in normal traffic.

    ~15 km

    to venue

    10–20 min off-peak

    by car

    DWC

    Al Maktoum International

    Al Maktoum International is south of the city — allow extra time in peak hours.

    ~55 km

    to venue

    45–60 min

    by car

    SHJ

    Sharjah International

    Sharjah airport serves budget carriers; cross-emirate taxi fares vary by operator.

    ~30 km

    to venue

    30–40 min

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Deira / Bur Dubai

    Not yet confirmed

    Value hotels with Metro Red Line access to World Trade Centre and DWC corridors.

    source
    Mid-range
    Sheikh Zayed Road / Trade Centre

    Not yet confirmed

    Business hotels along SZR within 10–15 min of Dubai World Trade Centre.

    source
    Premium
    Downtown / DIFC

    Not yet confirmed

    Luxury towers with Metro access to DWTC and evening dining in DIFC.

    source

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costAED 40–55 (metered taxi off-peak)
    Best forDubai International (DXB) to Dubai World Trade Centre

    Red Line metro serves DWTC and Expo City when applicable.

    metro

    Estimated costAED 4–8.50 (Nol Card single journey)
    Best forWorld Trade Centre Metro Station (Red Line) to venue

    RTA Red Line stops at World Trade Centre — buy or top up a Nol Card at the station.

    taxi

    Estimated costAED 90–130 (taxi estimate)
    Best forAl Maktoum International (DWC) to Dubai World Trade Centre

    45–60 min typical drive; Al Maktoum International is south of the city — allow extra time in peak hours.

    taxi

    Estimated costAED 80–110 (taxi estimate)
    Best forSharjah International (SHJ) to Dubai World Trade Centre

    30–40 min typical drive; Sharjah airport serves budget carriers; cross-emirate taxi fares vary by operator.

    Weather

    January in Dubai typically sees 18–24°C. Mild winter; occasional rain. Light layers for cool evenings; sun protection by day.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to United Arab Emirates.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Registration

    Confirm registration and venue access with the organiser before travelling to Dubai.

    Arrival

    Arrive early on the first show day for orientation and security screening.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: DXB

    Book flights to DXB when possible for the shortest transfer to the venue; compare DWC only if fares are materially lower.

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Deira / Bur Dubai · Downtown / DIFC · Sheikh Zayed Road / Trade Centre

    budget

    Not yet confirmed

    Book

    mid range

    Not yet confirmed

    Book

    premium

    Not yet confirmed

    Book

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Dubai International (DXB) to Dubai World Trade Centre: AED 40–55 (metered taxi off-peak). Red Line metro serves DWTC and Expo City when applicable.

    Hotel → venue: Precinct hotels near Dubai World Trade Centre: Deira / Bur Dubai; Sheikh Zayed Road / Trade Centre; Downtown / DIFC.

    Ride-hail: Ride-hailing apps are commonly used in Dubai; confirm local availability before travel.

    Public transit: Dubai Metro Red Line serves World Trade Centre and Expo City corridors.

    Parking: On-site parking is available at Dubai World Trade Centre; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: January 2027

    Temperature: 18–24°C

    Seasonality: Mild winter; occasional rain.

    Packing: January in Dubai typically sees 18–24°C. Mild winter; occasional rain. Light layers for cool evenings; sun protection by day.

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Your category focus and target suppliers align with the official exhibitor profile.

    Best for

    Buyers, engineers, and delegates sourcing Specialty coffee beans and blends solutions and benchmarking suppliers at World of Coffee Dubai in Dubai.

    Min. budget

    $350.00

    Timeline

    4–8 weeks before opening day for registration, hotels, and travel.

    Risks

    Session times and ticket tiers may change — confirm the official agenda before booking.

    exhibit

    You have a defined lead-generation or distributor recruitment goal for this market.

    Best for

    Brands and manufacturers launching Specialty coffee beans and blends products who need qualified meetings with the event's trade audience.

    Min. budget

    $2,200.00

    Timeline

    3–6 months for stand booking, freight, staffing, and pre-show marketing.

    Risks

    Booth pricing and corner premiums vary by hall — confirm with the organiser sales team.

    skip

    Audience, geography, or commercial goals do not justify travel and stand costs this cycle.

    Best for

    Teams with weak category fit, budget constraints, or overlapping commitments during the Dubai show week.

    Min. budget

    Not yet confirmed

    Timeline

    N/A

    Risks

    No major risks listed.

    Gallery

    Photos

    Official imagery from World of Coffee Dubai
    Official imagery from World of Coffee Dubai

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    SCA
    Specialty Coffee Association, a trade association built on foundations of openness, inclusivity, and the power of shared knowledge.
    2
    MICE
    Meetings, Incentives, Conferences, and Exhibitions, a sector of the tourism industry.
    3
    Green Coffee
    Unroasted coffee beans that are processed and prepared for roasting.
    4
    Barista
    A person who prepares and serves coffee drinks, often skilled in espresso preparation.
    5
    Roaster
    A company or individual that roasts green coffee beans to produce roasted coffee.

    Trust footer

    Sources

    7

    References

    1

    Publishers

    0

    Date checked

    1

    World of Coffee Dubai

    2

    Dubai travel reference

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card