Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

WOMEX 26 will be held from 21 to 25 October 2026 in Las Palmas de Gran Canaria, Spain, gathering music professionals from around the globe.
Dates
21–25 Oct 2026
City / country
Las Palmas de Gran Canaria, Spain
Time
10:00 AM – 6:00 PM daily
Event overview
WOMEX is the international music expo for world music, featuring a trade fair, showcases, conference, film, and awards.
It brings together industry professionals from around the globe.
TL;DR
WOMEX 26 offers unparalleled access to a diverse range of music professionals, providing opportunities for networking, collaboration, and discovering new talent. Dates and Venue: WOMEX 26 takes place from 21 to 25 October 2026 in Las Palmas de Gran Canaria, Spain. Buyer Authority: Attendees include music professionals, artists, and industry leaders from around the world.
WOMEX 26 brings the global music sector - artists, labels, publishers, festival programmers, promoters and media - to Las Palmas de Gran Canaria on 21-25 October 2026. Exhibitors and showcase participants can reach delegates across world, roots and traditional music, present artists on the official showcase stages, take part in the One on One meeting format, and be listed in the WOMEX 26 virtual directory. Registration and participation details are published on womex.com/take_part/register, so check the official page for current options before committing.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Las Palmas de Gran Canaria, Spain
Parking: Paid public car parks operate in Las Palmas de Gran Canaria, including Saba Parkings sites. Aggregators such as Parclick and Parkimeter list city parking options with pre-booking. Confirm the official WOMEX 26 venue and its specific parking arrangements once published.
Attend
Event days & opening times
General admission
Smart Rate until 26 June
General admission
Summer Rate until 28 August
General admission
Late Rate until 25 September
General admission
Sprint Rate until 16 October
General admission
Walk-up Rate from 21 to 24 October
Who runs the show
Piranha Arts
How the last edition performed
Edition recap
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending WOMEX on 2026-10-21 to 2026-10-25 in Las Palmas de Gran Canaria lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Latest updates from across the market.
Spain Music Industry Update, October 2026 Omdia
ReadSpain TV Players Forge New Alliances, Up International Ambition - Variety
ReadSpain - Music Business Worldwide
Readspain music News - Olive Press News Spain
ReadLive music in Spain doubles cinema box office with €807.2 million ...
ReadFilm, Video & Television Programme Production, Sound Recording & Music ...
ReadPlan your trip

Choose from the following airports, with convenient access to the event and venue.
Gran Canaria Airport (Aeropuerto de Gran Canaria)
LPA is the airport serving Las Palmas de Gran Canaria and the island's main gateway for mainland-Spain and European flights, so most WOMEX delegates will arrive here. Inter-island services also run from Tenerife North (TFN) and Tenerife South (TFS), but these require a second flight or a ferry leg and are not the closest option to the city. Confirm live schedules, baggage rules and the airport-to-city transfer before booking.
TBA
to venue
approx. 25-35 minutes by taxi, ride-hail or rental car, depending on traffic
by car
Get around the city with these convenient transport options.
Municipal bus
Airport bus
Taxi / ride-hail
approx. 25-35 minutes by taxi, ride-hail or rental car, depending on traffic; LPA is the airport serving Las Palmas de Gran Canaria and the island's main gateway for mainland-Spain and European flights, so most WOMEX delegates will arrive here. Inter-island services also run from
Taxi / ride-hail
Car parking
Weather
October 2026 Daytime highs around 26 degrees Celsius in October on Gran Canaria, with milder evenings; sea temperatures around 23 degrees Celsius (source: CanaryForecast October averages). October is generally mild and mostly dry in Las Palmas de Gran Canaria, with low monthly rainfall typical for the Canary Islands autumn. Check a forecast closer to the show dates.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Spain uses the Euro (EUR). Mobile roaming within the EU/EEA is available under roam-like-at-home rules for EU subscribers; UK and non-EU visitors should check their operator's roaming terms or buy a local prepaid SIM on arrival. Free Wi-Fi is commonly offered in Las Palmas hotels and many venues. Confirm data plans before travelling.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Language and the working language of the fair
Spanish and Canarian Spanish are the everyday languages in Las Palmas de Gran Canaria, while WOMEX conference sessions, pitch sessions, the trade fair and delegate meetings operate in English. A few words of Spanish go a long way in taxis, cafes and local shops away from the venue.
Meal times and Canarian food culture
Lunch is typically taken between 13:30 and 15:30 and dinner rarely starts before 21:00, so showcase nights and late delegate dinners fit the local rhythm more than a northern-European schedule. Local staples to try between sessions include papas arrugadas with mojo, gofio, fresh Atlantic fish and Canarian cheeses.
Local music traditions in the host region
The Canary Islands have their own folk signatures, including the timple (a small five-string instrument), folias, isas and malaguenas, and Canarian music carries long-standing Latin American links from centuries of migration between the islands and the Americas. That local scene is a natural backdrop to a world music gathering.
Time zone and daily rhythm
The Canary Islands run on Western European Time, one hour behind mainland Spain, so local evening schedules start later than mainland-European delegates may expect and showcase sets can run past midnight. Keep the offset in mind when booking airport transfers and early-morning onward flights.
Dress and daily comfort
Trade-fair and conference days in Las Palmas are usually smart-casual, with light layers for air-conditioned halls. Showcase nights move between clubs, theatres and outdoor venues, so comfortable shoes and a light jacket for mild evenings are more useful than formal wear.
Payments, tipping and prices
The currency is the euro. Cards are widely accepted in hotels, restaurants and taxis, though small kiosks and some beach bars may prefer cash. Restaurant tipping is not obligatory; rounding up or leaving 5-10 percent is the usual local practice.
Business etiquette on the island
Greetings are informal, usually a handshake and often two cheek kisses in social settings, and meetings tend to open with small talk before business. Punctuality is expected for scheduled conference sessions and showcase slots, while social events and dinner invitations run later and more loosely.
Practical etiquette for delegates
Keep business cards and delegate badges visible during trade-fair hours, ask before photographing showcase performances for commercial use, and check whether artists permit recording before posting live clips. For venue staff, a short greeting in Spanish before a request is appreciated.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: LPA
Compare flights to the nearest international gateway serving Las Palmas de Gran Canaria; confirm ground transport on the organiser site.
Spain is in the Schengen area. Many nationalities can enter for short business visits without a visa; others require a Schengen short-stay (Type C) visa. Check your nationality-specific requirement with the Spanish consulate or an official visa centre before booking.
Processing: Varies by nationality; apply several weeks before travel.
Also see Spanish entry conditions page (https://www.exteriores.gob.es/Consulados/washington/en/ServiciosConsulares/Paginas/Consular/Condiciones-de-entrada-en-Espana.aspx) and BLS Spain visa centres (https://www.blsspainvisa.com/) for application guidance. Processing time and fees depend on nationality and consulate - verify before applying.
OfficialGet to the venue and around the city with these options.
Airport → venue: Primary gateways: Gran Canaria Airport (Aeropuerto de Gran Canaria) (LPA): approx. 25-35 minutes by taxi, ride-hail or rental car, depending on traffic. Allow road or rail time to ; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near : Vegueta / Triana old town and near Ciudad Alta bus corridors: Vegueta / Triana old town and near Ciudad Alta bus corridors; Centro / Santa Catalina / near Auditorio Alfredo Kraus and Las Canteras: Centro / Santa Catalina / near Auditorio Alfredo Kraus and Las Canteras; Las Canteras seafront and Santa Catalina business district: Las Canteras seafront and Santa Catalina business district.
Ride-hail: Ride-hailing apps are commonly used in Las Palmas de Gran Canaria; confirm local availability before travel.
Public transit: Guaguas Municipales operates the municipal bus network in Las Palmas de Gran Canaria. The airport bus Line 60 links Gran Canaria Airport (LPA) with the city; check the published 2026 timetable and fares before travelling. City bus and route maps are available via Guaguas Municipales.
Parking: Paid public car parks are available in Las Palmas de Gran Canaria, including Saba Parkings and other operators listed by parking aggregators. Pre-booking options exist via services such as Parclick and Parkimeter; confirm availability and pricing for show dates.
Plan and pack for the event climate.
Month: October 2026
Temperature: Daytime highs around 26 degrees Celsius in October on Gran Canaria, with milder evenings; sea temperatures around 23 degrees Celsius (source: CanaryForecast October averages).
Seasonality: October is generally mild and mostly dry in Las Palmas de Gran Canaria, with low monthly rainfall typical for the Canary Islands autumn. Check a forecast closer to the show dates.
Packing: Pack light layers for warm days and mild evenings, comfortable walking shoes for the venue and city streets, sun protection (hat, sunscreen, sunglasses) and a light rain layer. Business-casual attire works for conference and networking sessions.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at WOMEX usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Confirm WOMEX 26 registration and access details via womex.com/take_part/register; verify your pass type.
Book flights into Gran Canaria Airport (LPA) and reserve airport bus Line 60 or a transfer for arrival day.
Book accommodation in Las Palmas de Gran Canaria for 21-25 October 2026; consider city-centre or Port of Las Palmas areas.
Check visa or entry requirements for Spain based on your nationality and prepare documents if applying for a Schengen visa.
Review the WOMEX 26 conference sessions and speaker announcements; plan which panels, showcase and networking sessions to attend.
Prepare a schedule for the One on One and other official WOMEX programme formats; identify contacts to meet.
Pack for warm October weather on Gran Canaria: light layers, sun protection, walking shoes and a light rain layer.
Check-in for flights, confirm hotel arrival time in Las Palmas and download offline maps or transport apps.
WOMEX registration concourse
the venue
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
the venue
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
EUR 330 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | EUR 330 / per person | organiser_published |
Decision
Use this quick check to decide whether WOMEX fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4–8 weeks before opening day for registration and travel.
Risks
Limited session times published — confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3–6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources — confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
10 more alternate names hidden
Display a free company card at your booth, or share your professional card on the show floor.