Women’s Fair 2027 in Wichita brings three days of shopping, fashion, beauty and food to Century II Expo Hall from 23 to 25 April 2027.
Hundreds of local and national vendors fill 93,000 square feet with clothing, jewellery, spa services, home décor and gourmet food, alongside cooking demonstrations, fashion shows and stage events.
General admission is $12, seniors 65+ pay $11 and children 10 and under enter free.
TL;DR
12027 dates: Friday 23 to Sunday 25 April at Century II Expo Hall, Wichita.
293,000 sq ft of exhibition space in downtown Wichita.
3Adult tickets $12; seniors 65+ $11; children 10 and under free.
4Booths run from $620 for a 10x8 to $3,200 for a 20x20 feature.
5Hours: Friday 12–7, Saturday 9–6, Sunday 11–5.
Why visit
One ticket covers a full day of shopping, free cooking and fashion stages, spa demos and cocktail or wine sampling. More than 200 vendors sit under one roof, so visitors can compare jewellery, skincare, décor and Kansas-made food in a single trip instead of driving across the metro.
Why exhibit
The show delivers a concentrated, purchase-minded female audience over three days in a 93,000 sq ft hall. Booths start at $620 with drapes, table, chairs, wifi and a programme listing included, which keeps the cost of testing a new product line or building a Kansas customer list low.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Women aged 25–54 who plan to buy fashion, beauty or home items at the show.
Groups of friends and family on a Saturday “Girls’ Day Out”.
Budget-conscious seniors 65+ shopping for gifts and household goods.
Kansas food, décor and craft buyers looking for local makers.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Independent Kansas boutiques, jewellers and craft makers testing new lines.
Beauty, skincare and spa brands selling treatments and product bundles.
Home décor, kitchenware and gourmet food companies.
Regional service businesses such as clinics, banks and travel agencies.
Century II Expo Hall, 225 W. Douglas, Wichita, KS 67202, United States
Entrances & gates
Expo Hall main entrance
Expo Hall
Street-level entrance from W. Douglas; ticket desk inside the lobby.
South Overhead Doors
Expo Hall
Exhibitor drive-in move-in entrance, as printed in the exhibitor guide.
Facilities
Food options
Expo Hall concessions
On-site dining
Parking: Use the Century II lots off W. Waterman Street or downtown garages on W. Douglas and S. Market. Saturday mornings are the busiest arrival window, so allow 20–30 minutes to park and walk to the Expo Hall entrance.
Gate: Enter the Expo Hall from the W. Douglas Street side; exhibitors use the South Overhead Doors for drive-in move-in.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
Fri12:00 PM – 7:00 PM
Sat9:00 AM – 6:00 PM
Sun11:00 AM – 5:00 PM
General admission (11+)
One-day ticket; group rates available for 10 or more.
Shopping and StyleBeauty and WellnessFood, Home and Entertainment
How the last edition performed
Previous edition
Last edition
2026
Completed
Edition #: 28
This edition
2027
Forecast — not final
Visitors: 10,000
Exhibitors: 300
Floor area: 8,639 sqm
Next edition
Not announced yet
Growth over time
Impact
A bigger and stronger platform
A three-day, ticketed consumer show in a 93,000 sq ft hall gives Wichita retailers a concentrated spring selling window. The event sits before Mother’s Day and graduation season, when jewellery, beauty, gifts and home items move fastest. Its downtown venue and weekend hours also pull shoppers from outside the immediate metro.
Audience quality
High-value decision-makers
The audience skews female, aged 25–54, and arrives with friends or family for a social day out. That mix favours impulse and gift purchases, beauty treatments and home décor. A separate senior segment is price-sensitive but loyal. Because tickets are sold per day, Saturday delivers the longest dwell time and the strongest footfall.
Exhibitor outcomes
Real business growth
Booth costs are low relative to a regional trade show: $650 buys a 10x10 with drapes, table, chairs, wifi and a programme listing. Exhibitors selling product on site can cover the fee with a modest number of transactions. The stronger return comes from email and SMS capture for follow-up, plus testing which SKUs resonate with Kansas buyers.
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
South-central Kansas / Wichita metro
Why it matters
Wichita anchors a retail trade area of roughly one million people across south-central Kansas. A weekend consumer show concentrates women aged 25–54, the household buyers for fashion, beauty, home and food, into one hall at a moment when they are actively shopping rather than researching online.
Industry trends
Key trends shaping this market and its wider industry.
01
Experience-led retail
Consumer shows are adding classes, tastings and stage moments so that shopping becomes a day out rather than a transaction. Women’s Fair leans on cooking demos, fashion shows and cocktail sampling to extend dwell time.
What it changes: Longer dwell time raises average spend per visitor and gives exhibitors more chances to start a conversation.
02
Beauty and wellness as footfall drivers
Skincare, spa treatments and self-care services are among the strongest repeat categories at women’s expos, often booked as add-ons to a shopping trip.
What it changes: Beauty brands can sell product and book appointments at the same booth, improving return on booth cost.
03
Local-maker discovery
Shoppers increasingly look for Kansas-made food, décor and gifts that are not available on national marketplaces. Regional makers use shows like this to build a local following.
What it changes: Local makers face less price competition than national brands and can test new products with a nearby audience.
Women’s consumer shows and related Wichita events
Book booth space by February 2027; hotel rooms 6–8 weeks out.
Women’s Fair sits in a regional circuit of consumer shopping and bridal events that share vendors, venues and a female buyer audience.
9–10 Jan 2027
Wichita Bridal Expo
Wichita, United States
Produced by the same owners at Century II; dates are the typical January weekend and should be confirmed before booking.
Late April in Wichita is mild and changeable: highs around 20–23°C and lows around 7–10°C, with roughly 75 mm of rain across the month. Pack a light jacket and an umbrella.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Century II offers wifi in public areas; exhibitors receive complimentary wifi with the booth package. Mobile coverage is strong across downtown Wichita.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Tipping
Restaurant servers expect 15–20% before tax; bar staff usually get $1–2 per drink.
Dress and pace
Kansas business dress is smart-casual. Show days are long, so comfortable shoes matter more than a suit.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: ICT — Wichita Dwight D. Eisenhower National
Book 4–6 weeks out for the best fares; ICT is small, so connecting itineraries are common.
Visa
Most international visitors need a US B-1/B-2 visa or an approved ESTA under the Visa Waiver Program.
Estimated cost: $185 visa application fee; ESTA is a separate fee
Processing: Apply at least 8–12 weeks ahead for a visa
Bring proof of the event and a return ticket to the interview.
Get to the venue and around the city with these options.
Airport → venue: ICT is about 15–20 minutes by car; expect $25–35 by rideshare.
Hotel → venue: Downtown hotels are 5–10 minutes by car or a 15–25 minute walk.
Ride-hail: Uber and Lyft operate in Wichita; pick-up at the W. Douglas entrance.
Public transit: Wichita Transit buses run on weekdays and Saturdays; the free Q-Line trolley serves downtown.
Parking: Use Century II lots off W. Waterman or downtown garages; arrive early on Saturday.
Weather
Plan and pack for the event climate.
Month: April
Temperature: 7–23°C
Seasonality: About 75 mm of rain across the month; spring storms are possible.
Packing: Light layers, a waterproof jacket and comfortable walking shoes.
Plan your trip
Planning
Best day to visit: Saturday
Saturday has the longest hours, 9am to 6pm, and the strongest exhibitor staffing. Friday afternoon is quieter for serious conversations, while Sunday is best for families and late deals.
T-14
Buy tickets and confirm the Saturday or Sunday session — Tickets are sold per day; group rates need 10 or more.
T-10
Book a downtown hotel and check cancellation terms — Old Town and downtown are closest to Century II.
T-7
Build a shortlist of exhibitors and map must-see aisles — Use the show programme and vendor social accounts.
T-3
Check the weather and plan parking — Spring storms can slow the drive; allow extra time.
T-1
Pack tote bags, power bank and a reusable water bottle — Reusable bags make multi-vendor shopping easier.
Sample visitor itinerary
Route-optimised day
10:00
Collect tickets and pick up a show programme at the Expo Hall lobby
Century II Expo Hall entrance
11:00
First supplier meetings with jewellery and skincare exhibitors
Main aisles A–C
13:00
Watch a cooking demonstration and sample local food
Cooking stage
15:30
Second aisle sweep for home décor and gifts, then coffee
Expo Hall concessions
Side trips
2
Keeper of the Plains
Landmark
10 minutes from downtown
Iconic Wichita river sculpture with a nightly fire ring and easy walking paths.
Sedgwick County Zoo
Family Attraction
15 minutes from Century II
A top-rated regional zoo that works well as a Sunday family add-on.
Networking spots
2
Old Town Wichita
dining and nightlife district
Walkable cluster of restaurants and bars, good for exhibitor dinners.
Public at the Brickyard
restaurant and bar
Downtown spot near the hall for informal meetings after show hours.
First-timer guide
Follow-up playbook
Photograph every business card and booth sign before leaving the hall.
Send a same-day thank-you message to your top five exhibitors.
Log leads in a CRM within 24 hours with a one-line product interest note.
Send a photo or sample follow-up within three business days.
Track replies for two weeks, then move non-responders to a seasonal newsletter.
Consumer-show leads cool quickly. A 24-hour first touch and a three-day second touch capture most of the buying intent created at the booth.
Budget
Costs & budget
Shell scheme
USD 70–86 / m²
Raw space
USD 70–86 / m²
Standard booth
9 m²
Prices are the organiser’s printed 2027 booth schedule. Per-square-metre figures are derived from the 10x10 and 10x20 rates and include the shell package; electricity is extra.
Free CRM tier is enough to log and follow up show leads.
FAQs & glossary
Answers
Frequently asked
When is Women’s Fair 2027 in Wichita?
Women’s Fair 2027 runs Friday 23, Saturday 24 and Sunday 25 April 2027 at Century II Expo Hall in Wichita, Kansas. Friday hours are noon to 7pm, Saturday 9am to 6pm and Sunday 11am to 5pm. The three-day format gives visitors a full weekend to shop, watch stage events and attend demonstrations.
Where is Women’s Fair held?
The show is held in the Expo Hall at Century II, 225 W. Douglas, Wichita, KS 67202, in downtown Wichita. The hall offers 93,000 square feet of contiguous exhibition space. Drivers reach it from W. Douglas Street, and the South Overhead Doors are used for exhibitor move-in.
How much are Women’s Fair tickets?
General admission for visitors aged 11 and over is $12. Seniors aged 65 and over pay $11, and children 10 and under enter free. Discounted group rates are available for parties of 10 or more. Tickets are sold for a single day, so visitors planning to return on Sunday should buy a second ticket.
Is Women’s Fair free for children?
Yes. Children 10 and under are admitted free with a paying adult, while visitors aged 11 and over need a $12 general admission ticket. The show is a family-friendly shopping event with stage entertainment, cooking demonstrations and a Sunday Family Funday programme, so families often spend several hours in the hall.
What are the opening hours of Women’s Fair 2027?
The hall opens at noon and closes at 7pm on Friday 23 April, runs from 9am to 6pm on Saturday 24 April, and opens from 11am to 5pm on Sunday 25 April. Exhibitors may enter 1.5 hours before public doors open. Saturday is the longest day and the busiest for footfall.
Is Women’s Fair a trade show or a public show?
It is a public consumer show, not a trade-only event. Anyone can buy a ticket and shop the aisles. Exhibitors are mostly local and national consumer brands selling directly to visitors, which makes the show useful for product testing, list building and direct sales rather than wholesale contract writing.
How big is Women’s Fair?
The 2027 show occupies 93,000 square feet of Century II’s Expo Hall and is described by the organiser as Wichita’s largest shopping and Girls’ Day Out event. Hundreds of local and national vendors take part, with categories spanning fashion, beauty and spa, home décor, gourmet food and entertainment.
How much does a booth cost at Women’s Fair?
Booths start at $620 for a 10x8 space and rise to $3,200 for a 20x20 feature. A standard 10x10 is $650, a 10x10 corner $950, a 10x20 corner $1,600 and a 10x20 endcap $1,900. Drapes, a table, two chairs, wifi and a programme listing are included.
Who should exhibit at Women’s Fair?
The show suits independent boutiques, jewellers, skincare and spa brands, home décor and kitchenware sellers, gourmet food producers, and regional service businesses such as clinics, banks and travel agencies. Exhibitors who can sell on the spot and capture contact details do best with a purchase-minded weekend audience.
Glossary
1
Expo Hall
The 93,000 sq ft exhibition hall inside Century II where the show floor, stages and concession areas are located.
2
General admission
A one-day ticket for visitors aged 11 and over, priced at $12 for the 2027 show.
3
Girls’ Day Out
The organiser’s phrase for a social shopping outing built around friends, family, cocktails and stage entertainment.
4
Booth deposit
A 50% payment required with a signed contract before the organiser will hold exhibitor space.
5
South Overhead Doors
The drive-in entrance at Century II used by exhibitors during move-in and move-out.
6
KDOR certificate
A Kansas Department of Revenue sales tax certificate that taxable exhibitors must display in their booth.
Also known as
Alternate names and search phrases for this event.