Vrouw! 2027 is a three-day women's shopping and lifestyle fair at WTC Expo Leeuwarden, 19–21 March 2027, with 260+ shops, fashion shows, workshops and free parking.
Dates
19–21 Mar 2027
City / country
Leeuwarden, Netherlands
Venue
WTC Expo Leeuwarden
Time
1:00 PM – 10:00 PM
Event overview
Vrouw! is the annual women's lifestyle fair at WTC Expo Leeuwarden, a three-day shopping and experience event for women from Friesland and the northern Netherlands. The 2027 edition runs 19–21 March, with more than 260 shops and participants across two halls, fashion shows, workshops and lectures, a Body & Mind Plein, food and drink terraces and Friday late-night shopping.
It is a paid consumer event, not a B2B trade fair: tickets are EUR 17 at the door, children up to 12 enter free with an adult, and parking is free. The 2026 edition sold out all three days and the organiser reports more than 20,000 visitors per edition. The 2027 exhibitor offer is raw floor space from EUR 52.
50 per sqm plus a EUR 75 registration fee, with exhibitors responsible for their own stand build.
TL;DR
A single ticket buys a full day out: more than 260 shops, spring fashion shows, creative workshops, lectures at the Body & Mind Plein, live music and food terraces. Friday is late-night shopping until 22:00; Saturday and Sunday run 10:00–18:00. Parking and entry for children up to 12 are free, which makes it an easy group outing.
The show delivers a concentrated, purchase-ready female audience that a stand cannot reach in a normal retail week. Raw space starts at EUR 52.50 per sqm for the first 50 sqm with volume rates down to EUR 40.50, and every participant gets a mandatory 3 kWh connection. The 2026 edition sold out, so early booking protects a good position in a two-hall floor.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
1Fryslânplein/Stadionplein, 8914 BX Leeuwarden, Netherlands
Entrances & gates
WTC Expo main entrance
Visitor entrance for the fair; exact gate layout not published for 2027.
Free parking for visitors and participants.
Large lockers cost EUR 7.00; online reservation closes Wednesday 17 March 2027 at 12:00.
Food options
Horeca terraces
On-site diningParking: Parking is free for visitors and participants.
Gate: Main visitor entrance at WTC Expo Leeuwarden; follow the Vrouw! signs from the Fryslânplein/Stadionplein side.
Attend
Event days & opening times
Door ticket
2027 price at the door.
Child (0–12)
Free with one accompanying adult.
Vrouw! Shopper
Optional, online only, not sold at the door.
Large locker
Optional; online reservation until 17 March 2027, 12:00.
Ticket info
Badge collection
Tickets are delivered by Weeztix by email; show the ticket at the entrance. Contact Weeztix support for lost tickets.
Ticket notes
Tickets are sold online via the official ticket page and at the door for EUR 17.00. Exact online price is not printed. Children up to 12 enter free with one adult.
What's on
How the last edition performed
Last edition
2026
Visitors: 20,000
Exhibitors: 260
This edition
2027
Visitors: 22,000
Exhibitors: 260
Next edition
2027
A third sold-out-style edition is expected, with more than 260 participants across two halls and the same shopping-plus-experience mix. No 2027 line-up, floor plan or ticket-cap figure is published.
Friday late-night opening until 22:00 More than 260 shops and participants Online-only limited-edition shopper
Growth over time
Edition recap
Vrouw! 2026 ran 27–29 March at WTC Expo Leeuwarden and sold out Friday, Saturday and Sunday. The floor plan was filled with more than 260 participants. The programme mixed fashion shows, workshops, lectures at the Body & Mind Plein, live music and shopping, and exhibitors reported good contacts and sales.
New this edition
Impact
Vrouw! is a regional consumer engine: a sold-out 2026 edition, 260+ participants and an organiser claim of 20,000+ visitors per edition. Its value lies in concentrated consumer spending and product testing rather than international trade leads.
Audience quality
Predominantly female, 25–75, from Friesland and the northern Netherlands, with a strong social-group pattern (friends, mothers, daughters, sisters). Purchase intent is high because visitors come to shop, not only to browse.
Exhibitor outcomes
Best for consumer brands that can sell on the floor and capture contact details. At EUR 52.50 per sqm plus EUR 75 registration and EUR 140 electricity, a 9 sqm raw stand costs about EUR 660.50 excl. VAT before build; a modest stand can repay at a few hundred transactions, but ROI depends on footfall conversion and follow-up.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Vrouw! turns Leeuwarden into the region's female consumer capital for three days. It connects national and local consumer brands with a purchase-ready audience that is otherwise expensive to reach: women 25–75 who travel specifically to shop, try beauty and wellness products, watch fashion shows and eat out. The 2026 sell-out shows demand exceeds the two-hall capacity, which supports pricing power and makes early stand booking important.
Key trends shaping this market and its wider industry.
Experience-led retail
Visitors want a day out, not a rack of products: fashion shows, workshops, lectures and food terraces now sit alongside stands.
What it changes: Exhibitors that add a demo, treatment or workshop convert more conversations into sales and contact data.
SourceBeauty, health and wellness
The Body & Mind Plein and beauty stands draw strong interest, with lectures on stress and personal finance filling rooms.
What it changes: Wellness and self-care brands fit the audience and can sell high-margin services on the floor.
SourceOnline shops going physical
Vrouw! offers a dedicated Webshopplein for online retailers to meet customers face to face.
What it changes: Pure-play e-commerce brands can test products, build trust and capture email consent in a physical setting.
SourceLocal and social shopping
Groups of friends, mothers, daughters and sisters treat the fair as a social occasion, with Friday late-night shopping adding an evening audience.
What it changes: Group visits lengthen dwell time and increase basket size; stands should plan for multi-person conversations.
SourceLatest updates from across the market.
Vrouw! is the northern Netherlands' dedicated women's lifestyle fair. Brands testing the Dutch consumer market can pair it with the larger Randstad consumer shows and a wellness or fashion circuit.
Spring consumer season
Vrouw! sits in March, between the Randstad winter shows and the May outdoor lifestyle week.
Circuit positions are editorial context, not official partnerships; confirm each event's dates independently.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Groningen Airport Eelde
Closest practical airport; limited scheduled routes.
about 70 km
to venue
60–75 minutes by road
by car
Amsterdam Airport Schiphol
Best long-haul gateway; NS Intercity to Leeuwarden.
about 150 km
to venue
2h15–2h45 by train
by car
Bremen Airport
Useful alternative from north-west Germany; cross-border car hire may apply.
about 180 km
to venue
2–2.5 hours by road
by car
A range of accommodation options near the venue and across key areas.
USD 90–130 / night
Editorial estimate for a March trade-fair weekend; book early because the show sells out.
USD 140–200 / night
Editorial estimate; breakfast and parking may be extra.
USD 210–300 / night
Editorial estimate; limited inventory, so book with a flexible rate.
Get around the city with these convenient transport options.
Train
Allow 2h15–2h45; rail is the easiest long-distance option.
Local bus
Short ride or a 20–25 minute walk; check the Qbuzz/Arriva timetable.
Taxi
Editorial estimate; meters and ride-hail availability vary.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Schengen type C short-stay visa | Nationals of countries without a Schengen visa waiver | $100.00 | 4–6 weeks |
EU/EEA citizens travel freely; UK, US, Canadian, Australian and many other passport holders have a 90/180-day Schengen waiver.
The Netherlands accepts ATA Carnets for qualifying temporary exhibition goods; confirm the specific goods and procedure with the chamber of commerce.
Official visa pageWeather
Late March in Leeuwarden is typically 4–10°C, windy and changeable with rain. The halls are indoor, but queues, station walks and parking are exposed; pack layers and a waterproof jacket.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
EU roaming applies for EU visitors. Do not rely on venue Wi-Fi for card terminals; carry a power bank and a backup hotspot.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Direct and informal
Dutch business and consumer conversations are informal and direct; first names are normal, and a clear product story works better than a hard script.
English is widely spoken
Most visitors and exhibitors speak English, but a few Dutch phrases on signage and a Dutch-language flyer are appreciated.
Bike-friendly city
Leeuwarden is compact and flat; walking or cycling from the centre to WTC Expo is practical in dry weather.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: Amsterdam Airport Schiphol (AMS) or Groningen Airport Eelde (GRQ)
Book early for the March fair weekend; AMS has the best long-haul connections, while GRQ is closer but has fewer routes.
Schengen rules apply. EU/EEA citizens travel freely; many waiver nationalities get 90/180 days; visa nationals need a type C visa.
Estimated cost: About EUR 90 plus service fees
Processing: 4–6 weeks
Apply up to six months ahead. Bring an invitation letter and proof of accommodation if requested.
OfficialPartnerGet to the venue and around the city with these options.
Airport → venue: NS Intercity from Schiphol to Leeuwarden, then bus, taxi or a 20–25 minute walk.
Hotel → venue: Most centre hotels are a 15–25 minute walk from WTC Expo.
Ride-hail: Uber coverage is limited; use a local taxi rank or pre-book.
Public transit: NS rail to Leeuwarden plus local bus; a single city bus ticket is about EUR 2–4.
Parking: Free visitor parking at WTC Expo.
Plan and pack for the event climate.
Month: March
Temperature: 4–10°C
Seasonality: Windy and changeable with frequent rain showers; occasional cold snaps.
Packing: Layers, waterproof jacket, comfortable shoes and an umbrella.
Plan your trip
Best day to visit: Saturday 20 March 2027
Saturday is the only full 10:00–18:00 day between the Friday evening opening and the Sunday close. Every stand, workshop and stage slot is running, and there is enough time to cover both halls without the shorter Sunday afternoon. Friday suits late-night shoppers but starts at 13:00; Sunday is best for a shorter revisit.
Confirm dates, pick Saturday 20 March and book the day off. — Saturday is the only full 10:00–18:00 day.
Buy tickets online and check the Weeztix email; add the shopper if wanted. — Door price is EUR 17; online may differ.
Plan the group and meeting point; arrange child-free or child-friendly logistics. — Under-12s enter free with an adult.
Check the programme and choose two workshops or shows; download the floor plan if released. — No 2027 timetable was published at research time.
Pack a charged phone, payment card, reusable bag and rain jacket; confirm parking. — Parking is free but fills early on Saturday.
Arrive, park free and collect the floor plan
WTC Expo entranceWalk hall 1 for fashion and accessory stands before the crowds
Hall 1Beauty demos and skincare consultations
Hall 1 beauty zoneLunch on the horeca terrace
Food terraceBooked workshop or lecture
Workshop area / Body & Mind PleinFashion show and main-stage programme
Main stageFinal shopping round and Golden Ticket shopper check
Hall 2Leave before the 18:00 close
Main exitFries Museum
Museum
10 minutes' walk from the city centre
Frisian history and culture in a converted prison; a compact contrast to the fair.
Oldehove
Landmark
City centre
The leaning tower of Leeuwarden with a city view; a short climb and photo stop.
Wadden Sea coast
Nature
30–45 minutes by car
UNESCO tidal landscape and dike walks if you add a day before or after the fair.
Horeca terraces
On-site
The main informal meeting point inside the fair; good for breaks between halls.
Main stage
On-site
Programme sessions create natural conversation with other visitors and exhibitors.
Leeuwarden station area
Off-site
Cafés around the station for a post-show debrief before the train.
Consumer fairs generate a high volume of low-intent contacts. Prioritise people who asked for a quote, demo or appointment; for the rest, a single useful follow-up with an opt-out is better than a long newsletter sequence.
Budget
Shell scheme
EUR 110–150 / m²
Raw space
EUR 40.5–52.5 / m²
Standard booth
9 m²
EUR 75 registration fee per participant applies. Shell-scheme cost is an editorial estimate for build, carpet and lighting, not an official package.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
raw_space
exhibitor · 9 sqm
EUR 356–472.5 / stand
registration_fee
exhibitor · per participant
EUR 75 / participant
electricity
exhibitor · 3 kWh
EUR 140 / connection
ticket
visitor · door
EUR 17 / ticket
hotel
visitor · mid
USD 140–200 / room night
per_diem
both · standard
USD 40–70 / day
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| raw_space | exhibitor | 9 sqm | EUR 356–472.5 / stand | sourced | 2026-10-31 |
| registration_fee | exhibitor | per participant | EUR 75 / participant | sourced | 2026-10-31 |
| electricity | exhibitor | 3 kWh | EUR 140 / connection | sourced | 2026-10-31 |
| ticket | visitor | door | EUR 17 / ticket | sourced | 2026-10-31 |
| hotel | visitor | mid | USD 140–200 / room night | estimate | 2026-10-31 |
| per_diem | both | standard | USD 40–70 / day | estimate | 2026-10-31 |
Decision
Six quick questions to decide whether Vrouw! 2027 is worth a visit, a stand, or neither.
QUESTION 1 OF 6
What best describes your role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You want to shop, see the format and meet consumers face to face without committing to a stand.
Best for
Women's groups, consumer trend scouts and brands doing informal market research
Min. budget
$250.00
Timeline
1–2 weeks
Risks
Saturday crowds and queueing
Hotels sell out around the fair weekend
Limited programme information before the show
exhibit
You can sell on the floor, staff a stand for three days and follow up leads within a week.
Best for
Consumer brands, beauty and wellness providers, fashion labels and online shops testing physical retail
Min. budget
$1,200.00
Timeline
8–12 weeks
Risks
Raw space requires your own stand build
No published floor plan at research time
High contact volume with low intent
skip
Your product is not sold to consumers or you need audited counts before spending.
Best for
B2B industrial suppliers, international buyers and anyone needing audited visitor data
Timeline
None
Risks
Missing a strong regional consumer audience
No substitute for direct consumer testing
Book with
Vrouw! / WTC Expo Leeuwarden
Official event organiser and venue operator; ticket, exhibitor and programme information.
Official event site.
WTC Expo Leeuwarden
Exhibition and events venue at Fryslânplein/Stadionplein, Leeuwarden.
Official venue site.
NS
Dutch national rail operator; Intercity services to Leeuwarden.
Independent travel provider, not an event partner.
Visit Leeuwarden
Local tourism information for hotels, food and side trips.
Independent tourism board, not an event partner.
Recommended providers
Schengen visa application centres; official fee plus service fee.
Book a flexible rate in Leeuwarden centre or near the station.
Compare fares to Amsterdam Schiphol; add NS rail to Leeuwarden.
Freight forwarder option; no official event handler is published.
Travel and exhibition insurance; confirm cover for trade goods.
Bookable Leeuwarden and Friesland experiences.
Phone-based lead capture with CSV export; test before the show.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
5 more alternate names hidden
Trust footer
7
References
3
Publishers
7
Date checked
WTC Expo Leeuwarden BV
WTC Expo
Omroep Leeuwarden
Display a free company card at your booth, or share your professional card on the show floor.
