Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Notable exhibitors
Companies exhibiting at WOCODA 2027 include Aanplakken, Aedes, AFWC, AM and Amvest.
- Aanplakken
- Aedes
- AFWC
- AM
- Amvest
Event overview
Overview
WOCODA 2027 is dedicated to housing and aims to enhance collaboration between governments, market parties, and housing corporations.
The exhibition showcases innovative housing concepts that contribute to the ambition of delivering high-quality homes faster, cheaper, and more sustainably.
WOCODA 2027 takes place in Utrecht, Netherlands.
TL;DR
- 1Dates and venue: expected late January 2027, with venue hotel captures pointing to 28-29 January 2027, at Jaarbeurs, Jaarbeursplein 6, Utrecht, Netherlands - confirm the final dates and hall on wocoda.nl before booking travel.
- 2Sector focus: a housing and urban-development congress that puts policy (affordable and social housing, housing corporations) next to delivery (circular construction, deep retrofit, industrialised building and smart-home technology).
- 3Who it is for: municipal and national housing officials, woningcorporatie asset managers, developers and area developers, architects and planners, contractors, prefab and materials suppliers, plus housing investors and tenant organisations.
- 4Format: a congress-style programme of plenary and thematic sessions alongside an exhibition floor and matchmaking; registration runs through the official site, so check whether a congress ticket, day pass or exhibitor badge applies to you.
- 5Travel: Amsterdam Airport Schiphol (AMS) is the main international gateway, with direct Intercity rail to Utrecht Centraal (approx. 30-40 minutes, confirm live timetables); Jaarbeurs is a short walk from Utrecht Centraal.
Why visit
Attendees will gain insights into innovative housing solutions and network with key stakeholders in the housing sector. Dates and Venue: WOCODA 2027 takes place on January 28, 2027, at Jaarbeurs, Utrecht, Netherlands. Buyer Authority: Attendees include government officials, housing corporations, and industry stakeholders.
Why exhibit
Exhibitors will have the opportunity to showcase their housing solutions to a targeted audience of decision-makers, gain visibility in the market, and establish valuable connections with potential clients and partners. Scale and Focus: This event connects government, housing corporations, and market parties to address urgent housing challenges in the Netherlands. Buyer Authority: Attendees include government officials, housing corporations, and industry stakeholders.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Municipal and national housing-policy officials (volkshuisvesting, woningbouw) looking for delivery models and partners for affordable-housing programmes
Housing corporation (woningcorporatie) asset, portfolio and development managers planning retrofit, sustainability and new-build pipelines
Property developers and area developers (gebiedsontwikkeling) comparing circular, modular and industrialised build routes for mid-market housing
Architects and urban planners working on densification, transformation of existing stock and climate-adaptive neighbourhoods
Contractors, prefabricated and MMC suppliers, installers and building-material producers seeking public and corporate housing clients
Housing investors, pension funds and impact financiers assessing investable social and mid-market rental stock
Tenant organisations, housing researchers and NGOs tracking affordability, liveability and quality standards
Smart-building and energy-technology providers selling heat pumps, PV, monitoring and building-management systems into housing refurbishment programmes
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Companies offering innovative housing solutions
Construction firms specializing in sustainable building
Architectural firms focused on residential design
Technology providers for smart housing
Suppliers of building materials
Consultants in urban development
Product categories
Key solution areas showcased across the event.
Affordable and social housing delivery: funding models, tenure mix, rent-setting and partnership structures for social and mid-market rental stock
Circular and bio-based construction: timber frames, prefabricated modules, reused components, bio-based insulation and material passports for housing
Energy transition in housing: heat pumps, PV, collective heat networks, Nul-op-de-Meter retrofits and energy-label upgrades
Renovation and transformation: adaptive reuse of offices and post-war housing blocks, deep retrofit and phased renovation while residents stay in place
Urban planning and area development: densification, station-area development, climate adaptation and green-blue public space
Industrialised construction (MMC): modular and platform-based building systems, off-site manufacturing and serial housing production
Smart home and building technology: in-home sensors, smart metering, building management systems and digital twins for housing portfolios
Liveability and housing quality: accessibility, ageing-in-place, co-living and inclusion standards for new neighbourhoods
Location & Facilities
Venue
Jaarbeurs
Jaarbeursplein 6, 3521 CA Utrecht
Facilities
Parking
Jaarbeurs in Utrecht typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Jaarbeurs in Utrecht typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Jaarbeurs for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
:10:00 AM – 6:00 PM daily
Who runs the show
Organisers
WOCODA
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Utrecht, Netherlands
Why it matters
Attending WOCODA 2027 on 2027-01-28 to 2027-01-28 in Utrecht lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Hotel tiers
A range of accommodation options near the venue and across key areas.
Holiday Inn Express Utrecht - Papendorp by IHG
3-star
Papendorp (west Utrecht)4.1
Leonardo Hotel Utrecht City Center
4-star
Utrecht city centre3.7
Hampton by Hilton Utrecht Central Station
4-star
Utrecht Centraal station district4.3
Crowne Plaza Utrecht - Central Station by IHG
4-star
Utrecht Centraal station district4.4
Van der Valk Hotel De Bilt - Utrecht
Hotel
De Bilt (north-east of Utrecht)4.1
Local transport
Get around the city with these convenient transport options.
Train
Estimated costEUR 10-22 airport or regional rail single journey
Best forAmsterdam Airport Schiphol to Utrecht Centraal
Walk/rail
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forUtrecht Centraal to Jaarbeurs (Jaarbeursplein 6)
taxi
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forAmsterdam Airport Schiphol (AMS) to Jaarbeurs
taxi
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forRotterdam The Hague Airport (RTM) to Jaarbeurs
taxi
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forEindhoven Airport (EIN) to Jaarbeurs
Weather
Late January is mid-winter in Utrecht: daytime highs around 5-7 C and nights near or just below freezing, with overcast skies and frequent light rain or drizzle. Sleet or a short spell of snow is possible but rarely disruptive, and daylight runs only about 8.5-9 hours. The congress is indoors, but expect cold, damp walks between Utrecht Centraal, hotels and the Jaarbeurs halls - bring a waterproof jacket, warm layers and shoes that cope with wet pavements. These are climatological ranges, not a forecast: check a short-range forecast in the week before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Netherlands.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Venue district
Jaarbeurs sits at Jaarbeursplein 6, with the Beatrix Building function rooms and Kinepolis Jaarbeurs cinema on the same complex; plan arrival via Jaarbeursplein.
Language and payments
The Netherlands uses the euro; the event site and Dutch venues operate in Dutch and English, so English signage and business correspondence are normal.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Google Flights captures for 28 January 2027 show Tokyo NRT routings via Abu Dhabi (Etihad, about 21 hr 40 min), Doha (Qatar Airways/JAL), and a 14 hr 05 min KLM option, while New York JFK shows Delta/KLM and Virgin Atlantic options around 7 hr 20 min to 7 hr 25 min. No direct Amsterdam-to-Utrecht flight exists; book to AMS and continue by train to Utrecht Centraal.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Utrecht; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Jaarbeurs: Papendorp (west Utrecht): Holiday Inn Express Utrecht - Papendorp by IHG; Utrecht city centre: Leonardo Hotel Utrecht City Center; Utrecht Centraal station district: Hampton by Hilton Utrecht Central Station.
Ride-hail: Ride-hailing apps are commonly used in Utrecht; confirm local availability before travel.
Public transit: Use local bus, tram, or metro routes serving Jaarbeurs; check operator timetables.
Parking: On-site parking is available at Jaarbeurs; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: January 2027
Temperature: Approx. 1-7 C (34-45 F) in late January, with daytime highs near 5-7 C and night frosts down to around or just below 0 C; indoor congress format, so layers matter mainly for transfers.
Seasonality: Late January sits in the greyest, wettest part of the Utrecht year: overcast skies dominate, light rain or drizzle falls on roughly half the days, and sleet or brief snow is possible. Daylight is short at roughly 8.5-9 hours. Plan a compact umbrella or waterproof shell for walks between Utrecht Centraal, hotels and the Jaarbeurs entrance, and check a short-range forecast before packing.
Packing: Pack for a Dutch winter: warm layered clothing, a waterproof outer layer and comfortable walking shoes for the Jaarbeursplein and station walk. The capture set did not return verified Utrecht January temperature or rainfall figures, so check a forecast close to departure.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at WOCODA 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
D-14: Confirm on wocoda.nl whether WOCODA requires a paid congress ticket or free registration, and whether individual sessions or matchmaking slots need separate sign-up.
T-2
D-14: Book a hotel in the Utrecht Centraal and Jaarbeursplein district, or in Papendorp for parking and car access; late January is low season but congress dates tighten central availability.
T-3
D-12: Check passport validity and Schengen visa lead times if you travel from outside the EU; short-stay visas can take several weeks to process.
T-4
D-10: Plan the Schiphol (AMS) to Utrecht Centraal rail leg; Intercity trains run frequently and seat reservation is not required on the core route.
T-5
D-7: Download the congress programme and shortlist sessions on affordable-housing delivery, circular construction and retrofit financing.
T-6
D-7: Draft three to five questions per hall theme and send meeting requests if the organiser publishes an attendee app or matchmaking tool.
T-7
D-5: Sort out payment for Dutch public transport - a contactless bank card or OV-chipkaart covers NS trains, trams and buses.
T-8
D-3: Pack for roughly 1-7 C with a waterproof outer layer and comfortable shoes for the walk between Utrecht Centraal and Jaarbeurs.
T-9
D-2: Save your registration confirmation and badge QR code offline, and carry photo ID matching the name on the registration.
T-10
D-1: Plan to arrive 30-45 minutes before your first session for badge collection and a first pass of the exhibition floor.
Day 1
Collect the floor plan at the entrance and set a route through the circular construction, retrofit and smart-building zones before sessions fill your day.
Day 2
Leave buffer time for follow-up conversations with suppliers met on day one, and confirm any post-show sample or tender documents before leaving.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Jaarbeurs
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2WOCODA 2027 registration concourse
Jaarbeurs
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Jaarbeurs
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether WOCODA 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
Where is WOCODA 2027 held?
The captured venue listing places it at Jaarbeurs, Jaarbeursplein 6, Utrecht, Netherlands, with the Beatrix Building function rooms and Kinepolis Jaarbeurs on the same complex.
How do I get to Jaarbeurs from the airport?
Book to Amsterdam Airport Schiphol (AMS) and continue by rail to Utrecht Centraal; Google Flights returned no direct AMS-to-Utrecht flight in the captures. From Utrecht Centraal, Jaarbeurs at Jaarbeursplein 6 is a short onward hop.
Which hotels are near Jaarbeurs?
Captured Google Hotels options include Hampton by Hilton Utrecht Central Station and Crowne Plaza Utrecht - Central Station by IHG near the station, Leonardo Hotel Utrecht City Center, Holiday Inn Express Utrecht - Papendorp by IHG and Van der Valk Hotel De Bilt - Utrecht.
What currency is used in Utrecht?
The Netherlands uses the euro; hotel and transport prices on third-party booking pages may display in other currencies, so confirm the EUR amount at checkout.
Glossary
- Woningcorporatie (housing corporation)
- Dutch non-profit or semi-public landlord that builds and manages social and mid-market rental housing; a core buyer and partner segment at WOCODA.
- Sociale huurwoning (social rental housing)
- Rental dwelling let below the national liberalisation threshold to lower-income households, with allocation and rent-increase rules set by Dutch housing policy.
- Nul-op-de-meter (net-zero energy dwelling)
- Renovation or new-build concept in which on-site renewable generation offsets annual energy use, typically combined with heat pumps, triple glazing and high insulation.
- Energielabel (energy label)
- Dutch energy performance label running from A++++ down to G, used to benchmark dwellings, steer retrofit programmes and support green financing.
- Circular construction and material passport
- Design and build approach that keeps materials and components in use across building lifecycles; a material passport records what a building contains and its reuse value at end of life.
- Industrialised construction / MMC
- Modern methods of construction: prefabricated modules, platform-based systems and off-site manufacturing used to raise housing output, speed and quality consistency.
- Gebiedsontwikkeling (area development)
- Integrated development of a district in which land, housing mix, infrastructure, public space and climate adaptation are planned together rather than plot by plot.
- Transformatie (adaptive reuse)
- Conversion of offices, schools or post-war housing into dwellings, usually with a new structural, fire-safety and energy concept.
- Omgevingswet (Environment and Planning Act)
- Dutch spatial-planning framework in force since 2024 that consolidates rules on housing, environment and area development into one permit system.
- Ladder voor duurzame verstedelijking
- Planning test requiring new urban development to be justified by demonstrated need and a sustainably accessible location.
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Also known as
Alternate names and search phrases for this event.
- WOCODA 2027
- WOCODA 2027 Utrecht
- WOCODA 2027 Utrecht 2027
- WOCODA
- WOCODA Utrecht
- WOCODA Utrecht 2027
- Utrecht Netherlands
- Sustainable housing concepts and designs
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.