Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Wise Overseas Property Immigration Study Abroad Exhibition is set to take place on February 26, 2027, at the Shanghai World Expo Exhibition & Convention Center.
This event is a key platform for showcasing overseas real estate, immigration options, and educational opportunities, connecting international developers with potential buyers.
TL;DR
- 1Scale and Focus: This exhibition is a premier platform for overseas property, immigration, and study abroad opportunities, attracting thousands of visitors.
- 2Organiser: Hosted by Shanghai Formote Exhibition Service Co., Ltd., known for its expertise in real estate exhibitions.
- 3Buyer Authority: The event draws high-net-worth individuals, real estate developers, and immigration consultants looking for international opportunities.
- 4Entry: Admission is free for professional visitors; pre-registration is required.
- 5Location: Wise Overseas Property Immigration Study Abroad Exhibition February 2027 takes place in Shanghai, China. Venue: Shanghai World Expo Exhibition & Convention Center (SWEECC). Scheduled 2027-02-26.
Why visit
Attendees will gain insights into the latest overseas property trends and immigration pathways. This exhibition is a premier platform for overseas property, immigration, and study abroad opportunities, attracting thousands of visitors. Admission is free for professional visitors; pre-registration is required. Location: Wise Overseas Property Immigration Study Abroad Exhibition February 2027 takes place in Shanghai, China.
Why exhibit
Exhibiting at the Wise Overseas Property Exhibition provides unparalleled access to a targeted audience of high-net-worth individuals and decision-makers. It offers a unique opportunity to showcase your properties and services directly to potential buyers, facilitating meaningful connections and partnerships. The event's strong marketing and media coverage ensure high visibility for your brand.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Chinese mainland high-net-worth individuals comparing overseas homes for investment, holidays or a future family base
Parents and family offices researching overseas schooling plus a nearby residence in the UK, Australia, Canada or Singapore
Business owners evaluating residency-by-investment and second-passport routes for mobility and succession planning
Property investors and landlords diversifying out of domestic real estate into freehold condominiums, branded residences and resort villas
Family offices, private bankers and wealth managers sourcing vetted overseas developers and immigration counsel for clients
Emigration advisors and licensed agents from Chinese provinces looking for overseas partners and project inventory
Retirees and empty-nesters comparing lower-cost warm-climate destinations in Southeast Asia and Southern Europe
Corporate executives and entrepreneurs checking residency-linked tax planning and cross-border asset structuring
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Overseas residential developers selling freehold condominiums, villas and branded residences into the China market
Resort and holiday-home operators from Southeast Asia, Japan, Europe and the Gulf promoting leaseback and managed rental stock
Residency-by-investment and citizenship-by-investment programme representatives, including government-backed or state-licensed funds
Immigration law firms and licensed migration agents handling investor, skilled and family reunion routes
International schools, boarding schools and university pathway providers bundling education with family relocation
Private banks, FX and cross-border payment providers offering multi-currency accounts and mortgage referral services
Overseas property agencies, brokerages and property management companies servicing Chinese buyers after purchase
Land, farmland and commercial asset sellers targeting Chinese family offices and SME investors
Product categories
Key solution areas showcased across the event.
Freehold condominiums and apartments in gateway cities such as Bangkok, Kuala Lumpur, Tokyo, Melbourne and London
Branded residences and serviced apartments with hotel-style management contracts
Resort villas, beachfront homes and golf or marina properties in Southeast Asia and Southern Europe
Golden visa and residency-by-investment property funds, including real-estate-linked investor routes
Citizenship-by-investment programmes with donation or real-estate qualifying options
Overseas student accommodation and education-linked housing near universities and boarding schools
Cross-border mortgage, FX and multi-currency banking services for property purchases
Property management, rental pool, resale and exit advisory services for absentee owners
Immigration paperwork, notarisation, translation and tax advisory for relocating families
Land plots, farmland and small commercial assets marketed to family offices and SME investors
Location & Facilities
Venue
Shanghai World Expo Exhibition & Convention Center (SWEECC)
No. 1099 Guozhan Road, Pudong New Area, Shanghai, China
Facilities
Parking
Shanghai World Expo Exhibition & Convention Center (SWEECC) in Shanghai typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Shanghai World Expo Exhibition & Convention Center (SWEECC) in Shanghai typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Shanghai World Expo Exhibition & Convention Center (SWEECC) for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Who runs the show
Organisers
Shanghai Formote Exhibition Service Co., Ltd.
How the last edition performed
Previous edition
Next edition
Not announced yet
New this edition
- 1
—
The organiser runs an intermediary summit track alongside the exhibition, aimed at agents and consultants who refer Chinese buyers to overseas developers. Programme detail is published on the organiser's activity pages.
Source - 2
—
Seminar sessions interpreting new directions in immigration policy have featured at Wise Shanghai editions, pairing country-specific rule updates with developer and consultant briefings.
Source
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Shanghai, China
Why it matters
Attendees will gain insights into the latest overseas property trends and immigration pathways. The exhibition offers direct access to international developers and investment opportunities, making it an essential event for anyone interested in global real estate.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Market news
Latest updates from across the market.
2026 China Shanghai 32nd Overseas Property & Immigration Expo - Official ...
ReadChina Immigration Intermediary Rules Meet a New Market
ReadProperty and Housing Market News | South China Morning Post
ReadChina's real estate market transitions into new era - CGTN
Read2026 China Shanghai Overseas Property & Immigration Exhibition | China ...
ReadChina's real estate market may be set for a turnaround, S&P says - CNBC
ReadPlan your trip
Travel & logistics
Local currency · CNY
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Shanghai Pudong International Airport
Main long-haul gateway with the widest international schedule. Taxi ranks are on the arrivals level; the Maglev to Longyang Road plus Metro is the faster rail option with luggage light enough to handle stairs
Approx. 40 km from SWEECC
to venue
Approx. 45-60 min by road, longer in weekday peak traffic
by car
Shanghai Hongqiao International Airport
Closer to the Expo district and attached to Hongqiao Railway Station for high-speed rail connections. A practical choice for domestic and regional flights from Asia
Approx. 20-25 km from SWEECC
to venue
Approx. 30-45 min by road
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
EVEN Hotel Shanghai Expo, an IHG Hotel
4-star to 5-star
Expo / QiantanBreakfast, free Wi-Fi, parking and pool. The most practical international-brand base for walking or a short ride to the SWEECC halls; book early because show-week inventory tightens.
The Shang by Artyzen Qiantan Shanghai
Midscale to upscale
QiantanBreakfast, free Wi-Fi, parking and restaurant. A calmer Qiantan base within a short taxi or metro hop of the Expo district; suits exhibitors who want quieter evenings.
DoubleTree by Hilton Hotel Shanghai - Pudong
5-star
PudongIndoor pool, fitness centre and paid breakfast. Useful if your Shanghai meetings sit in Lujiazui or Century Park and you plan to taxi to SWEECC each morning.
Hanting Hotel Shanghai Nanjing Road Walking Street Centre
2-star
Nanjing RoadBreakfast and free Wi-Fi. Budget base in the city centre; use Metro Line 8 towards the Expo district instead of a daily taxi to keep costs down.
Local transport
Get around the city with these convenient transport options.
taxi
Estimated costApprox. CNY 170-220 one way on the meter, plus tunnel or bridge fees if applicable
Best forShanghai Pudong International Airport (PVG) to Shanghai World Expo Exhibition & Convention Center (SWEECC)
About 40 km; the run depends on Huangpu river crossings and weekday traffic. Use the official taxi rank, not an unmarked car, and ask for the venue by its Chinese name.
taxi
Estimated costApprox. CNY 80-120 one way on the meter
Best forShanghai Hongqiao International Airport (SHA) to Shanghai World Expo Exhibition & Convention Center (SWEECC)
The shorter airport run, roughly 20-25 km. Hongqiao also links to the high-speed rail station if you are arriving from another Chinese city.
metro
Estimated costApprox. CNY 3-7 per single journey depending on distance
Best forShanghai Metro, city centre to the Expo district for SWEECC
Line 8 serves the Expo area, with Yaohua Road (Lines 7 and 8) a common approach; allow 10-15 minutes walking from the station to the halls. Use a Shanghai transport card or a metro QR code in Alipay.
maglev + metro
Estimated costApprox. CNY 50 Maglev single plus CNY 3-6 onward metro
Best forPVG to Longyang Road by Maglev, then Metro to the Expo district
The Maglev is the fastest airport-to-city leg when traffic is heavy, but it drops you at Longyang Road and still requires a metro transfer; practical only with light luggage.
taxi
Estimated costApprox. CNY 45-75 one way depending on traffic and crossing
Best forDowntown Shanghai (Nanjing Road, People's Square, Jing'an) to SWEECC
A 20-40 minute ride outside peak hours. Allow extra time on weekday mornings when river tunnels and the Expo approach roads are busy.
parking
Estimated costApprox. CNY 10-20 per hour for visitor parking, with daily caps set by the venue
Best forSWEECC on-site car park
Paid on-site parking serves the halls but fills early on the first show morning. Confirm the posted hourly rate and hall-side entrance on arrival; exhibitor vehicle passes are typically arranged through the organiser.
Weather
Late February in Shanghai is the tail end of winter: damp, grey and chilly, with drizzle rather than heavy rain. Daytime highs sit around 8-12 C and nights fall close to freezing, and the humidity makes the cold feel sharper. Pack an overcoat, scarf and layered knitwear for the walk between the metro and the SWEECC halls; indoor halls are heated but badge and security queues are often outdoors. Check the forecast for the show week before you travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Mainland China blocks several Western apps and services, including Google, WhatsApp and Instagram, so arrange roaming, an international eSIM or a compliant business connection before you fly. Hotel Wi-Fi is common in the Qiantan and Expo district but speeds vary under load. Alipay and WeChat Pay are the default payment rails and work with many international cards; keep some cash for small vendors. Confirm roaming and data options with your carrier and do not rely on a VPN you have not tested.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language in the aisle
Mandarin dominates, and exhibitors with Mandarin-speaking staff convert far better than those relying on English brochures. For contract terms, tax and title questions, hire a professional interpreter rather than assuming a bilingual salesperson can carry the detail.
Business cards and introductions
Offer and receive business cards with both hands, take a moment to read the card before putting it away, and address counterparts by surname plus title where you can. Chinese buyers often bring family members or a colleague into a stand discussion, so engage the whole group, not only the person who spoke first.
Payments and money habits
Daily spending runs on Alipay and WeChat Pay rather than cards or cash. Link an international card before departure and keep some yuan for small purchases. For deposits or reservation fees, expect to discuss cross-border transfer mechanics and the mainland foreign-exchange purchase rules rather than paying on the stand.
Negotiation pace
Relationship and trust come before price. Expect several meetings, cautious questions about title and exit routes, and decisions taken after family consultation. Aggressive closing tactics or unsupported yield claims damage credibility with this audience.
Meals and hospitality
Business often moves to lunch or dinner, where toasting and shared dishes are the norm. Follow the host's lead on seating and toasts, and do not assume alcohol is expected; a polite non-alcoholic alternative is acceptable. Tipping is not standard practice in Shanghai.
Getting around and online
DiDi and Amap are the local equivalents of ride-hailing and maps, and many international apps are blocked. Download Chinese map and payment tools before arrival, and ask the hotel concierge to write your destination in Chinese characters for taxi drivers.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: PVG
Book 6-10 weeks out for late February 2027, and compare Pudong (PVG) against Hongqiao (SHA) on both fare and transfer time: SHA is closer to SWEECC, while PVG carries the widest long-haul schedule. If you need a Chinese visa, secure the flight itinerary and hotel booking first, because the application requires them. February travel can be affected by the tail of the Spring Festival period, so avoid tight same-day connections into Shanghai and leave a rest day before the show. Fares in this listing are indicative bands only - confirm live prices and baggage rules with the airline.
Visa
Most foreign business visitors need a Chinese M (business) visa or a visa-free entry where their nationality qualifies. Apply through a Chinese embassy, consulate or the official China Online Visa Application (COVA) portal before travel.
Processing: Varies by nationality; apply several weeks before travel.
An invitation letter from the organiser or exhibiting company is typically part of the M visa file. Check visa-free transit and unilateral visa-free schemes for your nationality before booking, since eligibility changes.
OfficialTransport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Shanghai Pudong International Airport (PVG): Approx. 45-60 min by road, longer in weekday peak traffic; Shanghai Hongqiao International Airport (SHA): Approx. 30-45 min by road. Allow road or rail time to Shanghai World Expo Exhibition & Convention Center (SWEECC); on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Shanghai World Expo Exhibition & Convention Center (SWEECC): Expo / Qiantan: EVEN Hotel Shanghai Expo, an IHG Hotel; Qiantan: The Shang by Artyzen Qiantan Shanghai; Pudong: DoubleTree by Hilton Hotel Shanghai - Pudong.
Ride-hail: DiDi is the dominant ride-hailing app, with Amap offering an integrated hail function. International cards sometimes fail to link, so set up payment before you travel or ask the hotel concierge to book on your behalf and settle in cash. From the airport, follow the official ride-hail pickup signs rather than accepting approaches from unlicensed drivers in the terminal. For SWEECC, set the destination to the venue's Chinese name and confirm the correct gate with the driver, as the campus has several entrances.
Public transit: Shanghai's metro is fast, cheap and signed in English. Metro Line 8 serves the Expo district, with Yaohua Road (Lines 7 and 8) a common approach to SWEECC; allow 10-15 minutes walking from the station to the halls and follow the venue signage rather than cutting across roads. Fares are roughly CNY 3-7 per journey, paid with a Shanghai transport card or a metro QR code in Alipay. Trains are frequent but crowded in the morning peak, so allow a buffer before your first meeting.
Parking: SWEECC has on-site car parking, but spaces fill early on the first show morning and the approach roads around the Expo district queue in peak hours. Expect paid hourly parking with a daily cap set by the venue, and confirm the posted rate at the entrance. Exhibitors with build-up vehicles or oversized freight normally need an organiser-issued vehicle pass and a scheduled delivery slot, so arrange this in advance rather than arriving unannounced.
Weather
Plan and pack for the event climate.
Month: February 2027 (show day: 26 February 2027)
Temperature: Approx. 2-12 C, with night lows near freezing and daytime highs in the high single digits to low teens
Seasonality: Late-winter damp season: overcast skies and light drizzle are common, with occasional cold snaps and a raw wind off the Huangpu. Snow is rare but not impossible. Humidity makes halls and hotel rooms feel colder than the thermometer suggests.
Packing: Pack a warm overcoat, scarf, gloves and layers you can remove in heated halls. Bring a compact umbrella for drizzle and shoes that handle wet pavements and long stretches of exhibition carpet. A power bank, a universal adapter (China uses 220V, type A and I plugs) and a small day bag for brochures are more useful than a formal suit alone. Add a light moisturiser and lip balm if you are not used to dry indoor heating.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Wise Overseas Property Immigration Study Abroad Exhibition February 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Day 14 - Register online for the Overseas Property and Immigration fair, confirm the trade-visitor badge policy and the public opening hours for 26 February 2027 at SWEECC Shanghai.
T-2
Day 13 - Download the exhibitor list and sort it by country and by programme type (freehold, leaseback, golden visa, second passport) so you walk the hall with a shortlist, not a wander.
T-3
Day 12 - Book flights into PVG or SHA and check whether your passport qualifies for China's visa-free transit or unilateral visa-free schemes before you apply for a visa.
T-4
Day 11 - Reserve a hotel in Qiantan or the Expo district, or anywhere on Metro Line 8, to keep the morning commute to SWEECC short.
T-5
Day 10 - Write the questions you will ask each developer: title type, foreign ownership quota, purchase taxes, annual holding costs, handover date, rental guarantees and exit rules.
T-6
Day 9 - Check China's personal foreign-exchange rules and how you would fund a deposit or reservation fee from a mainland bank account before you sign anything on site.
T-7
Day 8 - Arrange an interpreter if you will negotiate contracts or tax questions in Mandarin, or confirm that the exhibitor has a Mandarin-speaking sales lead.
T-8
Day 7 - Install Alipay or WeChat Pay, link an international card, and set up roaming or an eSIM that works in mainland China.
T-9
Day 6 - Make digital and paper copies of your passport, visa, hotel booking and return ticket for hotel check-in and any on-site identity checks.
T-10
Day 5 - Email 5-8 exhibitors to book a meeting slot on 26 February; the good projects are busy by mid-morning.
T-11
Day 4 - Pack business cards, a warm overcoat and comfortable shoes; late February in Shanghai is damp and the halls involve a lot of walking.
T-12
Day 3 - Print a metro plan for Line 8 and the Expo district, and note a taxi fallback for the last mile with the venue name in Chinese characters.
T-13
Day 2 - Arrive in Shanghai, test your payment apps and data connection, and confirm your route to SWEECC for the show morning.
T-14
Day 1 - Collect your badge early, walk the hall by country, take photos of stand numbers and log follow-up actions before the afternoon crowds build.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Shanghai World Expo Exhibition & Convention Center (SWEECC)
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Wise Overseas Property Immigration Study Abroad Exhibition February 2027 registration concourse
Shanghai World Expo Exhibition & Convention Center (SWEECC)
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Shanghai World Expo Exhibition & Convention Center (SWEECC)
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsCN¥190.00
- Per diem × 2CN¥150.00
Estimated totalCN¥340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Wise Overseas Property Immigration Study Abroad Exhibition February 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Wise Overseas Property Immigration Study Abroad Exhibition February 2027, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your goal is to compare overseas developers, immigration consultancies or study-abroad providers in one visit to Shanghai.
Best for
Chinese and regional buyers comparing overseas residential projects, residency-by-investment routes and study-abroad institutions under one roof at the Shanghai SWEECC.
Min. budget
$400.00
Timeline
4-8 weeks before 26 February 2027 to arrange the M visa, flights to PVG or SHA and Expo-district hotel rooms.
Risks
The single-day, 26 February format leaves little slack for follow-up meetings if you fly in late.
Visa processing timing for a Chinese M visa can slip if the invitation letter arrives late.
exhibit
Your pipeline includes Chinese investors, families or intermediaries and you can man the stand in Mandarin or with a translator.
Best for
Overseas developers, immigration and residency consultants, study-abroad institutions and investment service providers presenting to Chinese buyers in Shanghai.
Min. budget
$2,500.00
Timeline
3-6 months to book stand space with Shanghai Formote, arrange freight and prepare Chinese-language sales material for the show.
Risks
Stand pricing and floor plan are not published in captured sources, so budget must come from the organiser directly.
A one-day format rewards pre-booked appointments over walk-by lead capture.
skip
Your category or target buyer does not intersect with Chinese overseas property or immigration demand this cycle.
Best for
Teams without China-facing demand, Mandarin-capable staff or a product that fits overseas property, residency or study-abroad buying.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Answers
Frequently asked
When and where does the Wise Overseas Property, Immigration and Study Abroad Exhibition take place in Shanghai?
The February 2027 edition runs on 26 February 2027 at the Shanghai World Expo Exhibition & Convention Center (SWEECC) in Shanghai, China. Check the organiser site opifair.com.cn for the final hall and opening hours.
Who exhibits at the Wise Shanghai overseas property show?
Exhibitors are international property developers, overseas real estate agencies, immigration and residency consultancies, study-abroad institutions, and financial or investment service providers presenting projects to Chinese buyers.
Who should visit the Wise OPI Shanghai exhibition?
Buyers looking at overseas property, families planning study abroad, investors comparing residency and citizenship routes, and immigration intermediaries seeking overseas developer partners, all based in or travelling to Shanghai.
How do I get to the SWEECC venue?
Shanghai Pudong (PVG) and Shanghai Hongqiao (SHA) are the two main airports. From either, take a taxi or Didi to the Expo district, or use the Shanghai Metro to the SWEECC area and walk to the halls.
Do I need a visa to attend from abroad?
Most foreign business visitors need a Chinese M (business) visa or a visa-free entry based on nationality. Confirm the current rules with the Chinese embassy in your country or on the official COVA portal before booking travel.
Glossary
- SWEECC
- Shanghai World Expo Exhibition & Convention Center, the exhibition venue in the Expo district used for the Wise Shanghai edition.
- Wise OPI
- The branded name of the Wise Overseas Property, Immigration and Study Abroad Exhibition, organised by Shanghai Formote Exhibition Service Co., Ltd.
- M visa
- China's business visa category, typically required by foreign exhibitors, buyers and intermediaries attending the Shanghai show.
- COVA
- China Online Visa Application, the official portal used to submit Chinese visa applications before an embassy or consulate appointment.
- Qiantan / Expo district
- The riverside area of Pudong around the SWEECC where hotels and the exhibition halls co-locate, making it the most convenient place to stay during the show.
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Also known as
Alternate names and search phrases for this event.
- Wise Overseas Property Exhibition 2027
- Shanghai Property Show
- Overseas Property Investment
- Immigration Exhibition in Shanghai
- Wise Overseas Property Immigration Study Abroad Exhibition February 2027
- Wise Overseas Property Immigration 2027
- Wise Overseas Property Immigration Shanghai 2027
- Study Abroad Exhibition February Shanghai 2027
- Shanghai China
- Property Exhibition Shanghai 2027
4 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.