Wisconsin Corn/Soy Expo

Attendees, exhibitors & solutions

Who this event is for

Industry trends

Key trends shaping this market and its wider industry.

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Hotel tiers

A range of accommodation options near the venue and across key areas.

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Frequently asked

Glossary

1

Corn/Soy Expo

The Wisconsin-focused corn and soybean industry meeting listed at cornsoyexpo.org, combining a trade floor for seed, crop protection, equipment, and farm services with grower education and industry meetings.

2

Hybrid seed corn

Corn seed produced by crossing parent lines to capture heterosis; growers compare hybrids by maturity, standability, disease tolerance, and yield stability.

3

Soybean variety

A named soybean line with defined maturity, trait package, disease resistance, and agronomic characteristics; variety selection is central to corn-soy crop planning.

4

Maturity group

A relative ranking of soybean varieties by adaptation to day length and growing season; Wisconsin growers typically choose earlier maturities than southern Corn Belt operations.

5

Seed treatment

A coating applied to seed before planting to protect against early-season insects, seedling diseases, or nematodes; treatments may include fungicides, insecticides, biologicals, or inoculants.

6

Trait platform

A combined set of genetically engineered traits for herbicide tolerance or insect protection; trait choice must match the weed and pest spectrum and support resistance stewardship.

7

Crop protection

Chemical, biological, and cultural tools for weeds, insects, and diseases, including herbicides, fungicides, insecticides, and adjuvants.

8

Adjuvant

An additive that improves spray mixing, deposition, coverage, or uptake of a crop protection product; adjuvant choice matters for herbicide performance and drift management.

9

Foliar nutrition

Nutrients applied to leaves rather than soil, often used for in-season micronutrient or nitrogen supplementation; response depends on tissue tests and application timing.

10

Variable-rate technology (VRT)

Equipment and software that change seeding, fertilizer, or spray rates across a field based on management zones, soil tests, or yield maps.

11

Precision agriculture

Use of GPS, sensors, guidance, data platforms, and machine control to place inputs and field operations more accurately.

12

Cover crop

A non-cash crop planted to protect soil, scavenge nutrients, suppress weeds, or provide forage between cash crops; species choice must fit corn-soy rotations and herbicide carryover.

13

No-till

A planting system that leaves residue undisturbed and places seed directly into the previous crop's stubble; used for erosion control and moisture conservation.

14

Strip-till

A reduced-tillage system that clears a narrow seedbed strip while leaving inter-row residue; common in corn after soybean or a cover crop.

15

Soybean cyst nematode (SCN)

A soilborne pest that attacks soybean roots and can cause yield loss without obvious above-ground symptoms; soil tests guide resistant variety selection.

16

Tar spot

A fungal corn disease that produces raised black lesions and can reduce yield; hybrid tolerance and fungicide timing are key management topics.

17

Sudden death syndrome (SDS)

A soybean fungal disease favored by cool, wet soils and early infection; variety resistance and field drainage are central management tools.

18

Nitrogen stabilizer

An additive that slows nitrification or volatilization of nitrogen fertilizer, aiming to keep nitrogen available for the crop and reduce losses.

19

Soil test

A laboratory analysis of soil pH, phosphorus, potassium, organic matter, and micronutrients used to set fertilizer recommendations and track field fertility.

20

Cation exchange capacity (CEC)

A soil's capacity to hold positively charged nutrients; it informs fertilizer rates and soil texture management.

21

Grain drying

The process of reducing harvested grain moisture for safe storage; dryer capacity and energy cost are important for corn and soybean operations.

22

Basis

The difference between a local cash grain price and a futures contract price; basis reflects local supply, transportation, and storage conditions.

23

Crop consultant

An adviser who scouts fields, interprets soil and tissue tests, and recommends agronomy programs; many hold certified crop adviser (CCA) credentials.

24

Ag retailer

A cooperative or independent dealer that sells seed, fertilizer, crop protection, and application services to growers.

25

Biologicals

Products based on living organisms or their derivatives, such as microbial inoculants or biostimulants, marketed for soil health or crop performance.

26

Resistance management

Practices that slow pest, weed, or disease adaptation to herbicides, traits, or fungicides, including rotation, multiple modes of action, and scouting.

27

On-farm trial

A replicated comparison run on a grower's field to test a product, practice, or variety under local conditions; results are often shared at grower meetings.