Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Wisconsin Agribusiness Classic is Wisconsin's leading agribusiness industry event, showcasing a wide range of exhibitors and educational sessions.
Held annually in January, it serves as a vital platform for networking and knowledge sharing among agribusiness professionals.
The event is organized by the Wisconsin Agri-Business Association in partnership with the University of Wisconsin, ensuring a comprehensive program that addresses the needs of the industry.
TL;DR
- 1Dates and Venue: The Wisconsin Agribusiness Classic takes place on January 11-12, 2027 at Kalahari Resort & Convention Center, Wisconsin Dells, WI.
- 2Scale and Focus: This premier agribusiness event attracts nearly 700 attendees from various sectors across the Midwest.
- 3Organiser: The event is organized by the Wisconsin Agri-Business Association in collaboration with the University of Wisconsin.
- 4Buyer Authority: Professionals from all sectors of agribusiness attend, including farmers, suppliers, and educators.
- 5Entry / Access: Registration is available online, with early bird pricing until December 17, 2026.
Why visit
Attendees will benefit from networking opportunities with industry leaders and access to the latest agribusiness innovations. The event features educational sessions tailored to enhance knowledge and skills relevant to the agribusiness sector. With nearly 700 participants expected, it is an excellent opportunity to connect with peers and industry experts.
Why exhibit
Exhibitors gain visibility among key decision-makers in the agribusiness sector, providing a platform to showcase products and services. The event offers a unique opportunity to engage with nearly 700 attendees, fostering valuable connections and potential business partnerships. Exhibiting at the Wisconsin Agribusiness Classic can lead to increased brand recognition and sales opportunities.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Agribusiness professionals from various sectors
Farmers and agricultural producers
Suppliers of agricultural products and services
Educators and students in agricultural fields
Government representatives and policymakers
Industry advocates and lobbyists
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Manufacturers of agricultural equipment
Suppliers of seeds and fertilizers
Providers of agricultural technology solutions
Consultants in agribusiness management
Distributors of agricultural chemicals
Educational institutions offering agricultural programs
Product categories
Key solution areas showcased across the event.
Crop protection products, including herbicides, fungicides, insecticides and seed treatments
Seed, trait platforms and cover crop seed programmes
Dry and liquid fertilizer, micronutrients and 4R nutrient stewardship services
Precision agriculture hardware, guidance, section control and field data software
Application equipment, sprayers, tenders and adjuvants
Grain handling, drying, storage and conditioning equipment
Feed, forage and livestock nutrition products and services
Soil testing, tissue testing and agronomy laboratory services
Agronomy and crop consulting services for Wisconsin growers
Crop insurance, ag lending and financial risk management
Ag retail business software, point-of-sale and inventory systems
Farm safety, compliance and nutrient management planning support
University and technical college agronomy programmes and student recruitment
Location & Facilities
Venue
Kalahari Resorts and Conventions
1305 Kalahari Dr, Wisconsin Dells, WI
Facilities
Parking
Kalahari Resorts and Conventions in Wisconsin Dells typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Kalahari Resorts and Conventions in Wisconsin Dells typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Kalahari Resorts and Conventions for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Full Conference Attendee
210Monday Only Attendee
170Tuesday Only Attendee
170Full Conference Student
100Monday Only Student
85Tuesday Only Student
85
Who runs the show
Organisers
Wisconsin Agri-Business Association
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Wisconsin Dells, USA
Why it matters
On 2027-01-11 to 2027-01-12, Wisconsin Agribusiness Classic in Wisconsin Dells covering Agricultural machinery and equipment, Seeds and fertilizers, Crop protection products, Agricultural technology solutions gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Dane County Regional Airport
Closest commercial airport to Kalahari Resorts & Conventions. Shuttle listings connect MSN directly with the venue, and seats are pre-booked with the operator
TBA
to venue
Approx. 55-70 minutes by car via I-90/94; confirm route and winter conditions
by car
Milwaukee Mitchell International Airport
Larger airport with more direct flights; a rental car is the practical option for the onward drive to Wisconsin Dells
TBA
to venue
Approx. 1 hour 50 minutes to 2 hours 15 minutes via I-94; confirm route and winter conditions
by car
Chicago O'Hare International Airport
Best choice for international and long-haul connections, but the drive is the longest of the three. Allow a buffer in January for snow and Chicago traffic
TBA
to venue
Approx. 2 hours 45 minutes to 3 hours 15 minutes via I-90; confirm route and winter conditions
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Staybridge Suites Wisconsin Dells - Lake Delton by IHG
midscale
Lake Delton, Wisconsin Dells4.2
USD 175–220 / night
Holiday Inn Express Wisconsin Dells, an IHG Hotel
midscale
Wisconsin Dells4.6
USD 175–220 / night
Sleep Inn & Suites Wisconsin Dells - Lake Delton
budget
Lake Delton, Wisconsin Dells4.0
USD 115–145 / night
avid hotel Wisconsin Dells, an IHG Hotel
budget
Wisconsin Dells4.1
USD 115–145 / night
SpringHill Suites by Marriott Wisconsin Dells
midscale
Wisconsin Dells4.2
USD 175–220 / night
Hampton Inn & Suites at Wisconsin Dells Lake Delton
midscale
Lake Delton, Wisconsin Dells4.6
USD 175–220 / night
Hilton Garden Inn Wisconsin Dells
midscale
Wisconsin Dells4.1
USD 175–220 / night
Kalahari Resorts & Conventions - Wisconsin Dells
on-site resort
Venue complex4.4
USD 175–236 / night
Local transport
Get around the city with these convenient transport options.
Car / taxi
Estimated costUSD 35–75 taxi or rideshare to the venue district
Best forWisconsin Dells town center to Kalahari Resorts and Conventions
Car / taxi
Estimated costUSD 35–75 taxi or rideshare to the venue district
Best forLake Delton hotels to Kalahari Resorts and Conventions
Airport shuttle
Estimated costBook direct with shuttle operator; fare not stated in capture
Best forDane County Regional Airport (Madison) (MSN) to Kalahari Resorts and Conventions
taxi
Estimated costApprox. USD taxi/rideshare from MKE to venue (estimate; confirm before travel)
Best forMilwaukee Mitchell International Airport (MKE) to Kalahari Resorts and Conventions
taxi
Estimated costApprox. USD taxi/rideshare from ORD to venue (estimate; confirm before travel)
Best forChicago O'Hare International Airport (ORD) to Kalahari Resorts and Conventions
Weather
January in Wisconsin Dells is deep winter: typical highs of 24-32 F (-4 to 0 C), overnight lows of 8-16 F (-13 to -9 C) and roughly 10-13 in (25-33 cm) of snow across the month, with occasional winter storm warnings. The Wisconsin Agri-Business Association conference runs indoors at Kalahari Resorts & Conventions, but parking lots, shuttles and the I-90/94 drive can be affected by snow and ice. Pack insulated boots, a heavy coat, gloves and layers, and check the live forecast within 72 hours of travel. These are approximate climatology bands; confirm the forecast before departure.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or a local SIM for business visitors to the United States.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Conference dress code
Wisconsin ag audiences lean practical: jeans or khakis with collared shirts and sweaters are common, with a jacket for suppliers and association staff. Bring layers because the Kalahari convention centre is large and room temperatures vary.
Winter driving and 511 Wisconsin
January roads around Wisconsin Dells can be snow-covered or icy, particularly on I-90/94 between Madison and the resort. Check 511 Wisconsin before driving, keep a scraper and blanket in the car, and allow extra time for airport transfers.
Resort setting
Kalahari Resorts & Conventions is a large indoor water-park resort, so public areas are busy and family-oriented even during a trade conference. Use the venue map to move between the convention centre, hotel towers and parking, and allow 10-15 minutes between sessions.
Tipping and payments
Tipping of 18-20 percent is standard at Wisconsin restaurants, and bars and eateries in the Dells resort area accept major cards. Rideshare and taxi tips are handled in the app or added to the fare.
Local food and supper clubs
Wisconsin supper clubs and Friday fish fry are part of the local experience around Wisconsin Dells and Lake Delton. Reserve ahead for larger groups during conference evenings, since resort-area restaurants fill up on weekends.
Badge pickup timing
Plan to collect your badge before the Monday opening session rather than during it. The registration desk is the first stop on arrival, and a 30-45 minute buffer leaves time for parking, coat check and finding the session room.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Sample Google Flights searches for 11 Jan 2027 arrivals were priced in USD for one adult, taxes and fees included with bag fees extra. Chicago ORD-MKE direct fares started from about USD 196 in the capture, and Google flagged New York JFK-MKE as currently high while LAX-MKE was flagged as cheaper than usual. Fares move daily - re-check before booking.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Dane County Regional Airport: Approx. 55-70 minutes by car via I-90/94; confirm route and winter conditions; Milwaukee Mitchell International Airport: Approx. 1 hour 50 minutes to 2 hours 15 minutes via I-94; confirm route and winter conditions; Chicago O'Hare International Airport: Approx. 2 hours 45 minutes to 3 hours 15 minutes via I-90; confirm route and winter conditions. Allow road or rail time to Kalahari Resorts and Conventions; on-site parking is usually available at m
Hotel → venue: Precinct hotels near Kalahari Resorts and Conventions: Lake Delton, Wisconsin Dells: Staybridge Suites Wisconsin Dells - Lake Delton by IHG; Wisconsin Dells: Holiday Inn Express Wisconsin Dells, an IHG Hotel; Lake Delton, Wisconsin Dells: Sleep Inn & Suites Wisconsin Dells - Lake Delton.
Ride-hail: Ride-hailing apps are commonly used in Wisconsin Dells; confirm local availability before travel.
Public transit: No fixed-route bus or rail line to Kalahari Resorts and Conventions appears in the captures. Practical transfers are rideshare or taxi from Wisconsin Dells and Lake Delton hotels, or a pre-booked shuttle from Madison airport (MSN) - shuttle listings connect Kalahari Resorts & Conventions directly with MSN.
Parking: On-site parking is available at Kalahari Resorts and Conventions; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: January 2027
Temperature: Typical January highs of 24-32 F (-4 to 0 C) and overnight lows of 8-16 F (-13 to -9 C). Sub-zero F mornings are possible, so confirm the forecast within 72 hours of travel.
Seasonality: Winter is the dominant seasonality: precipitation falls mainly as snow, with roughly 10-13 in (25-33 cm) across January and occasional winter storm warnings. Expect snow-covered roads and possible flight delays, and build a buffer day around 11-12 January departures.
Packing: Typical January highs of 24-32 F (-4 to 0 C) and overnight lows of 8-16 F (-13 to -9 C). Sub-zero F mornings are possible, so confirm the forecast within 72 hours of travel. Winter is the dominant seasonality: precipitation falls mainly as snow, with roughly 10-13 in (25-33 cm) across January and oc
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Wisconsin Agribusiness Classic usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-14
Register at the tier that matches your plan - Full Conference at USD 210, Monday Only at USD 170 or Tuesday Only at USD 170; students pay USD 100 full or USD 85 single day.
T-13
Book a room at Kalahari Resorts & Conventions or a Lake Delton or Wisconsin Dells hotel; midscale properties run roughly USD 175-220 per night in January.
T-12
Book flights into Dane County Regional (MSN) as the closest option, or Milwaukee (MKE) or Chicago O'Hare (ORD) with a rental car for the drive to Wisconsin Dells.
T-10
Reserve an airport shuttle or transfer from MSN to the Kalahari; shuttle seats are pre-booked with the operator rather than bought on arrival.
T-7
Review the schedule at https://wiagribusiness.org/schedule and mark the Monday and Tuesday sessions that match your crop, feed, grain or retail responsibilities.
T-6
Check the National Weather Service forecast for Wisconsin Dells and plan a buffer for snow on I-90/94 if you are driving in.
T-5
Pack insulated boots, a heavy coat, gloves and layers; the convention centre is indoors but parking and shuttle walks are outdoors.
T-3
Confirm registration desk hours and badge pickup details with the Wisconsin Agri-Business Association, and download the venue map for the Kalahari complex.
T-2
Pack business cards, a notebook and a phone charger; sessions and supplier conversations run across several meeting rooms.
T-1
Confirm your ground transport and check road conditions on 511 Wisconsin before leaving for Wisconsin Dells.
Day 1
Arrive 30-45 minutes before the opening session to collect your badge and settle in.
Day 2
Leave time after the closing session for follow-up meetings with seed, crop protection and precision ag suppliers before departure.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Kalahari Resorts and Conventions
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Wisconsin Agribusiness Classic registration concourse
Kalahari Resorts and Conventions
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Kalahari Resorts and Conventions
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$230.00
- Per diem × 2$150.00
Estimated total$380.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · Full Conference Attendee
USD 210 / per person
organiser_published
visitor_ticket
visitor · Monday Only Attendee
USD 170 / per person
organiser_published
visitor_ticket
visitor · Tuesday Only Attendee
USD 170 / per person
organiser_published
visitor_ticket
visitor · Full Conference Student
USD 100 / per person
organiser_published
visitor_ticket
visitor · Monday Only Student
USD 85 / per person
organiser_published
visitor_ticket
visitor · Tuesday Only Student
USD 85 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | Full Conference Attendee | USD 210 / per person | organiser_published | |
| visitor_ticket | visitor | Monday Only Attendee | USD 170 / per person | organiser_published | |
| visitor_ticket | visitor | Tuesday Only Attendee | USD 170 / per person | organiser_published | |
| visitor_ticket | visitor | Full Conference Student | USD 100 / per person | organiser_published | |
| visitor_ticket | visitor | Monday Only Student | USD 85 / per person | organiser_published | |
| visitor_ticket | visitor | Tuesday Only Student | USD 85 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Wisconsin Agribusiness Classic fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Wisconsin Agribusiness Classic, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Agricultural machinery and equipment and Seeds and fertilizers solutions and benchmarking suppliers at Wisconsin Agribusiness Classic in Wisconsin Dells.
Min. budget
$832.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Agricultural machinery and equipment and Seeds and fertilizers products who need qualified meetings with the event's trade audience.
Min. budget
$3,744.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Wisconsin Dells show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is the Wisconsin Agri-Business Association January conference?
It is the Wisconsin Agri-Business Association's annual January gathering for the state's farm supply, agronomy, grain, feed and ag service businesses, held at Kalahari Resorts & Conventions in Wisconsin Dells. The programme combines conference sessions with supplier and dealer conversations across seed, crop protection, fertility, precision ag and grain handling.
When exactly does the 2027 edition take place?
The 2027 edition is scheduled for January 2027 at Kalahari Resorts & Conventions; airfare captures for the period point to 11 January 2027 as a travel date. Confirm the exact start and end dates on the official schedule page at https://wiagribusiness.org/schedule before booking non-refundable travel.
Where is the event held?
Kalahari Resorts & Conventions in Wisconsin Dells, Wisconsin, a large resort and convention complex with on-site parking and indoor meeting space. The venue is roughly an hour by car from Madison and about two hours from Milwaukee.
How much does registration cost?
Published tiers are USD 210 for a Full Conference Attendee, USD 170 for a Monday Only attendee and USD 170 for a Tuesday Only attendee. Student rates are USD 100 for the full conference and USD 85 for a single day. Confirm what each tier includes, such as meals or session access, on the organiser site before registering.
Is there a student rate?
Yes. Students pay USD 100 for the full conference or USD 85 for Monday only or Tuesday only, based on the published ticket tiers. Bring a student ID in case the registration desk asks for verification.
Can I attend for just one day?
Yes. Monday Only and Tuesday Only tickets are both offered at USD 170 for general attendees and USD 85 for students. Single-day attendance suits growers, retailers or suppliers who only need the agronomy or business track on one of the two main days.
Which airport should I fly into?
Dane County Regional Airport (MSN) in Madison is the closest commercial airport to Wisconsin Dells. Milwaukee Mitchell International (MKE) and Chicago O'Hare (ORD) are larger alternatives with longer drives of roughly two and three hours respectively. Allow extra time in January for snow and ice.
Is there transport from the airport to the venue?
Shuttle listings connect Dane County Regional Airport (MSN) directly with Kalahari Resorts & Conventions, but seats are pre-booked with the operator rather than sold at the curb. Rideshare and taxi are practical from Wisconsin Dells and Lake Delton hotels; there is no fixed-route bus or rail link to the venue in the captures reviewed.
Where should I stay during the conference?
Kalahari Resorts & Conventions has on-site rooms, and Lake Delton and Wisconsin Dells have a cluster of midscale and budget hotels within a short drive. Typical January night rates in the captures run from roughly USD 115-145 at budget properties to USD 175-236 at midscale and resort properties. Book early because the resort area is also a winter water-park destination.
What is the weather like in January?
Deep winter. Expect typical highs of 24-32 F and overnight lows of 8-16 F, with snow rather than rain and occasional winter storm warnings. The conference itself is indoors, but parking lots, shuttles and the I-90/94 drive can be affected, so pack insulated boots, a heavy coat, gloves and layers.
Is parking available at Kalahari Resorts & Conventions?
On-site parking serves the resort and convention complex. Rates and hall access rules are set by the venue, so confirm current parking fees and the best lot for the convention centre with Kalahari or the organiser before arrival.
Who attends the Wisconsin Agri-Business Association conference?
Attendees are mainly Wisconsin ag retailers, cooperative staff, crop consultants, seed and crop protection dealers, grain and feed businesses, application equipment specialists, ag lenders and students entering agronomy careers. Suppliers use the event to meet the dealers and consultants who advise growers across the state.
Glossary
- Ag retailer
- A farm-supply business that sells seed, crop protection products, fertilizer and services to growers. Wisconsin ag retailers are the core audience for this January conference, and many attend with agronomy and sales teams.
- Agronomy
- The science and practice of crop production and soil management, covering variety selection, planting, fertility, pest control and harvest. Agronomy sessions and supplier conversations dominate the Wisconsin Agri-Business Association programme.
- Crop protection products
- Herbicides, fungicides, insecticides and seed treatments used to protect yield. Label rates, rotation restrictions and resistance management are the questions retailers bring to the exhibit floor.
- Seed treatment
- A coating of fungicide, insecticide or biological applied to seed before planting. Retailers and cooperatives discuss treaters, application quality and seed-applied technology at the show.
- Trait platform
- A package of genetic traits engineered into a hybrid or variety, such as herbicide tolerance or insect resistance. Dealers compare trait packages against local weed and pest pressure.
- Precision agriculture
- Use of GPS guidance, section control, sensors and field data software to place inputs more accurately. Precision ag hardware and data subscriptions are a growing product category for Wisconsin dealerships.
- Variable-rate technology (VRT)
- Applying seed, fertilizer or crop protection at different rates across a field based on prescription maps. VRT conversations link agronomists, application equipment and data platforms.
- 4R nutrient stewardship
- A framework for applying the right nutrient source at the right rate, right time and right place. It is a common reference point in fertility and water-quality discussions with Wisconsin growers.
- Nutrient management plan
- A farm plan that matches nutrient applications to crop needs and soil test levels while limiting runoff risk. Retailers and consultants who write or follow these plans are regular conference attendees.
- Integrated pest management (IPM)
- A decision process that combines scouting, thresholds, cultural practices and judicious chemical use. IPM underpins many of the crop protection recommendations retailers make in the field.
- Cover crop
- A non-cash crop grown between cash crops to protect soil, scavenge nutrients and suppress weeds. Cover crop seed, termination timing and drill setup are practical topics for ag retailers.
- Adjuvant
- An additive that improves mixing, coverage, drift control or uptake of a spray application. Adjuvant choice is a frequent technical question at application-equipment and crop protection booths.
- Certified Crop Adviser (CCA)
- A professional credential for agronomists who pass exams and maintain continuing education. Many attendees at this event hold the CCA credential and use the conference for credits and updates.
- Grain elevator and handler
- A business that receives, dries, stores and markets grain. Grain handling, drying and storage equipment and services are part of the agribusiness supplier mix at the show.
- Feed and forage
- Livestock nutrition products, ration balancing and forage quality services sold alongside agronomy inputs. Feed businesses attend to meet suppliers and compare forage and nutrition programmes.
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Also known as
Alternate names and search phrases for this event.
- Wisconsin Agribusiness Classic 2027
- Wisconsin Agribusiness Classic Wisconsin Dells 2027
- Wisconsin Dells USA
- Agribusiness Conference Wisconsin Dells 2027
- Agricultural machinery and equipment
- Seeds and fertilizers
- Crop protection products
- Agricultural technology solutions
- Agribusiness Conference B2B Trade Expo Wisconsin Dells
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.