Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Wine Prague 2026 returns to the historic heart of Europe, connecting wine lovers, restaurateurs, and world-class winemakers. This year's event promises precision in organization and accessibility for all participants.
Attendees can expect a comprehensive showcase of wine styles and personal encounters with their creators in a prestigious setting. Wine Prague takes place in Prague, Czech Republic.
TL;DR
- 1Dates and Venue: Wine Prague 2026 takes place 19-20 October 2026 at PVA EXPO PRAHA in the Letňany district of Prague (Prague 18).
- 2Sector Focus: A specialist wine and viticulture trade fair covering still, sparkling and dessert wines, wine-growing regions and appellations, winery and cellar equipment, bottling and closures, and wine-trade logistics and services.
- 3Who Attends: Wineries and wine producers, importers, distributors, sommeliers, hospitality and retail buyers, and wine marketing and packaging suppliers from Czechia, Central Europe and international export markets.
- 4Organiser: Organised by YACHT s.r.o., with programme, exhibitor and visitor information published on wineprague.com.
- 5Tickets and Access: Visitor entry is ticketed, with a standard online price listed at 590 CZK; confirm the current visitor registration route on wineprague.com/en/for-visitors before travelling.
Why visit
Wine Prague offers a unique opportunity to taste the finest selections from domestic and international vineyards. Visitors can enjoy open tastings, expert seminars, and exclusive masterclasses led by renowned authorities in the wine industry. This event is essential for professionals looking to expand their knowledge and network.
Why exhibit
Exhibitors at Wine Prague gain access to a prestigious platform to reach new clients and strengthen existing relationships. Scale and Focus: This year's edition features over 150 exhibitors showcasing wines from various regions. Buyer Authority: Attendees include wine professionals, restaurateurs, and wine enthusiasts.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Wine producers and importers
Restaurateurs and hospitality professionals
Wine merchants and retailers
Sommelier and wine educators
Wine enthusiasts and connoisseurs
Media representatives covering the wine industry
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Wineries and wine estates from Czechia and neighbouring wine regions
International wine producers including Italian, Spanish, French, Austrian and Hungarian labels
Distributors, importers and wholesale wine traders
Wine glassware, packaging and bottling suppliers such as Crystalex
Wine tourism, hospitality and regional wine marketing bodies
Specialty food and beverage producers exhibiting alongside wine ranges
Product categories
Key solution areas showcased across the event.
Red wines from various regions
White wines and sparkling wines
Organic and biodynamic wines
Wine accessories and glassware
Wine-related educational materials
Local Czech wines and international selections
Location & Facilities
Venue
Žofín Palace
Slovanský ostrov 226, Prague 1
Facilities
Parking
PVA EXPO PRAHA in Prague typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: PVA EXPO PRAHA in Prague typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at PVA EXPO PRAHA for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
General admission
CZK 590.00
Who runs the show
Organisers
YACHT s.r.o.
How the last edition performed
Previous edition
Next edition
Not announced yet
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Prague, Czech Republic
Why it matters
Attending Wine Prague on 2026-10-19 to 2026-10-19 in Prague lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Market news
Latest updates from across the market.
Food & Beverages Events in Czech Republic - globy.com
ReadWine industry in Czech Republic: Business Report 2026
ReadPDF Wine industry in Czech Republic: Business Report 2025
ReadNews - Wine Prague 2026
ReadWine Prague 2026 - Wine Prague 2026
ReadWine Prague 2026 - Wine Events & Trade Shows - vinaty.com
ReadPlan your trip
Travel & logistics
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Václav Havel Airport Prague
to venue
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
WE Hotel EXPO Prague
midscale
Prague 18 (Letňany), 260 m from PVA EXPO PRAHAListed by Google Hotels as 260 m from PVA EXPO PRAHA with breakfast, free Wi-Fi, free parking, restaurant and smoke-free rooms. USD band is a directional Prague midscale estimate for late October; recheck live rates for 19-20 October 2026.
Hotel Aura Praha design&garden pool
midscale
Prague 18 area, 2.6 km from PVA EXPO PRAHAGoogle Hotels listing rated 4.4 with breakfast, free Wi-Fi, free parking, outdoor pool, hot tub, restaurant and airport shuttle. USD band is an approximate late-October midscale estimate; confirm for your dates.
Hotel Royal Prague
midscale
Prague (city listing surfaced for the PVA Expo Praha search)Google Hotels result for the PVA Expo Praha hotel search; confirm exact distance to the venue and rate for 19-20 October 2026. USD band is a directional city midscale estimate.
Local transport
Get around the city with these convenient transport options.
metro and bus
Estimated costUSD 35-75 taxi or rideshare to the venue district
Best forPrague metro line C to Letňany plus connecting buses to PVA EXPO PRAHA (Prague 18)
Moovit and PVA Expo visitor pages describe reaching the Letňany fairground by metro line C and local bus. Validate your ticket before boarding and allow transfer time at peak morning hours.
taxi or rideshare
Estimated costUSD 35-75 taxi or rideshare to the venue district
Best forVáclav Havel Airport Prague (PRG) to PVA EXPO PRAHA
Use the official taxi ranks or a ride-hailing app at PRG; the airport-to-Letňany transfer is usually under an hour outside peak traffic.
metro
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forPrague city centre to Letňany on line C for PVA EXPO PRAHA
The Metropraha route planner confirms Prague metro line C serves Letňany; from Letňany station it is a short bus ride or a walk to the venue.
parking
Estimated costPaid on-site parking; confirm the current rate on the venue page
Best forPVA EXPO PRAHA on-site car park (Prague 18, Letňany)
PVA EXPO PRAHA operates an on-site car park; pre-book or arrive early on peak show days.
Weather
Late October 2026 in Prague: weather sources show daytime highs near 13-14 C and night-time lows around 5-6 C, with roughly 10 rain days. Bring a warm mid-layer, a compact umbrella and water-resistant shoes for walking between Letňany metro and bus stops and the venue. Confirm the forecast shortly before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Czech mobile operators (O2, T-Mobile, Vodafone) offer prepaid data SIM cards and eSIMs, and EU roaming rules let EU travellers use their home plan in Czechia. Wi-Fi is generally available at Prague hotels and at the PVA EXPO PRAHA fairground, but treat event Wi-Fi as best-effort and carry a local data plan for live lead capture, translation apps and ride-hailing. Confirm roaming and SIM options before you travel.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Local currency
Czechia uses the Czech koruna (CZK), not the euro; cards are widely accepted but carry some cash for small purchases, tips and transit ticket machines.
Getting to the Letňany fairground
Prague metro line C reaches Letňany, with local buses connecting to PVA EXPO PRAHA in Prague 18; allow buffer time at peak morning hours when exhibitors and visitors converge.
Show registration
Wine Prague 2026 runs 19-20 October at PVA EXPO PRAHA; visitor and exhibitor registration routes are published on wineprague.com/en/for-visitors and wineprague.com/en/exhibitors.
Wine-trade etiquette
Wine Prague is a professional wine-trade setting; tastings and spit buckets are standard, business cards and a short buyer or supplier brief help at stand meetings, and Czech and English are both commonly used on the floor.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: PRG
Prague is served by Václav Havel Airport Prague (PRG), with frequent direct connections from major European hubs and one-stop options from longer-haul markets. Book early for the 19-20 October 2026 window, favour morning arrivals to keep the airport-to-Letňany transfer easy, and check airline baggage rules if you plan to carry wine samples or promotional bottles. Confirm current schedules and fares directly with the carrier.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Václav Havel Airport Prague (PRG). Allow road or rail time to Žofín Palace; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Žofín Palace: Prague 18 (Letňany), 260 m from PVA EXPO PRAHA: WE Hotel EXPO Prague; Prague 18 area, 2.6 km from PVA EXPO PRAHA: Hotel Aura Praha design&garden pool; Prague (city listing surfaced for the PVA Expo Praha search): Hotel Royal Prague.
Ride-hail: Ride-hailing apps such as Bolt, Uber and the local alternative Liftago operate in Prague and are widely used for airport and venue transfers. Confirm app coverage and current fares before travel. Taxis are also available from official ranks at Václav Havel Airport Prague (PRG) and around Letňany.
Public transit: Prague metro line C to Letňany plus connecting buses serve PVA EXPO PRAHA in Prague 18 (Letňany). Buy and validate a short-zone ticket (approx. CZK 40 for 90 minutes; confirm live fares) or a 24-hour or 72-hour pass for multi-day visits. From Václav Havel Airport Prague (PRG), take bus 119 to Nádraží Veleslavín, switch to metro line A, transfer to line C and continue towards Letňany.
Parking: PVA EXPO PRAHA operates an on-site car park in Prague 18 (Letňany); rates and gate access are set by the venue, so confirm the current tariff and any pre-booking on the PVA Expo or organiser site before driving. Arrive early on peak show mornings.
Weather
Plan and pack for the event climate.
Month: October 2026 (show runs 19-20 October)
Temperature: Late-October daytime highs roughly 13-14 C and night-time lows near 5-6 C; layered clothing recommended
Seasonality: October is a shoulder-season month in Prague with roughly 10 rain days and moderate rainfall; expect cool, changeable weather during the show.
Packing: Pack a warm mid-layer, a light waterproof jacket or compact umbrella and water-resistant walking shoes for the Letňany fairground; evenings can fall close to 5 C, so add a scarf or light coat for travel between the halls and transit stops.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Wine Prague usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm your visitor ticket and registration route on wineprague.com/en/for-visitors; a standard online entry has been listed at 590 CZK, so check the current price before booking.
T-2
Book a hotel near PVA EXPO PRAHA in Prague 18 (Letňany), or along metro line C, so the daily trip to the fairground stays short.
T-3
Plan the airport transfer from Václav Havel Airport Prague (PRG): airport bus 119 to Nádraží Veleslavín then metro line A and C towards Letňany, or a taxi or ride-hailing app.
T-4
Review the masterclasses and programme pages on wineprague.com for tasting sessions and any pre-registration they require.
T-5
Build a shortlist from the exhibitor listing on wineprague.com/en/exhibitors and request meetings with wineries and suppliers before you travel.
T-6
Budget in Czech koruna (CZK) for metro and bus tickets, taxis and refreshments; cards are widely accepted but keep cash for ticket machines and small vendors.
T-7
Check Schengen and Czech business-visa rules for your passport and carry printed registration or invitation letters in case they are requested.
T-8
Pack for late-October Prague: a warm mid-layer, a compact umbrella and water-resistant shoes for walking between Letňany transit stops and the halls.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at PVA EXPO PRAHA
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Wine Prague registration concourse
PVA EXPO PRAHA
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
PVA EXPO PRAHA
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$200.00
- Per diem × 2$150.00
- Visa$185.00
Estimated total$535.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
CZK 590 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | CZK 590 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Wine Prague fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When and where is Wine Prague 2026 held?
Wine Prague 2026 is scheduled for 19-20 October 2026 at PVA EXPO PRAHA in Prague 18 (Letňany), Czech Republic. Confirm the final programme and opening hours on wineprague.com before booking travel.
Who exhibits at Wine Prague?
Confirmed exhibitor listings on wineprague.com include wineries and drinks brands such as Canevel Spumanti, Les Domaines Robert Vic, Obelisk Winery, Winery Familie Lobner, Harmonia Vini, Proposta Vini, VIGNE MATTE, Vino e Cuore and Weingut Christen, alongside glassware and packaging names such as Crystalex.
How do I register as a visitor or an exhibitor?
Visitor entry routes are published at wineprague.com/en/for-visitors and exhibitor space is handled via wineprague.com/en/exhibitors; the online exhibitor application and download pages are listed on the same site.
How do I reach PVA EXPO PRAHA from Václav Havel Airport Prague?
From PRG, the venue district Prague 18 (Letňany) is served by Prague metro line C plus local buses; airport-to-city travel takes about 30-45 minutes by road outside peak times. Distance sources list roughly 18 km and about 32 minutes by road from the airport to Prague.
What is the local currency for the show?
Czechia uses the Czech koruna (CZK), not the euro. Cards are widely accepted in Prague, but carry some CZK for transit tickets, small cafes and tips.
Glossary
- Czech koruna (CZK)
- The local currency used for Prague metro and bus tickets, taxis, tips and on-site purchases during Wine Prague; the euro is not used in Czechia, so keep some cash for ticket machines and small vendors.
- PVA EXPO PRAHA
- The Prague exhibition centre in the Letňany district (Prague 18) that hosts Wine Prague 2026; served by metro line C to Letňany plus connecting buses.
- Masterclass
- A guided tasting or education session at Wine Prague, listed on wineprague.com/en/masterclasses-2; check the site for confirmed 2026 titles, times and any pre-registration requirement.
- Trade visitor
- A professional attendee at Wine Prague, such as an importer, distributor, sommelier, retailer or hospitality buyer, who registers through the visitor route on wineprague.com/en/for-visitors.
- Cuvée
- A wine blended from more than one grape variety or vintage; a common tasting-category term used by wineries presenting their ranges to buyers at the fair.
- Vintage
- The year in which the grapes for a wine were harvested; vintage is a core label detail that producers, sommeliers and retail buyers compare when sourcing at a wine trade fair.
- Oenology
- The science and craft of winemaking, covering fermentation, ageing and cellar management; relevant to the winery equipment and production suppliers exhibiting alongside wine producers.
- Bottling and closure
- The packaging stage of wine production, including bottling lines, corks, screw caps and labels; a product family shown by supply-side exhibitors at Wine Prague.
- Appellation / wine-growing region
- A legally defined wine origin area, such as a Czech wine-growing sub-region or a foreign appellation, used to position and differentiate wines on the show floor.
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Also known as
Alternate names and search phrases for this event.
- Wine Prague 2026
- Wine tasting events Prague
- Wine Prague
- Prague Czech Republic
- Food & Beverage
- Food & Beverage Prague
- Food & Beverage Prague 2026
- Hospitality
- Hospitality Prague
- Hospitality Prague 2026
1 more alternate names hidden
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Sources
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References
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Publishers
0
Date checked
1
Wine Prague
- event_website
- event_social
- event_social
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.