Trade show

    Wine & More Experience Fairs 2026

    WEIN & more Erlebnismesse is a regional wine and gourmet consumer fair in Bavaria, with editions in Landshut, Neukeferloh and Kolbermoor. The Neukeferloh event is held at the Bürgerhaus Neukeferloh and showcases German and international wines, sparkling wines, spirits, oils and regional delicacies. Visitors can taste products free of charge and purchase directly from winemakers and merchants. The fair focuses on personal advice and a small but fine, stylish tasting atmosphere.

    Dates

    Nov 7, 2026

    City / country

    Grasbrunn, Germany

    Venue

    Edelweiß Schützen Grasbrunn Neukeferloh

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    • The fair puts personal contact with visitors at the centre, giving wineries and merchants direct access to wine lovers and gourmets from the Munich east region and beyond.
    • Exhibitors can offer free tastings and sell directly to consumers at the event, generating immediate revenue and building a loyal customer base.
    • With a small but fine format, stands receive high visitor attention and repeated personal interaction rather than competing with large-scale trade shows.

    Audience at a Glance

    Who Exhibits

    Exhibitor Profile

    10 categories represented

    • Wineries
    • Wine merchants
    • Sparkling wine and secco producers
    • Organic wine producers
    • Sweet wine producers
    • Spirits and distillate producers
    • Vinegar and oil producers
    • Regional delicatessen producers

    Who Attends

    Visitor Profile

    8 audience types

    • Wine lovers
    • Gourmets
    • Wine collectors
    • Consumers from the Munich region
    • Bavarian food and drink enthusiasts
    • Buyers of regional delicacies
    • Private wine cellar shoppers
    • Trade visitors interested in wine and gourmet products

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