Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Wine Expo Poland is set to take place on 26-27 February 2027 at Dom Towarowy Bracia Jabłkowskich in Warsaw. This exhibition will feature a diverse range of wines and oils from top-class producers worldwide.
Attendees will have the opportunity to taste high-quality products, participate in seminars, and enhance their knowledge about the wine and oil industries. Wine Expo Poland takes place in Warsaw, PL.
Venue: Dom Towarowy Bracia Jabłkowskich.
TL;DR
- 1Dates and Venue: Wine Expo Poland runs 26-27 February 2027 at Dom Towarowy Bracia Jabłkowskich, Warsaw, Poland.
- 2Scale and Focus: This event showcases a wide selection of quality wines and oils from various producers.
- 3Organiser: The event is hosted by the Wine Expo Poland team, with more details available on their website.
- 4Buyer Authority: Professionals from the wine and oil industries, including producers, distributors, and retailers, are encouraged to attend.
- 5Entry: Tickets are available for purchase online and at the venue, with prices starting at 56 PLN.
Why visit
Attendees will experience a unique opportunity to taste a variety of wines and oils, network with industry professionals, and participate in informative seminars. Professionals from the wine and oil industries, including producers, distributors, and retailers, are encouraged to attend.
Why exhibit
Exhibitors will gain visibility in a dynamic market, connect with potential buyers, and showcase their products to a targeted audience. This event showcases a wide selection of quality wines and oils from various producers. Professionals from the wine and oil industries, including producers, distributors, and retailers, are encouraged to attend.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Importers and distributors of wine, sparkling wine and specialty oils active in Poland and Central Europe.
On-trade buyers: restaurant, wine bar, hotel and catering beverage managers.
Independent wine shops, delicatessens and grocery category buyers.
Sommeliers, wine educators and hospitality trainers.
Wine press, bloggers and media covering the Polish and CEE wine market.
Producers and winery export managers looking for Polish distribution partners.
Packaging, accessory and service suppliers to the wine trade.
Buyers sourcing organic, biodynamic and low-intervention wines for Polish retail and restaurants.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Wineries and wine estates presenting still, sparkling and dessert wines to Polish importers and distributors.
Organic, biodynamic and low-intervention producers targeting the growing Polish specialty wine trade.
Olive oil and specialty food oil producers showing premium oils to delis, restaurants and retailers.
National and regional wine boards presenting appellation wines from Europe and the New World.
Wine accessory suppliers for glassware, decanters, preservation systems and cellar storage.
Packaging, labelling and logistics providers serving wine producers and importers.
Wine educators, publications and sommelier training bodies.
Importers and agents looking for brands to represent in Poland and Central Europe.
Product categories
Key solution areas showcased across the event.
Still wines: white, red and rose from European and New World producers
Sparkling wines: traditional-method and tank-method styles
Dessert, sweet and fortified wines
Organic, biodynamic and low-intervention wines
Olive oils and specialty food oils
Wine accessories: glasses, decanters, preservation systems and racks
Wine publications, education and sommelier services
Wine packaging, labels and cellar equipment for producers and importers
Location & Facilities
Venue
Dom Towarowy Bracia Jabłkowskich
ul. Bracka, 25, 00-021 Warsaw, Poland
Facilities
Parking
Dom Towarowy Bracia Jabłkowskich in Warsaw typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Dom Towarowy Bracia Jabłkowskich in Warsaw typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Dom Towarowy Bracia Jabłkowskich for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
26th of February:11:00 AM – 7:00 PM
27th of February:11:00 AM – 7:00 PM
General admission
Day ticket
PLN 56.00General admission
Adult students of gastronomical and hotelier schools
PLN 40.00
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Warsaw, PL
Why it matters
On 2027-02-26 to 2027-02-27, Wine Expo Poland in Warsaw covering Table wines: white, red, and rosé, Dessert wines and sparkling wines, Oils: olive and specialty oils, Wine accessories: gives energy buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · PLN
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Warsaw Chopin Airport
to venue
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Holiday Inn Express Warsaw - the Hub by IHG
midscale
Warsaw city centreUSD 150–190 / night
3-star IHG property, guest rating 4.7; pet-friendly with parking. Rates were shown in INR on the Google Hotels capture for the 26-27 Feb 2027 stay window, so convert and confirm live PLN prices before booking.
Holiday Inn Resort Warsaw - Jozefow by IHG
upscale
Jozefow, south-east Warsaw outskirtsUSD 150–202 / night
4-star resort-style IHG property with hot tub and spa, guest rating 4.5; suited to travellers with a car given the out-of-centre location.
Novotel Warsaw Center
midscale
Central WarsawUSD 150–190 / night
4-star Accor property, guest rating 4.5, with breakfast, paid parking, fitness centre, bar and restaurant; Google review snippet notes it is very close to subway, bus and tram stops.
Mercure Warszawa Grand
midscale
Central WarsawUSD 150–190 / night
4-star Accor property, guest rating 4.6, breakfast, paid parking, fitness centre, bar and restaurant; capture showed a deal flag of about 21 percent below usual rate.
Holiday Inn Warsaw City Centre by IHG
midscale
Central WarsawUSD 150–190 / night
4-star IHG property, guest rating 4.7, breakfast, paid parking, fitness centre, bar and restaurant.
InterContinental Warsaw by IHG
luxury
Central WarsawUSD 230–265 / night
5-star IHG property, guest rating 4.7, with parking, indoor pool, hot tub and fitness centre; review snippet highlights the fitness room on the 43rd floor.
Best Western Hotel Portos
budget
WarsawUSD 95–122 / night
3-star property, guest rating 4.2, breakfast, free Wi-Fi, free parking and airport shuttle listed among amenities.
Arche Hotel Geologiczna
budget
WarsawUSD 95–122 / night
3-star property with breakfast, paid parking, bar, restaurant and room service; capture showed a deal flag of about 21 percent below usual rate.
Wilanów Residence Apartments
apartment
Wilanow, southern WarsawUSD 150–202 / night
4-star rated apartment stay, guest rating 4.3, listed with parking; useful for longer stays or small teams.
Local transport
Get around the city with these convenient transport options.
metro
Estimated costPLN 5-12 single metro/tram journey
Best forMetro M1/M2 to Centrum or Nowy Świat-Uniwersytet, then a 5-10 min walk to Bracka 25
Use M1/M2 and validate the ticket on boarding. The venue is in central Warsaw near Nowy Świat.
tram
Estimated costPLN 5-12 single metro/tram journey
Best forTram to Nowy Świat or Plac Trzech Krzyży, then walk to Bracka
Tram stops are close to the venue and useful from central hotels. Check the WTP journey planner for the fastest line.
bus
Estimated costPLN 5-12 single metro/tram journey
Best forBus to Centrum or Nowy Świat
Bus routes converge on central Warsaw. Allow extra time in morning and evening peaks.
rail
Estimated costPLN 5-12 single metro/tram journey
Best forSKM S2/S3 from Warsaw Chopin Airport (WAW) to Warszawa Śródmieście, then walk or short tram to Bracka
Airport rail is the cheapest fixed-time option; allow 15-20 min on the train plus a walk or tram transfer.
regional rail
Estimated costPLN 15-35 airport or regional rail single journey
Best forWKD or Koleje Mazowieckie to Warszawa Śródmieście
Useful from suburbs and regional towns. Check the operator ticket, not only the WTP tariff.
taxi
Estimated costApprox. PLN 45-70 metered taxi from WAW to central Warsaw (estimate; confirm before travel)
Best forWarsaw Chopin Airport (WAW) to Dom Towarowy Bracia Jabłkowskich
Use the official taxi rank or a licensed app. The mapped fastest route is about 20-30 min in normal traffic.
rideshare
Estimated costApprox. PLN 40-65 app quote from WAW; central trips often PLN 15-30 (estimate; confirm in app)
Best forWAW or central hotel to Bracka 25 area
Bolt and Uber operate in Warsaw. The app quote is fixed before booking; confirm the airport pickup zone.
parking
Estimated costApprox. PLN 6-10 per hour in paid street zones; garage daily rates vary (estimate; confirm signage)
Best forPaid street parking and commercial garages around Bracka and Nowy Świat
Central Warsaw parking is limited. Use a garage or hotel parking and walk; do not rely on free parking around Bracka.
Weather
Warsaw in late February is still winter: typical daytime highs 2-5 C, lows -3 to 0 C, with snow, sleet or rain possible. Conditions can be windy around open squares and the Vistula. Check a 7-day forecast before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Poland uses GSM/LTE/5G mobile networks. EU/EEA roaming rules apply for EU SIMs; visitors from outside the EU should check roaming costs or buy a prepaid PL SIM from Orange, Play, T-Mobile or Plus at WAW or in central Warsaw. Venue Wi-Fi is usually available for exhibitors and press; confirm access at registration.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language at the fair
Polish is the local language; exhibitor and organiser teams at an international wine fair usually work in English. Carry a translation app for Polish retail and restaurant buyers who may prefer Polish.
Tasting etiquette
Spittoons and water are standard at wine tastings. Taste, spit and rinse between flights; do not wear strong perfume or aftershave in tasting rooms.
Meeting rhythm
Polish trade meetings are usually punctual and direct. Confirm appointments in writing, allow time for relationship-building, and exchange business cards or LinkedIn details.
Currency and payments
Poland uses PLN, not EUR. Cards are widely accepted in Warsaw, but carry some cash for small purchases. Ask for a receipt for business expenses.
Local wine market
Polish buyers are increasingly interested in organic, low-intervention and sparkling wines, alongside established European appellations. Use the fair to test price points for both on-trade and off-trade channels.
Venue district
Bracka and Nowy Świat are central Warsaw streets with restaurants, cafes and hotels within walking distance. Plan extra time for security checks and for walking between meetings.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: WAW
Warsaw Chopin Airport (WAW) is the main arrival point in the captured flight searches. Captured round-trip fares for a 26 February 2027 departure and 2 March 2027 return, one adult including taxes and fees: London LHR-WAW LOT nonstop from about PLN 691; New York JFK-WAW LOT nonstop about PLN 2,727; Tokyo NRT-WAW LOT nonstop about PLN 6,091; Sydney-Warsaw from about PLN 3,196 with connections. Fares may exclude bags and change constantly; re-check before booking.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Warsaw Chopin Airport (WAW). Allow road or rail time to Dom Towarowy Bracia Jabłkowskich; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Dom Towarowy Bracia Jabłkowskich: Warsaw city centre: Holiday Inn Express Warsaw - the Hub by IHG; Jozefow, south-east Warsaw outskirts: Holiday Inn Resort Warsaw - Jozefow by IHG; Central Warsaw: Novotel Warsaw Center.
Ride-hail: Bolt and Uber operate in Warsaw. Book in the app for a fixed quote; from WAW to central Warsaw expect roughly PLN 40-65, and central cross-town trips often PLN 15-30. Confirm the pickup point at the airport terminal.
Public transit: Warsaw public transport (WTP) combines metro M1/M2, trams, buses and SKM suburban rail. Single tickets are around PLN 4-6, with 24-hour and weekend passes available. Buy from ticket machines, the WTP app or kiosks and validate on boarding. For the venue, use Centrum, Nowy Świat-Uniwersytet or tram stops near Bracka or Nowy Świat.
Parking: Dom Towarowy Bracia Jabłkowskich sits in central Warsaw where street parking is paid and limited. Use a commercial garage or hotel parking nearby and walk; confirm current hourly and daily rates on site. Do not rely on free parking around Bracka.
Weather
Plan and pack for the event climate.
Month: February 2027 (late winter)
Temperature: Approx. -3 to 5 C; occasional colder snaps to -8 C. Confirm the forecast before travel.
Seasonality: Snow or sleet is more likely than steady rain, with slush and ice possible on pavements. Daylight is limited, with sunset around 17:00 in late February.
Packing: Waterproof boots, warm coat, layers, gloves, scarf and a compact umbrella. Indoor venues are heated, so dress in layers for transit and tasting rooms.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Wine Expo Poland usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Day -14: Confirm your registration is approved and your ticket or badge is saved in the app or email.
T-2
Day -14: Book accommodation in central Warsaw (Śródmieście) or confirm a hotel near a tram or metro line.
T-3
Day -13: Check passport or ID validity and Schengen visa requirements if you need one.
T-4
Day -12: Book flights to Warsaw Chopin Airport (WAW) and plan the SKM or taxi transfer to Bracka.
T-5
Day -10: Request an invitation letter from the organiser if your visa application needs one.
T-6
Day -9: Review the exhibitor list and shortlist wineries, oil producers and accessory suppliers to visit.
T-7
Day -8: Book meetings with exhibitors or importers and confirm times in writing.
T-8
Day -7: Buy travel insurance and check cancellation terms.
T-9
Day -5: Download the WTP ticket app and check public transport routes to the venue.
T-10
Day -4: Check the Warsaw weather forecast and pack waterproof boots and a warm coat.
T-11
Day -3: Save hotel confirmation, ticket and passport copies offline.
T-12
Day -2: Confirm restaurant reservations and any after-fair tastings.
T-13
Day -1: Travel to Warsaw, validate your public transport ticket and check registration opening times.
T-14
Show day: Arrive 30-45 min before your first meeting for security and orientation; carry a reusable water bottle.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Dom Towarowy Bracia Jabłkowskich
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Wine Expo Poland registration concourse
Dom Towarowy Bracia Jabłkowskich
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Dom Towarowy Bracia Jabłkowskich
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsPLN 190.00
- Per diem × 2PLN 150.00
Estimated totalPLN 340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
PLN 56 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | PLN 56 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Wine Expo Poland fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Wine Expo Poland, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Table wines: white, red, and rosé and Dessert wines and sparkling wines solutions and benchmarking suppliers at Wine Expo Poland in Warsaw.
Min. budget
$2,776.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Table wines: white, red, and rosé and Dessert wines and sparkling wines products who need qualified meetings with the event's trade audience.
Min. budget
$12,492.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Warsaw show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When and where is Wine Expo Poland 2027?
Wine Expo Poland 2027 is scheduled for 26-27 February 2027 in Warsaw, Poland, at Dom Towarowy Bracia Jabłkowskich on Bracka. Confirm the final venue and opening hours on the official site wineexpopoland.pl before travelling.
Who should attend Wine Expo Poland?
The fair is aimed at wine and specialty oil trade buyers: importers, distributors, wine shop and delicatessen buyers, sommeliers, restaurant and hotel beverage managers, educators and wine media. Producers and accessory suppliers use it to meet Polish and Central European buyers.
Is Wine Expo Poland open to the public or trade-only?
The event is positioned as a trade fair for wine and oil professionals. Check the official registration page for any public tasting sessions or consumer hours; do not assume general admission without confirming.
How do I register for Wine Expo Poland 2027?
Register through the official organiser site wineexpopoland.pl. Keep your confirmation email and badge QR code ready for entry. If you need an invitation letter for a visa, ask the organiser after registering.
What ticket types are listed for Wine Expo Poland?
The current listing shows a PLN 56 day ticket and a PLN 40 ticket for adult students of gastronomic and hotelier schools. Confirm current prices and eligibility on the official ticket page before purchase.
What can I see at the fair?
Exhibits include still, sparkling and dessert wines, olive and specialty oils, wine accessories such as glasses and decanters, and wine publications. Use the exhibitor list to plan tastings and meetings.
How do I get to Dom Towarowy Bracia Jabłkowskich from Warsaw Chopin Airport?
Take SKM S2/S3 or a bus to Warszawa Śródmieście, then walk or take a short tram to Bracka. Allow 30-45 min. A taxi or ride-hail takes about 20-30 min and costs roughly PLN 45-70; confirm the fare.
Is there parking at the venue?
Central Warsaw parking is paid and limited. Use a commercial garage or hotel parking nearby and walk to Bracka. Confirm current rates on site; do not rely on free parking.
Can I taste and buy wine at the fair?
Tastings are typical at wine trade fairs, but buying rules depend on exhibitor and Polish alcohol licensing. Ask each exhibitor about samples, orders and delivery; do not assume retail sales at the stand.
What language is used at Wine Expo Poland?
Polish is the local language, and international exhibitors generally use English. Product materials in Polish and English help with retail and on-trade buyers.
What is the weather like in Warsaw in February?
Late February is still winter, with typical highs of 2-5 C and lows around -3 to 0 C. Snow, sleet and rain are possible, so pack waterproof boots and a warm coat.
Do I need a visa to attend from outside the EU?
Poland is in the Schengen area. Many non-EU visitors need a Schengen short-stay visa for a trade fair. Check the Polish consulate in your country and apply early; carry an invitation letter, hotel booking and return ticket if requested.
Glossary
- Appellation
- A legally defined wine-growing area or protected origin name, such as a French AOC or Italian DOC/DOCG. At a trade fair, appellation helps buyers compare style, rules and price positioning.
- Terroir
- The combination of soil, climate, slope and local growing conditions that shapes a wine's character. Exhibitors use terroir to explain why a wine tastes different from wines made elsewhere.
- Vintage
- The year in which the grapes for a wine were harvested. Vintage matters for style, ageing potential and price, especially in European appellation wines.
- Cuvee
- A blend or special selection of wines, often used for a producer's premium or signature bottling. Ask exhibitors what grapes and vintages are in a cuvee.
- Dosage
- The small addition of sugar syrup after disgorgement in sparkling wine production. Dosage helps determine whether a sparkling wine is brut, extra dry or sweeter.
- Traditional method
- A sparkling wine method where the second fermentation happens in the bottle, as in Champagne and many quality sparklers. It usually creates finer bubbles and more yeast complexity.
- Organic wine
- Wine made from organically grown grapes under certified rules that limit synthetic pesticides and fertilisers. Certification bodies and labels vary by country, so check the back label.
- Biodynamic wine
- Wine grown under biodynamic farming rules that treat the vineyard as a closed ecological system. Certification is often shown by Demeter or Biodyvin marks.
- On-trade
- The hospitality channel where wine is sold by the glass or bottle for consumption on the premises, such as restaurants, bars and hotels. On-trade buyers often focus on by-the-glass appeal and staff training.
- Off-trade
- The retail channel where wine is sold for consumption elsewhere, including wine shops, supermarkets and online merchants. Off-trade buyers focus on shelf price, packaging and consumer recognition.
- Sommelier
- A wine service professional who manages lists, trains staff and advises guests on food and wine pairing. Sommeliers are key on-trade buyers at a wine fair.
- Importer
- A company that buys wine from producers abroad and brings it into Poland for distribution. Importers handle customs, labelling and often exclusive brand representation.
- Distributor
- A business that supplies wine, oils or accessories to retailers, restaurants and hotels. Distributors may work with several importers and cover different Polish regions.
- Wine accessories
- Products used to store, open, serve or preserve wine, such as glasses, decanters, corkscrews, racks and preservation systems. Accessory suppliers exhibit alongside wineries at Wine Expo Poland.
- Specialty oils
- Olive oils and other premium food oils shown alongside wine at the fair. Buyers compare origin, harvest date, acidity, packaging and food-service use.
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Also known as
Alternate names and search phrases for this event.
- Wine Expo Warsaw 2027
- Wine Expo Poland tickets
- Wine Expo Poland exhibitor
- Wine Expo Poland venue
- Wine Expo Poland February 2027
- Wine Expo Poland registration
- Warsaw wine tasting event
- Wine Expo Poland Bracka
- Wine Expo Poland 2027 dates
- Poland wine import fair
Trust footer
Sources
3
References
3
Publishers
0
Date checked
1
Wine Expo Poland Official Website
- official_website
2
Facebook - Wine Expo Poland
- event_social
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Instagram - Wine Expo Poland
- event_social
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.