Wellness Food Japan 2026 is a B2B trade show for health, functional, and natural foods, held August 4-6, 2026 at Tokyo Big Sight - South Hall. The 2025 edition attracted 20,394 visitors, and the 2026 edition expects 600 exhibitors and 45,000 visitors. The event is co-organized by the Japan Wellness Industry Promotion Association.
Dates
4–6 Aug 2026
City / country
Japan
Venue
Tokyo Big Sight
Time
10:00 AM – 5:00 PM daily
Companies exhibiting at WFJ - WELLNESS FOOD JAPAN 2026 include (有)ボンペックスジャパン／Rusto株式会社, 100時間カレー, A. Int'l Co., Ltd., Ali plus株式会社 and almi pin badge.
Event overview
Wellness Food Japan is a specialized exhibition for health, functional, and natural foods, bringing together products and services from around the world. It is one of the largest exhibitions in Japan for the health food industry, offering opportunities for sourcing, comparing, and networking.
The event features three zones: Health Foods & Supplements, Marketing & Sales Support, and Health Food OEM. Concurrent exhibitions include CAFERES JAPAN, FERMEX JAPAN, and INBOUND FOOD BUSINESS EXPO.
TL;DR
Visitors can source and compare a wide range of health, functional, and natural foods from 600 exhibitors under one roof. The event features over 50 seminars on industry trends and innovations. With 20,394 visitors in 2025, it serves as a key networking and business-matching hub for the Japanese health food market.
Wellness Food Japan offers exhibitors direct access to 45,000 health industry professionals, including buyers from food manufacturers, retail, and distribution. The 2025 exhibitor testimonials report hundreds of leads and substantial sales opportunities, with specific cases of 330 business cards collected and 70 leads generated. The event provides a platform to showcase products in three specialized zones and benefit from co-located exhibitions that attract additional relevant traffic.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
1Entrances & gates
South Exhibition Hall Main Entrance
Main entrance located on the 1st floor of the South Exhibition Hall. Accessible from Yurikamome Line 'Kokusai-tenjijo-seimon' station or Rinkai Line 'Kokusai-tenjijo' station.
Multiple parking lots available (East Hall underground, West Hall, South Tower multi-story). Event days see heavy congestion — public transport strongly recommended.
Disabled parking, automatic doors, handrails, wheelchair ramps, wheelchair-accessible escalators and elevators, multi-purpose toilets, ostomate restrooms, diaper changing facilities, wheelchair loan, breastfeeding room. Wheelchairs available at Information Counter (Conference Tower 2F) and South Exhibition Halls Information Counter (2F); limited quantity.
Prayer rooms available on-site.
Coin lockers available across all halls (East, West, South, Conference Tower). Daily rates: small ¥300-400, medium ¥500, large ¥700. Weekly lockers also available.
Temporary luggage storage: ¥500 per item (total 3 sides up to 120 cm). Multi-day storage available during event period.
No dedicated on-site shuttle service identified. Venue is walkable between halls; Yurikamome and Rinkai train stations serve as transport between venue areas and surrounding districts.
Food options
Restaurants & Cafes
On-site diningParking: Tokyo Big Sight has multiple parking lots (East Exhibition Hall underground, Conference Tower underground, South Tower multi-story, etc.). Public transportation is strongly recommended as heavy congestion is expected during the event.
Attend
Event days & opening times
On-site admission (without invitation code)
Tax included. Available at the reception on the day of entry for visitors who do not have an invitation code.
Ticket info
Badge collection
Badge can be printed at home (A4 color) or a QR code can be saved on a smartphone for on-site badge exchange.
Ticket notes
Pre-registration is free. Visitors without an invitation code can pay JPY 2,000 (tax incl.) at the on-site reception to enter.
What's on
9
Seminar
TBA
Event days
TBA
Typical time
Ichiro Yazawa
Department Head @ Waseda University Nano-Life Innovation Research Organization, Science Comprehensive Research Institute, Health Food Science Department
Intestinal Bacteria and Postbiotics
Shinya Cho
Senior Executive Officer, Product Planning & Development & Logistics Headquarters Head / Logistics General Manager (CLO) @ Yamaseiya Co., Ltd.
Healthy Snacks that Communicate on the Sales Floor
Eisaku Nishimura
Chief Researcher / Director @ Morinaga & Co., Ltd. Research Institute Health Science Research Center / General Incorporated Association Health Food Industry Council
Clinical Trial Strategies for Producing Marketable Foods with Function Claims
Teppei Yasuhisa
Chairman & President / Representative Director @ Japan Karaage Association / Japan Curry Bread Association / KRG Co., Ltd.
AI Media Customer Acquisition for Restaurants
Tokio Aoki
Representative Director & President @ Marukome Co., Ltd.
Japanese Food Strategy for the Wellness Era
Shigeharu Asagiri
Representative Director @ Kyodo Shoji Co., Ltd. Coedo Brewery
Regional Branding Starting from Beer
Kazuto Toami
Representative Director @ Nanaha Co., Ltd.
Bringing Matcha and Japanese Tea to the World
Daiki Hatakeyama
Owner @ Bespoke Coffee Roasters
The Art of Brewing the Ultimate Coffee
Koko Nishikawa
Owner Chef Boulanger @ Sa Marche
The Philosophy of Bread Making – Dough and Variations
Intestinal Bacteria and Postbiotics
Healthy Snacks that Communicate on the Sales Floor
Clinical Trial Strategies for Producing Marketable Foods with Function Claims
AI Media Customer Acquisition for Restaurants
Japanese Food Strategy for the Wellness Era
Regional Branding Starting from Beer
Bringing Matcha and Japanese Tea to the World
The Art of Brewing the Ultimate Coffee
The Philosophy of Bread Making – Dough and Variations
CAFERES JAPAN
International Fermentation & Brewing Food Industry Expo
Inbound Food Business EXPO
Wellness Food Award 2026 (第9回ウェルネスフードアワード2026)
An award recognizing outstanding health/functional food ingredients and products, run by the Wellness Food Promotion Association; winning companies from past editions are eligible to exhibit in the dedicated Wellness Food Award Pavilion at WELLNESS FOOD JAPAN 2026, held August 4-6, 2026 at Tokyo Big Sight South Hall.
How the last edition performed
Last edition
2025
Visitors: 20,394
This edition
2026
Visitors: 45,000
Exhibitors: 200
Next edition
2026
WELLNESS FOOD JAPAN 2026 is scheduled for August 4-6, 2026 at Tokyo Big Sight South Hall, with the organiser projecting around 600 exhibitors and 45,000 visitors, a significant scale-up from the 2025 edition's 261 exhibitors and 20,394 attendees.
Date moved from late November (2025 edition) to early August (2026 edition) Exhibitor target increased from 261 (2025) to approximately 600 (2026) Visitor target increased from 20,394 actual (2025) to a projected 45,000 (2026)
Growth over time
Edition recap
New this edition
Venue hall change to South Exhibition Hall
WELLNESS FOOD JAPAN moved from the Tokyo Big Sight East Exhibition Hall (used through the 2024 edition) to the South Exhibition Hall starting with the 2025/2026 editions.
SourceCalendar shift from July/November to August
The event calendar shifted across recent editions: 2024 was held in mid-July, 2025 moved to late November, and the 2026 edition is now scheduled for early August (Aug 4-6, 2026).
SourcePhotos
Testimonials
We obtained approximately 330 business cards, leading to about 70 leads and negotiations. We achieved results through the development of new sales channels, and this exhibition is expected to generate significant sales.
Through the exhibition, we obtained about 150 business cards, created 20 negotiations and 35 leads, and provided about 3,000 tasting cups. In addition to sports clubs, we were able to expand our connections with major retailers and medical institutions.
We obtained 215 business cards and created contacts with many visitors. Leveraging the good location near the entrance, it became a meaningful exhibition leading to new sales channel expansion, and we expect future business negotiations.
About 200 visitors came, and we obtained 150 business cards. We progressed to 15 negotiations and 2-3 expected orders, acquiring new customers. This exhibition is expected to lead to many sales in the future.
We obtained 413 business cards, created 388 leads and 14 negotiations. By distributing samples, we expanded contacts, and during the exhibition, our new protein product was introduced on TV through interviews, leading to increased brand recognition.
Impact
WELLNESS FOOD JAPAN 2025 drew 20,394 total attendees (20,342 visitors plus 52 press) over three days at Tokyo Big Sight South Hall, with daily attendance rising from 6,538 on day one to 6,956 on day three, reflecting steady engagement across the run of show. The exhibition serves as a specialized B2B venue where health, functional, and natural food industry professionals conduct business negotiations aimed at expanding sales.
Audience quality
The 2025 audience consisted of industry professionals from the health food and functional food ingredient sector who traveled from across Japan specifically to conduct business negotiations, plus 52 accredited press attendees over the three-day run.
Exhibitor outcomes
The official report frames the event as a venue for enthusiastic business negotiations aimed at expanding sales, but the organiser has not published specific ROI metrics such as leads generated per exhibitor or deal value for the 2025 edition.
Intelligence
102
Exhibitors
18
Categories
49
Countries
14
Pavilions
Top 10 by exhibitor count — estimates based on published directory.
Japan
Tokyo
Taiwan
South Korea
大阪市浪速区幸町2-7-3
HACHIOJI-CITY TOKYO 192-0046
Bialetti Japan
Hyogo Japan
Tokyo 181-0013 JAPAN
TOKYO 100-0011 JAPAN
Monato-Ku Tokyo
大阪府大阪市北区堂島浜1-2-1 新ダイビル
Zhejiang CHINA
Japan Moku Lab
High priority
Buyers sourcing
Food Ingredients & Additives Suppliers
Buyers sourcing
Other Wellness Food & Cafe Suppliers
Buyers sourcing
Bakery & Pastry Ingredients Suppliers
Buyers sourcing
Fermentation & Koji Suppliers
Buyers sourcing
Spice, Seasoning & Condiment Suppliers
Medium priority
Buyers sourcing
Rice & Grain Product Suppliers
Buyers sourcing
Espresso & Coffee Machine Suppliers
Buyers sourcing
Tableware & Hospitality Supplies
Buyers sourcing
Coffee Roasting & Brewing Equipment
Buyers sourcing
Plant-Based Milk & Protein Suppliers
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Wellness Food Japan 2026 serves as a critical B2B platform connecting suppliers and buyers in Japan's rapidly evolving health food industry. Japan's health food market, estimated at ¥914.7 billion in FY2025, is undergoing significant transformation: regulatory shifts (FFC tightening), channel disruption (online/D2C growth vs. traditional mail-order decline), and product format innovation (shift from supplements to food-based formats) are reshaping the competitive landscape. For exhibitors and visitors, the event provides direct access to 45,000 industry professionals, with a product scope spanning health foods, functional foods, organic/natural products, and supporting services. The 2025 edition attracted 20,394 visitors, and the concurrent exhibitions (FERMEX JAPAN, Inbound Food Business EXPO) amplify its value as a one-stop sourcing and networking hub. With Japan's functional food market projected to grow at 5.93% CAGR through 2034, WFJ offers a timely gateway to this resilient and expanding sector.
Key trends shaping this market and its wider industry.
Shift to Food-Based Formats Over Supplements
Following the 2024 red yeast rice incident, consumer demand is shifting from supplement formats to food-based products such as powders and beverages. This trend is reshaping product development across the health food industry.
SourceRegulatory Tightening Reshapes Functional Foods
The Foods with Function Claims (FFC) system faces stricter guidelines post-red yeast rice, leading many businesses to withdraw notifications. This is creating a more selective market environment.
SourceOnline & D2C Channels Drive Growth
Traditional mail-order and door-to-door sales are declining, while online platforms (domestic and cross-border) and D2C models are showing robust growth. Startups leveraging OEM are actively entering the market.
SourceGut-Health & Fermented Foods Expansion
Demand for probiotics, fermented foods, and gut-health products is accelerating, driven by innovation and Japanese traditional preferences for koji-based products.
SourceHigh-Protein & Sports Nutrition Evolution
The protein boom is maturing: light users are declining, but heavy users are demanding higher-value products with better absorption and higher protein content.
SourceImmunity-Boosting Products Post-Pandemic
Heightened health awareness is driving demand for immunity-strengthening functional foods, including vitamins, probiotics, and beta-glucan-enhanced products.
SourceLatest updates from across the market.
FY2025 Health Food Market Projected to Decline 0.8% YoY to ¥914.7 Billion
ReadHealth-Oriented Food Market Grows 1.4% to ¥1.839 Trillion in 2025
ReadYano Research: Health Food Market Resilient Despite Economic Headwinds
ReadJapan Health & Wellness Foods Market Set for 7.95% CAGR Through 2033
ReadJapan Functional Food Market to Reach USD 24.5 Billion by 2034
ReadJapan Superfoods Market to Reach USD 21.6 Billion by 2034
ReadThe Japanese health food exhibition calendar features multiple specialized events throughout the year, primarily concentrated at Tokyo Big Sight. WFJ (August) sits alongside ifia/HFE JAPAN (May), Health & Wellness Japan (February), Health & Beauty Expo (June), and the Health Expo (September/February), offering year-round engagement opportunities for industry professionals.
Health & Wellness Japan 2026
Tokyo, Japan
Japan's largest B2B health trade show with over 40 years of experience, featuring 5,000+ health-related products. Held at Tokyo Big Sight.
websiteHealth Food Expo, Ingredients and Contract Manufacture 2026
Tokyo, Japan
Focused on ingredients and contract manufacturing. Held at Tokyo International Forum. Expected floor size: 3,000 sqm.
websiteifia JAPAN 2026 / HFE JAPAN 2026
Tokyo, Japan
The 31st International Food Ingredients & Additives Exhibition and the 24th Health Food Exposition & Conference. Held at Tokyo Big Sight West Hall.
websiteWFJ - WELLNESS FOOD JAPAN 2026
Tokyo, Japan
Target event. Health, functional & natural food exhibition at Tokyo Big Sight South Hall. Co-located with FERMEX JAPAN and Inbound Food Business EXPO.
websiteOrganic & Natural Goods Expo 2026 (co-located with WFJ)
Tokyo, Japan
Co-located with WFJ at Tokyo Big Sight South Hall. Gathers ~200 exhibitors.
Health Expo 2026 (Autumn)
Tokyo, Japan
The 45th edition of Japan's largest B2B health industry trade show. Co-located with BEYOND BEAUTY Tokyo. Expected 300 exhibitors, 20,000 visitors.
websiteHi Japan 2026 (Natural Food Ingredients)
Tokyo, Japan
Tokyo Natural Food Ingredients Exhibition. Focused on natural and organic food ingredients.
HFE JAPAN 2027
Tokyo, Japan
Japan's professional exhibition focusing on health foods and functional food ingredients. Held at Tokyo Big Sight.
Pre-Season (Feb–May 2026)
Early-year events for networking and market intelligence gathering ahead of WFJ.
Peak Season (Aug–Oct 2026)
Concentrated period of major health food exhibitions in Tokyo. Ideal for密集 business development.
Next Cycle (May 2027)
Early-mid 2027 event for forward planning.
Dates and event details compiled from JETRO, event-marketing.co.jp, ifiajapan.com, and other public sources. Some dates are estimates and subject to change.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Tokyo Haneda Airport (Tokyo International Airport)
Closest major airport. Limousine bus runs every 2 hours, takes ~25-35 min, costs ~¥1,400. Taxi ~14 min, ~¥2,900-¥3,600. Train via Monorail + Rinkai Line ~53 min.
9 km
to venue
25 min by airport limousine bus
by car
Tokyo Narita International Airport
Major international gateway. Limousine bus ~60-80 min. Train ~1h20-1h25, ~¥1,000-¥2,500.
56 km
to venue
60 min by airport limousine bus
by car
Ibaraki Airport
Regional airport with limited international flights. Serves as a secondary option.
82 km
to venue
~90-120 min by car/train
by car
A range of accommodation options near the venue and across key areas.
USD 40–80 / night
Basic business hotels and compact rooms. Examples: Far East Village Hotel Ariake (~$52), Hotel Trusty Tokyo Bayside (~$66). Often include free Wi-Fi and are within walking distance to the venue.
USD 80–160 / night
Comfortable business hotels with good amenities. Examples: Tokyo Bay Ariake Washington Hotel (~$48-724, 3-min walk to Big Sight), Sotetsu Grand Fresa Tokyo-Bay Ariake (~$40-494, 3-min walk from Kokusai-Tenjijo Station), Villa Fontaine Grand Tokyo Ariake (~$51).
USD 160–350 / night
Upscale hotels with bay views and full-service amenities. Examples: Hilton Tokyo Odaiba (~$170+), Grand Nikko Tokyo Daiba (~$200+), DoubleTree by Hilton Tokyo Ariake (~$126-872), La Vista Tokyo Bay (~$104). Suitable for executives and VIP attendees.
Get around the city with these convenient transport options.
Train (Rinkai Line)
Connects to Osaki, Shinjuku, Shibuya via through-services.
Train (Yurikamome Line)
Automated elevated line with bay views. Connects to Shimbashi and Toyosu.
Airport Limousine Bus
Direct service to venue. Pre-booking recommended.
Toei Bus
Direct bus to venue front. ~40 min ride. Prone to traffic — trains are more reliable.
Water Bus (Tokyo Cruise)
Scenic route along Tokyo Bay. Limited schedule — check in advance.
Ride-hail / Taxi
Uber and local taxis available. Traffic congestion common — allow extra time.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Visa exemption (short-term business/tourist visit) | Passport holders from countries with a bilateral visa-exemption arrangement with Japan (covers most major trading partners including the US, UK, EU/Schengen states, Canada, Australia, Singapore, and many others) | — | No visa application needed; entry stamp issued on arrival | |
| Temporary Visitor Visa - Business (Short-Term Stay, single or multiple entry) | Nationals of countries without a visa-exemption arrangement with Japan, or those needing a business-purpose visa for activities like exhibiting or attending WELLNESS FOOD JAPAN 2026 | — | Typically about 5 business days after complete document submission at a Japanese embassy/consulate | |
| Multiple-entry business visa | Frequent business travelers from applicable nationalities who plan repeat visits to Japan for trade shows or business, including exhibitors returning across multiple editions | — | Similar to single-entry, roughly 5 business days, but validity can extend up to several years depending on nationality |
Visa exemption eligibility is strictly nationality-dependent and set by bilateral arrangements between Japan and the traveler's home country; citizens of the US, UK, most EU/Schengen countries, Canada, Australia, Singapore, South Korea, and several others can enter visa-free for short business/tourism stays, while nationals of many other countries (including much of South Asia, parts of Africa, and CIS states) require a visa in advance. Exhibitors and visitors should verify their specific nationality's status directly with Japan's Ministry of Foreign Affairs or the nearest Japanese embassy/consulate rather than assuming exemption.
Japan is a contracting party to the ATA Carnet Convention, and Japan Customs accepts ATA Carnets for temporary duty-free admission of exhibition samples, professional equipment, and display articles brought in for trade shows such as WELLNESS FOOD JAPAN 2026, provided the goods are re-exported after the event; the carnet is valid for a maximum of one year and must be presented at both import and export customs declarations at the port of entry.
Official visa pageWeather
August is Tokyo's hottest and most humid month. Daytime highs average 31-32°C (88-90°F), nighttime lows around 24-26°C (75-79°F). Relative humidity averages 72-79%, making conditions muggy. Average rainfall ~155-165 mm with ~9 rainy days. UV index is high — sun protection essential.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Tokyo Big Sight is served by two train stations: **Tokyo Big Sight Station** (Yurikamome Line) — 3-min walk; **Kokusai-Tenjijo Station** (Rinkai Line) — 7-min walk. From Tokyo Station: Yurikamome Line via Shinbashi ~35-40 min (¥534), or Rinkai Line via Osaki ~40 min (¥513). From Shinbashi Station: Yurikamome ~20 min (¥380). From Shin-Kiba Station: Rinkai Line ~5 min (¥270). Limousine buses connect directly to both Haneda and Narita airports.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business Card Exchange (名刺交換 / Meishi Koukan)
Exchange business cards with both hands, receive the other person's card with both hands and a slight bow. Take a moment to read the card before putting it away. Never write on someone's card or exchange cards across a table.
Bowing (お辞儀)
Bowing is the standard greeting in Japanese business settings. A 30-degree bow is appropriate for most business meetings. Handshakes are becoming more common with international companies but bowing remains the norm.
Punctuality
Japanese business culture places extremely high value on punctuality. Arrive at least 10-15 minutes early for meetings and scheduled sessions.
Cash Culture
Japan remains a cash-oriented society. Carry ¥10,000-20,000 in cash for everyday expenses. Use both hands when handing over or receiving money.
Quiet Public Behavior
Avoid loud conversations on public transport and in public spaces. Speaking on phones in trains is discouraged; keep devices on silent mode.
Shoes Off Indoors
When entering traditional restaurants, temples, or some business spaces, remove your shoes where indicated. Wear clean, presentable socks.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: Tokyo Haneda (HND) or Narita (NRT)
August is peak travel season. Book 3-4 months in advance. Consider flying into Haneda for shorter transfer time to venue.
Visa requirement for attending WELLNESS FOOD JAPAN 2026 depends entirely on nationality: many nationalities enjoy visa-free entry for short-term business visits under bilateral exemption agreements, while others must obtain a Temporary Visitor Business visa in advance from a Japanese embassy or consulate, typically supported by an invitation letter from the event organizer or a Japan-based host company.
Processing: Roughly 5 business days for visa-required nationalities after complete document submission; immediate entry stamp for visa-exempt nationalities
No event-specific visa facilitation letter service is published on the official WFJ website as of the 2026 edition; exhibitors from visa-required countries should independently request an invitation/guarantee letter from their Japan-based partner or the organizer's secretariat well ahead of the August 4-6, 2026 dates.
OfficialGet to the venue and around the city with these options.
Airport → venue: Airport Limousine Bus: Haneda (~25 min, ¥1,400), Narita (~60 min, ¥3,200). Train: Haneda via Monorail+Rinkai (~45 min); Narita via Narita Express+Rinkai (~80 min).
Hotel → venue: Most Ariake hotels are within 3-15 min walk. From Odaiba/Toyosu: Yurikamome Line (10-15 min). From central Tokyo: Rinkai or Yurikamome lines (25-40 min).
Ride-hail: Uber and local taxis available. Estimated to venue: from Haneda ~¥2,900-¥3,600; from Narita ~¥15,000+; from Ginza ~¥4,000-¥5,000.
Public transit: IC cards (Suica/Pasmo) accepted on all trains and buses. Yurikamome Line (¥380 from Shimbashi) and Rinkai Line (¥513 from Osaki) are primary rail options.
Parking: On-site parking: ¥250/30 min, max ¥1,500-¥2,000/day depending on lot. Temporary lots available during events. Expect heavy congestion — public transport strongly recommended.
Plan and pack for the event climate.
Month: August
Temperature: 24-32°C (75-90°F)
Seasonality: Hot, humid, and rainy. ~9 rainy days. High UV index.
Packing: Lightweight, breathable clothing; portable fan; sun protection (hat, sunglasses, high-SPF sunscreen); small towel; refillable water bottle; umbrella or light rain jacket.
Plan your trip
Best day to visit: 2026-08-04
Day 1 (August 4) is the best day to visit. Exhibitors are freshest, product samples are fully stocked, and crowds are typically lighter than mid-week peaks. You can cover the most ground, attend opening seminars, and secure 1:1 meetings before exhibitors get overwhelmed.
Pre-register for visitor badge — Pre-registration is required for all visitors. Register at south-hall2026.reg.tsoint.jp. Without invitation code, pay JPY 2,000 on-site.
Obtain invitation code or prepare on-site payment — Request invitation code from exhibitors or partners. If not available, prepare JPY 2,000 cash for on-site entry.
Book flights and accommodation — August is peak travel season in Japan. Book 3-4 months in advance for better rates.
Shortlist target exhibitors and sessions — Review exhibitor list and seminar programme on wfjapan.com. Over 50 seminars scheduled.
Print badge or save QR code — Print visitor badge (A4 color) or save 'Visitor Badge Exchange QR Code' on smartphone.
Prepare business cards (meishi) — Japanese business culture values proper card exchange. Bring at least 100 cards.
Confirm transport to venue — Tokyo Big Sight South Hall. Access via Yurikamome Line (Tokyo Big Sight Station) or Rinkai Line (Kokusai-Tenjijo Station).
Pack for hot and humid weather — August in Tokyo: 24-32°C, high humidity. Bring light clothing, portable fan, sunscreen.
Arrive early (before 10:00 AM) — Doors open at 10:00. Arrive by 9:30 to clear security and collect badges before crowds peak.
Follow up with leads and contacts — Send follow-up emails within 24-48 hours. Reference conversations and next steps.
Arrive early (9:30 AM) for badge collection. Visit South Hall. Focus on high-priority exhibitors. Attend afternoon seminars. Networking until 5:00 PM close.
Tokyo Big SightDinner and networking in Odaiba or Shinbashi area. Discuss day's findings with colleagues.
Odaiba / ShinbashiContinue floor visits. Attend morning and afternoon seminars. Schedule 1:1 meetings with key exhibitors. Explore concurrent exhibitions (FERMEX JAPAN, Inbound Food Business EXPO).
Tokyo Big SightIndustry networking dinner. Connect with other visitors and exhibitors.
Odaiba / GinzaFinal floor visits. Follow up on outstanding leads. Attend closing seminars. Collect samples and brochures. Exit by 5:00 PM.
Tokyo Big SightOptional: Visit teamLab Borderless or Tokyo Tower.
Azabudai Hills / MinatoCheck out. Optional: Visit Toyosu Market for breakfast sushi before departing.
Toyosu / AirportOdaiba Seaside Park
Park / Beach
10 min by train (Yurikamome)
Relax with bay views, shopping, and entertainment after show hours.
teamLab Borderless
Digital Art Museum
15 min by train
World-famous immersive digital art experience in Azabudai Hills.
Tokyo Tower
Landmark
30 min by train
Iconic 333m tower with observation decks offering panoramic city views.
Toyosu Market
Market
10 min by train
Tokyo's premier fish market. Visit early morning for tuna auctions and fresh sushi.
Senso-ji Temple
Temple
40 min by train
Tokyo's oldest temple in Asakusa. Traditional atmosphere and shopping street.
Shinjuku Gyoen National Garden
Garden
35 min by train
Beautiful Japanese landscape garden — perfect escape from city heat.
Exhibition Floor (South Hall)
On-site
600+ exhibitor booths. Best place for direct business conversations and lead generation.
Seminar Rooms
On-site
50+ seminars attract industry professionals. Great for post-session networking.
Odaiba Area Restaurants & Bars
Off-site
10 min from venue. Wide range of dining options. Popular for post-show networking.
Shinbashi / Ginza Dining District
Off-site
20-30 min from venue. Extensive restaurant and bar scene. Business dinner culture.
Tokyo Big Sight Lounge Areas
On-site
Designated rest and meeting areas within venue. Informal networking opportunities.
Concurrent Exhibition Halls
On-site
FERMEX JAPAN and Inbound Food Business EXPO. Additional exhibitors and visitors to connect with.
Budget
Space-only booth: 8.1m² per booth (3.0m x 2.7m). No shell scheme included; rental package displays available at extra cost: A plan ¥145,000 (1 booth) to ¥325,000 (4 booths); B plan ¥175,000 to ¥355,000; C plan (2+ booths) ¥295,000 to ¥535,000; D plan ¥255,000 (1 booth) to ¥315,000 (2 booths); E plan (corner booths) ¥215,000 to ¥335,000. Prices exclude tax.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
Booth rental (space only)
exhibitor · standard
—
Shell scheme Plan A
exhibitor · 1 booth
JPY 159500 / per booth
Shell scheme Plan A
exhibitor · 2 booths
JPY 225500 / per 2 booths
Shell scheme Plan A
exhibitor · 3 booths
JPY 291500 / per 3 booths
Shell scheme Plan A
exhibitor · 4 booths
JPY 357500 / per 4 booths
Shell scheme Plan B
exhibitor · 1 booth
JPY 192500 / per booth
Shell scheme Plan B
exhibitor · 2 booths
JPY 258500 / per 2 booths
Shell scheme Plan B
exhibitor · 3 booths
JPY 324500 / per 3 booths
Shell scheme Plan B
exhibitor · 4 booths
JPY 390500 / per 4 booths
Shell scheme Plan C
exhibitor · 2 booths
JPY 324500 / per 2 booths
Shell scheme Plan C
exhibitor · 3 booths
JPY 390500 / per 3 booths
Shell scheme Plan C
exhibitor · 4 booths
JPY 456500 / per 4 booths
Shell scheme Plan C
exhibitor · 6 booths
JPY 588500 / per 6 booths
On-site admission (without invitation code)
visitor · standard
JPY 2000 / per person
Hotel (budget)
both · budget
JPY 6000–12000 / per night
Hotel (mid-range)
both · mid
JPY 12000–24000 / per night
Hotel (premium)
both · premium
JPY 24000–52000 / per night
Meals and incidentals
both · standard
JPY 5000–10000 / per day
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| Booth rental (space only) | exhibitor | standard | — | official | 2026-07-28 |
| Shell scheme Plan A | exhibitor | 1 booth | JPY 159500 / per booth | official | 2026-07-28 |
| Shell scheme Plan A | exhibitor | 2 booths | JPY 225500 / per 2 booths | official | 2026-07-28 |
| Shell scheme Plan A | exhibitor | 3 booths | JPY 291500 / per 3 booths | official | 2026-07-28 |
| Shell scheme Plan A | exhibitor | 4 booths | JPY 357500 / per 4 booths | official | 2026-07-28 |
| Shell scheme Plan B | exhibitor | 1 booth | JPY 192500 / per booth | official | 2026-07-28 |
| Shell scheme Plan B | exhibitor | 2 booths | JPY 258500 / per 2 booths | official | 2026-07-28 |
| Shell scheme Plan B | exhibitor | 3 booths | JPY 324500 / per 3 booths | official | 2026-07-28 |
| Shell scheme Plan B | exhibitor | 4 booths | JPY 390500 / per 4 booths | official | 2026-07-28 |
| Shell scheme Plan C | exhibitor | 2 booths | JPY 324500 / per 2 booths | official | 2026-07-28 |
| Shell scheme Plan C | exhibitor | 3 booths | JPY 390500 / per 3 booths | official | 2026-07-28 |
| Shell scheme Plan C | exhibitor | 4 booths | JPY 456500 / per 4 booths | official | 2026-07-28 |
| Shell scheme Plan C | exhibitor | 6 booths | JPY 588500 / per 6 booths | official | 2026-07-28 |
| On-site admission (without invitation code) | visitor | standard | JPY 2000 / per person | official | 2026-07-28 |
| Hotel (budget) | both | budget | JPY 6000–12000 / per night | estimate | 2026-07-28 |
| Hotel (mid-range) | both | mid | JPY 12000–24000 / per night | estimate | 2026-07-28 |
| Hotel (premium) | both | premium | JPY 24000–52000 / per night | estimate | 2026-07-28 |
| Meals and incidentals | both | standard | JPY 5000–10000 / per day | estimate | 2026-07-28 |
Decision
Answer 8 questions to get a personalized recommendation: Visit, Exhibit, or Skip WFJ 2026. Your scores update live based on your responses.
QUESTION 1 OF 8
Is this event aligned to your priority buyer market?
Compare participation options side by side to choose the best fit for your objectives.
visit
You are a buyer, retailer, or distributor looking to source products; you want to attend 50+ seminars on industry trends; you need to network with 45,000 industry professionals.
Best for
Buyers, product developers, R&D managers, retailers, distributors, and importers seeking to source health foods, functional foods, and natural products from 600+ exhibitors.
Min. budget
$1,500.00
Timeline
2-4 weeks for registration and travel planning
Risks
Travel costs and August peak season pricing
Language barrier if no Japanese-speaking staff
Heat and humidity (August in Tokyo)
exhibit
You have a proven product in health/functional foods; you are ready to invest in the Japanese market; you have a clear lead generation and follow-up plan; you can commit to 3-6 months of preparation.
Best for
Health food manufacturers, supplement companies, organic producers, functional food ingredient suppliers, OEM/ODM providers, and service companies targeting the Japanese market.
Min. budget
$8,000.00
Timeline
3-6 months for booth design, freight, staff training, and marketing
Risks
High competition among 600+ exhibitors
Significant upfront investment (booth, freight, travel, staff)
Logistical complexity of international shipping and customs
skip
Your products are not in health/functional/natural foods; you have no budget or team for travel; you can achieve your goals through online research and remote meetings.
Best for
Companies outside the health food industry; those with no Japan market presence; those with limited budget or timeline; those who can achieve goals through digital channels
Timeline
N/A
Risks
Missing out on direct face-to-face networking with Japanese buyers
Delaying market entry in a fast-growing sector
Losing competitive intelligence on 600+ exhibitors
Book with
Visitor & Exhibitor Registration Portal (TSO International)
Official login-gated registration portal used for visitor and exhibitor registration/management for the South Hall 2026 edition of WELLNESS FOOD JAPAN.
Linked from homepage, exhibitor, visitor, press, report, seminar, and inquiry pages of wfjapan.com
Gallery
FAQs & glossary
Frequently asked
Trust footer
13
References
3
Publishers
0
Date checked
TSO International Inc.
MICE TIMES ONLINE
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