wetec

Attendees, exhibitors & solutions

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Industry trends

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Frequently asked

Glossary

1

Werbetechnik (advertising technology)

The German trade category covering the production of physical advertising media - printed graphics, signage, illuminated letters and displays - that WETEC is built around.

2

Large-format printing

Inkjet printing on wide rolls or rigid boards, typically from about 1.6 m width upward, used for banners, vehicle graphics, shop facades and exhibition graphics.

3

UV flatbed printing

A digital printing method that cures ink with UV light while printing directly onto rigid substrates such as PVC foam board, acrylic, wood or metal, removing the need for mounting film.

4

Roll-to-roll (R2R)

A printer format that feeds flexible media from one roll and rewinds the printed output onto another, standard for banners, self-adhesive films and textile media.

5

Dye sublimation

A transfer printing process where disperse inks are sublimated into polyester textiles or coated rigid blanks, common for flags, soft signage and promotional items.

6

Self-adhesive vinyl (cast vs calendered)

The base film for stickers, vehicle wraps and window graphics; cast films conform to curves and rivets while calendered films suit flat surfaces at lower cost.

7

Channel letters

Individually fabricated three-dimensional lettering, usually aluminium or acrylic, used for illuminated shop and building signage.

8

LED module

A small sealed light unit, chained with others inside light boxes and channel letters, defined by luminous flux, colour temperature and IP rating for outdoor use.

9

Light box

A framed sign with internal illumination and a translucent printed face, widely used for retail fascia and menu-board applications.

10

Wayfinding

The system of directional and identification signage in buildings, transport hubs and public spaces, covering pictograms, maps, tactile and braille elements.

11

RIP software

Raster Image Processor software that converts print files into machine-ready data, controlling colour management, ink limits, nesting and print queues.

12

Web-to-print

An order portal that lets customers configure and upload print jobs, generating production-ready files and shop-floor job tickets automatically.

13

POS / POP display

Point-of-sale and point-of-purchase display units - floor stands, counter units, shelf talkers and textile backdrops - used to merchandise products in retail.

14

Textile frame system (SEG)

A silicone-edge graphic stretched into an aluminium frame, giving a seamless printed fabric surface for exhibition walls and retail backdrops.

15

Vehicle wrap

Full or partial coverage of a vehicle with printed or coloured self-adhesive film, requiring cast film, controlled heat application and laminated protection.

16

CNC routing

Computer-controlled cutting of acrylic, aluminium composite and wood panels to produce letter shapes, display parts and structural signage components.