October Special — 50% off Spotlights and exhibitor listsSee prices

    Dates

    18–20 Feb 2027

    City / country

    Kansas City, USA

    Venue

    American Royal Center

    Time

    Thursday and Friday 9:00 AM · – 5:00 PM., Saturday 9:00 AM · – 4:00 PM

    20 Floor Picks

    Matched booths for Western Farm Show

    Get my picks

    Exhibiting at?

    Enter your business email to get a free first Exclusive Spotlight worth 250$.

    Explore Spotlights
    Official Website Register / Buy Tickets

    Are you the organiser of this event?

    Event overview

    Overview

    The Western Farm Show, held annually in Kansas City, Missouri, is the Midwest’s largest indoor agricultural event.

    The show features over 400 exhibitors showcasing the latest innovations in farm equipment, technology, and a wide array of agricultural products and services across more than 400,000 square feet of exhibit space.

    TL;DR

    1. 1Dates And Venue: The Western Farm Show runs February 18-20, 2027 at the American Royal Center in Kansas City, MO.
    2. 2Exhibitor Scale: Close to 500 exhibitors occupy more than 400,000 square feet across the American Royal Complex.
    3. 3Product Scope: Farm implements, livestock equipment, seed and feed, chemicals, and ag computing are all on display.
    4. 4Student Pipeline: FFA Day brings over 4,500 students from Missouri and Kansas onto the show floor.
    5. 5Family And Access: The upper-level Family Living Center, free entry for children 12 and under, and step-free access on both floors serve all visitors.

    Why visit

    Visitors can explore the latest in farm technology, network with industry professionals, and participate in educational seminars. Dates And Venue: The Western Farm Show runs February 18-20, 2027 at the American Royal Center in Kansas City, MO. Family And Access: The upper-level Family Living Center, free entry for children 12 and under, and step-free access on both floors serve all visitors.

    Why exhibit

    Exhibitors gain access to a targeted audience of farmers and ranchers, showcasing their products and services while engaging directly with potential customers. Exhibitor Scale: Close to 500 exhibitors occupy more than 400,000 square feet across the American Royal Complex.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Farmers looking for the latest equipment and technology
    Agricultural professionals seeking networking opportunities
    Students and educators from FFA and agricultural programs
    Families interested in agricultural products and services
    Retailers and distributors in the agricultural sector
    Government and industry representatives

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Manufacturers of farm equipment and machinery
    Suppliers of agricultural technology and software
    Providers of livestock and crop management solutions
    Retailers of agricultural products and services
    Educational institutions and organizations
    Food and beverage vendors

    Product categories

    Key solution areas showcased across the event.

    Farm equipment and machinery
    Agricultural technology and software
    Livestock feed and health products
    Crop management solutions
    Agricultural education resources
    Family living products and services

    Location & Facilities

    Venue

    Open in Google Maps

    American Royal Center

    1701 American Royal Ct, Kansas City, MO, USA

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    Thursday and Friday9:00 AM
    –5:00 PM., Saturday 9:00 AM
    –4:00 PM

    • Adult

      Children 12 and under free with a paying adult.

      $10.00
    Register

    Who runs the show

    Organisers

    North American Equipment Dealers Association

    EmailCallWebsite

    How the last edition performed

    Previous edition

    Current edition

    2027

    Forecast — not final

    Visitors

    15,000

    Exhibitors

    400

    Impact

    A bigger and stronger platform

    The Western Farm Show, held annually in Kansas City, Missouri, is the Midwest’s largest indoor agricultural event. The show features over 400 exhibitors showcasing the latest innovations in farm equipment, technology, and a wide array of agricultural products and services across more than 400,000 square feet of exhibit space. The Western Farm Show serves as a pivotal platform for showcasing agricultural advancements, fostering community engagement, and providing educational resources to support the.

    Audience quality

    High-value decision-makers

    Visitors typically include Farmers looking for the latest equipment and technology, Agricultural professionals seeking networking opportunities, Students and educators from FFA and agricultural programs, Families interested in agricultural products and services. Dates: February 18-20, 2027. Location: American Royal Center, Kansas City, MO. Over 400 exhibitors showcasing agricultural innovations. FFA Day attracts over 4,500 students from Missouri and Kansas.

    Exhibitor outcomes

    Real business growth

    Exhibitors gain access to a targeted audience of farmers and ranchers, showcasing their products and services while engaging directly with potential customers. The Western Farm Show serves as a pivotal platform for showcasing agricultural advancements, fostering community engagement, and providing educational resources to support the growth and development of the farming and ranching sectors in the Midwest. Exhibitor categories include Manufacturers of farm equipment and machinery, Suppliers of agricultural.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Kansas City, MO, USA

    Why it matters

    The Western Farm Show is one of the largest indoor farm-equipment shows in the Midwest, giving dealers, manufacturers and farm operators a single venue to compare tractors, implements, precision-ag technology and inputs. For exhibitors it is a regional lead-generation and dealer-network event; for farmers it is a one-stop buying and education trip ahead of the spring planting season.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    MCI

    Kansas City International Airport

    Primary commercial gateway for Kansas City with nonstop service across the U.S. and limited international routes; rental cars, taxis and rideshare pickup on-site.

    approx. 22 mi / 35 km north of the American Royal Center

    to venue

    25–35 min off-peak (35–50 min in rush hour)

    by car

    MKC

    Charles B. Wheeler Downtown Airport

    General-aviation and private/corporate jet airport closest to the venue; no scheduled airline service.

    approx. 3 mi / 5 km

    to venue

    8–12 min

    by car

    OJC

    Johnson County Executive Airport

    Reliever general-aviation field serving the Johnson County / Overland Park area; useful for private aircraft.

    approx. 25 mi / 40 km southwest

    to venue

    30–40 min

    by car

    FOE

    Topeka Regional Airport

    Backup regional field; limited scheduled service — most visitors should route via MCI.

    approx. 70 mi / 113 km west

    to venue

    1 h 10 min – 1 h 25 min

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Kansas City Airport / Northland and Downtown North

    USD 75–120 / night

    source
    Mid-range
    Downtown / Crossroads Arts District (10–15 min to venue)

    USD 130–200 / night

    source
    Premium
    Downtown / Crown Center

    USD 200–320 / night

    source

    Local transport

    Get around the city with these convenient transport options.

    Taxi

    Estimated costUSD 55–70 flat/typical fare
    Best forMCI Airport → American Royal Center

    Metered/flat airport fares; 25–35 min off-peak. Confirm rate with driver before departure.

    Rental car

    Estimated costUSD 45–80 per day (midsize, excl. fuel)
    Best forMCI Airport → venue / city

    On-airport rental center via shuttle; best for reaching the venue and regional farm sites.

    KC Streetcar (downtown)

    Estimated costFree to ride
    Best forDowntown loop (River Market–Union Station)

    Free streetcar serves downtown hotels and attractions; connect to venue by rideshare/taxi.

    RideKC bus

    Estimated costUSD 1.50 single ride (day pass approx. USD 4)
    Best forDowntown → West Bottoms / American Royal area

    Local bus network; check RideKC routes and frequency for the West Bottoms on show days.

    Parking

    Estimated costUSD 10–20 per day typical
    Best forAmerican Royal Center on-site lots

    Large on-site lots; arrive early on peak weekend days. Confirm rates with the venue.

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forKansas City International Airport (MCI) to American Royal Center

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forCharles B. Wheeler Downtown Airport (MKC) to American Royal Center

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forJohnson County Executive Airport (OJC) to American Royal Center

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: check with organiser

    Weather

    February in Kansas City is mid-winter: average highs around 43°F (6°C) and lows near 24°F (-4°C), with occasional snow and light rain. The show is indoors, so weather mainly affects airport and ground travel — pack a warm coat and layers.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or a local SIM for business visitors to the United States.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping

    Tipping is expected in the U.S.: 15–20% at restaurants, USD 2–5 per bag for hotel staff, and USD 1–2 per drink at bars.

    Business dress

    Agricultural trade shows in the Midwest are typically business-casual to casual — jeans with a collared shirt are common; keep a jacket for cold outdoor equipment areas.

    Greetings & small talk

    A firm handshake and first-name introductions are standard; brief small talk about weather or farm operations is normal before business.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: MCI

    Compare flights to the nearest international gateway serving Kansas City; confirm ground transport on the organiser site.

    Visa

    International visitors generally need a U.S. visa for business travel. Most use the B-1 business visa (or combined B-1/B-2) with a USD 185 fee; travelers from Visa Waiver Program countries can instead apply for ESTA (approx. USD 21). Canadian citizens are generally visa-exempt for business visits. Apply several weeks before travel.

    Processing: Varies by nationality; apply several weeks before travel.

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Downtown / Crossroads Arts District (10–15 min to venue) · Downtown / Crown Center · Kansas City Airport / Northland and Downtown North

    budget

    $75-$120 USD/night

    Book

    mid range

    $130-$200 USD/night

    Book

    premium

    $200-$320 USD/night

    Book

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Kansas City International Airport (MCI): 25–35 min off-peak (35–50 min in rush hour); Charles B. Wheeler Downtown Airport (MKC): 8–12 min; Johnson County Executive Airport (OJC): 30–40 min; Topeka Regional Airport (FOE): 1 h 10 min – 1 h 25 min. Allow road or rail time to American Royal Center; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near American Royal Center: Kansas City Airport / Northland and Downtown North: La Quinta Inn & Suites by Wyndham Kansas City Airport, Super 8 by Wyndham Kansas City North, Econo Lodge Kansas City Downtown North; Downtown / Crossroads Arts District (10–15 min to venue): Hampton Inn & Suites Kansas City Downtown Crossroads, Courtyard by Marriott Kansas City Downtown/Convention Center, Residence Inn Kansas City Downtown/Convention Center; Downtown / Crown Center: Loews Kansas City

    Ride-hail: Ride-hailing apps are commonly used in Kansas City; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to American Royal Center.

    Parking: On-site parking is available at American Royal Center; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: February 2027

    Temperature: Highs 38–48°F (3–9°C); lows 20–30°F (-7 to -1°C)

    Seasonality: Mid-winter in Kansas City: about 1.2 in (30 mm) of monthly precipitation with occasional snow and light rain. The show is indoors, so weather mostly impacts travel and outdoor equipment displays.

    Packing: February in Kansas City is mid-winter: average highs around 43°F (6°C) and lows near 24°F (-4°C), with occasional snow and light rain. The show is indoors, so weather mainly affects airport and ground travel — pack a warm coat and layers.

    Plan your trip

    Planning

    Best day to visit: Day 2 (Friday, 19 February 2027)

    Mid-show days typically combine peak exhibitor presence with settled crowds and dealer promotions, after opening-day launch activity and before the busier weekend. It also gives the best window for scheduling dealer and supplier meetings.

    1

    Confirm visa or ESTA status and passport validity — International visitors should verify US entry requirements for a February 2027 business visit well ahead of travel.

    3

    Book flights into Kansas City — Allow a buffer for February winter weather in the US Midwest when choosing arrival and departure times.

    5

    Reserve a hotel near the American Royal Center — The show runs three days, February 18-20, 2027; staying close to the venue cuts daily transfer time.

    7

    Register online and secure your badge — Use the registration links on westernfarmshow.com to pre-register and avoid on-site queues.

    8

    Download the show floor plan and exhibitor list — Plan a route across the more than 400,000 square feet of the American Royal Complex.

    9

    Pre-schedule meetings with exhibitors — Shortlist farm implement, livestock equipment, seed and feed, and ag computing suppliers to visit.

    10

    Review the FFA Day and education programme — FFA Day draws over 4,500 students from Missouri and Kansas; time hall visits around it.

    11

    Arrange local transport and parking — Confirm driving directions to the American Royal Center and reserve or check parking for the day.

    12

    Plan attire and packing — February in Kansas City is cold; pack warm layers and comfortable footwear for walking the halls.

    13

    Confirm tickets and discount coupons — Adult tickets are $10, or $7 with a discount coupon; children 12 and under enter free with a paying adult.

    14

    Travel and badge collection — Arrive early on day one at the American Royal Center for registration and badge pickup.

    Side trips

    2

    Country Club Plaza

    Downtown Kansas City & Power & Light District

    Networking spots

    3

    Show floor dealer & B2B zones

    Equipment-dealer and supplier booths are the primary B2B meeting space; mornings are best for unhurried conversations.

    On-site concession & lounge areas

    Food and rest areas at the American Royal Center serve as informal meeting points between hall walks.

    Downtown Crossroads & Power & Light District

    Evening networking over dinner/drinks, a short rideshare from the venue and reachable via the free KC Streetcar.

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · Adult

    USD 10 / per person

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You are in the market for tractors, implements or precision-ag tech and can combine buying research with dealer meetings.

    Best for

    Farm operators, dealers and buyers comparing equipment, inputs and financing in one trip

    Min. budget

    $450.00

    Timeline

    Book 3–6 weeks ahead (hotel + flights); 1–2 days on site

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    Peak weekend crowds can slow dealer meetings; bad weather may affect travel.

    exhibit

    Your target buyers are Midwest farm operators and equipment dealers and you can staff the booth for all three days.

    Best for

    Equipment manufacturers, dealers, input suppliers and rural-business service providers seeking regional leads

    Min. budget

    $2,650.00

    Timeline

    Reserve booth 4–6 months out; plan logistics 8–12 weeks ahead

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    Stand/booth pricing not published — confirm with organiser NAEDA before committing.

    Lead quality depends on staff and follow-up; heavy machinery logistics add cost.

    skip

    Your product, territory or budget does not align with a regional indoor farm show.

    Best for

    Vendors with no Midwest farm-equipment or agronomy fit, or teams already committed to larger national shows

    Timeline

    No lead time required

    Risks

    No major risks listed.

    FAQs & glossary

    Answers

    Frequently asked

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card