Dates

    10 Feb 2027

    City / country

    Exeter, United Kingdom

    Venue

    Westpoint, Exeter

    Time

    9:00 AM – 4:00 PM

    20 Floor Picks

    Matched booths for West Country Farming & Machinery Show 2027

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    Notable exhibitors

    Companies exhibiting at West Country Farming & Machinery Show 2027 include A Perry Ltd, ABA Groundcare, Agricultural Central Trading (ACT), Agricultural Supply Services and Air-Seal Products Ltd.

    • A Perry Ltd
    • ABA Groundcare
    • Agricultural Central Trading (ACT)
    • Agricultural Supply Services
    • Air-Seal Products Ltd

    Event overview

    Overview

    The West Country Farming & Machinery Show is an unmissable event for all farmers and people involved in farming and farming related companies across the South West and beyond.

    It showcases agricultural companies large and small under one roof at the prestigious Exeter Westpoint Arena.

    TL;DR

    1. 1Dates and Venue: The West Country Farming & Machinery Show will take place on 10 February 2027 at Westpoint, Exeter.
    2. 2Scale and Focus: This event is a key gathering for farmers and agricultural professionals, featuring a wide range of exhibitors and products.
    3. 3Organiser: Kelsey Media organizes the show, providing a platform for networking and showcasing innovations in farming.
    4. 4Buyer Authority: Attendees include farmers, agricultural contractors, and industry professionals with purchasing influence.
    5. 5Entry: Admission is free, and attendees can register on the day or book tickets online.

    Why visit

    Visitors can explore the latest farming technologies, network with industry professionals, and gain insights into agricultural practices and products. Dates and Venue: The West Country Farming & Machinery Show will take place on 10 February 2027 at Westpoint, Exeter. Organiser: Kelsey Media organizes the show, providing a platform for networking and showcasing innovations in farming. Buyer Authority: Attendees include farmers, agricultural contractors, and industry.

    Why exhibit

    Exhibitors gain visibility among key industry players, showcase their products and services, and connect with potential buyers. Scale and Focus: This event is a key gathering for farmers and agricultural professionals, featuring a wide range of exhibitors and products. Buyer Authority: Attendees include farmers, agricultural contractors, and industry professionals with purchasing influence. The West Country Farming & Machinery Show plays a crucial role in connecting.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Farmers from various sectors seeking new machinery and technologies
    Agricultural contractors looking for innovative solutions
    Suppliers of farming equipment and services
    Students and educators from agricultural colleges
    Local businesses supporting the agricultural sector
    Government representatives focused on rural development

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Manufacturers of agricultural machinery and equipment
    Suppliers of seeds and fertilizers
    Providers of agricultural technology solutions
    Companies offering farm management services
    Dealers of livestock and feed products
    Organizations promoting sustainable farming practices

    Product categories

    Key solution areas showcased across the event.

    Tractors and farm vehicles
    Crop protection products and fertilizers
    Irrigation and water management systems
    Livestock handling equipment
    Precision agriculture technologies
    Renewable energy solutions for farms

    Location & Facilities

    Venue

    Westpoint, Exeter

    Clyst St Mary, Exeter, Devon, EX5 1DJ, United Kingdom

    Parking: Parking is free at Westpoint Arena.

    Attend

    Entry & tickets

    Free registration

    Event days & opening times

    DayOpening hours
    10 February –9:00 AM – 4:00 PM
    Register

    Who runs the show

    Organisers

    Kelsey Media

    What's on

    Programme

    4

    Seminar

    1

    Event days

    10:30–15:00

    Typical time

    Speakers

    Jill Hewitt

    Jill Hewitt

    CEO @ National Association of Agricultural Contractors

    Road rules and red diesel

    Steve Clarke

    Steve Clarke

    HMRC Oils & Fuel Duty Policy Lead

    Road rules and red diesel

    James Brannan

    James Brannan

    Senior Policy Advisor @ HMRC

    Road rules and red diesel

    Tim Stephens

    Tim Stephens

    Catchment Advisor @ Wessex Water

    Alternatives to artificial fertiliser

    Pawel Kisielewski

    Pawel Kisielewski

    CEO @ CCm Technologies

    Alternatives to artificial fertiliser

    Dr Marie Kirby

    Dr Marie Kirby

    Lecturer and Researcher @ Harper Adams

    Alternatives to artificial fertiliser

    Stuart Bradshaw

    Stuart Bradshaw

    Owner @ Push Flex

    On-farm energy production

    Guy Gillmore

    Guy Gillmore

    CEO @ The Good Heat Company

    On-farm energy production

    CH

    Cherry Hall

    Senior Development Manager @ Belltown Power

    On-farm energy production

    Kevin Hoare

    Kevin Hoare

    Dairy Farmer

    Alternative fuels for farm machinery

    Wednesday, Feb 10, 2027

    10:30 – 11:30

    Road rules and red diesel

    Seminar
    11:30 – 12:30

    Alternatives to artificial fertiliser

    Seminar
    13:00 – 14:00

    On-farm energy production

    Seminar
    14:00 – 15:00

    Alternative fuels for farm machinery

    Seminar

    How the last edition performed

    Previous edition

    Last edition

    2026

    unknown

    Next edition

    Not announced yet

    Impact

    A bigger and stronger platform

    The West Country Farming & Machinery Show is an unmissable event for all farmers and people involved in farming and farming related companies across the South West and beyond. It showcases agricultural companies large and small under one roof at the prestigious Exeter Westpoint Arena. The West Country Farming & Machinery Show plays a crucial role in connecting agricultural professionals, showcasing innovations, and supporting local businesses in the farming sector. The West.

    Audience quality

    High-value decision-makers

    Visitors typically include Farmers from various sectors seeking new machinery and technologies, Agricultural contractors looking for innovative solutions, Suppliers of farming equipment and services, Students and educators from agricultural colleges. Dates and Venue: The West Country Farming & Machinery Show will take place on 10 February 2027 at Westpoint, Exeter. Scale and Focus: This event is a key gathering for farmers and agricultural professionals, featuring a wide range of exhibitors and products.

    Exhibitor outcomes

    Real business growth

    Exhibitors gain visibility among key industry players, showcase their products and services, and connect with potential buyers. Scale and Focus: This event is a key gathering for farmers and agricultural professionals, featuring a wide range of exhibitors and products. Buyer Authority: Attendees include farmers, agricultural contractors, and industry professionals with purchasing influence. The West Country Farming & Machinery Show plays a crucial role in connecting. Exhibitor categories include Manufacturers of.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    South West England — Devon, Cornwall, Somerset and Dorset — served from Exeter, the region's hub for livestock markets, agricultural merchants and machinery dealerships. Westpoint sits on the eastern edge of the city beside the M5, giving the show a catchment that stretches from the Tamar border to the Somerset Levels and the coast.

    Why it matters

    Attending West Country Farming & Machinery Show 2027 on 2027-02-10 to 2027-02-10 in Exeter lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Buyers increasingly research exhibitors, compare machinery and book meetings online before they arrive at a trade show.

    02

    Sustainability in procurement

    Farm and estate procurement teams now weigh energy efficiency, recyclable materials and carbon reporting when selecting machinery and equipment suppliers.

    03

    Automation and labour efficiency

    Agricultural buyers are turning to automation and precision technology to offset labour shortages and control operating costs.

    04

    Regional supply-chain resilience

    Buyers are spreading sourcing across multiple suppliers and regions to reduce lead-time and spare-parts availability risk.

    05

    Hybrid engagement models

    Suppliers pair live machinery demonstrations with digital catalogues and follow-up contact to keep buyers engaged beyond the show floor.

    UK and European farm machinery show circuit

    Book Exeter accommodation and dealer appointments 8–12 weeks ahead; international trips to Agritechnica or the Cereals Event need 3–6 months for travel and hotel planning.

    West Country farmers and contractors plan the February Exeter show inside the wider machinery calendar: LAMMA in January for national product launches, the summer county shows for dealer and livestock comparisons, and Agritechnica for international technology lines.

    Pre-show

    Confirm dealer appointments, finance quotes and machinery demonstration slots for West Country Farming & Machinery Show 2027.

    Show week

    Machinery walk-throughs, outdoor equipment comparisons and farm business seminars on red diesel, fertiliser and energy.

    Peer shows are established UK and European agricultural events; confirm dates and visitor registration on each organiser website before booking.

    Plan your trip

    Travel & logistics

    Local currency · GBP

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    EXT

    Exeter Airport

    Closest airport to the venue, referenced as the destination in flight searches for the show; scheduled routes are limited so many visitors connect via London.

    Approx. 5 miles (8 km) (estimated)

    to venue

    Approx. 15-20 minutes by road to Westpoint (estimated)

    by car

    LHR

    London Heathrow Airport

    Main international gateway used in sample flight searches for Exeter; onward travel by rail from London Paddington or by road on the M4/M5.

    Approx. 170 miles (270 km) (estimated)

    to venue

    Approx. 3 hours by road to Exeter (estimated)

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    budget
    midscale
    upscale

    Local transport

    Get around the city with these convenient transport options.

    Taxi / ride-hail

    Estimated costGBP 18-25 (estimated typical fare band)
    Best forExeter city centre or Exeter St Davids station to Westpoint

    Roughly 15-20 minutes off-peak; fares vary by operator and time of day.

    Local bus

    Estimated costGBP 2-4 single (estimated typical fare band)
    Best forExeter city centre to Westpoint / M5 J29 area

    Check current timetables and show-day frequency with the operator or organiser.

    Car / drive

    Estimated costOn-site parking (charges may apply)
    Best forM5 to Westpoint, Exeter

    The venue is signed from the M5; the M5 J29 corridor appears in nearby hotel listings.

    Rail plus taxi

    Estimated costGBP 3-6 rail single plus GBP 18-25 taxi (estimated bands)
    Best forExeter St Davids rail station to Westpoint

    Rail is the easiest long-distance option into Exeter, then taxi or bus to the venue.

    taxi

    Estimated costGBP 35–70 taxi or rideshare to the venue district
    Best forExeter Airport (EXT) to Westpoint, Exeter

    Approx. 15-20 minutes by road to Westpoint (estimated); Closest airport to the venue, referenced as the destination in flight searches for the show; scheduled routes are limited so many visitors connect via London.

    taxi

    Estimated costGBP 35–70 taxi or rideshare to the venue district
    Best forLondon Heathrow Airport (LHR) to Westpoint, Exeter

    Approx. 3 hours by road to Exeter (estimated); Main international gateway used in sample flight searches for Exeter; onward travel by rail from London Paddington or by road on the M4/M5.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Electronic Travel Authorisation (ETA)Visa-exempt nationals — including EU, US, Canadian, Australian and Gulf visitors — travelling to the UK for trade shows, dealer meetings or supplier visits.$21.00Usually decided within 3 working days; apply before booking flights.
    Standard Visitor Visa (6 months)Visitors from visa-required nationalities attending the show, negotiating supply contracts or meeting UK dealers.$160.00Typically 3 weeks; allow 6–8 weeks in peak periods.
    Permitted Paid Engagement VisaInvited speakers, judges or examiners taking part in the Westpoint seminar programme for payment.$305.00Typically 3 weeks.

    British and Irish passport holders need neither a visa nor an ETA. Most EU, US, Canadian, Australian, New Zealand, Japanese and Gulf Cooperation Council nationals travel visa-free but must hold a valid UK Electronic Travel Authorisation (ETA) before boarding.

    The UK accepts ATA carnets for temporary import of demonstration machinery, implements, tools and professional equipment; apply through your national chamber of commerce and carry the carnet when shipping goods to the show.

    Official visa page

    Weather

    February is Exeter's coolest, wettest stretch of the year: expect daytime highs of 8–10 °C dropping to 2–4 °C overnight, with roughly 12–14 wet days across the month and around 70–80 mm of rain driven by Atlantic fronts. Westpoint's open machinery apron is exposed to wind and standing water, so waterproof outerwear and sturdy boots matter as much as warm layers. Occasional overnight frosts are normal in early February, so allow extra travel time on Devon's minor roads for the morning arrival.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    UK mobile networks offer prepaid SIM and eSIM options for visitors; venue Wi‑Fi availability varies — confirm with the organiser.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Greetings and small talk

    A firm handshake and first-name introductions are standard in UK agricultural business settings; opening with weather, harvest or livestock talk is normal and appreciated. Punctuality matters for dealer appointments and seminar start times.

    Tipping

    Restaurants and pubs commonly add a 10–12.5% discretionary service charge; tipping a taxi driver around 10% is usual, while counter-service cafes and pubs generally expect no tip. Card and contactless payment are accepted almost everywhere in Exeter.

    Dress code

    Smart-casual clothing with a waterproof jacket is the norm at West Country machinery shows; exhibitors and dealer staff often wear branded workwear, and formal attire is reserved for evening hospitality.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: EXT

    Book into Exeter Airport (EXT) where routes allow, or London Heathrow (LHR) with onward rail or road to Exeter. Regional EXT routes are limited and the show falls in February, so book early and leave buffer time for winter travel disruption.

    Visa

    The UK has no visa-on-arrival scheme, so arrange entry clearance before travelling. Most EU, US, Canadian, Australian and Gulf nationals enter visa-free but must hold a valid Electronic Travel Authorisation (ETA, about GBP 16) obtained online before boarding. Visitors from visa-required countries need a Standard Visitor Visa (about GBP 127, typically decided in 3 weeks), which permits attending trade fairs, business meetings and contract discussions but not paid employment. British and Irish passport holders need no visa or ETA. Carry proof of accommodation, onward travel and funds; ATA carnets are accepted for temporary machinery imports.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    Fee GBP 16. Valid for two years and multiple visits of up to six months; apply online or through the UK ETA app. Does not permit paid employment in the UK. Fee GBP 127. Covers tourism, business meetings, conferences and trade fairs; biometrics are taken at a visa application centre.

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Exeter Airport (EXT): Approx. 15-20 minutes by road to Westpoint (estimated); London Heathrow Airport (LHR): Approx. 3 hours by road to Exeter (estimated). Allow road or rail time to Westpoint, Exeter; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Westpoint, Exeter: {'name': 'Premier Inn Exeter (M5 J29)', 'stars': '3', 'rating': 4.2, 'notes': 'Budget chain hotel with free Wi-Fi and parking, handy for driving to Westpoint.', 'source_url': 'https://www.google.com/travel/search?q=hotels%20near%20Westpoint%2C%20Exeter%2C%20Exeter%2C%20United%20Kingdom'}, {'name': 'Premier Inn Exeter Central St Davids', 'stars': '3', 'rating': 4.2, 'notes': 'City-centre budget option next to Exeter St Davids rail station.', 'source_url': '

    Ride-hail: Ride-hailing apps are commonly used in Exeter; confirm local availability before travel.

    Public transit: Westpoint lies on the eastern edge of Exeter close to the M5 (the M5 J29 corridor appears in nearby hotel listings). Local bus services and taxis connect Exeter city centre and Exeter St Davids rail station with the Westpoint area; the train is the easiest way into Exeter from London, Bristol and the South West.

    Parking: On-site parking is available at Westpoint, Exeter; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: February 2027

    Temperature: Daytime highs of 8–10 °C with overnight lows of 2–4 °C across the Exeter area in February; wind chill on the open Westpoint machinery apron can make it feel closer to 4–5 °C.

    Seasonality: February is one of Devon's wetter months — around 12–14 rain days and 70–80 mm of rainfall, driven by Atlantic fronts crossing the South West. Expect grey, damp mornings with occasional bright spells, overnight frost on the surrounding Devon hills and muddy ground conditions on outdoor machinery display areas.

    Packing: February 2027

    Plan your trip

    Planning

    Best day to visit: Wednesday 10 February 2027 (the show's single day)

    West Country Farming & Machinery Show runs as a one-day event, so 10 February 2027 is the only chance to attend. Arrive for the 08:30 opening to walk the outdoor machinery apron while it is dry and quiet, then stay through the four seminar slots running from 10:30 to 15:00 on red diesel rules, fertiliser alternatives, on-farm energy and alternative machinery fuels. Allow until 16:00 to close out dealer quotes and parts orders before leaving Westpoint.

    1

    Confirm UK entry requirements and passport validity for your February 2027 visit. — Check current UK government rules for your nationality and ensure your passport is valid well beyond travel.

    2

    Book flights to Exeter Airport (EXT) or London Heathrow (LHR) for around 9-10 February 2027. — EXT routes are limited; LHR offers more connections with onward rail or road to Exeter.

    3

    Reserve a hotel near Westpoint or in Exeter city centre. — Premier Inn, Holiday Inn Express, Mercure Southgate, voco Zeal and Leonardo are all within reach of the venue.

    4

    Complete visitor registration and download your badge via westcountryfarmmachineryshow.co.uk. — Check the organiser site for opening hours and badge collection points before you travel.

    5

    Download the show floor plan and exhibitor list once published. — Shortlist tractor, implement, handler and livestock equipment brands you want to see.

    6

    Pre-book meetings with exhibitors and dealers you plan to buy from. — Target machinery, spares, finance and servicing suppliers to use your time efficiently.

    7

    Plan your route to Westpoint, Exeter. — The venue sits close to the M5; pre-book parking or line up bus and taxi options.

    8

    Check the February forecast for Exeter and pack accordingly. — Expect cool, changeable conditions; waterproof layers and sturdy boots suit outdoor machinery areas.

    9

    Prepare a buying brief with budget, machine specifications and finance options. — Useful when comparing tractor, handler and implement quotes on the stand.

    10

    Arrange local transport or car hire for show day. — Taxis and local buses link Exeter city centre to Westpoint.

    11

    Pack business cards, a notebook and any tender or specification documents. — Many machinery deals start with an on-stand conversation.

    12

    On show day, arrive early for badge collection and venue orientation. — The event runs as a single show day on 10 February 2027 at Westpoint, Exeter.

    Side trips

    2

    Dartmoor National Park

    Jurassic Coast at Lyme Regis and Seaton

    Networking spots

    3

    Outdoor machinery apron

    Seminar programme area

    Exhibition hall catering and grandstand seating

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Per diem × 2£150.00
    • Visa£21.00
    Estimated total£171.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · general

    —

    official

    accommodation

    visitor · budget

    GBP 65–95 / per room per night

    estimate

    accommodation

    visitor · midscale

    GBP 95–140 / per room per night

    estimate

    accommodation

    visitor · premium

    GBP 140–200 / per room per night

    estimate

    ground_transport

    visitor · standard

    GBP 18–25 / per taxi journey

    estimate

    per_diem

    visitor · standard

    GBP 60–90 / per person per day

    estimate

    ground_transport

    visitor · standard

    GBP 35–70 / per taxi journey

    estimate

    visa_fee

    visitor · Electronic Travel Authorisation (ETA)

    USD 21 / per application

    official

    visa_fee

    visitor · Standard Visitor Visa (6 months)

    USD 160 / per application

    official

    visa_fee

    visitor · Permitted Paid Engagement Visa

    USD 305 / per application

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Assess how this option fits your objectives.

    Best for

    Arable and livestock farmers, contractors and estate managers across the South West comparing tractors, implements and handling equipment for the 2027 season.

    Min. budget

    $350.00

    Timeline

    2-4 weeks for domestic travel and hotel booking; longer if travelling from overseas via London Heathrow.

    Risks

    Local hotel demand around a single show day can tighten availability in Exeter close to February 2027.

    The one-day format limits on-site time, so shortlist your exhibitors before arriving.

    exhibit

    Assess how this option fits your objectives.

    Best for

    Machinery dealers, implement manufacturers and service suppliers targeting West Country farming businesses and contractors at a regional, buying-focused show.

    Min. budget

    $2,200.00

    Timeline

    3-6 months for stand booking, design, build and freight planning with Kelsey Media.

    Risks

    Indoor and outdoor stand positions at Westpoint are limited; book early for machine display space.

    February weather and ground conditions can affect outdoor machinery displays and demos.

    skip

    Assess how this option fits your objectives.

    Best for

    Buyers with no UK agricultural machinery or implement sourcing need, or those whose equipment requirements are already covered through national dealer agreements.

    Timeline

    0 weeks; revisit only if sourcing needs change for the next edition.

    Risks

    Missing hands-on machinery comparisons that are hard to replicate through catalogues or online listings.

    Book with

    Partners

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    FAQs & glossary

    Answers

    Frequently asked

    What are the opening hours for the event?
    The West Country Farming & Machinery Show will be open from 9:00 AM to 4:00 PM on 10 February 2027.
    Is there a cost to attend the show?
    Admission to the West Country Farming & Machinery Show is free for all attendees.
    How can I register for the event?
    You can register for the event online or on the day at the venue.
    Where is the venue located?
    The event will take place at Westpoint, Exeter, Devon, EX5 1DJ, United Kingdom.
    What transportation options are available to the venue?
    Westpoint Arena is easily accessible via the M5 and A303, with free parking available.

    Glossary

    1
    Agricultural Machinery
    Equipment used in farming to help with tasks such as planting, harvesting, and processing.
    2
    Fertilizers
    Substances added to soil to enhance its fertility and promote plant growth.
    3
    Sustainable Farming
    Farming practices that aim to meet current food needs without compromising future generations.
    4
    Precision Agriculture
    Farming management concept using information technology to ensure crops and soil receive exactly what they need.
    5
    Live Auction
    An event where goods are sold to the highest bidder in real-time.

    Trust footer

    Sources

    4

    References

    1

    Publishers

    0

    Date checked

    1

    West Country Farming & Machinery Show

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