October Special — 50% off Spotlights and exhibitor listsSee prices

    Dates

    18–21 Aug 2026

    City / country

    Dallas, USA

    Venue

    Dallas Market Center

    Time

    8:30 AM – 6:00 PM

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    Event overview

    Overview

    The WESA Trade Show is the premier International Western/English Apparel & Equipment Market, organized by the Western & English Sales Association (WESA), which was founded in 1921. The August 2026 edition takes place at the Dallas Market Center in Dallas, Texas.

    This B2B trade event is not open to the public and is reserved for qualified retail buyers and contracted exhibitors. With over 550 exhibitors showcasing new and innovative products, the show offers one-stop shopping across more than 200,000 square feet of exhibit space.

    The event features product categories including Western apparel and accessories, English apparel and equipment, tack, leather goods, animal health, equestrian home décor, gifts, and jewelry. Attendees can network with industry leaders, discover new products, and gain insights to better serve their customers.

    TL;DR

    1. 1The August 2026 WESA Trade Show runs from August 18–21 at the Dallas Market Center in Dallas, Texas.
    2. 2It is a B2B trade event exclusively for qualified retail buyers and contracted exhibitors, not open to the general public.
    3. 3The show features over 550 product lines across Western/English apparel, tack, equipment, and accessories.
    4. 4Attendees can explore more than 200,000 square feet of exhibit space and network with industry leaders.
    5. 5Buyer registration opens May 1, 2026, and requires proof of a retail business.

    Why visit

    The WESA Trade Show offers retailers the unique opportunity to see, touch, and learn about products before purchasing, making it the only place to evaluate new lines and time-tested favorites in person. With over 550 exhibitors and more than 200,000 square feet of exhibit space, buyers can efficiently source a wide range of Western and English apparel, tack, equipment, and accessories all under one roof. The show also provides unparalleled networking with industry leaders to discuss trends, challenges, and solutions. Attendees can take advantage of exclusive buyer perks, including early bird rewards, complimentary meals, free valet parking, and show-only deals.

    Why exhibit

    Exhibiting at the WESA Trade Show provides direct access to over 3,700 qualified retail buyers annually, making it the premier platform to showcase new products and build relationships with key decision-makers. The show attracts nearly 450 exhibitors and more than 550 product lines, offering a concentrated environment for generating orders and brand exposure. As a member-directed trade association, WESA fosters a community of industry leaders dedicated to fair trade and fellowship. Exhibitors can also leverage the show's educational and networking events to strengthen their market position and stay ahead of industry trends.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Qualified retail buyers from brick-and-mortar stores, ecommerce businesses, and buying groups.
    Retailers seeking Western and English apparel, tack, equipment, and equestrian-related products.
    Industry professionals looking to network, discover new products, and gain market insights.
    Attendees must provide proof of a retail business, such as a sales tax permit or ecommerce website with 30 unique items.

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Manufacturers, sales representatives, and brands in the Western and English equestrian industry.
    Exhibitors offering product lines including Western/English apparel, tack, leather goods, animal health, home décor, gifts, and jewelry.
    Companies seeking to reach over 3,700 retailers annually and expand their market presence.
    Exhibitors must submit a contract and pay fees by the deadline; space is assigned based on availability, seniority, and membership date.

    Product categories

    Key solution areas showcased across the event.

    Western apparel and accessories
    English apparel and equipment
    Tack
    Leather goods
    Animal health
    Equestrian-related home décor
    Gifts
    Jewelry
    Accessories (belts, gloves, scarves, personal)
    Animal Health & Grooming
    Apparel (event, streetwear, contemporary, southwestern, workwear, children’s, outdoor)
    Footwear (boots, shoes, moccasins, fashion)
    Headwear (hats, helmets, caps)
    Trade Supplies

    Location & Facilities

    Venue

    Open in Google Maps

    Halls & areas

    2
    World Trade Center (WTC) 11th FloorWorld Trade Center (WTC) 10th Floor

    Dallas Market Center

    2100 North Stemmons Freeway, 75207 Dallas, USA

    Entrances & gates

    Main Entrance

    World Trade Center

    Attendees can print badges at any Dallas Market Center registration desk or kiosk using the QR code from their confirmation email

    Facilities

    Food options

    Cafeteria, Starbucks, On-site Restaurants and Catering

    On-site dining

    Parking: Parking at the Dallas Market Center is always free during WESA Trade Shows. Trade Mart parking is on the right-hand side of the street, and Market Hall parking is on the left-hand side of the street

    Attend

    Entry & tickets

    Trade-only

    Event days & opening times

    DayOpening hours
    Tuesday, August 18 – Thursday, August 20:8:30 AM – 6:00 PM
    Friday, August 21:8:30 AM – 3:00 PM

    Who runs the show

    Organisers

    Jeff Hergenreter

    Contact for Membership Information

    EmailCallWebsite

    WESA Show Office

    General Contact

    EmailCallWebsite

    Adill

    Golf Tournament Sponsorship Contact

    EmailCallWebsite

    What's on

    Programme

    1

    Award Ceremony

    1

    Fundraising Tournament

    4

    Event days

    11:00–22:30

    Typical time

    Official agenda
    This agenda is still being finalised. Check the official agenda for the latest sessions.

    Tuesday, Aug 18, 2026

    16:30 – 17:30

    Opening Night Mixer

    Networking Reception
    WTC 11

    Wednesday, Aug 19, 2026

    13:00

    Frozen Frontier

    Networking Social
    WTC 11

    Thursday, Aug 20, 2026

    11:00

    Morning on the Range

    Networking Breakfast
    WTC 11
    19:30 – 22:30

    24th Annual WESA Benefit Golf Tournament

    Fundraising Tournament
    Topgolf Dallas – Park Lane

    Friday, Aug 21, 2026

    11:00

    Most Innovative Product Award Announcement

    Award Ceremony
    Instagram @WESAtradeshow

    Topic tracks

    Western Apparel & AccessoriesEnglish Apparel & EquipmentTack & EquipmentEquestrian Lifestyle & Gifts

    Co-located events

    AETA International Trade Show

    Separate ticket

    Awards

    Most Innovative Product Award

    Biannual (each January and August Edition)

    Retailers attending the WESA Trade Show vote via the WESA mobile app for their favorite new Western/English product. The winner is announced on Instagram during the show.

    source

    How the last edition performed

    Previous edition

    Current edition

    2026 · 3,700 visitors · 550 exhibitors

    Current edition information is based on the official event website. Specific attendee and exhibitor counts for the August 2026 edition are not yet published.

    Forecast — not final

    Growth over time

    Edition recap

    The August 2025 WESA Trade Show, held August 13–16 at the Dallas Market Center, achieved the highest attendance in five years across combined Dallas Market Center shows, with a nearly 100% increase in international attendees. The event featured over 550 product lines and attracted more than 3,700 retailers annually. Innovation took center stage with new exhibitors, exciting products, and the Most Innovative Product Award Exhibitors reported strong buyer interest, particularly in American-made products. The August edition continues to grow each year with more buyers and exhibitors

    New this edition

    • 1

      Most Innovative Product Award

      Introduced in 2024, this award is voted on by attending retailers via the WESA mobile app to spotlight standout creativity and function among new products.

      Source

    Next edition outlook

    2027-01-19 – 2027-01-22
    Medium

    The next WESA Trade Show is scheduled for January 19–22, 2027, at the Dallas Market Center. The January edition typically sets the tone for the year ahead and is expected to feature hundreds of exhibitors and thousands of retail buyers, building on the momentum from the August 2025 market.

    Continued growth in attendance and exhibitor numbers, building on the momentum from the August 2025 market which achieved the highest attendance in five years. Potential expansion of Cash & Carry options for immediate inventory, as seen in January 2026.

    Impact

    A bigger and stronger platform

    The August 2025 WESA Trade Show was a landmark edition, achieving the highest attendance in five years across all Dallas Market Center shows. It welcomed more new stores than in the past four years, with significant growth from every U.S. region and a nearly 100% increase in international buyers. The show featured over 550 product lines and attracted more than 3,700 retailers annually-. Innovation was a central theme, with new exhibitors and the Most Innovative Product Award, which was won by Cascada. The event underscored Dallas Market Center's strength as a national and international wholesale marketplace.

    Audience quality

    High-value decision-makers

    The August 2025 edition attracted high-quality retail buyers from across the U.S. and internationally, with significant growth from key regions including the Midwest, Northeast, Southeast, Southwest, and West. Exhibitors reported strong buyer interest, particularly in American-made products.

    Exhibitor outcomes

    Real business growth

    Exhibitors at the August 2025 show benefited from record attendance and strong buyer engagement. Chaedrea Kenley of Double J Saddlery noted being 'impressed with the quality of buyers who are committed to American-made products'- 1. The show's one-stop shopping environment and networking opportunities provided a winning formula for brands and their customers.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    North America (United States, with strong international attendance from nearly 100% increase in international buyers at recent August editions)

    Why it matters

    WESA is the foundational wholesale marketplace for the Western and English equestrian industry, where retail buyers discover new collections, place orders, and evaluate trends that shape consumer offerings. The January show sets the annual tone, while August serves as the critical second-half buying season. With over 550 product lines, 200,000+ sq ft of exhibit space, and 3,400+ retailers per year, WESA is where buying decisions are made and industry relationships are forged. Its co-location with AETA and Dallas Market Center's Apparel & Accessories Market creates a comprehensive sourcing hub that drives the Western lifestyle economy.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Viva La Color

    Structured silhouettes in bright hues paired with bold accessories, emerging as a key summer trend for Western and English apparel.

    Source
    02

    Americana

    Red, white, and blue styles inspired by the upcoming U.S. 250th anniversary, appearing across contemporary and Western looks.

    Source
    03

    Bejeweled

    Sewn-on crystals and sparkle details adding dramatic flair beyond traditional Western adornments.

    Source
    04

    Fun Fringe

    Feathers and unexpected textures that add drama beyond traditional suede fringe.

    Source
    05

    Eye Candy

    Bold fashion accessories full of texture, shine, and color, rounding out the season's statement looks.

    Source
    06

    Western Wear Momentum

    Western wear continues to gain traction, with Dallas remaining central to traditional retailers and trend-driven stores alike.

    Source

    Market news

    Latest updates from across the market.

    2026-08-11

    HiEnd Accents leans luxurious in western show intros

    HiEnd Accents introduces suede, leather and cashmere in its Stetson Home collection at WESA Market, along with new Paseo Road collections, including the debut of Moon Rein by Christi Proctor Hurst.

    Read
    2026-08-07

    Stetson Home Expands Materials for Spring/Summer 2027 at WESA

    Stetson Home introduces its Spring/Summer 2027 collection at WESA Market, featuring higher-end pieces in genuine suede, leather and cashmere.

    Read
    2025-09-19

    DMC's August Market Achieves Highest Attendance in Five Years

    Dallas Market Center reports highest attendance in five years across its August markets, with WESA and AETA shows seeing nearly 100% increase in international attendees and growth across all U.S. regions.

    Read
    2025-07-17

    Retail Roundup: August WESA Forecast: Colors, Styles, and What Customers Will Crave

    Podcast episode diving into trends, colors, and must-have styles for the upcoming season, including spice browns, rust, teal and olive for fall.

    Read

    Equestrian & Western Apparel Trade Show Circuit

    January and August annually, with contracts available approximately 4-6 months prior

    The WESA Trade Show is the largest Western/English apparel and equipment event in the U.S., co-located with the AETA International Trade Show and Dallas Market Center's Apparel & Accessories Markets. The circuit includes biannual WESA shows (January and August) in Dallas, AETA shows (same dates), and complementary regional and international events.

    7–9 Feb 2026

    spoga horse 2026

    Cologne, Germany

    Global equestrian industry meeting; focuses on innovation and international trends.

    website
    18–21 Aug 2026

    AETA International Trade Show (August 2026)

    Dallas, USA

    Premier global event for English equestrian products; runs concurrently with WESA.

    website
    19–22 Jan 2027

    WESA Trade Show (January 2027)

    Dallas, USA

    Larger of the two biannual shows; features full product lines and major trend debuts.

    website
    19–22 Jan 2027

    AETA International Trade Show (January 2027)

    Dallas, USA

    Runs alongside WESA January; offers buyers access to both Western and English categories.

    website

    Winter Buying Season (January)

    WESA Trade Show (January 2027)AETA International Trade Show (January 2027)

    Primary season for setting annual assortments; largest attendance and exhibitor participation.

    Summer Buying Season (August)

    WESA Trade Show (August 2026)AETA International Trade Show (August 2026)

    Second-half buying season; growing in attendance and exhibitor count; focuses on immediate and seasonal inventory.

    Event data compiled from WESA official website, AETA listings, and industry publications. Dates and details subject to change; verify with official sources.

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    DAL

    Dallas Love Field Airport

    Closest airport to the venue. Drive: 5.7 miles – about 12 minutes [up to 20 minutes in traffic].

    5.7 miles

    to venue

    about 12 minutes [up to 20 minutes in traffic]

    by car

    DFW

    Dallas/Fort Worth International Airport

    Major international airport. Drive: 16.8 miles – about 20 minutes [up to 30 minutes in traffic].

    16.8 miles

    to venue

    about 20 minutes [up to 30 minutes in traffic]

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Economy
    Market Center

    USD 142–144 / night

    Special WESA attendee rates for January 2027 show; rates for August 2026 may differ. Fairfield Inn & Suites Dallas Medical/Market Center: $142/night. Holiday Inn Express Dallas Market Center: $144/night

    Mid-range
    Park Cities

    USD 199 / night

    Special WESA attendee rate for January 2027 show; rate for August 2026 may differ. Hilton Dallas Park Cities: $199/night

    Local transport

    Get around the city with these convenient transport options.

    Complimentary Hotel Shuttle

    Estimated costFree
    Best forFrom listed WESA shuttle hotels to Dallas Market Center

    Complimentary shuttle service is provided to and from the listed WESA shuttle hotels during show days and hours

    DART Rail

    Estimated costVaries by distance; see DART.org
    Best forGreen Line or Orange Line to Market Center Station

    Market Center Station connects to Dallas Market Center via a pedestrian bridge and is a short ten-minute walk

    Peer-to-Peer Rideshare

    Estimated costVaries
    Best forUber or Lyft – schedule via mobile app

    No advance registration required

    Taxi

    Estimated costVaries
    Best forFrom airports, hotels, or downtown

    Available from both Dallas Love Field (DAL) and Dallas/Fort Worth (DFW) airports, as well as throughout the city.

    Car / Driving

    Estimated costFuel and parking (free)
    Best for2100 North Stemmons Freeway, Dallas, TX 75207

    Free parking is available at Dallas Market Center during WESA Trade Shows. Exhibitors are encouraged to park in lots near 2300 Stemmons to leave spaces closer to the World Trade Center and Trade Mart for retailers

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: check with organiser
    TypeWho needs itFeeProcessing
    B-1 Business Visitor VisaNon-U.S. citizens who are not eligible for the Visa Waiver Program (ESTA) and wish to attend the WESA Trade Show as a buyer, exhibitor, or media professional.$185.00Several weeks to months; apply at least 90 days in advance
    ESTA (Visa Waiver Program)Citizens of VWP countries traveling for business for 90 days or less$21.0072 hours (apply at least 72 hours before travel)

    Citizens of Visa Waiver Program countries (including the UK, Australia, New Zealand, Japan, South Korea, and most EU nations) do not need a visa for stays of 90 days or less for business purposes, but must obtain an ESTA authorization prior to travel.

    The United States is not a signatory to the ATA Carnet convention for Exhibitions & Fairs- -. ATA Carnets are only accepted for Commercial Samples and Professional Equipment-. Exhibitors shipping goods for display should consult with a customs broker for alternative temporary import procedures.

    Official visa page

    Weather

    August in Dallas is typically hot and humid. Average high temperatures range from 95°F to 99°F (35°C to 37°C), with average lows around 76°F (24°C)-. The WESA website lists August temperature averages as 77-96 degrees Fahrenheit. Indoor venues are air-conditioned. Pack lightweight, breathable clothing and comfortable shoes. Layered clothing is recommended for comfort between outside heat and air-conditioned indoors.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Dallas Market Center offers free Buyer Wi-Fi throughout the campus with nearly 300 access points and extensive bandwidth-. The Dallas Market Center Mobile App is available on Apple and Android devices, providing campus maps, floorplans, exhibitor lists, and event schedules. Charging stations are available in the Buyer's Lounge-.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Vibrant Celebration of Western and Equestrian Culture

    The WESA Trade Show is a vibrant celebration of Western and equestrian culture, featuring a diverse array of products, innovations, and networking opportunities. It is renowned for being a premier event where tradition meets innovation.

    Cowboy Cantina

    Spice up your Trade Show experience with WESA's fiesta! Enjoy a fun evening filled with the vibrant sounds of a live mariachi band while indulging in a flavorful selection of Mexican cuisine. Sip on refreshing cervezas, savor delicious tacos and street food, and connect with colleagues and industry experts in a lively, fiesta-inspired atmosphere.

    Heritage and Legacy

    WESA was organized in 1921 with the goal of creating a forum where retailers, manufacturers, and sales representatives could conduct business in an atmosphere of fair trade and fellowship. The Association launched its first Trade Show in 1922, and over the years, the WESA Trade Shows became the front-runner event for the Western/English Industry.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: Dallas Love Field (DAL) or Dallas/Fort Worth (DFW)

    Book airport parking with CheapAirportParking.com and use discount code 'WESA' for 20% off. Avis Car Rental offers a WESA discount with AWD#J094467. Peer-to-peer rideshare (Uber/Lyft) is available. DART Rail Green Line and Orange Line connect to Market Center Station, which is a short ten-minute walk from the venue.

    Book flights

    Visa

    International attendees may need a B-1 Business Visa or ESTA. The WESA Trade Show does not appear to provide visa invitation letters on its website; attendees should contact the organizer directly if a letter is required.

    Estimated cost: Not yet confirmed

    Processing: B-1: several weeks to months; ESTA: 72 hours

    Apply early. For B-1 visas, provide proof of business and an invitation letter if available.

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Market Center (closest to venue) · Park Cities · Downtown Dallas

    Economy

    $142–$144 per night

    Book

    Mid-range

    $199 per night

    Book

    premium

    Not yet confirmed

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Dallas Love Field (DAL) is 5.7 miles (~12 min drive); Dallas/Fort Worth (DFW) is 16.8 miles (~20 min drive). Use DART Rail (Green/Orange Line) to Market Center Station (10-min walk via pedestrian bridge), rideshare (Uber/Lyft), or taxi

    Hotel → venue: Complimentary WESA shuttle service is provided from select WESA partner hotels on official show days

    Ride-hail: Uber and Lyft are available; schedule via their mobile apps

    Public transit: DART Rail Green Line and Orange Line connect to Market Center Station, which is linked to the Dallas Market Center via a pedestrian bridge (10-minute walk)

    Parking: Free parking is available at Dallas Market Center during WESA Trade Shows. Book airport parking with CheapAirportParking.com using code 'WESA' for 20% off

    Weather

    Plan and pack for the event climate.

    Month: August

    Temperature: 77-96°F (25-36°C)

    Seasonality: Average rainfall is about 2.2 inches-; hot and humid with possible afternoon thunderstorms.

    Packing: Pack lightweight, breathable clothing, comfortable walking shoes, and layers for air-conditioned indoor spaces. An umbrella or light rain jacket may be useful for sudden showers.

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Default day plan

    1. 8:00 AMArrive at Dallas Market Center, print badge at registration desk/kiosk.
    2. 8:30 AMShow floor opens. Explore exhibitors on WTC 10 and 11.
    3. 12:00 PMLunch break. Visit on-site dining options.
    4. 1:00 PMAttend a special event (e.g., Frozen Frontier on Wednesday).
    5. 4:30 PMAttend the Opening Night Mixer (Tuesday) or other networking event.
    6. 6:00 PMShow floor closes. Dinner and networking off-site.

    Plan your trip

    Planning

    Best day to visit: Tuesday, August 18, 2026 (Day 1)

    The first day offers the freshest product displays, fullest exhibitor presence, and the Opening Night Mixer—an ideal time to network and see new collections before inventory is picked over.

    T-90

    Confirm B2B buyer qualification and gather required documents (tax permit, invoices, business license) — WESA is a B2B event not open to the public. New buyers must complete a Business Application. Have Sales & Use Tax Permit, 501(c)(3), or International Business License ready

    T-60

    Register as a buyer (opens May 1, 2026) — Buyer registration opens May 1, 2026. Returning retailers can sign in to existing account; new retailers must complete. New Business Application

    T-45

    Book hotel via WESA preferred rates — Special hotel rates available for WESA attendees. Call Dallas Market Travel at (214) 744-7444 or book online. Fairfield Inn & Suites Dallas Medical/Market Center: $142/night, Holiday Inn Express Dallas Market Center: $144/night, Hilton Dallas Park Cities: $199/night

    T-30

    Plan show floor strategy: review exhibitor list and floor plan — Familiarize yourself with floor plans via wesatradeshow.com, the WESA directory, and the WESA Trade Show app

    T-14

    Confirm travel arrangements and parking/shuttle plan — Parking at Dallas Market Center is free during WESA Trade Shows. Consider WESA shuttle from preferred hotels as parking is limited. Avis Car Rental shuttle provided all show days

    T-7

    Prepare business materials: inventory plan, business cards, credit references, tax ID — Bring inventory/merchandise buying plan, business cards, credit references, credit card or business checks, Tax ID, business stamp/labels

    T-3

    Download WESA mobile app for event updates and voting — App provides floorplans, exhibitor locations, event schedules, and Most Innovative Product Award voting

    T-0

    Arrive early, print badge via DMC kiosk using QR code — Use pre-registration QR code to print badge at any Dallas Market Center registration desk or kiosk

    Sample visitor itinerary

    Route-optimised day
    8:00 AM

    Arrive at Dallas Market Center, print badge at registration desk/kiosk.

    Dallas Market Center
    8:30 AM

    Show floor opens. Explore exhibitors on WTC 10 and 11.

    World Trade Center
    12:00 PM

    Lunch break. Visit on-site dining options.

    Dallas Market Center
    1:00 PM

    Attend a special event (e.g., Frozen Frontier on Wednesday).

    WTC 11
    4:30 PM

    Attend the Opening Night Mixer (Tuesday) or other networking event.

    WTC 11
    6:00 PM

    Show floor closes. Dinner and networking off-site.

    Dallas area

    Side trips

    2

    Topgolf Dallas – Park Lane

    Entertainment

    Hosts the 24th Annual WESA Benefit Golf Tournament on August 20, 2026

    Venue for the WESA Benefit Golf Tournament

    Downtown Dallas

    City Center

    Offers dining, shopping, and attractions like the Kay Bailey Hutchison Convention Center and John F. Kennedy Memorial Plaza.

    1.6 miles (about 2 minutes drive)

    Networking spots

    3

    Opening Night Mixer

    Networking Reception

    Held on Tuesday, August 18, from 4:30 PM to 5:30 PM on WTC 11. A prime opportunity to connect with industry professionals

     

    Frozen Frontier

    Networking Social

    Held on Wednesday, August 19, at 1:00 PM on WTC 11. A casual networking event

     

    Morning on the Range

    Networking Breakfast

    Held on Thursday, August 20, at 11:00 AM on WTC 11. A morning networking opportunity

     

    Budget

    Costs & budget

    Pricing is based on 10-foot depth increments. The August 2025 Individual Member Contract lists temporary exhibit space rates: 100 sq ft (10'x10') = $1,325; 200 sq ft = $2,650; 300 sq ft = $3,975; 400 sq ft = $5,300; 500 sq ft = $6,625. The January 2025 Company Member Contract lists similar rates: 100 sq ft = $1,350; 200 sq ft = $2,700; 300 sq ft = $4,050; 400 sq ft = $5,400; 500 sq ft = $6,750. These are prior-edition rates and may not reflect August 2026 pricing. Exhibitor contracts for August 2026 become available online April 1, 2026.

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 3 nights$426.00
    • Per diem × 3$300.00
    • Flight — Domestic (Economy)$400.00
    Estimated total$1,126.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    Temporary exhibit space (100 sq ft)

    exhibitor · Base

    USD 1350 / per 100 sq ft booth

    officialAs of 2025-01-01

    Temporary exhibit space (200 sq ft)

    exhibitor · Standard

    USD 2700 / per 200 sq ft booth

    officialAs of 2025-01-01

    Temporary exhibit space (300 sq ft)

    exhibitor · Premium

    USD 4050 / per 300 sq ft booth

    officialAs of 2025-01-01

    Temporary exhibit space (400 sq ft)

    exhibitor · Premium

    USD 5400 / per 400 sq ft booth

    officialAs of 2025-01-01

    Temporary exhibit space (500 sq ft)

    exhibitor · Premium

    USD 6750 / per 500 sq ft booth

    officialAs of 2025-01-01

    Hotel (Fairfield Inn & Suites)

    both · Budget

    USD 142 / per night

    officialAs of 2026-07-01

    Hotel (Holiday Inn Express)

    both · Budget

    USD 144 / per night

    officialAs of 2026-07-01

    Hotel (Hilton Dallas Park Cities)

    both · Premium

    USD 199 / per night

    officialAs of 2026-07-01

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 1

    Is this event aligned to your priority buyer market?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Assess how this option fits your objectives.

    Best for

    Not yet confirmed

    Min. budget

    Not yet confirmed

    Timeline

    Not applicable

    Risks

    No major risks listed.

    exhibit

    Assess how this option fits your objectives.

    Best for

    Not yet confirmed

    Min. budget

    Not yet confirmed

    Timeline

    Not applicable

    Risks

    No major risks listed.

    skip

    Assess how this option fits your objectives.

    Best for

    Not yet confirmed

    Min. budget

    Not yet confirmed

    Timeline

    Not applicable

    Risks

    No major risks listed.

    Book with

    Partners

    GES

    Official Material Handling and Logistics Provider

    GES provides material handling, drayage, and logistics services for the WESA Trade Show. Exhibitors can use GES for shipping, unloading, transporting to booth, storage, and reloading at show close.

    Visit partner Confidence: High

    GES is the official service provider for the WESA Trade Show, as indicated on their ordering page for the event.

    Recommended providers

    Hotels

    Dallas Market Travel

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    FAQs & glossary

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    Frequently asked

    Glossary

    1
    WESA
    Western & English Sales Association, a not-for-profit, member-directed trade association organized in 1921 to create a forum for retailers, manufacturers, and sales representatives to conduct business in an atmosphere of fair trade and fellowship.
    2
    Dallas Market Center
    The venue hosting the WESA Trade Show, located at 2100 Stemmons Freeway, Dallas, TX-.
    3
    Qualified Retail Buyer
    A trade professional who has been approved to attend the WESA Trade Show by providing proof of a retail business, such as a sales tax permit or ecommerce website.

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