Join us at the Washington Sportsmens Show from February 3-7, 2027 in Puyallup, WA, showcasing the best in outdoor gear and activities.
Dates
3–7 Feb 2027
City / country
Puyallup, United States
Venue
Washington State Fair Events Center
Time
10:00 AM – 6:00 PM daily
Companies exhibiting at Washington Sportsmens Show include 365 Patio Furniture, 5/S Outfitting, Active Outdoors, Addicted Fishing and Ahtanum Berry Patch & Bakery.
Event overview
The Washington Sportsmens Show is the premier event for outdoor enthusiasts, featuring hundreds of exhibitors showcasing the latest in fishing, hunting, and outdoor gear.
Taking place from February 3-7, 2027 at the Washington State Fair Events Center in Puyallup, this event offers a unique opportunity to connect with industry experts and discover new products.
Attendees can enjoy seminars, demonstrations, and a variety of attractions tailored for outdoor lovers.
TL;DR
Experience the latest innovations in outdoor gear and equipment. Network with industry professionals and fellow enthusiasts. Attend informative seminars led by experts in fishing and hunting. Discover exclusive show specials and new product launches. Enjoy a family-friendly atmosphere with activities for all ages.
Gain exposure to thousands of passionate outdoor enthusiasts. Showcase your products and services to a targeted audience. Network with potential buyers and industry professionals. Benefit from the extensive marketing and promotional efforts of Marketplace Events. Secure your spot in Washington State's largest sportsmen's show.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
110 9th Ave SW, Puyallup, WA 98371
Washington State Fair Events Center in Puyallup typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Washington State Fair Events Center in Puyallup typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Washington State Fair Events Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Event days & opening times
General admission
Adults
General admission
2-Day Pass
General admission
Juniors (Ages 6-16)
Who runs the show
Marketplace Events
How the last edition performed
Next edition
Not announced yet
Edition recap
Impact
The 39th annual Washington Sportsmen's Show, presented by Leupold, returned to the Washington State Fair Events Center in Puyallup. The 2026 edition was promoted with a '40 Reasons to Attend' guide and exhibitor manual, and it drew walkthrough coverage focused on hunting, fishing and archery. Trade coverage reported that Sportsmen's Shows posted big attendance gains.
Exhibitor outcomes
The 39th annual Washington Sportsmen's Show, presented by Leupold, returned to the Washington State Fair Events Center in Puyallup. The 2026 edition was promoted with a '40 Reasons to Attend' guide and exhibitor manual, and it drew walkthrough coverage focused on hunting, fishing and archery. Trade coverage reported that Sportsmen's Shows posted big attendance gains.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending Washington Sportsmens Show on 2027-02-03 to 2027-02-07 in Puyallup lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Electrification and hybrid propulsion
What electrification and hybrid propulsion means for buyers and exhibitors in this sector.
Connected helm and telematics
What connected helm and telematics means for buyers and exhibitors in this sector.
Sustainable materials and refit
What sustainable materials and refit means for buyers and exhibitors in this sector.
Experience-led watersports demand
What experience-led watersports demand means for buyers and exhibitors in this sector.
Supply-chain regionalisation
What supply-chain regionalisation means for buyers and exhibitors in this sector.
Latest updates from across the market.
Outdoor Recreation | U.S. Bureau of Economic Analysis (BEA)
ReadThe Business of Outdoor Recreation: Opportunities in the Growing ...
ReadOutdoor Recreation Industry Remains an Economic Powerhouse as Dept. of ...
ReadOutdoor Recreation Economic Statistics, U.S. and States, 2024
ReadHunting - Outdoor News
ReadHunting News & Updates // GOHUNT. The Hunting Company
ReadPlan your trip
Choose from the following airports, with convenient access to the event and venue.
Seattle-Tacoma International Airport
Primary commercial gateway for the Washington Sportsmen's Show. Rental cars, taxis, rideshare, and shuttle services connect SEA to the Puyallup fairground; confirm current fares and timetables before travel
TBA
to venue
Approx. 35-50 minutes by car, depending on traffic
by car
Portland International Airport
Alternative Pacific Northwest gateway if SEA fares or schedules do not fit. A rental car is the most practical option for the onward drive to Puyallup
TBA
to venue
Approx. 2.5-3 hours by car
by car
A range of accommodation options near the venue and across key areas.
Hampton Inn & Suites Tacoma/Puyallup
Free breakfast, free Wi-Fi, free parking, indoor pool, fitness center.
Fairfield by Marriott Inn & Suites Tacoma Puyallup
Free breakfast, free Wi-Fi, free parking, indoor pool, hot tub, fitness center.
HomeTowne Studios Tacoma - Puyallup
Free Wi-Fi, free parking, breakfast, smoke-free property.
Basecamp Puyallup a Travelodge by Wyndham
Free Wi-Fi; budget option among Puyallup listings near the fairground.
Get around the city with these convenient transport options.
Airport shuttle / taxi from SEA
SEA is the nearest major international gateway; shared-ride shuttles and app-based rides serve the fairground directly.
Bus
Pierce Transit and regional operators run bus routes toward the fairground; check Moovit or Pierce Transit timetables for show-day frequencies.
Car / parking
The venue publishes arrival routes and public parking lot guidance; use designated lots to avoid residential streets in Puyallup.
taxi
Approx. 2.5-3 hours by car; Alternative Pacific Northwest gateway if SEA fares or schedules do not fit. A rental car is the most practical option for the onward drive to Puyallup.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
Weather
Puyallup in early February is cool and damp Pacific Northwest winter weather. Climate summaries for the area put February averages near 48F daytime highs and 34F overnight lows, so expect chilly mornings and rain-prone days around the Washington State Fair Events Center.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or a local SIM for business visitors to the United States.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Outdoor recreation culture
Puyallup and the wider Pierce County area have a strong Pacific Northwest outdoor culture built around salmon and steelhead fishing, deer and elk hunting, waterfowl, hiking, and camping. Visitors will find exhibitors and fellow attendees eager to talk about local rivers, seasons, and gear setups.
Currency and payments
The show and nearby Puyallup businesses operate in US dollars. Credit and debit cards are widely accepted at the fairground and at most hotels and restaurants, but carrying a small amount of cash is useful for parking, tips, and smaller exhibitor purchases.
Tipping and service norms
Restaurant servers, bartenders, and rideshare drivers in Washington commonly receive tips in the 15-20 percent range. Hotel housekeeping and shuttle drivers may also appreciate a small gratuity, and card payment terminals usually include a tip prompt.
Show floor etiquette
Many exhibits are hands-on, but visitors should ask before handling firearms, optics, rods, or taxidermy displays. Firearm displays at sportsmen's shows often require actions open and zip ties, and exhibitors appreciate patience when staff are assisting other customers.
Weather and dress
Early February in Puyallup is cool and damp, with rain-prone days and chilly mornings. Waterproof shoes and a packable rain shell are more useful than heavy formal wear, and layered clothing works well for moving between heated halls and outdoor parking areas.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: SEA
Compare flights to the nearest international gateway serving Puyallup; confirm ground transport on the organiser site.
Most international visitors need a US visa, typically the B-1 business visitor visa for trade fair attendance, or can travel under the Visa Waiver Program with an approved ESTA if eligible for their nationality.
Processing: Varies by nationality; apply several weeks before travel.
Check B-1 business visitor guidance from USCIS and the Department of State; Visa Waiver Program travellers must apply for ESTA before departure.
OfficialGet to the venue and around the city with these options.
Airport → venue: Primary gateways: Seattle-Tacoma International Airport (SEA): Approx. 35-50 minutes by car, depending on traffic; Portland International Airport (PDX): Approx. 2.5-3 hours by car. Allow road or rail time to Washington State Fair Events Center; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Washington State Fair Events Center: Puyallup, about 800 m from the venue: Hampton Inn & Suites Tacoma/Puyallup; Puyallup, about 810 m from the venue: Fairfield by Marriott Inn & Suites Tacoma Puyallup; Puyallup, about 2.8 km from the venue: HomeTowne Studios Tacoma - Puyallup.
Ride-hail: Ride-hailing apps are commonly used in Puyallup; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Washington State Fair Events Center.
Parking: On-site parking is available at Washington State Fair Events Center; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: February 2027
Temperature: Approx. 34-48 F (about 1-9 C) daytime highs and overnight lows in February
Seasonality: February is one of the wetter months in the Puget Sound lowlands; plan for intermittent rain and overcast days rather than snow on the valley floor.
Packing: Pack a waterproof outer layer, warm mid-layers, and comfortable walking shoes for the fairground; indoor halls are heated but parking lots and building-to-building walks are exposed.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Washington Sportsmens Show usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Fourteen days out: confirm the 2027 Washington Sportsmen's Show dates (3-7 February) and daily hall hours on the official schedule at wasportsmensshow.com/schedule.
Buy admission in advance or budget for on-site prices: adults USD 20, juniors ages 6-16 USD 6, and a 2-day pass at USD 30.
Book a Puyallup or Tacoma hotel early; properties such as Hampton Inn & Suites Tacoma/Puyallup and Fairfield by Marriott Inn & Suites Tacoma Puyallup sit within about a kilometre of the Washington State Fair Events Center.
If travelling from outside the US, check ESTA eligibility or apply for a B-1 business visitor visa, and carry confirmation of your show registration or hotel booking.
Reserve transport from Seattle-Tacoma International Airport (SEA): expect roughly USD 35-75 for a taxi or rideshare to the Puyallup fairground, or check Pierce Transit bus routes.
Review the seminar schedule and feature listings, including the Head & Horns display, and mark any talks on local fisheries, big-game draws, or waterfowl hunting you want to attend.
Pack waterproof outerwear, warm layers, and comfortable walking shoes; early February in Puyallup is cool and damp, with daytime highs near 48F and overnight lows near 34F.
Bring a reusable water bottle and a tote for gear catalogues, tackle, and show specials.
Check Washington Department of Fish and Wildlife licensing rules if you plan to book a guided trip or hunt during your visit.
Pre-register for hands-on workshops or fly-tying sessions if the show lists them, as seating may be limited.
Decide between fairground parking and public transit; the venue publishes public parking lot guidance and Pierce Transit serves the fairground area.
Download or screenshot the exhibitor list and show map so you can prioritise fishing, hunting, camping, and boat exhibits.
Confirm your hotel's cancellation policy and keep a digital copy of reservations, tickets, and ESTA or visa documents.
Set a realistic budget for admission, parking, food, and gear purchases, and keep a card available for exhibitor payments.
Registration and hall orientation at Washington State Fair Events Center
Supplier meetings and product demos
Final negotiations and follow-up
Washington Sportsmens Show registration concourse
Washington State Fair Events Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Washington State Fair Events Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 20 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 20 / per person | organiser_published |
Decision
Use this quick check to decide whether Washington Sportsmens Show fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.
