Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
VIV Turkey is the leading international trade fair for poultry technology in the region.
Organized by HKF Fuarcılık under license from VNU Exhibitions Europe, it covers the entire poultry production chain from feed to food.
TL;DR
- 1Dates and Venue: VIV TURKEY 2027 takes place from 9-11 June 2027 at Istanbul Expo Center, Hall 2-4-8.
- 2Scale and Focus: This leading trade fair for the poultry sector will feature a wide range of products and services.
- 3Organiser: The event is organised by HKF Fuarcılık A.Ş., a member of UFI.
- 4Buyer Authority: Key attendees include poultry producers, veterinarians, and food processing industry professionals.
- 5Entry: Visitor registration is free; fill out the form to receive your invitation.
Why visit
Attending VIV TURKEY 2027 provides an opportunity to connect with industry leaders and discover the latest innovations in poultry technologies. Visitors can engage with exhibitors showcasing a wide range of products, from feed additives to animal health solutions. This event is essential for professionals looking to enhance their knowledge and expand their business networks in the poultry sector.
Why exhibit
Exhibiting at VIV TURKEY 2027 offers unparalleled visibility to key decision-makers in the poultry industry. Companies can showcase their latest products and technologies to a targeted audience, facilitating new business partnerships and enhancing brand recognition. This event serves as a vital platform for companies to demonstrate their commitment to innovation and quality in the poultry sector.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Poultry farmers and producers
Veterinarians and animal health professionals
Food processing industry managers
Distributors and wholesalers
Agricultural engineers and consultants
Government officials and regulators
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Poultry breeding and genetics companies supplying broiler and layer parent stock
Hatchery and incubation equipment manufacturers and suppliers
Poultry housing, climate control, and tunnel-ventilation system providers
Feeding and drinking system and poultry-house automation suppliers
Feed milling, feed additives, premix, and nutrition companies
Animal health and veterinary suppliers of vaccines, diagnostics, and pharmaceuticals
Poultry slaughter, evisceration, and further-processing equipment makers
Egg grading, packing, and tray and packaging suppliers
Biosecurity, disinfection, and farm hygiene solution providers
Rendering, cold-chain, storage, and poultry logistics equipment suppliers
Product categories
Key solution areas showcased across the event.
Feed and feed additives for poultry
Animal health solutions and veterinary products
Poultry equipment and technology
Hatchery technologies and automation systems
Processing and packaging technologies
Sustainable farming solutions
Location & Facilities
Venue
Istanbul Expo Center
Istanbul, Turkey
Facilities
Parking
Istanbul Expo Center in Istanbul typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Istanbul Expo Center in Istanbul typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Istanbul Expo Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Who runs the show
Organisers
HKF Fuarcılık A.Ş.
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Istanbul, Turkey
Why it matters
Attending VIV TURKEY 2027 on 2027-06-09 to 2027-06-11 in Istanbul lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · TRY
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Istanbul Airport
IST on the European side is the closest major gateway to the Istanbul Expo Center; metered taxis, app-based rides, and shuttle coaches run to the city and venue district. Confirm live traffic and current shuttle routes before travel.
Approx. 40 km
to venue
45-70 min by road depending on traffic
by car
Sabiha Gokcen
SAW on the Asian side requires a cross-city transfer to reach the European-side venue; allow extra time at peak hours and confirm the current metro, bus, or taxi connection.
Approx. 60 km
to venue
60-90 min by road depending on traffic
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Budget
Yesilkoy / near Istanbul Expo CenterUSD 35–70 / night
Guesthouses and basic business hotels within walking or short taxi distance of the venue; limited availability during fair dates. Confirm before travel.
Mid-range
Atakoy / BakirkoyUSD 70–130 / night
Midscale and upscale city hotels about 10-25 min by road to the venue; wider dining options nearby. Confirm rates and transfer times before travel.
Premium
Central Istanbul (Taksim, Besiktas, Sisli)USD 160–320 / night
City-centre hotels about 30-50 min by road; best for evening dining and sightseeing but allow extra time on show mornings. Confirm before travel.
Local transport
Get around the city with these convenient transport options.
taxi / rideshare
Estimated costTRY 1400–2800
Best forIstanbul Airport (IST) to Istanbul Expo Center
Metered taxi or app-based ride; 45-70 min depending on traffic. Confirm fare estimate in the app before travel.
taxi / rideshare
Estimated costTRY 1600–3200
Best forSabiha Gokcen (SAW) to Istanbul Expo Center
Cross-city transfer from the Asian side; allow 60-90 min at peak hours. Confirm before travel.
metro / rail
Estimated costTRY 40–80 per single ride with Istanbulkart
Best forIST (M11) and SAW (M4) into the city network, then onward to venue area
Use Istanbulkart on metro, tram, Marmaray, and bus; confirm the current connection and stop for Istanbul Expo Center before travel.
airport shuttle / coach
Estimated costTRY 250–600
Best forIstanbul Airport (IST) to Istanbul Expo Center
Havaist-style coach services connect IST with multiple city points; check current route, stops, and times. Confirm before travel.
public bus / metrobus
Estimated costTRY 40–80 per ride with Istanbulkart
Best forYesilkoy / Atakoy to Istanbul Expo Center area
Local buses and metrobus connect nearby districts; routes and stops can change, so confirm the current option before travel.
Weather
Istanbul in early June 2027 (9-11 June) sits in early summer: typically sunny and dry, with daytime highs around 24-28 degrees Celsius, overnight lows around 17-20 degrees Celsius, and moderate humidity. Short showers are still possible, and coastal breezes can cool the evenings. These are climatological norms - check the forecast close to your travel dates.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Istanbul has wide 4G and expanding 5G mobile coverage. EU and UK roamers should check their operator's Turkey terms, as Turkey is often outside standard EU roaming and may carry surcharges; alternatively buy a local prepaid SIM (Turkcell, Vodafone, or Turk Telekom) with passport registration at the airport or a city store. Wi-Fi is normally available at the venue and in most hotels - confirm access on arrival.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business etiquette
Turkish business culture values relationship building: a short conversation over tea (cay) before getting to commercial terms is normal, and personal rapport often matters as much as the specification. Allow time for introductions.
Language
Turkish is the official language. English is widely used in the exhibition and hotel industry, but technical negotiations may still need an interpreter - arrange one in advance for detailed equipment or contract discussions.
Dress code
Smart business or business formal is appropriate for the show floor and meetings; smart casual works for evening dinners. Comfortable shoes are essential for long days across the halls.
Tipping and payment
A small tip of around 5 to 10 percent is customary in restaurants and for hotel staff. Cards are widely accepted in hotels and venues, but keep some Turkish lira (TRY) cash for taxis and small purchases.
Time and prayer
Istanbul runs on modern business hours, but be aware of prayer times when scheduling around midday on Fridays, and allow extra travel time during peak commute hours on the Bosphorus bridges and main arterials.
Getting around
Use licensed yellow taxis or app-based rides, and keep an Istanbulkart for metro, tram, Marmaray, and bus travel. Istanbul is large and traffic-heavy, so build generous buffers into your daily schedule.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: IST
Book well ahead for a June 2027 arrival into Istanbul Airport (IST), the closest gateway to the Istanbul Expo Center; Sabiha Gokcen (SAW) sits on the Asian side and involves a longer cross-city transfer. Compare nonstop and one-stop fares from your region and check baggage allowances if you carry exhibition literature or samples. Captured economy fares for 9 June 2027 range from roughly TRY 11,700 for a London (LHR) nonstop to more than TRY 60,000 for longer-haul one or two stop routings from Sydney - prices vary widely by origin and booking window, so confirm live fares before booking.
Hotels
Find a stay near the venue with options for every budget.
Areas to stay
Atakoy / Bakirkoy · Central Istanbul (Taksim, Besiktas, Sisli) · Yesilkoy / near Istanbul Expo Center
budget
TRY 35-70/night
mid range
TRY 70-130/night
premium
TRY 160-320/night
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Istanbul Airport (IST): 45-70 min by road depending on traffic; Sabiha Gokcen (SAW): 60-90 min by road depending on traffic. Allow road or rail time to Istanbul Expo Center; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Istanbul Expo Center: Yesilkoy / near Istanbul Expo Center: Yesilkoy / near Istanbul Expo Center; Atakoy / Bakirkoy: Atakoy / Bakirkoy; Central Istanbul (Taksim, Besiktas, Sisli): Central Istanbul (Taksim, Besiktas, Sisli).
Ride-hail: App-based ride hailing, for example BiTaksi and Uber, works alongside metered yellow taxis in Istanbul. Confirm current app coverage and the designated pick-up point for the Yesilkoy / Istanbul Expo Center area, and check the app's fare estimate before you set off. Prefer official ranks at the airports to avoid unlicensed drivers.
Public transit: Istanbul's network combines the metro (including the M11 line from Istanbul Airport and the M4 line to Sabiha Gokcen), trams, the Marmaray cross-Bosphorus rail link, and IETT buses. Use a single Istanbulkart across all modes. Confirm the current metro or bus connection and the nearest stop for the Istanbul Expo Center on the venue or IETT site before travel, and allow extra time at peak hours.
Parking: Large Istanbul venues such as the Istanbul Expo Center typically provide on-site car and coach parking, but capacity fills quickly on opening mornings. Confirm daily parking rates, exhibitor vehicle permits, and the closest car park to your hall on the venue or organiser site, and consider public transport or a hotel shuttle instead during peak hours.
Weather
Plan and pack for the event climate.
Month: June (early summer)
Temperature: Typically 24-28 degrees Celsius by day and 17-20 degrees Celsius overnight; climatological norms for Istanbul in June, so confirm the forecast close to your travel dates.
Seasonality: June is generally one of Istanbul's drier, sunnier months, though short showers remain possible; humidity is moderate and coastal breezes can make evenings noticeably cooler.
Packing: Pack lightweight business attire for warm days, a light jacket or layer for cool evenings and air-conditioned halls, and comfortable shoes for long days on the exhibition floor. Add a compact umbrella for occasional June showers and a refillable water bottle for hot afternoons.
Plan your trip
Planning
Best day for qualified buyer meetings: Day 2 (mid-show)
Mid-show days at VIV TURKEY 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Networking spots
2VIV TURKEY 2027 registration concourse
Istanbul Expo Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Istanbul Expo Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsTRY 70.00
- Per diem × 2TRY 150.00
Estimated totalTRY 220.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether VIV TURKEY 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4–8 weeks before opening day for registration and travel.
Risks
Limited session times published — confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3–6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources — confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
Glossary
- Broiler
- A chicken bred specifically for meat production, usually processed at around 5 to 7 weeks of age depending on market weight targets.
- Layer
- A hen selected and managed for table-egg production, typically housed in cage-free, enriched colony, or aviary systems depending on the market.
- Parent stock / grandparent stock
- The breeding generations above the commercial broiler or layer; these flocks supply the hatching eggs that produce the next commercial generation.
- Hatchery
- A facility where fertilized eggs are incubated, candled, and hatched under tightly controlled temperature, humidity, and turning regimes.
- Setter and hatcher
- The two stages of commercial incubation: setters hold eggs through most of incubation, while hatchers are the final stage in which chicks emerge.
- In-ovo vaccination
- Injecting vaccine into hatching eggs, usually at the hatchery, before the chick emerges, to deliver early protection against poultry disease.
- Feed conversion ratio (FCR)
- Kilograms of feed consumed per kilogram of live weight gain or per kilogram of eggs produced; a core efficiency and profitability metric in poultry production.
- Feed mill / pelleting
- A plant that grinds, mixes, conditions, and pellets feed; pellet quality and formulation directly affect poultry intake, gut health, and performance.
- Biosecurity
- The barriers, hygiene routines, and disinfection practices that stop disease from entering or spreading between poultry houses, farms, hatcheries, and processing plants.
- Tunnel ventilation / climate control
- Fan, inlet, and cooling systems that regulate temperature, humidity, and air quality inside poultry houses, especially in hot climates.
- All-in / all-out
- A flock-management approach in which one age group occupies a house at a time, with full cleaning and disinfection between flocks, to break disease cycles.
- Rendering
- Processing of poultry by-products into protein meals and fats, which are used in feed and other industries; a key part of processing-plant economics.
- HACCP
- Hazard Analysis and Critical Control Points, the food-safety management system applied across feed production, slaughter, and further processing.
- Evisceration line
- The slaughter-stage line where internal organs are removed, inspected, and separated; a core equipment group for poultry processing exhibitors.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Also known as
Alternate names and search phrases for this event.
- VIV TURKEY 2027
- VIV TURKEY Istanbul
- VIV Turkey
- VIV 2027 Istanbul
- Poultry technology fair Istanbul 2027
- Poultry equipment expo Turkey
- Feed additives trade fair Istanbul
- Animal health veterinary expo Turkey
- Hatchery technology exhibition Istanbul
- Poultry processing packaging fair Turkey
8 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.